List/Grid Tag Archives: affiliate sales
For those who are looking for legit and easy ways to generate money online in 2012, you have got to try affiliate business. There are many small online business entrepreneurs that have made it big online through affiliate sales. You too can become one of them if you observe the right guidelines.
Apart from affiliate business been affordable, it is easy to implement even from the comfort of your home. All you need is a computer and good internet connection.
Some of you may be asking; What is affiliate marketing?
This is the business of selling other people’s products for commissions. It means that you do not need to go through the hassle of producing your own products or services. You also avoid the trouble of dealing with after sales services which sometimes can be quite a headache.
With affiliate business all you do is send traffic to an affiliate site. Some affiliate companies like Revresponse pay you per lead while others like Clickbank pay you per sale.
So far it may sound like generating online income through affiliate marketing as an easy task, but am about to burst your bubble. Just like any other work online business, you need to have the right tools, skills and commitment in order to succeed in affiliate business.
On this write up, we shall see some guidelines that you need to adopt to bring in revenue from affiliate programs.
Create a website or blog: For you to thrive in any online home based business you need to have your own website or blog. A website acts like a one stop shop where you can promote many affiliate products on one platform.
When creating a blog or website make sure it has content for one particular niche. This will help you generate targeted visitors thus generate online leads and sales faster.
Once you have a niche site do not make the mistake of promoting unrelated products. There is no way you can create a site on how to work from home online and then promote cook books and expect to make affiliate sales. Make certain that your content is related to the affiliate business products you are selling on your site.
Learn the preferences of your target audience so as to sell products that will address their needs and wants. If you match your content and products to your target visitors you are good to go with affiliate business.
You also need to aggressively promote your site or blog. Placing adverts of your affiliate items strategically on your site does not mean you will succeed in home affiliate business. Generating targeted traffic is also very important.
Find the best techniques of marketing your site so as to generate affiliate sales. This you can do through pay per click advertising, search engine marketing and optimization, article marketing, email marketing video marketing and so on.
With high volume of traffic to your site you are guaranteed of making sales especially if your visitors are targeted. (Click here to learn the best ways of marketing on the internet).
Build an opt-in list: With a website or blog you can also create your own opt-in list. There are affiliate firms that are known to generate leads at the expense of their affiliates. But if you had your own subscriber list, you can periodically be sending them new affiliate products in the market and make money online.
Avoid affiliate companies that concentrate more on building a list rather than selling products.
Product knowledge: As you are doing affiliate business, you need to know all about the products you are promoting. Therefore, take time to read reviews and research on a product you intent to promote on your site.
This will help you when your visitors start asking you about a product or service you are advertising. If you ask me, you are better off trying out a product before you become an affiliate.
Product review: The beauty of trying out a product before you become an affiliate is that you can also come up with quality product reviews. Product reviews are very powerful when it comes to convincing customers to purchase a product.
It is even more powerful if you are considered an authority figure in your niche.
Hence it is important when conducting home affiliate business to be selective. Place more emphasis on products that are up-to-date and are easy to sell.
Monitor affiliate sales: To ensure you promote product that sell it is imperative to track your affiliate traffic and sales. This will help you to know which products are moving and which ones are not.
On a site like Clickbank, you have an option to add a tracking code. This will help you to know which affiliate links are generating sales. In addition, you will learn the best strategic places within your site to position banners.
Work with top affiliate companies: The best way to approach this is by selling products from affiliate network sites. Network affiliate sites usually vet to make sure merchants only post quality products.
Some examples of top affiliate networks include Pay Dot Com, Affiliate Bot, Nanacast, Commission Junction and Click Bank.
Before you join any affiliate business, do some ground work by reading online reviews. By doing this, you may come across complaints that other affiliates have posted about a certain company thus make informed decisions.
Reading reviews also tell you of companies have been awarded for their exemplary performance like paying affiliates or producing quality products.
You can also get in touch with affiliates of a company you intent to work with and learn how the affiliate program is operated and how the commissions are paid out.
Another way to determine a good affiliate company is how much the merchant is willing to pay affiliates. The finest affiliate companies pay their affiliates well and allow affiliates to bargain for even better commission rates.
Share your experiences with different affiliate companies in the comment section below.
Promotional tools: Advertising is an important aspect of affiliate business. There is no point of working will a company where you as the affiliate have to come up with your own adverting material.
Affiliate firms need to have a website that has promotional tools like email marketing messages, landing pages, banners, articles, videos and so forth. The promotional tools also need to be attractive and designed in a professional manner.
For example, affiliate business works well if the affiliate firm you are working with has attractive banners of different sizes and colors. This will help you in picking the best banner that will blend with your blog design and theme.
Subscribe to product updates: Keeping yourself abreast with what is happening in your niche is very critical. Apart from sharing fresh content, you also need to know the new affiliate products that are featuring in your niche.
New products mostly are more up-to-date and thus tend to move faster. Therefore, subscribe to news in your affiliate company to learn of the latest products in the market.
Summary: Affiliate business is one of the best strategies of making money on the internet from home. But you need to have the right skills on how to move sales.
Picking affiliate products and uploading ads on your site does not guarantee you will make sales online. You also need to how to promote your affiliate links by aggressively marketing your site.
It is also important to join affiliate companies with good track records, programs and products. Some affiliate business firms can easily make you have negative views about affiliate marketing hence research before joining any.
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Sometimes the dilemma that faces affiliate marketers is not traffic generation but sales conversion. It takes tact and skill to be able to attract leads to your site, but is also requires the same to turn your prospects into customers.
On this article we want to address some vital underlining issues concerning selling online. We shall seek to answer important questions like:
*How inviting are your ads in order to make your potential customers click on them?
