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Email Marketing Tips And Understanding The Process

Email Marketing Tips And Understanding The Process

Any expert marketer will attest to the fact that email marketing is the most powerful mode of internet promotion. But someone may ask, what is email marketing?

Email Marketing is offering your email subscribers content in addition to what you have on your blog. The power of having an email list is the ability to directly interact with your fans. It is also a way of having a personal relationship with your target audience.

When it comes to making money online, you need to make your viewers take action. Emails have a way of convincing even the skeptical buyers to react to your products. Therefore, as an online marketer you need to create your own email list.

Email marketing presents you with the opportunity to communicate with your list anytime you choose to. A website can someday go down, but not an email list. With an email list you are sure of reaching your customers even when the panda updates hit you and you have no more traffic to your blog.

If you are the kind of person that hangs around the online marketing circles am sure you have heard the phrase “money is in the list”. That is so true, but you need to approach email marketing cautiously. You should not look just to make sales online, but more so you have to add value to your subscribers.

When you share rich and informative content to your list, then obviously the money will come rolling in. One of the fastest ways of you losing your online reputation is through misusing your email list. Avoid at all cost to appear to your list that you are just out to make money from them.

There are people after setting up an opt-in list, disappear and only to send out an email two months down the line. Then to add insult to injury, the mail is filled with marketing pitches. In most cases, this will only make your subscribers think you are a spammer thus immediately unsubscribe from your emails.

Email marketing should ideally be a way to build relationships with your list. Therefore, you have to constantly be in touch by sending to your list useful information. This will make them get to know you and hence open your emails.

Remember that the information you send to your list should not be the same content on your site. Email messages work better when they are personalized.

Now that we have shared the different dimensions of email marketing, let us get down to business.

Here is how you can go about starting your email marketing campaign.

Get an account: The first step to take is identifying an email service company to work with. One of the best is Aweber. With Aweber you will be paying a monthly subscription fee of $19, but the first month you will only pay $1.

My reason of preferring Aweber is their customer service and that their service is so user friendly. Click here to open your own account today.

List Management: Once your account is created you will be able to access you control panel. On the control panel, go to the Create and Manage button. Here you will be provided with a form which you need to fill out your personal details. Also you will need to give a name to your list and a brief description for organization purposes.

This is the information that your email list will see whenever they receive an email from you. Normally, your contact details will appear at the bottom of all the emails you send out.

As per the law, an anti spam message also has to appear below your email messages right below your contact details.

Send Confirmation message: As we mentioned before, email marketing is about building relationships. Therefore, immediately someone subscribes to your list they need to get a message. This is where the confirmation message comes in.

You will be required to compose an email which will be sent immediately after someone subscribes to your list. Generally, the email comes with a link to confirm that the person is human and also to confirm that they want to be included in your list.

In addition, it is a way of making sure that the email that someone entered is a valid one. With Aweber, this email is already drafted for you though you have the option to customize it as you so wish.

An important feature to help in personalizing your email is a code which looks like this “{!name}”. Including this code at the beginning of your emails will automatically pick your subscriber’s name and add it to the emails you send.

mailing list managementThere are different options in the drop down menu. Hence it is important to go through all of them to see which one best suit your email marketing campaign.

Send a Thank You Message: Just below your confirmation email message option, you will see a section for sending thank your messages. Aweber calls them “Success Pages”. The best way to use this option is by sending to your opt-in list a thank you message for confirming their subscription.

The other thing to include in this email message is to welcome them to your newsletter and letting them know you will be sending them an email soon. Note: For you email marketing campaign to be effective, keep your promises.

Also to include in this email is a link to your website or blog. In case you promised to give out a free eBook or download, this is where you should include the link.

It is recommended that you request your subscribers to add your email to their contact list. This will ensure that your email messages do not land in the spam folder.

In this section there is also an advanced setting that is very important called the “Follow Up”. The follow up message is also pre-drafted and is sent out to your list upon subscribing.

The power of the follow up messages is the ability to schedule them so as the messages are send at certain intervals. In the work online marketing circles, this is called the “autoresponder”. Normally, you will have to come up with these emails which will be sent to your list at the time intervals you set.

Welcome email message: The first follow up email should be your welcome message. The best way to draft this message is to include

  1. Thanking your list for agreeing to sign up to your email marketing campaign.
  2. Add links to your website or your free downloads
  3. Pre-empty what you intend to offer to your subscribers. This should be a brief of what you have to offer them as relating to their online business.
  4. Right at the bottom of the email, you must include your contact details.

The follow up emails have two formats of which to write, the HTML or plain text formats. In most instances, email service companies recommend the plain text version. This is because there are people who have email that cannot read HTML messages.

But even with that, HTML messages have more features that you can use to better and effectively do email marketing. These features include using bold, italic or underlining text. In addition, you can opt to use different colors with HTML unlike plain text format.

Test email: The unwritten rule in email marketing is that you have to first send yourself the message. After you have drafted all the email messages always send yourself test messages.

This will help you proofread the messages and thus correct any typos and grammar mistakes.

mailing listCreate an Opt-in List Form: This is the where you get to formulate the form that will help you collect email addresses. With Aweber you will have the option of building your own form. In your control panel click the place written “Create Web form”.

Here you will be able to choose the size, fonts, color and text style. The ideal approach is to take your time and try different designs until you get what you want. Make certain the design is something that will flow with your blog theme.

A good form should collect your subscribers Name and email address. But this varies from one niche to another. After you have created your form you will be provided with a code to place on your blog or website.

The best place to position your opt-in form is at the sidebar. This is mainly because the side bar is displayed on every page your visitors go to.

Armed with this information am sure you will be in a position to launch your email marketing campaign. Since the invention of the internet, email marketing has remained one of the best online promotion strategies.

This means you are missing out of the online money by not implementing it. Now that you know, hope you will launch you email campaign right away.

On Site Management That Guarantee Top Site Ranking

On Site Management That Guarantee Top Site Ranking

On site management is an ongoing process that ideally never comes to an end. This is especially so in regards to search engine optimization (SEO). Most online marketers assume that the only important aspect of SEO is external linking, but they end up forgetting that onsite SEO is equally very critical.

Proper SEO is where you combine both inbound linking strategies with on site management so as to achieve best results. Periodically (3 or 4 times in a year), you should revisit your old pages and do some touchups to ensure the pages remain relevant and have SEO impact.

