If there is one thing that all online entrepreneurs seek to attain and succeed in, it is business SEO (Search Engines Optimization). But of late, this has become a tall order especially to small business people. The constant algorithm updates have greatly affected many sites belonging to both big and small online business enterprises.
Traffic generation is the secret to online business success. According to a recent research conducted by google ad planner, revealed that getting listed on search engine result pages is the best way to attract high volume of targeted traffic.
This then raises the big question; which are the best business SEO strategies to use in today’s unpredictable online world? Search engines are out to improve user experience by providing valuable content. The more search engines deliver relevant and high quality information to internet users, the more income they will make.
One of the best search engines to rank on is Google. Search engines combined generate over 90% of traffic on the internet. 2/3 of that traffic is generated by Google. It therefore goes without saying that for you to remain relevant in business SEO you must seek to rank on Google.
Prior to launching your blog or website, you need to plan your business SEO approach thus forming a solid foundation for blog ranking purposes. The same should apply when working on your site; this is in regards to building your link SEO profile and content generation.
Google is the online sheriff (for how long? who knows!) and getting it wrong can easily result in Google disregarding your link building and content creation effort all together. But if you can follow the recommended google guidelines of business SEO then traffic will definitely flow to your site.
What does Google expect from your site?
Content: When it comes to content there are two areas you need to consider:
a) Your Site Content – Google always seeks to provide unique and quality information to internet browsers. This means that you have to generate original articles that cannot be found anywhere else. Generate content that is educative and insightful and you will be in the good books on the online sheriff.
Publishing the same content appearing on your site to article directories is not recommended. It is advisable that you generate varying articles for your site and the different article directories.
The length of your blog post also count a lot, gone are the days when an article with 300 – 500 words could rank high on SERP’s. Today, search engines give more preference to articles with 800 words and above. The more information you give out the better Google will view your site and web pages.
b) Content Submitted to other sites – Here we are talking of content distributed to web 2.0 pages, article directories, hub pages and blogs networks. These are sites that are highly rated by search engines thus are great source for generating referral traffic and improving your overall business SEO profile.
Since you will be giving this sites free content that help them to rank, they reward you by allowing you to add a backlink pointing to your site. This is what is known as link building and it help you to boost your business SEO rankings.
The mistake that most online marketers do is submitting the same articles to different sites. You will not be penalized for doing that but that does little to improve your site SEO rankings and traffic generation. This is because Google will only show one of those articles in their search results for the relevant keyword.
Google has repeated severally that for any particular keyword phrase they will only list unique results. Therefore, if Google sees that there are several articles with the same content it will only list one of them and ignore the rest and in the process disregard the backlinks. The only chance you have for them to list more than one of your duplicate articles is if there are no more results to display.
Try and be in Google shoes, where users want to gather unique content when they submit a search query. Would you provide your users with the same article just because it appears on different sites? Of course not, only if you do want to dry up your bank account.
There are 3 major aspects of business SEO that determine how Google will rank your site higher than your competitors:
1. Authority: The more web presence you gain the more credible your site is perceived by search engines.
2. Reader Retention: It is imperative that your blog retain visitors. This is an indication to search engines that your content is valuable and is worth showing to more audience. A tool that can help you measure your site retention (Bounce Rate) is Google Analytics (Free).
3. Quality of Link Building: In business SEO, link popularity is critical and that has been the norm all along. But as you build your bank links ensure that they are relevant. For example, if you have a site on how to work from home, would you rather have a site about gardening or home based business linking back to your site? That is obvious, it is better to link with a site that has relevant content.
What is the right SEO business strategy?
Submitting articles to many sites is the best way to improve your business blog SEO rankings. The more articles you have out there the more backlinks you will generate thus helping your site to rank higher.
The right strategy is to generate unique articles on your blog and on article directories. Imagine you had 100 unique and relevant articles pointing to your site which also has unique content. In addition, each article is targeting a different keyword phrase.
If this was the scenario, it would mean that all your articles will be ranked for their targeted keywords. Still, don’t forget that search engines will not ignore all those backlinks and hence will consider your site as an authority.
Let assume that each of the 100 articles got you one visitor every day. It would mean that the more unique articles you will have on the web the better your chances of driving more traffic to your site from search engines.
Conclusion: Business SEO ranking is getting tougher especially to small online home businesses. Big firms have no problem since they can afford to hire hundreds of professional writers to do the work for them.
As Google is deciding on the parameters to include on their algorithm, do they ever consider the small business entrepreneur? I guess they don’t thus leaving the small guy with no option but think outside the box.
Share your business SEO strategies that can be implemented by small home based business sites in the comment section provided below. You can also help us collect more views by sharing this article with your friends on social sites, click on the social icons appearing on the left of this blog post to share.