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Google Advertising Revenue vs Search Organic Traffic



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If you ask me, google has done a lot when it comes to improving user experience. Apart from offering online markers avenue to promote their products and services through google advertising channels like Adwords, their search formula has been able to get rid of spammers.

But when you look on the other hand there is much they have done to really do away with crappy content. These same spammers have amassed a lot of cash and they are the ones able to afford google advertising.

How many times have you clicked on a google advertisement only to find the site has nothing to offer? The worst part is that some of the keywords that these useless sites feature on are very high paying keywords.

As we speak, this is no rumor anymore, google has update their algorithm to measure sites’ ad-to-content ratio. In short, it means more sites with quality content may hit the sand box once again.

The sad part is that the people google is seeking to remove from their search result already made their cash and now they are using google advertising channels to rick in more dollars.





Why is Google so concerned with changing their algorithm and they are doing nothing to regulate their google advertising platform? Is it that their agenda is to make money and only appear to be doing something by constantly pulling down legit small online business entrepreneurs?

It is true that crappy content needs to be removed from search results, but it should not be done at the expense of hard working business people. Google needs to find ways of only dealing with spammers and leave small online home based businesses to thrive.

google advertising revenueFor google to prove that they are not only out to make money from their google advertising avenues; they should also work on getting rid of people promoting sites with useless content. As they keep announcing their algorithm updates to take care of certain type of content, the same should apply to advertising.

Otherwise, it is counterproductive for google to do everything possible to remove useless content in their search results only for the same sites to reappear in their google Adwords.

Allow me to pose a challenge to google; here are your updates over since 2009.

2009 “Vince” update

2010 “Mayday” update

2011-02-24 “Panda” update

2011-05-10 “Panda 2.1” update

2011-06-16 “Panda 2.2” update

2011-07-23 “Panda 2.3” update

2011-08-12 “Panda 2.4” update

2011-09-27 “Panda 2.5” update

Can google now show us what they have done since 2009 to regulate the type of ads been shown to internet browsers.

What is your take on this topic? Share your views in the comment section provided below.

But one thing that google has really done is to try and deliver rich and relevant content. They may not be 100% perfect but to some extent they have gotten rid of crappy content in their search results to some extent. With some many algorithm updates you would expect so.

It is now high time google shows the world that they are not all about money. They should not concentrate too much on search formula and forget to deal with their google advertising docket.

Latest financial report indicates that in Google’s revenue, about 97% is from google advertising. Could this be a sign that google is only there to make money from their advertising programs? Let us hope not!

google adwords advertising

Check out these figures, from a keyword like “insurance” cost per click is $54.91 while for a keyword like loans cost per click is $44.28. Do you think a small time business person can afford to pay search rates?

The big firms are the ones who are not feeling the change in algorithm updates. Most of them have resulted to forgetting SEO marketing and are now more than every capitalizing on google advertising.

On the other hand, small home based businesses have been completely kicked out of the equation. Cost of google advertising is out of their reach and the only source of marketing their sites, SEO, is also slowing becoming a mirage.

Google needs to remember that it is these small business people who got them to the top. Right now only big companies and those people who made money from spamming and ranking high are dominating google advertising. Why? They make enough money to last them a century of google Adwords advertising.

You may be thinking that am the only one raising this issue, but there are many others just like me. Aaron Wall posted an article titled “Forget About SEO”. He was advising online marketers that the only way to maintain web presence is through google Adwords.

David Jackson also retracted from an article he wrote showing how Google has endeavored to ensure internet browser got relevant and quality content. Read his article titled “Is Google’s Advertising Destroying the Sanctity of Search Results?

Then there was Stephen Dow of NeatSpeak Solution who published a write up with the heading “Google Panda: Hurting SEO and Search results For Increased Ad Revenues”.

Google’s move to improve search marketing is noble I must say, but on they need to slow down and rethink their strategy. The more SEO experts, webmasters and bloggers keep on complaining, the more they get the company into a quagmire.

Sooner rather than later, other search engines will take advantage of these complaints to capitalize and overthrow Google from the pedestal they are sitting on now. We have seen big firm that looked untouchable come down and google is no exception.

It is sad that while sites; some of them with top quality content lose online revenue due to the latest Panda update, google advertising recorded even better results. What is google doing to reinstate the sites with rich content back to top ranking?

Conclusion: In the 90’s search engine optimization was the one thing that helped small blog to get to the top. One example is a site like 2createawebsite that belongs to Lisa Irby. But today, getting top ranking is like trying to sell sweaters in the desert.

All is not lost, even when you see big websites like Build My Rank, SEO Link Monster and Authority Link Network been de-indexed, you have a chance to rank high on Google.

The reason that these sites were hit is because they became too popular and thus fell in Google site review box. There are still other similar sites sitting pretty on Google search results. This is an indication that Google algorithm is not all knowing as they would like you to think.

The secret is simple, generate rich content and try to get quality backlinks to your site. What Google is trying to do is punish big websites thus provide a level playing field.

As a small online business entrepreneur, you have the opportunity to turn the tables and rank high. Therefore, get to work and give your target audience and Google what they want.

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2 Responses to "Google Advertising Revenue vs Search Organic Traffic"

  1. geoffrey moni says:

    your article is very educative

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