One of the most important elements of search engine algorithm is link popularity. Links pointing to and from your site play an important role in the ranking of your website or blog on search engine result pages. Hence, you need to know how to check links that you want to use for your link building.
The importance of checking links is because different links have different levels of authority. You may see two links that seem similar but when you check the links they are of different quality.
Question: How do you tell the worth of a link?
In order to evaluate and check links quality, you are required to look into several aspects. This includes assessing the internal aspects and external aspects of a link. Proper scrutiny of a link determine to a great extend your site search engine positioning.
On this blog publication we shall share with you some of the things to look at as you build backlinks. We will explain how to check links value metrics thus boost your link profile. In addition, you will find out some of the best link checker tools to use.
Factors to look out for in sites you what to link with:
The site pagerank: Here we are taking about the Google 1-10PR. It is important to check for this ranking to determine is the site is banned or is completely new. Even if the PR is 1 that is OK since it tells you the site is live and authentic.
Use MozRank: A valuable site to visit and check links quality is MozRank. This will give you a more in-depth analysis of a site unlike Google PR. Example of statistics you will collect include web reputation, domain age, SEO Moz results, link authority, backlinks among other important details.
Is the site indexed? Before you link to any site you need to make sure it is indexed by top search engines especially google. In order to check links that are indexed on google enter site:domainname.com in the google search box.
If you do a search and find that the site you want to link with is not indexed, keep away from that site like a plague.
Language: Many are the times when you will see sites that use a different language from your site seeking to link with you. It is important that the sites you are linking with to use the same language as your site.
Topic: The more a site has content that is related to your content the better. This will help in boosting your link profile thus rank faster and higher on search engines on relevant keywords.
Content Update: The more a site or blog is updated the better. This is because a blog that is updated regularly keeps on increasing its rank thus boosting your rank profile with time.
Content to avoid: At all cost do not build backlinks with sites that have adult content. In addition, keep away from poker sites, gambling sites and link farm sites. Any site that is in a bad neighborhood will hurt your overall page rankings.
Automation: One aspect to check links with is whether a site is updated by human beings or by article generating softwares. It is much better to link with sites that are updated by human beings since their link building will be more natural and not spammy.
Factors related to link:
Anchor text: Always seek to link with anchor text that are natural and related to your site content.
Positioning of links: Links that are placed at the top head bar and in the article body are the best to link with. Links that appear on the footer or side bar are not so good for building link popularity.
Type of font: As you are checking links to build backlinks, determine if they are using good fonts. The right fonts are the ones that are readable. Avoid links with italic fonts or the ones that are so tiny.
Follow or nofollow attributes: The best sites to link with are the one with a follow attribute. A rel=nofollow link signifies that the link has no real value according to Google.
Factors related to a site’s webpages:
Are the pages cached? A good way to check links and whether they have been cached is to use google. Enter cache:domainname.com/webpage in the google search box. If you see the cache is for a week that is good but it will be even better if the page was cached a month ago.
Stay away from pages that have not been cached at all since it signifies those page are not important according to Google.
Page Indexing: Just as it is important to check the indexing of a site homepage, the same applies to a site’s webpage. Use the site:domainname/webpage operator in the google search box to determine this. If you discover that the page is not indexed, keep away.
Outgoing Links: An aspect of checking links is the number of outgoing links a page has. It is best to link with pages with less outgoing links. But if it has no outgoing links then avoid linking to such webpages.
Content quality: Over and over again you have heard that Content is King when it comes to the internet. Check and see whether a page has unique content and not duplicate content. A simple way to check this is by searching the page headline or first sentence on the google search box.
Enter in the search box “the webpage headline” and if you see that the webpage is the one that comes first then that signifies the content is unique. But if you see Wikipedia coming first, keep your hands off from linking to such a webpages.
Broken links: It is very important not to link with pages that are broken. Therefore, prior to linking to any page, check whether the link is broken. In addition, check links within the whole site and see if there are any broken links.
If the broken links are 1 out of 100 links then that is OK but when it is 3 out of 20, keep away. It is also important to see if the page you are linking to is linking to other pages with broken links.
Hidden Links: As you check links within a webpage, determine whether the links are of low or high quality. There are some sites known to hide low quality links within their content. In addition, when you note a site which has many links at the footer, it should raise a red flag.
Page Topic: Check to see if the page topic is related to the body of the article. Always link with pages that have relevant content to your site.
Summary: At all times link to actual links. By this it means links with href or http within it. It is true that all this factors can be a bit too much to consider as you are building your link profile. But there are some tools like Blekko, Web Analyzer, Google Webmaster Tool among others to assist you check links for sites you want to link with.
Feel free to add your opinions on this topic and other valuable link checker tools to help people who want to learn how to market online through search engines.