Any blogger out there seeks to generate as much quality traffic as they can. There are several advantages presented by social media sites that have helped webmasters promote their sites. One of this websites is facebook through its facebook share button.
In case you have not incorporated social media networking in your internet marketing arsenal, then you are losing out on a lot. Social sites are good grounds to build long lasting business relationships. In essence, social marketing adds an element of personal touch that most marketing techniques lack. Therefore, your fans on social websites can relate with you on a personal level thus making it easy for you to make sales online.
Facebook alone has over 750 million subscribers and this tells you as a blogger you cannot ignore this site. The power of facebook is demonstrated with the facebook share button. People trust more when a friend recommends something to them. This is where the phenomenon called viral marketing takes full effect.
All you have to do is add the facebook share button on your blog and as your visitors click on the button the article is posted on their wall. In turn their friends will see the recommendation and they too will be curious to know more thus end up visiting your blog.
Now to the fun part, facebook share functionality is taking the sharing element to a new high. This time it is going to bigger than anything you have ever seen or heard. Maybe as you are reading this article they could have launched the new facebook frictionless sharing.
How does frictionless sharing work?
First a facebook user needs to enable the frictionless sharing, then once this visitor comes to your site or blog their wall is automatically updated with a link to your blog. Unlike before where readers had to click the facebook like button for their wall to be updated, this time they will just need to visit your site.
If this is not the true definition of frictionless then I don’t know what is. As a blogger you need to be ready to take advantage of this new facebook sharing feature. This also applies to any new online marketing tactic that will ensure you generate high volume of quality traffic to your blog.
Will users allow the frictionless sharing access?
It is true that this will be the big question on people’s minds. But you need to realize that there are many types of users, some are savvy while others are not. Some people will activate the frictionless access without knowing its function and in the process start a viral marketing effect unawares.
On the other hand, studies have shown that most of the subscribers on facebook are people over the age of 35. In fact, the studies indicate that the figure is over 60 %. In America alone, 2/3’s of the population use social media sites and a good number of this people are 50 years and above.
This signifies that people from all walks of life use facebook thus offering you an opportunity to create web presences. As relating to sharing content, all these people are pleased when facebook makes it easy for them to share content.
The power of the facebook share button
Earlier, we saw that facebook has over 750 million users as we speak and the subscriber base is still growing. A good number of these people are sharing content and links every day. Hence, you may never know who is sharing your content.
Now, ask yourself if you got a chance to increase the number of people sharing your blog content, would you take it? Obviously you would, that is if you want to enjoy the real benefits of working from home and earn money with ease.
Currently, most bloggers are obsessed with search engine optimization which to some people is too demanding. It would be great to move away from always publishing articles stuffed with keywords that sometimes make your content sound like French yet you are writing in English.
Would it not be lovely to stop creating content for search engines and only focus on generating content for people? Anyway, it is people who buy your products and not search engines.
You may be creating content that is good and worth sharing but very few people will take the time and initiative to click on the facebook share button or like button. But facebook is now seeking to offer you a reprieve through facebook frictionless sharing.
If you are the kind that carefully analyzes traffic, you will see that the best visitors are the ones that have been referred to your site by their friends. It is for this reason that facebook frictionless sharing is something you must take advantage of as a blogger.
Think of it this way, someone visits your blog because a close friend told him that your blog has quality, insightful and educative content. This would be much better traffic than generating search engine organic traffic. That is the power of facebook share button which is now going a notch higher through facebook frictionless sharing.
Conclusion: If you are a blogger and you have not yet added social media networking in your online marketing arsenal you better get down to it. Connect with people who share the same interest with your especially in your area of business.
As you connect with more people in your niche, you will ensure that everything you post on your status wall has a chance to go viral. Then, once frictionless facebook sharing takes full effect, any person who enables it and visits your blog a link to your site will be posted on their status wall.
Imagine, no one will need to click on the facebook share button in order to share your content, it will automatically happen. It does not matter the source that brought them to your blog, if they have a facebook account the link will be posted on their wall the minute they land on your blog.
In turn, all his friends will see that he liked your page and they too will be curious to visit your blog. For me this is the true definition of viral marketing. Now, that person who was lazy to click on the facebook share link in order to share your content will not have to think about it anymore.