Webmasters use different techniques to generate traffic on the internet. One of these strategies is writing press releases. A press release that is written well and optimized for search engine ranking will help you reach new prospects and thus earn more income online.
When you start with writing press releases as an online marketing strategy, it is advisable that you do it consistently in order to bare results. Regular press releases will ensure you gain online presence and credibility.
The best approach to adopt when you write press releases is coming up with relevant and valuable information. It would be ideal to write a press release when you are informing people about changing your site design or when you are releasing a new product in the market.
Companies also take the opportunity of writing a press release when they hire a big shot or releasing financial reports. All this are strategies that help inform their current customers what is happening and at the same time reach get new customers.
It is important to realize that some time your press release can flop in that what you think is important to you may not be so to people out there. Therefore, every time you write a press release do some groundwork so as to make certain you pass on relevant information.
A well written press release will also get the attention of journalist as well as search engines. There are thousands of news sites hungry for fresh and news worthy content. This websites are crawled by search engines every so often.
It is therefore very important to write press releases that are SEO friendly and at the same time readable to human beings. The fact that most webmasters don’t know how to write press releases, publishing well written and optimized news worthy stories will put your site right in front of millions of people searching for what you are offering.
SEO experts unanimously agree that PRweb is the best site to submit your press release:
It really matters a great deal the site where you submit your press release. You are better off working with a press release company where you will be found faster and rank first on major search engines.
By the way, it should not cost you an arm and a leg to publicize big time on the internet. As far as gaining online presence and generate high traffic is concerned, you must get the services of the best company in offering press release services.
All the above attributes belong to one company and that is PRweb. The company will ensure that your brand name is placed in front of many people as possible. With PRweb you are guaranteed of high SEO ranking and more importantly attract new prospects and customers.
In case you have a small home based business, there are packages designed for business people just like you. You will have the option of optimizing using videos and images thus getting the full attention of your target audience.
Since formatting can be quite a challenge to most people, PRweb has readymade templates to ease your work. All you have to do is write a press release, enter it in the PRweb template and press on the submit button.
Imagine your story circulating all over the internet on search engines like Bing, Google and Yahoo. That is not all; your press releases will reach top news sites such as Topix, Google News, Yahoo News and many others since PRweb will send them to over 30,000 journalists.
Also don’t forget, PRweb has over 250,000 subscribers, 30,000 websites and over 30,000 bloggers all hungry for fresh content. All these numbers are yours for the taking if only you write press releases and publish them through PRweb.
Writing press releases that are friendly to search engines:
It is important that I repeat this; when you are writing on the web you need to consider both human beings and search engines. The best way to help search engines know what your content is about is by incorporating keyword phrases.
A press release is a way of telling the world about the existence of your business. Be it a big or small online home business blog, if you can get journalists to spread news about your business, money will sure come your way.
Hence, before you write press releases make sure you first decide which keywords to target. Your press release should also link back to your site with your targeted keyword phrase. This will ensure that when people browse for your targeted key term on search engines they will get your site and press release.
Ensure you link your releases to relevant pages within your site. This will help you generate targeted traffic thus reducing your bounce rate. As you all know, if people spend more time reading your content odds of converting them into loyal customers will be higher.
Before you start writing press releases to help promote your site, it is important to first optimize your site. There is no point of creating optimized press releases while your site has no valuable content that is also optimized. SEO is more effective when articles pointing to your site have related keywords and content.
The way you structure your press release is very important. Use a format that will ensure readers get what your press release is all about from the word go.
Below you will find the best technique to structure your press release
Headline: This is the one opportunity you have to grab the attention of your target audience. Come with captivating titles that tell readers exactly what to expect when they read your press release.
It is only when you have compelling headlines will readers click on your link on search engine results or on news sites.
Body: It is really discouraging when readers come across an interesting headline only to get disappointed when they read your content. The body of your press release should deliver what your title promised.
As you write press releases, ensure the information you are sharing is educative and contains objective issues. It is advisable to have your most important information appearing in the first paragraph.
Search engines concentrate more with the first 250 words therefore place your keywords and relevant site information in the first paragraph. As regarding word count in a press release, the best to have is 400 to 1000 words.
Summary: Do not beat around the push; go straight to the point when writing your summary. A summary should also be brief, 3 to 4 lines are enough to tell people and search engines exactly what your press release is about.
Note: Include your targeted keywords in your summary.
About: Here is where you add a link to your site and also share additional information of what your site or company has to offer.
Date: Standard format that is known by most people is the best to use
Contact details: If you have a company name, this is the best place to mention it. If not, then write the name of your website or blog. In addition, you should include your email address, telephone and link to your site.
With this era of social media, it is imperative to also add links to your facebook, twitter, YouTube and LinkedIn accounts. This will help customer to have different option to get in touch with you in case they have queries.
Note: After all has been said and done, just from reading your title, summary and the first 3 lines, people and search engines should know what your press release is all about.
Styles of writing press releases that will draw the attention of journalist and readers:
Optimize: Throughout the body of your article mention the name of your site/company and target keyword. If the release is about a product launch repeat the name of the new product severally but in a tactful manner. You do not want to appear like a spammer, therefore use the right keyword density.
