Sometime back we shared about google +1 entry into the world of social media networking. I have to agree that they have done good work on their site this time round and as demonstrated by over 10 million people that created an account in just two weeks.
As it has been proved before, social media marketing is really helping many webmasters and bloggers grow their work online business from home. On this article let us do a review of Google +1 and see its advantages and disadvantages.
Circles: One of the strongest features of google +1 is definitely the circles. This is where an account holder is able to separate his contacts into groups. Thus you can create different circles for your family, business contacts, friends and so on.
The feature is missing on other social sites like facebook and twitter, which means when you update your wall all your contacts get to view what you posted. On google +1 you can choose to communicate to one circle and leave out another. In short, when you update your status wall you select the circles you would wish to share that information with.
Privacy is a big issue online and google plus has really simplified the process of privacy setting. For example, you can choose which circles will view your contacts. The procedure is so straight forward on google +1 unlike other social networking sites. On facebook, setting up privacy features is quite complex especially to folks that are not so savvy about internet stuff.
When setting up your account at google plus 1, you are able to set up your business mobile number to be visible to your workmates and business contacts but not your friends. Then you can set up the number you wish your friends and family to reach you on. The beauty is that the process of privacy setting is so easy on google +.
The other feature that sets google +1 ahead of other social sites is the fact that you can filter the status updates others have submitted. With just a single click of a button, you can filter the information by circles.
All these features mean that you can do serious online business stuff with one circle, and still be able to play with your friends in another circle. As the adage goes, “too much work without play made jack a dull boy”.
Chat rooms: Of late chat rooms have become a meeting point to make new friends and connect with other business minded people. What google +1 have done is come up with a hangout joint where people can connect through video chat rooms.
This means that you need to have a webcam installed on your computer. The challenge is that for your to get started you need to do some set ups. You have to download and install two programs, Google Voice and Video Plugin.
To be able to chat, you need to get someone who is in one of your circles and has done the same set ups. For the connections to be perfect you also need to have good internet connections. But all said and done, this is also a feature that will for sure assist webmasters build relationships across the globe.
By the way, did you know that this is not the first attempt for google to try to enter into the world of social media networking? Google over the years has being coming up with sites that have failed to take off. Here are some of the social sites that you may or may not know about before the launch of google +1.
Google Buzz: This was a feature that google added in their email service which I presume that most people have not noticed it. It is the second option after your inbox. With this option you will be able to disseminate information to contacts in your buzz account in a social media networking layout.
Since I created my buzz account I have not seen much improvement in my blog traffic. In addition, I get very few requests for connections and the invites I have sent out have received very few responses. This is unlike Google +1, where within days I got very many requests of people wishing to connect with me.
The other disadvantage is that some people are using buzz to send spam messages.
Google Friend Connect: This site was created specifically for webmasters to be able to interact with their visitors and other webmasters. When creating your account, add your website URL and a snippet HTML code will be generated for you. Copy and paste the code on your site and you are ready to go.
The layout of google friend connect took the approach of having standard open social platform that did not work out well.
Orkut: According to Google’s point of view, Orkut is meant to be an online community where people can interact and stimulate their social lives. For you to create an account at Orkut, you need to have a Gmail account.
I have to say that this has been one of Google’s best attempts to enter into the arena of social media networking before google +1. With Orkut, you can easily find people whom you share the same interest in terms of business, hobbies and personal relationships.
Some of the nations that have really embraced Orkut include India and Brazil. So if your target audiences are people from these two countries, you now know where to find them.
Google Wave: This is an online communication tool that was meant to make internet interaction seamless. The idea was to integrate the various media of communication tools like videos, text, images, and many more on one platform.
As we speak the site is almost coming to a dead end. I hope google have learned from their previous projects and the same will not happen to google +1.
Summary: There have been other attempts by google to try to enter the social networking arena with sites like Open Social and Google Lively. Right now a site like Google lively has been shut down.
This history goes to show just how social media networks are becoming a force to reckon with. This is especially so for work online marketers. If google what’s a piece of the cake, it means there is definitely something about social media that people are yet to unearth.
My advice is that if you have not jumped into social media marketing and you are blogging for money, you better try out google +1 for a start.