First, there was the Panda Updates that affected most top sites google listing position. And before webmasters could recover from that shock, google has done it once again, another algorithm change called Google Fresh.
It is evident that google is out to raise the stakes in order to make sure they improve user experience. But the big question is, at whose cost? (Share your opinions in the comment section below this post) Google fresh is an upgrade of Caffeine architecture which was introduced one year ago. According to google the new algorithm change is aimed at ensuring Google listing remains fresh.
Through the new algorithm google listing system, google says it will now be able to crawl and index sites faster in a large scale and list fresh content. With the new ranking algorithm, google listing will be affected up to 35%.
What these means is that only one search result will be affected in each google search engine result page (serps). This will be like a reprieve to webmasters since not many will be affected this time round like the way Panda update did.
Even with this small impact, it is advisable you know how to avoid falling victim of Google fresh. Sectors that will mostly feel the pinch of this new google listing will be keyword phrases aimed at ranking for products and services that constantly change.
On this article, we will tackle in detail what you need to do as a webmaster to remain relevant in search engine listing on google. One obvious thing that you must do is to create a blog. It will be suicidal if you only have a website that is not connected to a blog and you want a top google listing.
The advantage of having a blog is that you will be prompted to regularly add fresh content. Telling from Google’s statement concerning Google fresh, is that updating your site with fresh content is key in ensuring you generate search engine organic traffic.
Small work from home online business blogs and sites will have to up their game too. This is because it will be quite challenging for small sites to compete with big blogs. Most top blogs use their resources to hire writers who publish lots of new content regularly.
Then the big question is; what can small blogs do to keep in touch with the big players?
Create a sitemap: No matter how small your blog is you need to create a sitemap. To make sure your blog post are quickly crawled, indexed and added to google listing, submit the sitemap to Google Webmaster Tool (Free).
Sitemaps help to ensure that any new post you publish is picked and search engines notified of the new update. WordPress has a great plugin that ensure your sitemap is connected with the major search engines like Google, Yahoo, Ask and Bing.
The beauty of the internet is that you can automate the whole process and ensure your new content is updated in your sitemap.
Here is how to create Google SiteMap
Take advantage of Google News Sites: To be sure that you appear in top google listing you need to learn how google new works. Ideally, sites that qualify to display on google news are the ones that have fulfilled the requirements and adhere Google standards. You can search for these sites by entering “Google News Sites” in the google search box.
Normally, if you have a new blog or site it may take some time before search engines get to know of its existence. A good strategy of making sure search engines find your site faster is by submitting your content and links on Google news sites.
It may call for extra effort to get your content accepted by Google News sites but it will be worth the effort. This is because your blog or site will be crawled and indexed much faster thus display on google listing.
Launch a blog: As we earlier stated it is important to create a blog. Once you have a blog you need to add fresh content on a regular basis. If you are the busy type, you can opt to hire writes to help you update your blog. The only disadvantage of that is that the quality of bought articles may not be the best.
If you have a website, you need to incorporate a blog within the site for visitors to add new content. Blogs are generally search engine friendly especially if you are working on a wordpress platform. WordPress have built-in SEO elements that make it easy for you to optimize your content for top google listing.
On your site you can also add a forum where members can share ideas hence helping you generate fresh content. But you will need to moderate the content coming in to ensure you weed out spammers.
Post press releases: Syndicating your content is one of the best ways of ensuring Google gets to pick your fresh content. Submitting press releases is the best way to achieve this. Press releases are considered top quality therefore they are quickly picked, indexed and submitted in Google listings.
It is advisable to have your keywords as anchor text within your press release. This will ensure you rank high in search engine listings for your targeted keywords.
A site you can post your press release is on PRWeb. But there are other sites that offer the service free of charge.
Use Social Media Sites: Sites like facebook, twitter, LinkedIn and now Google +1 are good for SEO. These are top sites that are crawled every minute for fresh content. If you can create an online community on social media sites then post your content and links, you will increase the changes of your new content appearing in Google listings.
On Google plus you can now create a business page where you can be updating it with links to your blog content. All indicators show that very soon Google +1 will be a major site to determine sites appearing on Google listing.
Adjust with the times: When it comes to online business especially SEO traffic generation, you need to be ready to adapt fast. If google says you have to add fresh content regularly then do just that, otherwise your business will become obsolete.
Summary: Google fresh is a call to bloggers to become more aggressive in terms of research and regular content generation. Regardless of your niche, there is need for more fresh content since things keep on changing.
As we speck Google is the King of search engines thus if you want to appear on Google listings you will have to do as they say. But the one element of search engines algorithms that remains constant is CONTENT GENERATION.
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