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How To Write A Blog Post That Captivates Your Target Audience

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On this blog we have been doing one thing, telling you just how priceless blogging is to online business. The big question now that needs to be addressed is how to write a blog?

A blog that has no traffic is of no benefit to you as an online entrepreneur. Here, we are not talking about 100 or 200 visitors daily, for you to make an impact in your niche you need to be able to direct thousands of people to your blog.

You have to find ways of captivating your target audience by your style of writing. The use of the right titles and keywords is not enough though they play an integral part when it comes to writing a blog.

The thing that will set you apart is your ability to write blog posts that keep readers glued to your every sentence. This is what will make your articles sharable thus gain authority in your area of business.

On this article we shall go into details on how to write a blog that is captivating and at the same time informative, SEO friendly and professional.

How to make your blog content unique: The internet is a hub for gathering all kind of content you can think about. Because of this fact, you can hardly come across a topic that has not been covered by other blog writers.

However, that does not mean that you give up on writing. There is always an angle you can take on every article that would make your article stand out.

So as to have ideas to write about you need to be a fervent reader and researcher. Reading helps you to gather facts about a given topic hence have the ability to approach it in manner people have never thought about. In addition, reading assists you to improve your writing skills.

Sometimes all you need to do is find a phrase or two that will get people glued to your article. This can be in form of bring a funny side to a story or asking questions that would get people thinking.

For you to be reading this post you must be a blogger or seeking to learn how to write blog posts in a better way. Therefore you will agree with me that when you are writing most of the time ideas just seem to disappear.

In actual fact, when you go offline that is when the best ideas suddenly come rolling in. For this reason, I advice writes to always walk with a pen and a paper so as to capture these moments of information downpour.

In this age of technology, you can also get a phone or gadget that will allow you to put your ideas in a digital format.

Did you know that what you go through as an individual is different from any other person? Thus there is no better strategy of writing a blog than using your personal experiences. There are things that you encounter in life on a daily basis that you can slot in your blog post that would touch your readers’ emotions.

The one mistake you can do when it comes to blogging is choosing a niche that you are not passionate about. You will become a better author when you launch a blog that is centered in your expertise.

Sharing content in your area of interest ensures you always have options on what to write about. Furthermore, the more you concentrate in your area of expertise the more knowledge you will acquire thus become an authority figure in your niche.

Apply keyword usage tactfully: You can be the best writer the world has ever seen but if you cannot market your work no one will ever know about you.

Unlike offline where marketing a book calls for a huge advertising budget, when it comes to online the ball game is a bit different. For you to succeed in blogging you need to know how to use keywords.

As you are writing a blog, in the back of your mind you have to consider search engines. There are over 200 parameters that search engine spiders look at to rank websites but the two elements that count the most include keywords and backlinks.

Even though of late search engines are trying to rank content by measuring social activities, backlinks and keywords still remain prominent.

To some extent controlling the backlinks you get may be challenging but you can surely manage to have full control of keyword usage.

With the right tools such as Google Keyword Tool or Keyword Discovery you can know exactly what people are searching for as they browse the web.

Learning how to skillfully use keyword throughout your articles will ensure your posts relate to your readers target audience search queries. This way you article will rank high on Search Engine Result Pages.

In some instances you may find it difficult to target certain keywords. A good example is when you are targeting a keyword like “how to write a blog”. Incorporating such a phrase throughout an article can be very tricky and can easily make your article unreadable.

But as you can see I have used it in the above paragraph in a way that looks natural.

So as to make sure that engine bots know identify your keywords you can use italic, bold or underline your keyword phrases.

how to write a blog

How to advance your skills as a blog writer: Having the ability to pick the right keywords is important but it is not enough to make your blog stand out.

Getting your target audience to land on your blog is one thing but keeping them glued to your web pages you need to have unique writing techniques.

I must admit that some of us English is a second language. It is said people think in their mother tongue thus translating to English can be a daunting task. But that does not mean you cannot acquire the right skills to write a blog that blows the mind of your readers.

Below are some things you can do to improve your writing skills:

1: The same way a musician has a signature, you too as a blogger need to have your own style of writing your blogs. The only way to achieve that is by being yourself.

For you to look cool you need to try and create your own identity rather than copy what someone else is doing.  When you write from your heart it makes it easy for people to identify with you. Besides, each one of us is unique in his or her own way, that’s what makes life worthwhile. Now, transfer that distinctiveness to your blog and you will stand out.

2: You can enlist yourself to a grammar class or subscribe online to a writing course. Here you will get to learn from the expert thus with time become a better blogger.

3: Use Microsoft Word when writing your blog post. Apart from correcting your grammar and spelling mistakes, you can use the Synonym feature in MS word to get vocabulary that will enhance your writing hence improve reader experience.

4: Read widely so as to gather facts that will back your information. Giving statistics is one way of making your content informative and interesting to read.

Learn how to structure your blog content: Once you have identified the topic to write about and chosen the right keywords you need to plan how to construct your article.

Proper structuring makes your article flow thus ensuring readers have an easy time following what your blog post is all about.

Your articles should always have an introduction that goes straight to the point.

Bonus point: Your first paragraph needs to be catchy so as to make readers want to go through the whole article.

It is common knowledge that most people just scan through an article without reading. You can make them pose to read some of your content by breaking using images, bullets, bold letters, graphs or using sub headings.

This will not only capture your readers’ attention, but make it easier for your target audience to know where exactly to find important information within your posts.

Another important aspect on how to write a blog is to know how to conclude. Here is where you can recap what you have written or share your overall opinion about a given topic.

It is also an opportunity to include your call to action message. When you post a blog there is definitely something you expect your readers to do. Rather than hope they will do it, why don’t you conclude by telling your audience what to do?

Conclusion: In a previous article we shared on how blogging is the future of internet marketing. So as to be in the lot of those that will influence the future on internet business you need to know how to blog.

As you can see writing on the web is a combination of many aspects and my hope is that this post will help you see how to approach blogging. When micro-blogging was introduced people thought that blogging would die out but they were so wrong.

It does not matter how good you are at composing tweets. By the end of the day you will need to take people somewhere so as to make money online. You stand a better chance if you will learn how to write a blog even as you are micro-blogging.

So as to help others writes out there why don’t you share, pin, tweet or +1 this article. Use the social icons appearing on the left.

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Author: Stephen Kavita

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2 Responses to "How To Write A Blog Post That Captivates Your Target Audience"

  1. Lynette says:

    Hey this is my first time here. I found this
    blog to be very informative as regards making money on the web. It helped me out a lot.
    I hope to give something back and help others like you aided me.

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