On this write up let us discuss 4 aspects of on site management that you need to revisit.

Rebranding: In order to succeed in work online home business you need to have a blog or website. With a blog or website in place, it is advisable to monitor market trends and when necessary rebrand your business.

Changing your blog design can be a good way of rebranding. Probably, when you were starting your site you weren’t so sure of the right colors and theme to use. But as time moves on you will be able to determine the right template and color scheme to rebrand your blog or website with.

Apart from color schemes, other things you can change in regards to blog design include fonts, background theme, sidebar positioning e.t.c. The best time to rebrand is after you have researched and fully understood your target audience.

Find out your target audience preferences and the findings for on site management. For example, if you have a site sharing about gardening it could be that you used a red theme template when you started. But you can rebrand and pick a template with a touch of green to make your site more appealing.

Update old publications: The secret to making money from your site is to provide rich and insightful information. As we have seen, trends and information go on changing as years pass by hence you need to move with the times.

Information that was valuable some years back would be irrelevant for today’s market. So as not to become obsolete it is imperative that webmasters to update their site’s whitepaper. By updating your site content you will ensure that your site becomes a trusted hub for seeking informative content.

This aspect of on site management can be easily observed by bloggers since they are required to update their blogs regularly. As for website owners who have no blogs, they will need to revisit their old pages and articles and update them.

Making money on the internet is about offering fresh and educative content, thus webmasters should routinely reevaluate their website resource pages. Content you shared 3 years ago will probably not apply for today’s business. Therefore, to have an all rounded site that is relevant, on site management should entail content upgrade.

As your niche evolves you are required to update your articles, whitepaper, videos and other content within your site to make them current. Ask yourself,

– Are pages in your site still converting?

– When was the last time you went over the whitepapers that you published a year ago?

– Is the information you shared last year still relevant today?

Sometimes coming up with an entirely new article can be quite tasking. This is because it involves lots of research and effort to draft. If you are too busy to do research and come up with new articles, you can opt to update your already published whitepaper.

Try to edit, add or delete sections of your articles that have become irrelevant in your next on site management schedule. By so doing, you will revamp your old webpages to become relevant in 2012 thus giving them a new lease of life.

Try new call to action: Maybe when you started out you never incorporated the right call to action messages. You can revisit the issue and this time round have a clear call to action.

Consider what you want to achieve from your site. It could be you want visitors to download your newsletter or free eBook or to have visitors fill out an opt-in form.

onsite managementWhen you are doing your next on site management, ensure you spell out to your visitors exactly what you want them to do. Note that people have different things that motivate them to take action, therefore use different call to action messages throughout your content.

Let us take a scenario where you have a site that’s sell services, you could incorporate a call to action that says “Money back guarantee after one month” this will help build confidence for clients with doubts about your services.  As for customers looking for online deals you can have coupons and discounts.

Revamp low converting pages: When it comes to working online through your site then generating search engine traffic is paramount. This is where you need to use keywords within your web content that help you attract organic traffic.

Every webpage you create on your site is like a landing page thus you need to carefully optimize each page. Apart from ranking the whole of your site, search engines also rank your individual webpages.

In on site management it is important to always target particular keyword phrases that are relevant in your niche. It could be when you were starting out you never optimized your pages; this is the high time you revisited your old posts and included keywords within your content.

A reason for a page failing to convert could be it is targeting the wrong keywords. It is hence advisable to always conduct a keyword research and determine the right keywords to use in each page you publish.

Google analytic is a very useful tool you can use to measure your page to page conversion rate. In addition, you can go through your old articles to see how you have positioned your keywords and determine your keyword density.

The more you keep monitoring your site performance, the better you will understand your audience, thus do your on site management appropriately. Try and evaluate the intent of people landing on your site from search engines and thus target more relevant keyword phrases.

Proofread your old posts once again and ensure you now use the keywords that actually attract targeted traffic.

Conclusion: On site management should be done on a regular basis. This is because market trends keep changing all the time therefore the need to move with the trends.

Bloggers have an advantage since blogging requires them to constantly update their blogs with fresh content. As for webmasters, in order to keep up it is recommended that you have a blog within your website. Furthermore, try and update your homepage and other static pages with current information.

Best Approach To Online Network Marketing Opportunities

Best Approach To Online Network Marketing Opportunities

One of the best strategies of making money online from home is through network marketing. This can be demonstrated by the number of individuals who have become millionaires by taking advantage of these opportunities. Studies in the USA alone reveal that this is one of the fasted growing sectors that have produced the highest number of millionaires.

Network marketing programs also known as Multilevel Marketing have mushroomed and are now rampant on the internet. Most people in their pursuit to generate quick cash, have ended up joining bogus programs. In the process they have lost their cash and sadly lost valuable time.

You may be asking; what is network marketing or multilevel marketing?

Ideally, having numbers makes the difference especially when it comes to marketing. The best explanation of this type of MLM is where a company rewards its customers or representatives for referring others to their products or services.

The advantage of MLM is that a company can reach other potential customers that they would otherwise not get if they used conventional marketing strategies. Ask yourself, how many companies have paid you for talking and referring others to their products? Network marketing does exactly that; they pay you for referring someone who buys their product.

The chain that a product goes through before it reaches you is long. People who are in this chain all want to make money thus they add a small mark up of which they pass on to the final user. These costs include the whole seller, Retailer, advertisements and so on.

What network marketing companies do is to sell the products at its usual price but pass on the money that middle men would have made to the customer who refers others. Since the customer is the one that will be doing the advertisements, MLM companies do not allocate any budget for advertisement.

Why do MLM firms pay you for promoting their products rather than use that money to put up advertisements?

The reason is simple, network marketing organizations what to access the people you know. These include your colleagues, friends and family members and so on. Most of these people will believe you when you tell them about a certain product rather than when they see the same product been advertised on TV or billboard.

An aspect that is distinct between companies doing direct selling and MLM is that with MLM you can market anywhere the companies has customers. On the other hand, direct selling companies are assigned a particular region thus they cannot venture outside those demarcated boundaries.

What to watch out for before joining any network marketing opportunity:

Sometimes network marketing opportunities are sent to people through well drafted emails and online advertisements. The messages in these emails are full of high pitched marketing messages promising to make you fast and easy money.

