The other day I was discussing with a friend whether to have short or lengthy blog posts. This is also a question that has been posed by many of my blogging friends. I think it’s time I shared my personal views on what have seen working best for me.
Some years back writing short articles was very effective and I think it still is especially when it comes to rising peoples’ curiosity. Those were the days when the maximum content length was 300 words.
Today, if you try short blog posts you better forget about ranking on search engine results. Though it is debatable, personally I recommend a blog post length of 1000 words and above. This is what has worked for me.
On this write up I will share with you the benefits that come with writing long blog posts. By the time you get to the end of this post you will definitely have become a better and more informed blogger.
Let us cut the chase and get down to business.
Here are the advantages of lengthy blog posts:
1: Link Bait: The desire of every commercial blogger is to get backlinks. This is what ensures you rank high on SERPs.
In the google algorithm, there are over 200 parameters and backlinks are among the most important. Backlinks are good, but what google loves the most are natural backlinks.
Therefore, you need to do your level best to get people to link back to your content naturally. By offering your readers quality and informative content you can be sure your blog posts will act as good bait for backlinks.
There is no way you can have a detailed and informative article with a 250 word count. Corbett Barr who runs a blog called thinktraffic.net puts it so well on one of his articles. Click here to read it.
Do you want to generate natural backlinks? Then begin writing longer and informative articles. Why join link farms when you can publish content that will boost your link popularity?
2: Bookmarking: There is something I have observed that is very interesting when you write long articles. Readers tend to bookmark your site.
Someone may land on you blog posts and since they may not have the time to read your long blog post at the time, they end up bookmarking the page in order to come back later when they have time.
This means two things, the first is that your return visitors will increase and more importantly people will spend more time on your site. The result of this is obvious, your blog conversion rate will be high.
3: Build fan base: The moment that people see you are out to help them they will follow you like crazy. Readers always want to know what’s in it for them and if you give them quality then they will become your fans.
This means that your word will become law thus anytime you tell them that a certain product is good they will rush to produce their credit cards.
With no doubt, the best and effective way of getting more targeted twitter followers apart from using online tools is to write epic content. The same also applies to building facebook fan base.
4: Gain Authority: When you have lengthy blog posts that are epic you are sure to gain respect from people in your niche. As you all know, to become an expert in any field you have to prove your worth.
When you are considered an authority in your niche you are assured of constant online presence. In addition, you will see an increase in conversion rate since people will look at you as an expert. To them, whatever you recommend works.
There is no way that an article of 300 words is going to help you gain this kind of respect and authority.
5: Gain Trust: Credibility is an integral component of blogging. To gain peoples’ trust you need to show them that you are out to improve their lives.
The length of your blog post will demonstrate your devotion to help thus you will automatically gain readers’ trust and attention.
Note: Don’t break that trust by including high marketing pitches within your blog posts. No one likes to be sold to. Assist people and they will hand in their wallets to you.
6: Rank Higher: Readers are not the only ones in search of epic content. Search engines have updated their algorithms to give more preference to quality and lengthy articles.
This is the scenario, if blogger A and B write articles on the same subject and A uses 1000 words and B uses 400 words, A will rank better than B in search results.
By the way, algorithms keep changing; search engines will soon become trusted source of quality content and for sure you want to feature on first page. Now is the right time to begin looking at the length of your blog post and the kind of material you generate.
7: Increase Opt-in List: A common phrase you are likely to hear online marketers say is that,”money is in the list”. If you happen to have 100, 000 people opt-in to your list then no search engine algorithm update will ever worry you.
But the big question is how to build an email list effectively? Allow me to give you the best option, write lengthy and epic articles.
The more you offer useful and insightful content, the more they will trust you thus gladly opt-in your contact list.
8: Reduce Bounce Rate: It is never encouraging to have a bounce rate of 80% and above. This is an indication that people are spending very little time on your site.
To start getting a bounce rate of at least 70% and below which will translate to a higher conversion rate, work on the length of future blog posts. A good bounce rate will also help to improve your overall site ranking.
Search engines are now able to tell the time people taking between clicking your link on search results and resurfacing again to search. This is especially the case when people are browsing on google while logged into their Gmail account.
9: Increase Social Mentions: An informative article is more likely to be shared, pinned, tweeted, + 1ed…., ok you get the drift.
Considering that now search engines are leaning towards measuring site authority using social signals, you need to generate sharable blog posts.
Note: Apart from writing lengthy blog posts, ensure that your blog titles get peoples’ attention. This is what will ensure readers click on your social links, share and visit your site.
10: Increase in comments: The fact that people bookmark to come back and read your blog post increases chances of them commenting. This will even increase further if you include a call to action telling readers to leave comments.
These in turn helps boost your blog social proof further influencing other readers to post comments.
We have seen that long blog post also rank better, this means that other blogger in your niche will be dying to submit comment on your site to boost their own ranking.
These activities will not go unnoticed by search engines thus further boosting your site authority and placement on search results.
Now you have 10 reasons of considering length of blog post when writing online. Hope you will reconsider writing epic content from today. Please come back 3 months from now and tell us if these benefits mentioned above come your way.
You might assume that I’m the only one who holds these views when it comes to writing long blog posts. A look at most of the top bloggers like Pat Flynn of Smart Passive Income Blog, blogger award winner Glen Alsopp of Viper Chill, Michael Dunlop of Income Diary and 18 year old student Bamidele Onibalusi of Young Prepro just to mention a few will tell you long articles actually work.
Not that these top bloggers don’t have short blog posts, but on close observation you will see that their long articles are more popular with readers.
Improve your site ranking and blog conversion at the same time, talk of hitting two birds with one stone.
I have shared with you the benefits that come with length of blog post and now the ball is in your court. Share with us your experience so far with both short and long blog posts in the comment section provided below.
To share this article click on the social media buttons displaying on the left.
Stephen is a dedicated online marketing blogger out to ensure people get valuable and insightful content on how to conduct business online. For you to start getting updates from his blog enter your email address below.
You can also subscribe to his RSS feed by clicking this link.