The one thing that most webmasters fail to do when it comes to marketing on the web is taking action. Most business people know exactly what to do, but only 1% actually implement the several web marketing strategies available.
You might assume that they fail to take action due to the cost involved, but that is far from the case. Some of the best internet marketing strategies available are free.
It is sad to note that very few businesses both online and offline have failed to embrace web marketing. Companies find it easy to apply technological stunts and forgetting that there are effective marketing tactics that are simple to implement on the internet.
The internet has a lot to offer especially when it comes to advertising. On a daily basis, over 4 million searches are done on Google alone; imagine a fraction of this traffic landing on your site and the money you can make.
These are people you can direct to your site and turn your small online home based business into an empire.
Though the internet is dynamic, case in point the evolution of search engine optimization, you can learn white hat techniques to help you succeed in marketing your site on the web.
On this blog we have taken time to discuss several internet marketing strategies, but on this article let as look at the 3 top tactics of generating big time traffic.
Technique #1: Search Engine Optimization and its dynamism:
Whether you are a novice or a seasoned web marketer, you know the impact your site can have if it ranks on first page of Google. But we have to agree that SEO has become so unpredictable and yet the best way to direct traffic to your blog.
The ultimate secret when it comes to SEO is content creation. It is good to have a website that is appealing to the eye, but if no one knows about it then all your efforts will amount to nothing.
That is why experts in marketing on the internet advice that you incorporate a blog within your website. Since a blog is a hub of content generation, it can really help you rank high on Search Engine Result Pages (SERPs) thus attract organic traffic.
There are more that 200 signals that search engine crawlers look at when ranking websites. Of the 200 signals, 30 of them are considered very important when it comes to indexing and positioning of sites.
Of the 30, written, video, image and podcast content in that order, are the most important elements of site placement in SERPs. Going by the latest trends, hiring SEO firms to tweak your keyword usage will become irrelevant.
Slowly search engines are moving from checking a site authority by looking at backlinks to measuring social influence. This is because web marketers have been gaming engine spiders by buying backlinks.
To read on how social influence is been incorporated to the new google algorithm (SPYW), read this article.
If you thought that social signals are the only things to look at, let me surprise you. The end of 2011 saw other elements added to google algorithm that included Fresh content.
Now, this is why having a blog can come in handy. But a blog will only be valuable to you if you update it regularly (at least publish 3 articles on a weekly basis). This is fresh content that will get the attention of search engines thus begin indexing and ranking your site appropriately.
A website without a blog is like going to fish without bait in your fishing line. As a result, you will always remain in the back-benches of the top search engines.
Creating a blog and building it is the sure way of getting to page 1 of the major search engines. And as you generate more pages on your blog using keywords, it will not take long before you rank high on more than one targeted keywords.
Today, it is not possible to succeed in marketing on the web by just developing a website. Internet search is nowadays about proving answers to people’s search queries. Hence, your blog should contain information that addresses the problems faced by your target audience.
The reason why blogging is vital in marketing on the web:
Publishing a blog post that is well and tactfully optimized is the best strategy of beating your competitors hands down.
When I launched my blog in January 2011 it was featuring nowhere. Today, the homepage to my blog is on page 1 for some competitive keyword phrases. More than half my blog posts feature on page 1 of Google.
With time, my traffic has been growing steadily and all because I have been updating my blog daily. You might say that is a lot of work and for sure it easy.
The notion that people have is that working online is easy, to some extent that is true but it all depends on what you want to achieve. There is money on the internet but you have to work hard and at the same time be smart for you to get it.
People who have succeeded in online business realized that the internet revolves around content generation. In addition, they found a way to appease the King of search engines, Google.
The secret is to generate content on your blog and make sure you distribute your articles to various content submitting sites. Also do not forget to use Google conduits like blogger, Google +1 and YouTube to distribute your content.
Technique #2: Social Media Marketing now becoming an important factor of marketing on the net:
You do not need to be a rocket scientist to know the value on social media in online marketing. Once again, it is sad to see that most webmasters have hardly taken full advantage of social sites to promote their sites.
Just like blogging, rather than creating articles full of marketing pitches, you need to post articles that are helpful. The same applies to social media marketing.
If you want to be alienated by your followers and fans, try putting affiliate links and ad copy like content on your facebook wall. It will not take long before you see a steep decline in friends connection.
It is true that social media sites are fertile grounds for marketing on the web but there are wrong and correct ways of doing it.
The first thing is to connect with the right people; this will ensure all your wall updates will elicit views. But people will only read what you update if you publish captivating, humorous and helpful information.
One thing about people is that they like to know what they will benefit from you. Therefore, your social content should be aimed at providing people with 90% value and not seeking to sell to them.
If you didn’t know, the best approach of getting people to becoming your loyal customers is showing them that you are an expert in what you do. Ideally, an expert will offer valuable information that will seek to solve a problem.
Social media marketing in relation to SEO:
As we speak, Google has incorporated in their search results content generated on social sites especially from their sister site Google Plus.
What does this tell you? It is the high time you aggressively built your presence on the top social networking sites which are Facebook, Twitter, and Google +1.
Growing your following and interacting with your target audience on social sites is the next big thing in marketing on the web. Watch this space!
Technique #3: Video Marketing in further boosting your web marketing:
Proper use of video marketing is the ultimate strategy of website promotion on the internet. Studies show that online videos get more views than TV (in the year 2011 alone, more that 1 trillion video clips were viewed).
The beauty of online video marketing is that it is free on all major video websites. Considering that these video sites are small search engines, chances of your optimized video getting millions of views is very high.
Let me ask, why would you waste thousands of dollars marketing on TV while you can get free advertising on the web through video sharing?
Again the web is live 24 hours worldwide unlike TV where your ad will appear for just a few seconds in given locations. All factors remaining constant, you are better off going online.
Many companies are yet to take advantage of video marketing. Maybe it is because of lack of knowledge or ignoring the power of marketing on the internet using videos.
As you can see, there is no excuse why you are not using video promotion to market your business online. It does not end there, the videos on your YouTube channel can be embedded on your website, blog, newsletter, facebook wall and so forth thus further helping you to capture your target audience.
As we speak, am working on uploading video clips on my YouTube channel. Considering my traffic is on ascendency, you can assume what will happen when I add video marketing on my array of web marketing arsenals
Every serious internet marketer has to right way jump into video promotion.
Conclusion: If you take time to learn how the internet operates, you will ask yourself why you never got to doing business on the web in the first place.
The notion that the internet is like a big monster that can swallow you is misplaced. In fact, if you take time to learn the internet, you will be the one calling the shots. By one click of a button, you will be able to automatically attract a big number of loyal customers to your site thus hold the internet in the palm of your hand.
The marketing strategies we have discussed on this write up are a must to implement for anyone seeking to succeed in any form of business. There is no business that can survive the turmoil of today’s economy with marketing on the web.
Do you agree with me on this? Post your views in the comment section provided below.
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Author: Stephen Kavita
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