It is advisable to be cautious whenever you come across an online home based program that sounds too good to be true. In most cases, some of these MLM opportunities are pyramid schemes that collapse after a few months.

There have been cases where some of these network marketing scams use the sign up fees to pay the existing members. This is an indication that they are not generating any revenue, thus when their system reaches a saturation point the program simply crumbles.

A simple way of telling whether a network marketing opportunity is legitimate or not, is to find out if there is a product or service been offered.  Do not be lured into any MLM program just because the money to be made sounds good. If the program does not have a discernable product or service that adds value to users, then that is an outright online business scam.

Studies have proven that with most online scams, out of 50 subscribers’ only 1 person makes the money that the programs claims one can generate. An opportunity can sound so inviting but the minute you get on board you discover it was mirage.

Some of the lines they dangle before you include “Pave your way to online riches with just $10” or “Make easy and fast money online while you sleep.” Online business is not as easy as some people would like you to believe, you need to invest your time, effort and hard work in order to be successful.

network marketing opportunitiesAvoid network marketing programs that say that you can retire within a year. The top MLM earners will tell you how they have worked hard for several years to get to where they are today.

So as to avoid been a victim of online network marketing scams conduct thorough research. Join online forum sites that discuss Multilevel Marketing Plans and ask questions. Chances are that someone has joined the programs you intend to enroll in and they could give you their honest opinions.

Don’t stop at that, read online reviews that share about various MLM programs especially on sites that discuss on internet scams. If the network marketing site has posted testimonials, call up some of them and confirm if what they have shared is true.

Some of the industries that have now adapted network marketing include

1. Travel (this industry is believed to generate over 7 trillion dollars yearly)

2. Health and Wellness

3. Weight Loss Programs

4. Nutrition 5. Financial Programs

6. Communication Services and the list goes on and on.

Conclusion: The main reason that companies are shying away for conventional modes of marketing is because of the high cost of advertisement. In most case, these advertisements do not produce the required results.

Research has shown that the most powerful method of advertising is through Word-of-Mouth. It is even more effective if the message is passed on to you from people you know so well and trust.

I hope from this article you will open up your mind to network marketing. It is critical that you realize that MLM is not about breathing on other people’s necks by telling them to join your program. Instead you have to tactfully and prudently gauge your circle of friends and determine those who would be interested in what you have to offer.

Robert Kiyosaki puts it so well when he said “Network marketing is really the school for people who like helping people”. If you want to achieve financial freedom, willing to cooperate and work with other people and learn more about the MLM program you intent to join, then network marketing is the right business for you.

The best work from home programs is MLM, this is evident especially with the prevailing economic hardship. Getting a white collar job can never guarantee your financial independence that is if you can find one.

Share this article using the social media buttons on the left of this post with other online networkers and people seeking to venture into MLM. You can also post your comments in the section provided below.

14 Attributes Of A Work From Home Money Making Blog

14 Attributes Of A Work From Home Money Making Blog

If you have been following this work from home money making blog, you will note that it aims to offer insight on various income generation strategies. This includes work online legit jobs like data entry, taking paid surveys among other legitimate freelancing online jobs.

Although these online jobs are easy ways to work from home and make money, this blog seeks to educate about creating your own website or blog. The advantage of owning a website is the ability to generate residual income at home.

Unlike online jobs where you have to be online to make money, a blog will generate income for you even when you are offline. All you need is to know how to promote and monetize your blog. On this article we will see some of the ways of making sure that your blog earns you residual cash.

Apart from buying your own domain name and webhosting (the best is Hostgator and you can use workonline25 as a coupon code and get 25% discount) which gives you full control of your blog, a very important attribute of a work from home money making blog is its functionality. A website or blog should be designed to enhance user experience.

Just the way you would make your offline store look attractive and inviting, the same applies to a work from home online money making blog.

Here are the guidelines of how to work online and earn money using a blog:

1. Ease of navigation through your blog content: It should take your visitors at most 3 seconds to find your menu. It is recommended that you have two menus or categories sections, one at the header and another on the left or right side bar.

Make certain that all the buttons in your menu are working perfectly. This will help retain visitors on your site and in addition improve your blog reputation.

2. Choose images and colors that are catchy: Pictures play a critical role when it comes to creating a work from home money making blog. Images enhance the appearance of your blog thus lower your bounce rate.

But you should be careful not to overdo it. Too many pictures and colors make your blog look disorganized thus putting off visitors. Furthermore, having many pictures slows down your blog loading time hence visitors leave without view your content.

3. Use fonts that are readable: Good font is the one that a person with a 20/20 vision can read with ease. Avoid the use of fancy fonts especially if you have a work from home money making site that needs to look professional.

In short, readers should not strain to read your blog content.

4. Avoid the use of jargon: Write in a language that is easily understood by all. This way you will be able to connect with your readers. When you use difficult terms you will put off most readers especially newbies who happen to be your customers too.

Quality content is the one that is in form of a conversation so that your target audience identify with you. Your readers need to feel like they also own your blog.

5. Your content should have clear call to action: In every article you publish you need to tell your readers what to do. A quick call to action, helps to get visitors engaged thus improve your sales conversion.

A call to action on a work from home money making blog should be moderate. Just one call to action per blog post is enough.

6. Have a contact form: The ultimate work from home money making machine is email marketing. It is for this reason that you must find a way to create your own mailing list database.

Capturing your blog visitor’s details is the best thing you can ever do as an online home based business person. With a good email list you will never worry about making money even when search engines delist your website or blog.

7. Include social media links: As we speak social media marketing has taken over the internet. There are those people who may prefer to connect with you on social sites rather than subscribe to your RSS feeds or mailing list.

On social media sites you can build online business relationships that will boost your reputation and web presence. These social sites include Facebook, Twitter, YouTube, MySpace, LinkedIn and so on.

You should also add the share buttons from these sites to help you in viral marketing.

8. Connect with visitor’s emotions: The best way to connect on a personal level is to know your visitors preferences. This is by placing yourself in the customer’s position.

As you share content be honest and use a writing style that is understood by people in your target niche. So as to stand out, come up with your own unique way of telling a story.

work from home money making9. Place the most important information on your homepage: The first thing that visitors come across when they land on your blog is the homepage. It is therefore imperative to place the most important information first.