In order to help people know the right keywords to use when linking back to your press release or site, when you mention your site make sure your keyword phrase is mentioned somewhere nearby. This will ensure people and journalists know the keywords that are related to your website or blog.
For instance, you have an e-commerce business site called Ewise that is selling digital online marketing softwares and you intent to write a press release of a new product.
In case, you want people to link back using the key phrase digital online marketing, you can come up with sentences like this “the new Ewise digital online marketing product will be released…”
By mentioning your keywords right after your business name will necessitate people to link back to your release and website using the words “digital online marketing”. Therefore, as you generate traffic from people searching for your business name, you will also get traffic from people searching for your target keyword phrase.
Do not make the mistake of forcing keywords within your content. This will make your press releases unreadable which can adversely affect your online reputation. Try and blend your keywords well by mentioning your keywords when necessary.
Nowadays, search engines are intelligent enough to tell when you use varying keywords. For example, when you are targeting a keyword like work online, you can vary by using working online, online works, worked online and so on. By using varying keywords people will not tell if there is a word you are repeating.
Use Stories: Normally, people love stories especially if they relate to real and current events. Thus, as you write press releases try and connect your information with what is taking place in your niche.
If your release addresses people’s needs, you will definitely get their attention. In addition, the more interesting your stories are, the more people will share and journalist will pick them thus ensuring your article goes viral.
Call to action: Captivating your readers with nice stories is good but the main aim of writing a press release is to create online presence and generate traffic. Therefore, remember to tell your readers to visit your blog or website for more information.
Using words like click here or read more are perfect for directing people to your site. But the best strategy is using your targeted keyword phrases in your anchor text. Links act as a good call to action and at the same time help you add relevant backlinks to your site.
Avoid using high pitched marketing phrases: The worst thing you can do when writing press releases is hyping your site, products and services. If you focus so much in promoting your products in a press release you will turn off readers as well as journalist.
No one wants to feel like they are been forced to buy a service or product. Therefore, as you over promote your site or product; you will be slowly losing your online reputation.
Be objective: The best way to be objective as you write a press release is to get your facts right. Rather than using high pitched marketing messages, concentrate on writing content that is educative and helpful.
In a case where you are launching a new product, tell people how that product is going to help them. Some online marketers will go on and on how their product is the best in the market, which is a wrong approach.
Instead, sensitive your readers on how your product will improve their lives. Pick the strong points of your product or service and share with your readers. This way, your release will be adding value thus be effective in marketing your site and product.
It is true that writing press releases is one of the most effective online marketing strategies. But your articles can fail to produce the expected results if your press release does not contain news worthy content.
Most of the time, what may appear news worthy to you may not be hot news to journalist are readers out there. This is why you need to do thorough research before you release any news. Only objective and valuable content will be picked by news sites.
Remember, news websites’ main agenda is to get readers to come back for more. Therefore, the hotter your stories are, the more news sites will pick them.
Avoid the use of difficult terminologies in your article since they will puzzle your readers. People do not like it when you make them feel like they don’t know something, it will only repel them from reading the whole of your release.
Therefore, use a language that anyone can understand. The only time you are allowed to use jargon is when you are targeting a specific group of people e.g architects or doctors.
You should not appear like you are leaning on a particular side when writing press releases. Try as much as you can to remain neutral especially if you are discussing on a sensitive matter.
Proofread: In order to look professional to both readers and journalist, you have to write a press release that is devoid of spelling errors and grammatical mistakes.
To achieve this, you will need to proof read your releases several times before publishing. You can also get another person to proofread your articles before they go live.
Two things that happen when you write a press release and publish it:
If you have ever tried marketing online using press releases, you probably noticed that on the first days the traffic is quite high, but as the days go by the traffic reduces.
There are two reasons that cause this to happen:
1: There are many small news websites out there which only seek to generate traffic through adding new content. This they do so as to generate income from selling advertisement space or through google adsense.
That is why you will see a high volume of traffic to your site the first day you publish a press release. But as days go by and other press releases get published, your story is pushed further down the site. With time as search engines crawl the news site they will not be able to locate your article thus link power diminishes.
In addition, some of these sites have less authority and the link juice they pass on to your site is not good enough to boost your site SEO rankings.
2: You have every reason to be ecstatic when your press release is picked by an authority website. A story appearing on a site like sfgate.com or Topix will increase your SEO value a great deal. Furthermore, it is an advantage in regards to viral marketing when people share your release through social sites.
If your story is very good, by the time fresh news bury your article you will have gained lots of backlinks. When top sites point back to your site and press release, search engines will rank you higher. That is why you need to generate quality news worthy releases.
But on the other hand, if the press release wasn’t as good, you will notice traffic to your site subsiding as time passes. This is because search engine spiders will not be able to find your article; therefore reducing the link juice to your website or blog.
Conclusion: As much as writing press releases is perfect for boosting your link popularity, you should seek to build backlinks using different strategies. This will make your site appear natural in the eyes of search engines thus rank you higher.
Other techniques you can use to build your link profile include guest blogging, article marketing, video marketing and forum marketing. Though building backlinks takes a while, the benefits are worth the effort.
Hope from this article you now have the right knowledge on how to write a press release. It is the high time you incorporate press release in you array of online marketing strategies.
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Author: Stephen Kavita