Marketing on the internet is the best gift you can give to your business, be it free online advertising or otherwise. All you need to have are the right tools and skills and you will be good to go. The amazing thing about the internet is that you can succeed even when you have a limited budget.
There are two ways to place your business in front of your target audience
1. Paid advertising
2. Free online advertising.
On this article we are not going to talk about the first option but you can click here to read more on paid advertisement.
Having online presence is the secret of promoting your home based business opportunity with ease. As you work to earn an online reputation consider using both free online advertising tactics and paid advertisement.
Utilize all the available tools and resources as regards to marketing to build an online brand name. Time and time again, internet marketing experts reiterate the importance of using an array of marketing arsenals in order to succeed online.
Here we are talking of both offline and online advertising strategies. A combination of offline and online marketing will easily propel your work from home business to high heights.
On this blog post let us look at some of the free online advertising techniques you can use to build your business. If your home business is not making any head-way you now have an opportunity to see why.
Build an online brand name: Online branding starts from the point you are choosing your domain name. Purchase a web address that is catchy, memorable and related to your niche.
A domain name that is memorable will act as free online advertising since your target audience will locate it easily.
One of the best ways to build your online brand name is on social media sites. As you all know, you do not need to invest a single dime to open an account of these social media sites.
It is prudent to research and know where your target audiences spend most of their time. People think that twitter and facebook are the only top social networking sites, but there are others like LinkedIn, YouTube, Yammer and the list goes on and on.
Once you identify where your target audience hangout, join such forums and be active. It will not take long before you are considered an expert in your niche thus offering you a free online advertising opportunity.
Make sure whenever you post anything on your status wall it is relevant and educative. Since social media marketing is about micro-blogging, include your targeted keywords in your post and make certain they are catchy.
Create awareness of your business: The other term of creating awareness would be hype. On internet marketing, creating hype has be an effective technique of free online advertisement.
For example, you can create hype for a certain product or service by conducting a competition on your site. The winners can get free downloads, free subscription, gifts, eBooks and so on.
All over the world, research has proven that people like free things. Ensure that your rewards are relevant to your target audience and definitely you will attract the right people.
As you reward the winners, visitors and customers will begin to trust you and in return spread the word around to their friends. As visitors begin coming to your site, make sure that you are selling products that are superior to the products you offered for free.
Offer quality customer service: One of the most powerful yet free online advertising strategies is through offering support. Just a simple feedback to a customer’s or visitor’s query can lead to a sale.
There is a restaurant in my neighborhood that is using the principle of quality service so effectively. The restaurant is never entangled in price wars. In fact, what the owners does when competition heats up, he increases his prices.
This in turn makes his restaurant stand out. From the word go the customer service he offered was of such a high quality that even when customers try out other places they ended up coming back.
If you are a blogger it is time you thought of how you respond to visitors comments. Ask yourself, are your responses helping you build an online presence? Are your responses good enough to necessitate readers to pass on your content or products to their friends?
Offering support is a free online advertising tactic yet vital in showing that you actually care. If you have a site selling products or services, try to answers questions that your customers present before they buy your products.
Assure your customers of more support even after they have bought your products. Good after sales service will lead to customers talking about your products and sharing your site on other online forums. This in the process will lead to more free online advertising and viral marketing effect.
Create confidence in your products: Another free online advertising strategy is by giving guarantees. This is a way of telling your customers that they have nothing to lose thus create confidence in whatever you have to offer.
Am sure you have come across products that offer one hundred percent money back guarantee in two months if you purchase their product. This for sure makes you have confidence in the product thus you may buy it without thinking twice.
The more a product has a guarantee the more people will have confidence in it.
Link up with the right people: For any online home business venture to succeed you need to connect with the right people. Join online forums and social sites and start groups which will attract people in your niche.
If you are selling products online, work with affiliates since they will offer you with free online advertising. Offer your affiliates good commissions and they will aggressively promote your site and products for free.
In every niche you go to you will always find that there are people who are considered as top cream. This are the experts and I can assure you they are there by merit. Team up with such people and learn from them.
Subscribe to their feeds and be up to date with new things taking place in your niche. You can also become active on blogs that rate high in your niche by posting valuable comments. With time you will get recognized thus channel some traffic to your site and get quality backlinks from these top bloggers.
Conclusion: If you do not have money to promote your work online from home business, you can always consider implementing these free online advertising strategies.