This also applies when you are creating your webpages; let the vital information be placed in the first paragraphs. The reason is because visitors want to gather details quickly.

Note: Remember to create short paragraphs and sentences when writing your articles. Short sentences and paragraphs are easy to read and understand.

In brief, make it easy for visitors to find the important information as they browse your work from home money making blog.

For example; One vital thing you can do on your homepage is capturing your customers’ details.

10. Include other forms of content other than just text: If there is one thing that readers really find easy to grasp is video content. So as to make your site cater for all kinds or visitors use text, videos and podcasts content.

Using different forms of content will also make your work from home blog more appealing thus retain visitors and boost sales conversion rate.

11. Make it easy for visitors to find your products: Positioning of banners to your products or affiliate products is critical to a work from home money making site.

When talking about your products, concentrate more on the benefits of the products rather than the features. Most customers are appealed to products and services that will improve their lives.

12. Visitors should know right away the main topic that is shared on your blog: It should be clear from the word go what your blog is all about. Rather than write about your company, go straight to the point and offer content that your target audiences are searching for.

From the title you choose, to the content you share and the products you are offering; all these should be relevant to your niche. Otherwise, diverting from the main topic will lose and confuse your site guests.

13. Add your contact details: Something about a work from home money making blog is that you will get inquiries. This is the reason why you should ensure it is easy for readers to get in touch with you.

Adding your contacts also brings out an element of trust and reliability. In addition, activate your comment section so as to allow visitors to share their opinions. As people contribute on your blog search engines will also rank your site well.

Comments make your blog look alive. As people share on your blog through posting comments other readers will be curious to get involved thus increasing your blog traffic.

14. Put up offers: The defining factor of a work from home money making site is traffic generation. One of the best strategies of attracting traffic is through creating irresistible offers, discounts, coupons, free downloads and gifts.

Summary: There are many ways of making money online but the best of them is creating your own blog or website.

All you need in order to launch a work from home money making blog are the right tools and skills.

Extra Income At Home As You Work Online With PPC

Extra Income At Home As You Work Online With PPC

Do you have time to work online? Do you have the willingness to learn how to earn income at home? Can you spare at least an hour or two each day? If your answer is YES to all this questions then you can make money working online.

In order to generate income at home with any online business program you need to consider several things. This is because each online money making opportunity has its own challenges and requirements. Online income generating opportunities are different when it comes to

– Time required learning the business

– Time needed each day to attend to the business

– Set up fees

– Flexibility

– Knowledge in operating the business efficiently and make profit

Experience gained over time as regards to the business.

Time is the greatest asset we all have, you need time to work, sleep, eat, have fun and so forth. Time is so precious and if you can use it prudently you are on your way to generating income at home on the internet. Most of us are in employment and we are never satisfied with want we earn. It is the high time you thought of online home business.

The ideal strategy of approaching work from home online business is to choose the one that is not so involving. This is especially so if you have a 9 – 5 job. The beauty with most work online programs is that you can automate the process and thus get time to do other things.

There are many ways to earn an income at home, some require more hours while others need less. It all depends on your flexibility and how you manage yourself. In any business be it online or online, time management is of essence. Let us take an example of a work online job like Data entry, forex trading or reading emails; these are quite involving hence you need to have enough time in your hands.

On this article we are going to discuss one simple and effective tactic of earning income at home online. Pay Per Click (PPC) is one of the easiest way to make money online. The things you need are a good computer and internet connection.

earn income at homeBut before we go on, what is PPC?  This is where you are paid depending on the clicks you get on ads placed on your blog or website. Since these adverts have been paid for by advertisers and the PPC firm is using your site to show case to targeted customers, you will be paid every time you generate leads for advertisers.

In most cases the adverts are related to the content on your site thus it helps increase the click through rate. The other aspect of PPC is that they are free money making programs.

Here are the steps to take when setting up a PPC money making campaign.


Step 1: Create a blog or a website: Ensure you have quality content on your site that is directed to a particular niche. When you offer rich content you will be able to attract traffic to your blog hence earn income at home with PPC faster. To make certain you get relevant ads, use targeted keyword phrases in your blog.

Every post you publish should contain keywords that are commonly searched for by people in your targeted industry.

In case you do not have cash to get a domain name and web hosting, you can create a free blog. There are sites like blogger, type pad, tumblr and posterous where you can create a blog for free and still publish your content and earn income at home.

web hostingIdeally the best is to have your own domain; try GoDaddy for best domain name services. With your own domain name you can have full control of your blog or site. As for web hosting, experts highly recommend Hostgator. (To get a 25% discount you can use workonline25 as your coupon code).

Step 2: Setup A Pay Per Click Account: There are several programs that you can get involved in. Some of the best companies to set up a PPC account include:

1. Info Link

2. Google Adsence

3. Bid advertiser

4. Wdbucks

5. Text Link Ads

Choose one or two of the above companies that you would wish to work with. Fill out a form to open an account. An important detail to enter are your contacts, this is where you would want your checks to be sent.

Fill in your website where you want the ads to be placed. In short, all the fields marked as important you should make sure you offer required information.

With some programs like Google Adsense it will take 48 hours before your account is approved.

Step 3: Set up Pay Per Click Ads on your blog or website: Once your account has been approved you will be all ready to start earning income at home with your site. The next thing to do is choose where you want the ads to appear.

It is important that you select the format in which you want the ads to appear. This includes the text and color; choose the text format that is similar to your blog content, the color should also flow with the theme and design of your blog. This is to make your pay per click adverts look as part of your blog content.

This will ensure you boost your click through rate thereby generate more income at home with PPC campaigns.

In your PPC account where you created the ad campaign, copy-paste the HTML code on your site. It is recommended that you place your campaign on strategic places. Some of the best places to post your PPC adverts include at the

– Top of your blog

– Side bar preferably at the top

– After your post

– Within your blog post (Float right or left within your content).

Just as we promised we are going on with sharing insightful content on how to work online at home. PPC is an easy way to make extra income at home. But it will work best if you have huge traffic to your blog. Therefore find ways to promote your blog online.

Click here to get great articles on the free online marketing strategies that can help increase blog traffic. Also follow the links below to harness more as regards website promotion.

