Social media has for a sometime now been the bedrock of business promotion. At first no one thought much of social sites but as we speak any online entrepreneur that ignores these sites is missing out a lot.
It is difficult when you are talking about social media marketing to fail to mention Facebook. With over 900 million active subscribers, facebook has truly become a power house in social marketing.
Facebook offers various ways of relating with potential customers. Building relationships is the first strategy of growing a business and facebook does exactly that.
On this write up we are going to discuss an important facebook tool for marketing your home business. Facebook fan pages are surely a gem when it comes to marketing on the internet.
Even with the potential to turn your small online home business into a mega business, entrepreneurs are yet to fully harness the power of marketing using facebook fan pages.
It is common to hear business owners saying that their fan pages are not as effective. Others have worked so hard but still their fan pages have very few likes.
Today, you will learn how to make sure your facebook fan page bares the required results.
Before you launch any online marketing campaign it is always important to plan, set your targets and stipulate your strategy.
The mistake that most entrepreneurs commit is creating a fan page just for the sake of it. You need to lay down strategies and know the people you want to target and how you are going to reach them.
With proper planning, you will attract the right fan base who will engage with you and your business.
Setting ground rules for your fan page:
The first step to take is to define the reasons of setting up a fan page. If you are creating a facebook fan page just because all your competitors have done the same then you are missing the point.
Instead, write down what you intend to achieve from creating a facebook page.
Uniqueness is also very imperative if your page is to help you market your business. Identify what your competitors are not doing and implement on your page. It is this difference that will set your business apart from the rest.
Your page should also include things that cannot be found on your website. This can be in form of quotes, addition expert advice or contests.
These are simple strategies of engaging your fans thus have a platform to interact with them on another level. Ideally, a fan page should have some life and not appear motionless.
Now that we have set the ground rules, let us list some tips to help you promote your business using facebook fan pages:
The content to submit on your page: As you set up your page you need to decide before hand the kind of posts to publish. It can be boring to share content from your site alone thus identify other sites where you can be getting content.
These should be sites that have authority in your niche. Apart from making your fan page rich, posting content from other related sites will help boost your credibility. Within no time other business owners will also start sharing your content on their facebook fan pages.
System of posting: There are different ways of communicating with your fans. You can decide to be formal and educative or simply post content that require your audience to respond.
That is not all; you can also opt to post content in a news format or through providing facts. It is always advisable to post using your personal names.
This helps in bringing a human element to your business thus building trust. The use of names is also a way of building a personal brand.
Frequency of posting on your fan page: Posting too many posts in a day can be quite overwhelming for both you and your fans. On the other hand, posting one post a week will make your page appear dead.
It is recommended you update your facebook fan page at least ones or twice in a day. For example, you can post an article in the morning and in the evening share a motivational quote.
On other days you can put a poll for your fans to participate. These are effective ways of engaging with your audience thereby helping you promote your online home based business.
How to react to both positive and negative comments: As much as you may want to please all your fans you need to be ready for rejection. The last thing you need to do is to assume that the negative people are being personal.
You need to device a method before hand on how you are going to deal with negative comments about your products or your site.
In addition, come up with a plan on how to handle unrelated posts on your facebook fan page that can distract your fan from constructive interaction. Set guidelines on the type of posts to allow on your fan page and the ones to delete.
Your fans also need to be educated on the type of post to share on the fan page wall. This will help you avoid the hassle of cleaning up your wall all the time.
How to provide feedback to your fan base: The same way you need to respond to comments submitted on your blog you should also do the same on your fan page.
Do not let 24 hours elapse before you get back to any question posed to you by any fan. In case you are not able to respond in time, make sure when you finally do so start with an apology.
This will help build relationships and your reputation hence make your fans trust you and what you have to offer. Every response proves to your fans that you care and you will always be there for them.
Sometime it takes very little to turn a potential customer into a loyal one just because you lend them an ear.
Summary: Above are guidelines that will ensure your facebook fan page drive traffic to your website and help grow your business. This does not mean you cannot change these guidelines to suit your business or the needs of your fans.
Time to time, you can examine your guidelines and make necessary adjustments when need arises.
All said and done, having ground rules helps you grow and run your facebook fan page effectively thus reap maximum results.
If you haven’t set up a fan page it is high time you get down to business, click here to create one. In some cases, it only takes a single twist or adding some spice to your marketing plan to take your home business to another level.
Maybe the one ingredient missing in your marketing recipe is having a facebook fan page.
I’m sure you may be having something you want to ask or add regarding this topic. Please feel free to do just that by submitting your comments in the section provided below.
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