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Google Ranking Algorithm Changes Once More



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Have you noted that google ranking has been affected once again? SEO experts from different quarters have voiced their concerns about the new changes.  While others are celebrating the new google ranking updates, others are up in arms calling it suspect.

The new algorithm update has been named Google Fresh, it took effect 3 days ago (5th November 2011). Since this happened over the weekend, am sure most webmasters will wake up on Monday to find their sites ranking differently. One thing you can be sure of is that most reactions will be posted this week as bloggers and SEO expert analyze the new google ranking algorithm.

But even as we speak, some SEO experts have already voiced their opinions and it is just the third day of the change. This goes to show that Google Fresh has already affected most bloggers, webmasters and companies offering SEO services.

On one post shared by the owner of a site called I Love SEO, thought that the new google ranking changes were brought about by the need for more advertising space. Gianluca coned a name of the new google algorithm and named it Caffeine 2.0.

The one thing that all search engines seek to achieve is provide their users with quality content. Once user experience has been enhanced, search engines know that their main stream of revenue which is selling advertisement space will increase. It is for this same reason that Google keeps on striving to improve user experience at every opportunity.




Just the other day, Google ranking for most sites was affected by the Google panda updates, and before webmasters can recover from that change, today some will wake up to another change yet again, the Google Fresh.

I tend to concur with Ben Will a writer with Marketing pilgrim who says the best strategy on improving your google rankings is by regular posting. Search engines in their pursuit to provide their users with quality content, will always rank high sites that are updated on a continuous basis.

Therefore, for those people that are consistent when it comes to blogging, you need not worry of being affected with Google Fresh. But one point that Ben raised that I somehow disagreed with is the use of forum marketing.

For some time now people are spamming forum sites with their links thus making them appear like link farms. If you have to go this way, the best strategy is to join a forum marketing site that is moderated well. Note that in order to gain web presence on forum sites you need to invest a fair amount of work and time.

The new google algorithm change will have a great impact as regards to pay per click advertising; this was according to Jeff Allen. Though Google did not state anything to this regard, Jeff thinks that in the long run people that use PPC in their marketing campaign will feel the effects of this change.

I believe the reason of him thinking so is because Google has always sort to reduce the gap between organic search traffic and paid traffic. For people seeking to make money from home based online work like blogging, need to generate fresh content regularly.

One thing that remains constant when it gets to marketing on the internet through search engines is content. In fact, if you concentrate on updating your site with quality information you can be sure that every algorithm change will be to your advantage.

google rankingFrom the word go, google ranking has always been about producing quality content on an ongoing basis. But you can consider yourself lucky if the niche you are involved in does not require regular updates.

According to Google, the new Google Fresh change will only affect some topics and leaving out others. Therefore, in case you are in a niche that calls for timely or daily updates you need to be warily.

Those of you who have been updating your sites regularly can relax. Even if you note that your google ranking have gone down, keep updating your content as usual and it will not be long before you find your site ranking even better than before.

The debate for the last three days has been whether Google Fresh update is about consistency in updating new content or not. SEO experts are worried that in the pursuit to provide readers with fresh content, it does not necessarily means the content will be of high quality.

There is a lot of old and valuable content out there that may not feature yet some of this content is of great value to readers. Google needs to be careful not to compromise quality content in the name of providing fresh content.

Take a scenario where a small online business is trying to complete with a big site that produces hundreds of fresh content. Lets us hope that the new Google algorithm change it will take into account the quality of the fresh content.

Another aspect that this new google ranking brings forth is the issue of websites creating blogs. With a blog, webmasters will be able to generate fresh content on a regular basis thus improve their rankings on search engine result pages. Therefore, if you do not have a blog it is the high time you now seriously considered creating one.

With Google changing their algorithms every so often, most online marketers are finding it a great destruction. But let me repeat this again, if you concentrate on generating quality content, no algorithm change will affect you negatively.

Note: Content will always remain the main ingredient in any algorithm formula.

Most people are seeing the changes today, thus share with us what you think of the new google ranking algorithm. Do you think this google algorithm change places more emphasis on content freshness or not?

You can also share with your friends on this new google ranking change by using the social icons on the left of this blog.

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2 Responses to "Google Ranking Algorithm Changes Once More"

  1. Steve says:

    Now we will get more relevant items when you search, also smaller sites have a higher chance to get a better ranking.:)

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