Work Online Ideas And Increasing Internet Presence

Work Online Ideas And Increasing Internet Presence

The question posed by most individuals who launch a new niche home based site is, how to work online and make sure they attract sales leads. If that kind of query was raised some 15 or 20 years ago it would have been very easy to respond to. Then it was possible to start a niche site and within a few days you begin getting traffic.

Today, the story is totally different and people are so savvy when it comes to online marketing. In fact, you need to think out of the box or work some extra hours if you want to have online visibility.

Whenever work online marketing success is talked about, some people may find it a difficult thing to attain while others may see it as a simple thing to achieve. Both this kinds of folks are right, the difference between the two people is their way of thinking. If you want to succeed and know how to work online you have to be confident about yourself.

Building confidence helps you to be focused in terms of learning new stuff happening within your market niche. Additionally, it ensures you are able to foresee the future and work towards addressing an issue even before it happens. This will in time make the people in your niche consider you as an expert thus your words become law.

This should then tell you that today marketing online is no longer like a walk in the park, you need to be ahead of the game all the time. You can have the best product in the market but if you cannot showcase the product then you will make no money.

When it gets to how to work online, marketing is the key. On this article let us share on some simple but very effective principles in promoting your business online.

Focus on location: It may be difficult for you to rank high on a keyword like how to work online in the whole world but you can rank if you target a certain location. For example, you can start a site on teaching music in Africa or Cairo. When you do this it becomes easier to rank since the competition will be very low.

Identify a need in a certain location and choose your domain name with that locality in mind. Your content should also mainly focus on specific needs within that geographical area.

Targeting a single demography is also related to centering on one location. It is very difficult to satisfy everyone but it is possible to build an online presence that appeal to a certain group of people. Defining the market niche to target from the word go will help project your voice and by so doing build online presence.

For instance, it is easy to promote software that is aimed at easing banking needs for upcoming and new banks, or marketing an insurance package for the baby boomers. In short, targeting a certain age group or niche is easy since you can learn the way they speck thus connecting with them.

Define your target audience: Before you enter into any niche market, define your target audience and know their preferences. Research and know where they spend most of their time, find the media of communication they prefer and as earlier mentioned identify the language that they use.working online marketing

Avoid the use of jargon: Many times you will hear people saying when it comes to work online marketing you need to avoid the use of hard vocabulary. The use of jargon can be detrimental to your home business, but if your target market is from a particular professional niche then this can work to your advantage.

Mostly in every profession there is a language and terms that are frequently used. Using a language that is understood with people in a particular industry will make it easier for you to relate to them thus build your online reputation.

If you are targeting to teach people how to work online, then you need to learn the right language to use. Identify the common keywords searched for by your target audience and use the words in your content. This will ensure your blog or website comes up in search engine result as your potential audiences browse the net.

Use the right keywords: Optimizing for the right keywords goes beyond targeting common key term phrases. If you are searching on Google or Yahoo for the keyword work online, you would see just how difficult it would be for you to get ranked on page 1 or 2. But by just adding to the same key phrase and targeting the keywords how to work online, you will have narrowed your chances of high placement by a big percentage.

Rather than focusing on a certain niche, find keywords that bring out your real and specific strengths. Many times it about determining the intersecting views about a certain topic. What it means is that, it can take you a longer time to rank on a blog about music but a shorter time to rank on a site about music reviews.

In other words, you may not be a veteran in working online but you can offer top notch advice to newbies looking to start work at home online business.

Use social media marketing the right way: Currently, social media marketing is on the incline and you need to jump into the band wagon. It is vital that you learn how to utilize social networking sites to promote your work online home business.

A good example is how you can use facebook; it lets you target clients of a particular

How To Market Your Online Store Website Effectively

How To Market Your Online Store Website Effectively

This blog is dedicated to showing you ways of online money making from home. That is why on this post we shall discuss one of those strategies, that is, making money through an online store website.

Every passing day people are starting to appreciate buying products online. A few years back, western countries where the only ones taking advantage of shopping online. Today, the developing nations are quickly catching up.

The craze has been brought about the amazing discounts and deals one can get from purchasing items on an online store website. Studies have revealed that during the holiday season, sites like Ebay and Amazon record the highest sales volumes.

It therefore goes without saying; if you can start your own online store you will easily make money online at home. But most people make mistakes when it comes to building an online store website. To avoid been one of them, you are better off reading this post to the end.

The internet has really advanced and it is now very easy to have your own online shop within minutes. With some online store websites for example Amazon, you can create your own store and become an affiliate.

Furthermore, most web hosting sites include a shopping cart as part of their hosting package. Try it out and you will see how simple it easy to set up your own web store within minutes. As for those who use wordpress, there are plugins you can upload and have your online store set up within seconds.

And did you know that you can also set up a shopping cart on your site through PayPal? All you need to do is open an account with PayPal (Free) then copy and paste some HTML codes on your site. As people buy your products, PayPal will take care of the transactions for you and deposit money in your account for a small fee.

From the above you can see that the issue has got nothing to do with building an online store website. In fact, setting up an online shopping cart is the easy part. The challenge is how you can attract customers to your online store website.

how to increase sale to your online store

It will be of no benefit to you to spend your precious time and money creating an online shop if no one will come buy your products. The critical element in making money online is traffic generation. Without traffic no blog, website or online store would make a penny.

If you surf the net, you will come across very good looking sites that do not generate any revenue. This is because looks have got very little to do with making online sales.

Some years back all you needed to do is create a site and submit to other top sites. These included sites such as Google, Yahoo and Dmoz and within weeks you would start attracting traffic.

Today, the ball game has totally changed and it is very difficult to rank. The competition has become so stiff especially for certain keywords like online shop or online store. This means it would take you years before you would rank on particular keywords thus make money selling online.

Considering the high competition that comes from promoting your online store website on search engines, what would be the best approach?

Online retailer sites like Ebay, Yahoo and Amazon already have high reputation thus it will impossible to compete with them. In addition, there are other millions of online shops out there also looking for customers on the net.

But do not let that dampen your spirits of creating your online store website. There are excellent internet marketing strategies you can adopt to funnel traffic to your store.

The secret is simple, keyword research. Rather than seeking to rank for keywords like online shop or online shopping store, optimize for terms that are less competitive. Leave the big boys to rank for the high competitive keywords since they have the money to spend.

