If you go out on a search for the search engine optimization services, then one thing you are likely to encounter is SEO article writing. Online marketers go on and on about the importance of creating content for both search engines and people.
But as you all know this can be quite tasking to some extent. The challenge comes in that sometimes you need to force your targeted keyword phrases within your articles. This in turn makes parts of your content not to make any sense to readers.
There are those that have perfected the art of SEO content creation, but still the monotony of repeating certain words deprive their articles of real flavor. Then the big question is; does it reach a point that one can forget about this entire SEO article writing stuff and just write informative content?
It gets to a stage that you as a blogger just want to write from your heart without caring about search engines. SEO experts may say that you may have very good content but no one will find your articles if you do not optimize them. To some extent this is not entirely true; there are some advantages of just writing for your target audience.
Back to the big question; yes, you can get to a point and forget about optimizing all your articles. SEO article writing is good when you are starting off your blog. This is because you want search engines to know what your blog topic is all about.
To avoid overstuffing your blog content with keyword phrases, you need to at some stage just create content that is geared towards addressing people’s needs. The thought that writing article for SEO is the ultimate secret of generating organic traffic is misplaced.
The problem of concentrating so much on SEO article writing is the fact that bloggers forget about the needs of their target audience. In the process blog owners end up posting content that is not educative or interesting to readers.
Writing content that is optimized for your targeted keywords is good to some level, but it should not be at the expense of your visitors. You can show up on top of Google search result pages and still have a very low conversion rate.
As you draft your articles the first thing you need to ask yourself is this, what are the needs of the people you are targeting? The best way to get the answer to that is to put yourself in the shoes of your target audience.
For example, if you visit a site that is product based what content would you prefer to find? Would you like to get information on how to buy products, the prices, product information or the history of the products?
The answer to that is rather simple and that is what you should also offer your visitors. Therefore, rather than start a wild goose chase for targeted visitors by writing SEO articles, post content that offer product information and history.
The internet was created so that people can share information with ease. Furthermore, search engines are out to ensure their uses get quality information. Therefore, if you post insightful content then search engines will find that content and give it to people as they browse.
It is alright to post content that is driven towards adding SEO value but not all the time. Just because some SEO expert said that SEO content writing is the only way to boost your blog rankings does not mean they are right.
a. The advantage of writing for your audience is that you will concentrate more on giving valuable information. But with SEO article writing, you will in most cases post content that is not relevant.
b. Focusing so much on SEO content influences negatively how you write since you will concentrate more about search engines than your target viewers. Remember, best content creation is when every blog post you publish adds value to your readers and not search engines. In any case, people are the ones who will buy your products and not search engines.
For every post you share on your blog make sure it is informative. If your audiences are interested on content about home income generating opportunities or best fashion trends in the market, then go ahead and give them just that.
Am sure even when you are publishing an article that is only aimed towards SEO you sense something is amiss. In order to make money online from home, your goal should be to capture the attention of your readers. And the only way to do that is write from your audience perspective.
Learning the preferences of your target audience will guarantee that you offer relevant content. It will also help you know what to say so as to compel your visitors to buy your products. Post articles that explain about products and why they should purchase them.
Write articles that explain why a certain product is better than a previous one. Share on the differences between one version of a product and the latest version. In this way readers will feel that they are buying products from an informed position and they will get their money’s worth.
c. By not focusing so much on SEO article writing you will boost your blog SEO value naturally. This is because people will consider you an expert in your niche thus link to your webpages.
d. Writing for viewers will ensure you only bring in visitors that are ready to buy. This is mainly because you will rank for long tail keywords which are known to convert better than short tail keywords. With time you will notice that your overall site SEO profile will grow thus generate high volume of targeted audience.
Summary: Before you think of writing for search engines, write for people. Seek first on ways to fill the gap in your market niche before writing SEO articles. Optimize your blog when you are starting but with time create content that is geared more towards doing business.
Provide to your visitors all the information they need to help them make informed decisions. The way to achieve that is by getting into the minds of your target audience and offering them exactly what they are searching for. SEO article writing is good to some point but can be detrimental to your overall conversion rate.