One of the best known strategies of marketing online is through video marketing. But the challenge that most small online work from home business people face is choosing the right video format.
For a long time now, sharing online videos on social sites like YouTube, MegaCafe, Vimeo and the like, has helped online marketers drive high volume of targeted traffic to their sites. Ideally, the reason for this is because video content is more appealing compared to text.
Video marketing also guarantees high search engine placement especially if you know how to optimize your video file profile. If you put together the power of moving images and the SEO factor, then you will see how instrumental video marketing can be to your online home business.
But now the technical part comes in, and that is the main reason why we thought it is prudent to share on various video formats. There are three things that determine the success and failure of your video marketing campaign;
1. Video equipment
2. Computer Specs
3. Online Video Host
On this write up we shall discuss various video formats and then you can choose which one best suits you.
Here are the main video formats available:
Flash: If there is one video format that is commonly been used by most video marketers is flash video. The advantage of flash is that it’s playable on Adobe Flash Players which can be installed in almost any computer.
In fact, most video sharing sites like YouTube and MegaCafe convert all their videos to flash since they are easier to host. Flash video format normally have a small size hence they load faster which translate to better user experience.
It is advisable that if you want to host videos on your site, go for Flash Video format.
MPEG-4: Currently, most online video marketers are going for motion picture expert group (MPEG-4) as their choice of video format.
Nowadays, most video cameras are using MPEG-4 as the standard output mainly because of the high quality it has. Globally it is the recommended video format for people seeking to host their motion pictures online.
Windows Media Player: For people using windows as their operating system, then you most definitely know about Windows Media Player. This is the default video format file that comes with all windows operating system.
The advantage of windows media player is the small size of the file. It is also known for producing fairly quality videos.
To get the full benefits of windows media player, record your videos on low resolutions and you will be able to upload and send the videos via email.
Note: If you record using high resolutions, the size of the video format file is going to be bigger thus it will take longer to load on the web.
The videos are also easy to load on YouTube and even when converted to flash, they yield good enough quality.
Apple Quick Time: From the word Apple, you may assume that it is a video format for Mac computers alone but that is not the case. The file size for this kind of format is big but the quality of video resolution is superb.
If you are looking to produce high quality videos then this is what you should go for. Since the files are big, you have to contend with slow loading once the videos are uploaded on the web.
Avi: Before windows media player, the original Microsoft video format was Audio Video Interlaced. With Avi the video size is rather big, and thus tend to take long to load on the web. Video marketers discourage the use of Audio Video Interlaced for online video sharing.
In online video producing there are 3 aspects you need to consider when it comes to video quality:
Raw Video Format: This is determined by the camera, camcorder or software you use to record. If you are using software, then the quality will be determined by the computer you are using.
Always go for a camera that is top grade for best resolutions and better finished product.
Editing: Depending on what you want to achieve, editing standards play a pivotal role when it comes to video formatting. Here you have to work with good softwares and a computer with high specs.
The software you choose should be able to take up raw video formats that your camera or camcorder produces. Ideally, most editing softwares accept all raw video formats, but it is advisable to verify before you settle for any.
Video Hosting Platform: On the internet there are several online video platforms which include YouTube (King of online video sharing), Vimeo, MegaCafe, Viddler, Daily Motion and many more. It is recommended that you settle for a video format that is compatible with your video hosting site.
The best format is Adobe Flash mainly because of loading speed. If your host is YouTube, with Adobe Flash your videos will be converted faster and still maintain the quality.
Avoid a situation where you have to convert your raw videos severally to match with your software editor. This will compromise your final quality thus negatively affect your video marketing campaign.
Conclusion: For small online business entrepreneurs, it is advisable to record your videos in the best and easy format as possible. Most internet video marketing experts highly recommend using MPEG-4 for newbies.
When it gets to the editing stage, MPEG-4 is easier to upload and tidy up. In addition with MPEG-4 you are able to maintain the resolution of the raw video format.
YouTube is the best place to share videos. First, it is owned by Google and secondly it records very high traffic volume. Considering that Google owns YouTube, you can be rest assured that your SEO profile will go up thus increase your organic search engine traffic.
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