As for you, seek to rank for less competitive keyword phrases that people search for. It will cost you an arm and a leg to appear on 1st page for top rated keyword, but does not spell doom for your online store website.

If you apply the strategy you are about to read below, do not be surprised to find yourself facing zero or minimal competition. This will catapult you ahead of most work from home online business individuals out there.

How to make your first dollar from your online store website

Normally, when people are searching for products to buy, they go directly to the top online retailer shops. This is because the sites have variety of products and they also are secure.

It would take you years if not centuries for you to get to the same level with the top brands. The best approach to generating traffic to your online store website is to link the well known online purchase sites to your blog or website.

Prior to setting up an online shop, you first of all need to launch a content based blog or website. The blog should be centered on one particular niche. This way you will rank faster on search engines result pages thus drive targeted traffic to your blog.

Note: Visit Site Build It and you will be amazed on the rich tools that can help you build a site. You will also have access to top rated tools that will help you generate traffic online. Let me also add that their support structures are the best.

As you keep on generating content, search engines will begin directing organic traffic to your site. It may take a while, but if you target a low competitive niche it will take a short period of time.

learn how to market online

It will even take you a shorter period if you target long tail keywords since they have very low competition. Though the traffic from long tail keywords is low, you will rank faster. Besides, the more you publish content the more your traffic will increase.

Once you have started generating targeted traffic, you can now go ahead and create an online store website. Considering that your blog is focused on a particular area, it is prudent you also build a niche store.

Do not sell anything and everything and yet the people coming to your blog are targeted. For example, if your blog is sharing content about computer accessories, you should not include gardening tools in your online store website.

How search engine traffic is important in bringing customers to your niche online store.

The key to funneling traffic on the internet from search engines is CONTENT creation. As you publish articles that are unique, insightful and of high quality, search engines will definitely send customers your way.

In the beginning the traffic may be low, but as you keep on adding more pages to your site, the higher your traffic will go. It is advisable that you generate articles that have niche keywords so as to get targeted visitors.

So as to boost your online sales conversion, you need to generate targeted traffic. That is why it is better to first use your blog to funnel traffic to your online store website.

For instance, if you go to the header on this blog you will note that there is a link called; work online shop. I have linked my blog to an online store website that I created on Amazon.

On the store, you will only find products related to the content on my blog. These articles are rich in keyword thus ensure targeted traffic come to my blog. Some of my visitors end up clicking on my work online store and buying what they need.

Summary: Rather than creating your own online store and marketing it to compete with the giants of the game, you would be better of using your blog to get customers. It is easier to generate traffic to your main site as compared to competing with other established online stores by marketing your store separately.

Therefore, if you want to sell your eBook that teach people a certain language, first launch a content based site on the said topic. Provide your target audience with valuable articles about languages and in turn search engines will send traffic to your site.

If you have any questions or comments feel free to share them in the comment section below. You can also share this article by pressing on one of the social icon appearing on the left.

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Buy Online Stores And How To Check Their Authenticity

Buy Online Stores And How To Check Their Authenticity

When the words buy online stores are mentioned some of the sites that come to mind are Amazon, Ebay, and Groupon. But that is not to say that they are the only sites where you can shop online.

Studies conducted last year between November 1 and December 16 in America, revealed that shoppers spent over $4.5 Million on buy online stores. This was 15% more than the same period last year.

The increase in online shopping is brought about by the attractive sales offers and free shipping discounts. Technology is also proving to be a catalyst in the upsurge of online shopping with people using smart phones to shop while on the move.

The holiday seasons just ended and the one thing that helped people beat the rush was buying gifts on online stores. It took Daniel by surprise when he was informed by his boss that he had to travel to UK for a business trip, just before Christmas.

Since Christmas was just around the corner, he was wondering what to do to buy presents for his family. He called his friend back home who gave him the perfect solution. Daniel had not thought of that before; the friend suggested he checks out buy online stores.

To his amazement, Daniel found out that apart from buying online, the store was also going to deliver the gifts for him. With that in mind, he went on with his business trip knowing so well that his wife and two children were going to be sorted out.

Buy online stores have made many people’s lives easier.. Suddenly, the world has become like a small village. People are now rushing to the web for convenient shopping.

In developed countries, buy online stores have always been the first option but now the developing nations have picked up the trend. You therefore do not need to take a plane to go shop for stuff that you would easily buy online.

Today, there are one stop shops online where you can buy virtually anything you need. These online supermarkets have become popular with online shoppers because of offering variety of products.

Convenience and availability of products are not the only aspects that buy online stores are known for. In the case of Daniel, he found out that most of the online stores have very attractive discounts for online shoppers.

It is a common experience with online buyers that most online purchase sites that offer great deals. One example of such site is Groupon which negotiate huge bargain with popular companies.

Businesses that need new customers are known to work with Groupon. With a voucher from Groupon you can pass it on to a friend through email or mobile phone. After printing the voucher, one can present it to the particular shop and get amazing deals.

The reason why buy online stores offer these abnormal discounts is the fact that they do not factor in infrastructure cost. With an online shop, you do not need to rent office space; it even gets cheaper if you are buying a digital product.

Away from buying gifts online, people operating work from home business sites are always purchasing products online. There are many websites that have products and services that can ease your online marketing.

But you need to be careful not to fall victim of online fraud. Some online shoppers lack information when it comes to where to buy products. This is further aggravated by the fact that some sites lack proper online payment infrastructures.

Millions of people have lost cash online when fraudsters get access to their credit cards. Shoppers are also in no position to determine the quality of products they are purchasing until they receive them. In these instance it is usually too late and most buy online stores refuse to reverse the transactions.

The fact that the holiday season is over does not mean that buy online stores will lack customers. As a home based business mom you will still need to buy products at the comfort of your home.

It is therefore prudent that you arm yourself with information as you buy stuff on the net. Below are things to consider before you decide to make a purchase online so as to avoid been swindled.

buy online stores1.         The best buy online stores to purchase products are the ones that are well known. When you buy from a website that is recognized there is little likelihood of getting conned. Some of these secure sites to buy online include Ebay and Amazon.

Developed nations have put in place secure e-commerce infrastructures that encrypt wireless data thereby preventing identify theft. In some instances it may take a while before getting your product but you would rather be safe than sorry.

