Did you know that 20% of natural Google searches are local and that small work online business generate over $ 30 billion in revenue from Google places pages?
Currently, google search listing is featuring more and more sites that appear in google places pages. This is an indication that internet entrepreneurs need to list their businesses on Google Places. Google has established over 50 million Google Places but the amazing thing is that 10% of this has been utilized.
Are you seeking to rank high in your local google search? Do you want customers to find your business location? Do you want people to get accurate details regarding your business? The answer to all these questions is to have your business listed on Google Places Pages.
Note: You need to optimize your business listing so as to rank for relevant keywords.
What is Google Places?
20% of all natural google searches are conducted using local searches. This means that internet browsers are targeting more on searching for businesses and content in their local area. Google in their pursuit to improve user experience established Google Places Pages to assist users locate local businesses faster.
Google Places is a webpage designed to help people find what they are looking for in any place in the world. The place pages were launched in 2009 and are part of Google maps.
So as to see the power of this search type in the google search box, enter the name of one local restaurant. The results will show the first 7 entries from Google places listing.
As earlier mentioned only a small percent of businesses have actually listed and claimed their listings. To make things even more interesting, very few of the listed businesses have been optimized for search engine ranking.
But the trend is changing fast, thus it is the high time local small online businesses took advantage of Google places. Since the places page is customized for browsing on smart phones and iPads, it will mean you will have more customers locating your internet home based business quickly.
Here is what you need to do to make sure that your listing appears at the top of your category for local search:
Edit all the required fields on Google Places Page: The information you put should be accurate and up to date.
Some of the information you are required to add include your company name, phone number, postal address, email address, your business image, reviews, coupons if any, tags and so on.
The importance of adding your business information is;
1. To make sure clients have first hand and correct information about your business.
2. To properly optimize your Google places search page in order to rank high.
Remember anything you do on the internet you need to consider both human beings and search engines. Therefore, ensure you use your targeted keywords in your Google place search page. This will help in that customers will locate your business easily on Google Places before you get you on Google search.
The claiming process involves google sending you a postcard by snail mail or sending a message to your mobile phone.
Note: Sometimes the information added by google could be incorrect thus you can edit and optimize your business description better.
List your site on top local directories: Posting your business on local directories is a good way of ensuring you rank high on search engines. Ideally, google checks where your business is listed in local business directories and adds them to your Google Places page.
Therefore, to help increase your search engine ranking, add your site to as many local business directories as possible. It is preferable that you post your business on top local directories. Some of the best sites include:
Considering that these sites have high volume traffic, you will increase the chances of generating direct traffic to your site or blog.
It can be quite tasking to list your business in as many local directories as possible thus it is advisable to automate the process by listing on Localeze.com.
Another strategy of improving your Google places ranking is by sharing videos on YouTube. The secret is to add the same google places tags, address and phone number on your YouTube description file.
Note: To better optimize and make certain you target the right keywords use a site called Whitespark for keyword research.
Post testimonials and reviews: The more people who recommend your services or products the higher you will rank on Google Places. But remember to only post real reviews that have been posted by real customers.
If you post phony reviews, it will not take long before people realize you are lying thus you will lose your online reputation. Search engines will also catch up with you and send your listing to their sand box.
It is advisable to also get customer approval before you publish their reviews. There are smart online markets who post hand written reviews from their customers by scanning and uploading them online.
Talk to your visitors to share their reviews about your business and post them on Google pages. The more reviews you submit the higher you will rank on Google Places pages.
Conclusion: Online marketing is best tackled when you include several internet marketing arsenals. As you work on your search engine optimization, you also need to rank on Google maps by optimizing your Google Place webpage.
It would be good if you shared your expertise on Google Places thus post your comments in the section provided below. Feel free to also share this article with other online marketers using the social buttons on the left of this post.