Most webmasters and bloggers have a problem of connecting social marketing with SEO. But it is imperative to know that social media has a big role to play in improving your SEO profile.
The fact that social sites get lots of traffic and content every passing minute, search engines are always crawling and indexing new content on these sites. Therefore, for effective social marketing you need to have SEO in mind as you share on social sites.
As you plan your online marketing campaign, it is advisable that you choose at least 7 strategies that you will work with. Some webmasters put social marketing in the bottom of the pile while others leave it out all together only to consider it much later.
It is true that search engine optimization is a great way to generate targeted traffic. Ranking for relevant keywords will guarantee you increased your web presence and more so improve conversion rate. But did you know there are online marketing strategies that can help you generate direct traffic and boost your SEO site value?
Some of these strategies include article marketing, forum marketing, video marketing and of course social marketing. Talk of killing two birds with one stone!
As you have seen there are many ways of improving your SEO profile but on this write up we shall just look at one of these strategies, social media marketing.
The reason that social marketing is left behind when it comes to SEO is because one cannot really quantify Return On Investment (ROI). In addition, webmasters are still not clear as to the benefits they derive from sending a tweet or updating their facebook wall in relation to SEO.
On the other hand, a marketer can easily tell ROI for a PPC or SEO marketing campaign depending on the keywords that have targeted. Ranking for keywords signifies growth of traffic and thus increased online sales conversions.
As we speak now, social marketing has become one of the main strategies that SEO experts employ to rank on search engines results pages. Earlier we mentioned how search engines crawl social sites looking for new content.
Here are 3 benefits you get from posting content on social networking sites:
1. Increase chances of search engine bots quickly finding your content since these sites are crawled very often.
2. Since social marketing is about micro-blogging, as you write a line and post a link leading to your site you will get direct traffic as people click on the links to read more.
3. The links you post on social networking sites act as backlinks thus contribute to your overall SEO value.
What the 3 points shared above tell you is that you need to optimize what you share on social sites. A site such as facebook is like a small search engine, thus when you optimize your content people will find it easily as they browse on facebook.
How to share your content on social media sites to help you in SEO:
First you need to optimize your social media account profile (Click here to read more on how to optimize your user profile).
Personally, I have linked my blog to top social media sites which include Facebook, Twitter, LinkedIn and so on. Sites you can use to link your blog to your social media accounts include NetworkedBlogs, twitter feed or pingfm.
Doing that will ensure that every post you publish will be submitted on your social status wall. Hope you know that blogging entails optimization thus when your web page links are submitted on your status wall they will act as relevant backlinks.
At this juncture it is important to note that you need to share insightful and quality content. Since these linking sites like twitter feed will only submit your title a short snippet of your content, take time to come up with captivating titles.
To prompt your fans to share and click links on your updates, your content has to be interesting and educative. You also have to add your keyword phrases in your titles to help you in search engine ranking.
The other aspect of social marketing is the role played with share buttons. If you look at the left side of this blog you will note there are social networking buttons. By the way, feel free to click on either of those icons to share this article with your friends.
It is important to know that your readers will only share your blog content if you have:
*Content that can raise hot debates because of its controversial nature
-Web presence as your content takes a viral effect
-Link popularity as more and more people will want to link to your page
-SEO organic traffic as you will rank high from the many backlinks you have generated from social sites and personal websites and blogs.
When it comes to marketing success, how you write articles is very critical. Plan your writing so that your content can go hand in hand with your social marketing and SEO. Do not shy away from ensuring your content is interesting thus necessitate readers to share it.
On a social marketing site like facebook, the more people that like your content the higher your SEO value will go up. But to make certain that people click on the like button, you have to know how to attract targeted fans.
One of the ways of achieving loyal following is creating a facebook fan page. Here is how you go about creating a facebook page that acts as a magnet to new fans:
Optimize your account: Before you set up your fan page, have in mind the kinds of people you want to be fans. Know their preferences and research and indentify the keywords they commonly search for when browsing.
Use these targeted keyword phrases on your user profile hence when people search they will easily find your page.
Facebook PPC: If you have cash, you can use facebook pay per click advertising to get even more targeted followers. Advertising your facebook fan page is a sure strategy of getting targeted and active fan base that will guarantee online presence and online brand name awareness.
Fan Page design: One major principle of marketing online is creating a good first impression. That is why you have to take time and create a fan page that is attractive. This will compel people to click on the like button thus boost your web presence.
In order for your page to stand out, think outside the box. You do not have to be 100% creative; just 10% uniqueness is enough to make your fan page stand out.
Recap: Social marketing is a powerful tool of promoting your site. Apart from generating direct traffic, social marketing will improve your site rankings for relevant keyword phrases.
There are other social media networks like Technorati, Digg, Reddit, StumpleUpon that will help you share content and more so post links to help improve your search engine rankings.
Overall, social marketing offers business owners a platform for creating and building relationships. If you can approach social marketing with a view to form connections, you will eventually be guaranteed of direct and organic SEO traffic that convert.
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