Before you buy from any website it is imperative you read reviews about the site. Visit online forums and get to learn what others are saying about the site.

But a simple tactic of checking the authenticity of an online shop is to see if it has an “s” after the letters “http”. In short, a link to a legit buying online store should read “https” instead of “http”.

The “s” signifies that the site is secure to make online payments safely and thus your personal financial details are protected.

2.         When the deal is too good to be true, you better think twice. If you see a product worth $1000 going for $100 it means there is something fishy going on. It could be someone trying to get your credit card details or trying to dispose illegal or damaged goods.

3.         There are some internet hot spots that you need to be careful of whenever surfing the internet. Using WiFi connections in public places can expose you to hackers.

There are people that have fallen to victim to identity theft while browsing in public places. This is especially so in developing nations where online security measures are not in place.

If you identify a good site to buy products, it would be safer for you to bookmark the site. Once you are in a safe location you can make your purchase securely.

Summary: Next time you are visiting that buy online store that you have visited before, you will be better informed on how to transact securely. One thing that we cannot deny is the fact that the internet has made our lives much easier.

I hope in the process, we do not lose the essence of life and forget how to really live. What is your opinion on online shopping? Share your views on the comment section below.

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Proven Ways To Make Money Online Via Blogging

Proven Ways To Make Money Online Via Blogging

The dilemma that most people face when it comes to blogging is on ways to make money online. This question does not have a straightforward answer since there are several things to consider.

In order to generate income online from your blog you need to look at several factors: this include;

–          The age of your blog

–          The size of your blog as in relation to the number of articles posted

–          Your niche

–          Your target audience preferences

–          What you want to achieve from your blog

The one thing you need to know is that you can make money from any kind of niche blog. What differentiates one blog from another when it comes to making money blogging is very little.

In order to succeed in the monetization of your blog you need to know how to arrange your blog, pick the right products and most importantly generate quality content.

On this blog post we are going to discuss several ways of online money making that top bloggers use today. These are the same techniques on how to make money online that will remain hot even going into the future.

It is good to note that to succeed in blogging you need to be patient. Just because the strategy you are using is not working does not mean you have failed. In some instances, it may take awhile before you begin seeing any results.

Therefore, do not be quick to toss in the towel. Give it your all and with time you will surely reap the benefits of blogging for money. In business you have to be patient before you see great results.

Now let us get straight into business and see some sure ways of making money online through blogging:

Create an eBook: Blogging can be a good place to start if you are a writer. With a blog you can get the mood of people in your niche.

A blog will help you to know what people like and what they don’t like. This can go a long way in making sure you create an eBook that captures the needs of your target audience.

Apart from generating revenue selling your eBook on your blog, you can use the opportunity to launch your own product since readers will be expecting more from you.

An eBook makes people consider you as an expert in your niche thus creating a chance for you to brand yourself. This in the long run increases your web presence and as you all know more traffic leads to more cash.

Create Online Tutorials: The internet is the home of information and a tutorial is a perfect tactic of creating content.

People love content that has instruction on how to do something. For example, if you are in the online marketing niche, you can write a tutorial that explains in details the steps to follow in order to succeed in SEO.

Selling such a tutorial on your blog will give you a lot of mileage the same as creating an eBook.

For Tutorial and eBook creation to work, you need to make sure your content is of high quality and get your facts right.

Membership Site: Over the years this has been one of the best ways to make money on the internet.

The secret is to offer free quality content that will attract visitors. Once you lure readers to your site you can then tell them to subscribe for premium content.

The reason that people love making money through membership site is the element of recurring income. With 500 people subscribed to your blog content you can be assured steady income each month.

For you to create a successful membership site you need to advertise strategically. One of the best ways to promote the site is to publish a blog post on how to become a member and the benefits of becoming a paid subscriber.

It is also advisable to use email marketing to promote a membership site. On every blog post you publish include a sign up form that helps you capture your free readers email contacts.

From there you can periodically be sending them details about the benefits of becoming a paid member. Again, for this to work you need to write quality content on a regular basis. You also need to be an authority in your niche.

way to earn money online

Write Reviews: This works best for affiliate marketers. Furthermore, it is a strategy of generating quality blog content.

All you need to do is to pick hot products that are being launched in your niche and write reviews about them. In the review you can then include affiliate links thus make sales.

It is advisable that you gather real facts when writing product reviews and the way to do that is to use the product first. Yes, it will cost you money to buy the products but with first hand information it will be easy to sell thus get Return on Investment ROI.

With time as affiliate marketing companies notice the sales you are making, will begin to pay you to write reviews and also give you free access to products that about to be launched.

Create a Service: The ability a blog has to attract traffic, has made many people to create services and sell them on their blogs.

The way to make money on your blog through selling services is to come up with a page called services. On this page you can write a detailed article describing the benefits that come with using the service.

It is advisable you include testimonials that will act as positive social proof. Do not forget to also include a BUY button and this case I recommend PayPal which is very easy to integrate.

Affiliate Products Promotion: If you ask me this is an excellent technique on how to make money online. You can earn huge commissions if you do your blog promotion right and also find ways of retaining visitors on your blog.

All you need is to find affiliate sites in your niche and sign up in their programs. From there, pick attractive banners and post them on your blog.

As people come to your site and click on the ads, you will make money when they buy. In some programs, you will earn commissions by just referring leads.

I recommend you try out affiliate network sites like Commission Junction and Click Bank for quality products.

Site Flipping: Imagine buying a domain at $10 and after 1 year selling the same for $3000 or more. This is for sure another great strategy of generating revenue on the web.

The secret is to find ways of popularizing your site and you can make as much money as you want. Ideally, a site will fetch more money depending on the income it generates daily.

I know of people who buy websites and develop them for six months then sell them off. These are webmasters who know how to market on the internet thus can easily add the value of a site within a short period.

If you are looking to sell your site visit Flippa and get people to bid on your blog.

Sell Your Own Products: This can be one of the most profitable ventures that can turn you into an overnight millionaire on the internet.

Products range from creating software, tutorials, eBooks and PDF files just to mention a few.

Before you create a product it is advisable you first identify a need in your niche. This you can easy know by asking your target audience what problems they are facing. From there you can create a product that offers solution to the problem.

