Marketing on the internet is about generating content and one of the best ways to do just that is through web videos. Video marketing is now more than ever before becoming the in thing. With the invention of sophisticated mobile phones and the increase of bandwidth, e-marketers need to take advantage of web video advertising.
According to research done by Cisco, 30% of traffic generated on the internet is via web videos. They also went ahead to state that in the coming year 2013, the percentage is set to increase to an amazing 80%. These are the kind of figures that would make a webmaster’s head to spin.
It would sure feel great to get a small fraction of this traffic; this is how you can do that.
In the blogging arena, content is the driving force. As much as written content is good, it cannot beat web videos when it comes to engaging, entertaining and proving clarity.
Considering the way written content is so competitive, most online marketers have resulted to venturing into web video sharing where the competition is low. All you need to learn is how to SEO your video files and you will easily rank on search engine result pages.
Video sharing is more effective when the clips are short and to the point. Long video clips will only contribute to viewers losing interest thus your video production efforts going to waste.
Why video marketing?
Personal touch: The fact that people can see you is a great way of building trust. Videos have a way of fostering relationships in that they add a personal touch to your online business.
First impressions matter so much when it comes to business, this is the reason why some bloggers have chosen to share web videos in their about page. You can use a webcam to record and tell people who you are in order to invite people into your life.
As people see a web video of you talking on your site, you will connect with them at a higher and personal level. This will ensure visitors see you for who you are, thus help you build loyalty and credibility.
Easier to pass on information: If you were given a choose between reading an article and watching a video, you would most probably choose the latter.
This is the one biggest advantage that web video content has over written content. Depending on how your video is produced, you can easily engage your viewers and pass on information with lots of ease.
Ability to share: When it comes to viral marketing, videos can easily go viral than written content. With web video marketing, people who would otherwise ignore your links and text will effortlessly press the play button to watch your videos and share them.
Videos are convincing: Did you know that in the brain, the part that deals with vision and reading is different? A close look are most TV advertisements you will realize that they feature models.
These ads are aimed at reaching our subconscious and thus make us feel as if we can become like those people in the advertisements. Hence, it is easier to persuade people using web videos than when they are reading text messages.
The role of web videos in online brand promotion
A big brand like Coke have over the years build a name that has been ingrained in people’s minds, thanks to television. This is a demonstration that videos have become avenues of building a brand name.
Something we mentioned earlier in this article is that you can post videos about yourself in the about page. The about page is a perfect place to brand your work at home online home based business site.
The reason that people read your blog posts is to gather information, but when they come to your about page they want to know more about you. It is vital for you to take time and come up with good content in your about page.
In order to spice up your about page and in the same time build an online brand, you can post a web video of you talking. This to visitors is a sign of transparency and professionalism. In addition, it will ensure you connect with your visitors at a more personal level.
Here are some types of web videos that have been proven to generate high volume of traffic
Entertainment: They say, “To much work without play makes Jack a dull boy”. If you can come up with exciting videos be sure that you will get an audience. The hassle and bustle of life is too much and any opportunity one can get to relax, they will obviously grab it.
You can entertain your viewers and at the same time offer them valuable content. If you can produce an informative web video that is also entertaining; the video would easily have a viral effect.
Tutorials: The advantage of web video is that you can demonstrate how something is done. This is unlike written content where sometimes you may lack words to explain something or get misinterpreted.
You sure have bought a gadget and at reaching home you discover that you cannot understand the instruction. But if the manual were on a video you will easily understand and follow the instructions.
Video tutorials are easily understood by people thus will help you generate more traffic.
Interviews: Videos where you are interviewing people is one of the best ways to capture your target audience. Interviews offer viewers with more in-depth information about a certain topic.
A tool you can use to interview people is Skype. With Skype you do not have to be together with the interviewee, thus you can interview anyone for wherever they are situated.
For the videos to be more effective, it is advisable you interview big shots in your niche. People love to hear from others who have been successful; this gives them hope that they too will make it someday.
Take note: The aim of video marketing is to generate web traffic. What is the point of posting your videos on YouTube and no one comes to your site? It is therefore essential that every web video you post to have call to action message.
The action should be to get people to come to your blog or website. At the end of your videos always tell your viewers what to do. You can also use text to direct your audience on what action to take.
Conclusion: Come 2013 and web video marketing will be the ultimate site traffic generator. What are you doing to position yourself?
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