*Is it possible to increase online affiliate sales?
*Are you using the right strategies of generating online traffic?
*How to write online thus convert visitors into customers?
It is possible to have 1000 visitors to your site everyday and still fail to make any affiliate sales. This is an indication that traffic generation is not the only thing that will make you a successful affiliate marketer.
In case you are attracting high traffic to your site but your conversion rate is still low, you need to reconsider your approach of traffic generation. Ask yourself if the traffic coming to your site is relevant or not.
Directing high traffic is good but you would be better off if the traffic was targeted. This brings us to:
Rule #1: Nature of content on your website, your affiliate sales page or email sales letter
As an affiliate marketer you need to define your audience. You cannot expect to make sales if your content is about Real Estate and your visitors are looking for sportswear. That is like trying to sell winter clothes during summer.
Considering that you will seek to generate traffic from search engines, it is important to use the right keywords. It is best to select long tail keywords since the visitors will be more targeted.
As an affiliate marketer, for you to ensure that visitors take the right action, which is to purchase your affiliate products, you need to assess the sales copy of your affiliate company.
A good sales copy should list the features of products or services on offer. In addition, the sales letter should state the advantages and what benefit customers will derive from purchasing the product or service.
Remember that your visitors don’t really care to know who you are in order to make a purchase. All customers are looking for is how a product is going to be beneficial to them.
The moment you make customers see that there is something in it for them; you will have succeed as an affiliate marketer.
Tell your potential customers how you first benefited from using the product. Give an account of how the product or service has improved your life. This way you will be showing your commitment to the product thus touching on your customers emotions.
Note: Stating the features and advantages of a product is good but not enough to convince people to buy. You have to go a step further and define the benefits customers will get from the product.
What is the difference between a feature and an advantage?
While a feature shows what a product can do, an advantage tells customers why a product is better compared to other similar products or services.
Knowing the difference between the two is what will define your success as an affiliate marketer.
In case you have an email list, you also should make sure that the sample emails on the affiliate site is well structured. This means it should tell your contacts the benefits of the product you are selling to them.
When it comes to selling, studies have shown that people do not buy what they need but rather buy what they want. Therefore, learn the preference of your target audience so as to satisfy their wants.
Stroke your visitors’ emotions using your content is the secret of selling online. If you can touch the emotions of your readers then you will have succeeded in affiliate marketing.
Here you are and you have managed to bring in visitors to your site but the sales conversion is low. The best approach to boost your sales is to view your audience as friends.
For your online marketing campaigns to be effective, you should place more emphasis of providing knowledge. Stuffing your articles with keywords will only contribute to low bounce rate since your content will not be readable.
The days when keywords where the best way to rank high are gone. This changed when the panda algorithm update came into effect. Therefore, focus more on providing insightful and quality content that will communicate well to your target audience.
It does not mean you stop all together using keywords within your content. The secret is to add your keyword phrases only where they fit. This include in your title and within your article where it is absolutely necessary.
Nowadays, search engines are also intelligent enough to tell when you use varying keywords. Hence to avoid boring your readers by mentioning one phrase over and over again, you can use alternative words.
For example, if your keyword phrase is affiliate marketing you can vary by using associate advertising, affiliate marketer, marketing with affiliates and so on.
If you can publish an article where readers cannot tell you have repeated some words and still rank high on search engines, then you are on your way to increasing your sales volume.
Traffic generating is key for affiliate marketers, but what is the point if you cannot covert prospects into loyal fans or customers.
Therefore, find a way to convey messages that will touch the emotions of your readers. Besides, it is better to view your site visitors as friends rather than people you want to sell to.
Rule #4: Increasing your click through rate
There is nothing as inviting as adding images within your content. Studies have proven that people like clicking on pictures especially if the images are attractive.
As you pick affiliate products to promote on your site, select the ones that have captivating banners. For example, people tend to click images which display someone’s face. They will even click more if the face is looking at them.
In case the person’s in the image is looking at a different direction, ensure you add your affiliate links at the direction the person is facing.
You also need to place your banners strategically. Banners that display within the content and at the side bar really work well. It is advisable to place your side bar on the right.
This is because most people are right handed and they tend to place the cursor on the right whenever they are browsing.
Rule #3: Call to action:
Traffic to your site is great and your content is convincing to make even the hard to sell to customer want to buy what you have to offer. The next thing you need to do is know how to close a sale.
Some customers will need a little push so as to dish out their credit cards. This involves making sure your potential customers take action NOW and not tomorrow.
Do not get me wrong, it does not mean adding hard selling statements which most of the time will repel people from buying. Instead, tell your prospects why they have to take advantage of what you have to offer right away.
Many are the times when you come across shops with messages hanging on the door saying “50% sales discount while stocks last”. In a way, this is indirectly saying; if you don’t buy NOW you will pay more for the same product.
Making your visitors see the need to buy now and save some money is one of the best ways of ensuring they take action.
Recap: For you to be successful as an affiliate marketer, you have to know how to turn your prospects into customers.
Attracting traffic to your website or blog is not the only thing needed to make affiliate sales. There are other important things to consider like the sales letter contained in your affiliate site.
What this means, you have to carefully pick the right affiliate companies to work with. Check out their banners and sales copy to make sure they are attractive and convincing.
If you read a sales copy and you don’t feel compelled to buy, then the same will happen to your site visitors.
Affiliate marketing is easy but only if you use the right approach.
On this article we have talked of 4 rules you need to follow to become a better affiliate marketer. In case you have other strategies to help people succeed in affiliate marketing, share them with us in the comment section provided below.
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Author: Stephen Kavita
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