You will make even more money if you allow others to sell your products as affiliate marketers and you pay them a commission. Sites such as Commission Junction and Clickbank can manage for you the buying process and enable you to have affiliates for a small fee.

Selling Advertising space: Every webmaster seeking to make money online wants web visibility thus at one point or another they will want to advertise.

To see just how important web advertising is look at the income report of Google. 97% of the revenue generated by google is from selling advertisement.

In order to succeed in selling advertisement space on your blog you first need to generate traffic. The more popular your blog is the higher rates you will charge.

There is a post we published earlier which you can read on ways of making money online through selling advertisement space.

Apart from selling advertisement space you can also signup with Google adsense. Here you will earn as people click on ads which Google will place on your blog.

Conclusion: Blogging provides great opportunities to improve one’s financial standing. Right now people from all corners of the globe are heading to the World Wide Web for information thus a chance to showcase your products and services.

Rather than stay home and whine on how bad the economy is, why don’t you start blogging from the comfort of your house?

I hope from this blog post you will get one or two techniques that will assist you on how to make money online through blogging.

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Author: Stephen Kavita

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Best Practices And Creation Of Breadcrumb Navigation

Best Practices And Creation Of Breadcrumb Navigation

Last week while sharing about killer blog design, we touched a little about breadcrumbs and as promised this article will address in details more about breadcrumb navigation.

Most webmasters dismiss the power of breadcrumbs whenever they are designing sites. Actually, people view creating breadcrumb navigation as being too much trouble. But the one thing they fail to see is the ability of breadcrumbs in easing navigation on your site or blog and increasing organic traffic.

For you to be able to retain visitors on your blog thus make more money, you need to make it easy for visitors to find your pages. Breadcrumbs are additional tools of navigation that visitors can use to know exactly where they are on your site.

The big question that you should be asking is, Why the implementation of Breadcrumb navigation?

a. Search engine optimization: As much as breadcrumbs help visitors move from one page to another, they also ensure that search engines Crawl your site/blog with ease. Having breadcrumbs help in the categorization of your content thus increasing indexing of your web pages.

As a webmaster you do not need to be reminded that the 95% of traffic on the internet is from search engines. Therefore, it goes without saying, you need to find ways to rank your pages high thus generate blog traffic and make money online. Proper implementation of breadcrumbs can do exactly that for you.

b. Ease Navigation: Apart from your normal categories, breadcrumb navigation provides additional ease of routing on your site. There are instances that visitors will come to your site via webpages other than your home page.

Breadcrumbs will allow your target audience to know exactly where they are on your blog. They also make sure that your viewers can easily move to other pages from whatever point thus offering greater usability.

c. Reduce clicks: The fact that visitors can move from one page to another quite easily using breadcrumbs, means that there are reduced clicks before someone gets to where they want. This means that one does not need to use the backward or forward button that appears on the web browser.

d. Add to your blog appearance: Since breadcrumb navigation does not take too much space, they contribute to the general appearance of your blog.

Take your time to select a good breadcrumb tool that will flow with the theme of your blog design.

e. Cultivates interest: When visitors land on a webpage within your blog, they are offered other related pages and this can easily help in building interest. Breadcrumb navigation gives readers more links to related content rather than them going round in circles.

f. Reduce bounce rate: The fact that breadcrumb navigation is more detailed; it will greatly reduce your bounce rate. This is mainly due to the reason that visitors are provided with more options to access different web pages.

Whenever your viewers find it easy to locate relevant pages within your site, they tend to spend more time on your blog thus boosting your online sales conversion rate.

breadcrumb navigationg. Offer additional help: Not all of us are savvy when it comes to the internet. You will sometime get visitors that are not sure of what they are looking for. This is where breadcrumb navigation can come in handy.

Breadcrumbs are ideally structured to give an overall outlook of a site, thus better navigation for newbies who do not understand how site navigation operates.

Here are some of the ideal practices or implementation of breadcrumb navigation:

1. Breadcrumb positioning: The best positioning of breadcrumb navigation is at the top of a page. This will make it easy for visitors to locate them thus get to what they are looking for faster.

It is also alright if you put them at the bottom of your webpages. Only make sure that are structured in an uncomplicated manner.

2. Breadcrumbs should be secondary navigation: Since you already have a primary navigation bar on your blog, breadcrumbs should just act as support. Remember that the primary navigation bar should be dominant.

This means that before you provide your visitors with the breadcrumbs, you must have the primary navigation in place. Breadcrumbs should just be for additional support.

3. Use friendly links: The link style you use on breadcrumb navigation should not be over emphasized. As much as your breadcrumbs should be seen, they should not appear to be the focal point.

Make your breadcrumbs visible but not overbearing to your visitors.

4. Page categorization: There are pages that may appear in more than two categories, if that is the case then it is not advisable to use breadcrumbs.

Using breadcrumb navigation will online confuse your visitors since pages appearing in more than one category will produce unclear breadcrumbs. Therefore, before you implement breadcrumbs have a clearly defined page hierarchy.

5. Consistency: This means that if you opt to use breadcrumbs it should be in your entire blog or website. When you have breadcrumbs on some webpages and others don’t have, you will easily puzzle and frustrate your visitors.

Below are the various breadcrumb navigation strategies being implemented by web-developers:

– Location: This is one of the recommended strategies of implementing breadcrumbs. Location breadcrumbs indicate to visitors the location they are on a website depending the site’s hierarchy.

Sites that have more than two levels depth of content are the ones commonly known to use this kind of breadcrumb.

This is how it works; upon reaching certain pages, visitors are presented with hyperlinks to other related pages and categories. These pages normally act as parent categories.

– Path: Just as the name goes, path breadcrumb navigation shows step by step the route a visitor used to get to the current page. In short, blog visitors will view the links they previously visited.

– Attribute: A good example of demonstrating the attribute breadcrumb navigation is on a product website. A phone may be categorized as Nokia then the attributes may be things like color or the various functionalities of the phone.

Summary: Ideally breadcrumbs act as additional support to the primary navigation bar. They should never be the main content of your website.

As I said on the previous post, do not let the word “crumbs” fool you, breadcrumb navigation can greatly boost your blog SEO thus boost your traffic generation. This is because breadcrumbs will make search engines have an easy time crawling and indexing your web pages.

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