List/Grid Tag Archives: blogging

How To Create A Successful Business Blog From Home

How To Create A Successful Business Blog From Home

If you happen to browse the internet you will come across millions of business blogs. But how many of these bloggers can truly say that they have achieved their goals?

The process of setting up and building a business blog requires patience and determination. This is especially so to new home bloggers who face major competition from established bloggers.

Corporate blogs have the finances to hire publishers to generate hundreds of articles on a daily bases. Where does that leave a small home based business blogger? Does that mean you give up and continue facing your financial challenges? No way!

Blogging has become one of the best and easiest ways of generating income online. The internet if filled with stories of lone ranger bloggers who have cut a niche for themselves. Some of the successful business blogs include Problogger, Copy Blogger, Shoe Money, John Chow, Income Dairy and the list goes on and on.

These are individuals who set their eyes to achieve success through blogging. Look, today they are reaping the benefits of their efforts. The amazing thing is that some of them have been in the game for a short period time. This is an indication that you too can make it if you put your heart into it.





What is the definition of a successful business blog? It is any blog that satisfies the desires and adds value to its target audience by providing purposeful content and products.

This may not be case with all blogs since others seek to achieve different goals. There are blogs which act as personal online diaries where someone just shares his life. But if you are talking of a business blog the above definition will definitely apply.

The difference in blogging is determined by what a blog wants to achieve. A blog that shares product reviews will use a different format of writing from a blog that sells affiliate products.

A lawyer seeking to boost his credibility and profile will also use a different writing style. But the one thing that remains constant in all blogs is that they all focus on attaining their set targets.

You might be having a business blog, expert blog or personal blog; the aim of whatever blog you set up should be to achieve its goals. Objectives need to be thought out before you launch and as you build and promote your blog. When sharing content, your objectives must always be at the back of your mind.

Now let us get into the thick of things and discuss some of the issues to consider when creating a business blog.

Target one niche: The one mistake that most bloggers do is been Jacks of all trade. There is no way you can be an expert in everything. Show me a business blog that is targeted in nature and I will show you a success blogger.

Choose a niche you know you are good at and then study to know the preference of your audiences. Get to know where your target visitors spend most of their time and the language they use. This will help you to publish content that appeals to them.

A business blog should always seek to attract the right type of visitors; that is the way to make money blogging.

Have a plan: It does not matter what type of blog you have, planning is very critical to creating a successful blog. Set your goals and objectives even before you start your blog. You also have to make sure you do not get destructed along the way and divert from your goals.

In business, you have to be focused even when you are facing obstacles. If you ask any successful person out there, you will note that they all have one thing in common. They all overcame many challenges to get to where they are today.

It may take you long to generate traffic to your blog but that does not mean you give up. Keep at it and you will eventually rank high and attract lots of online traffic.

Be ready to write: Let no one lie to you, the best and legit way to blog is through ssharing content. Social media has brought an aspect of micro blogging, but some people fail to ask themselves; after I have posted that one liner on twitter, where do I take my visitors?

Therefore, you cannot escape creating a business blog that is content based. Your content should be focused and captivating enough to reach your target audience subconscious. The way to achieve that is to choose a niche you are most passionate about.

When you write on a topic you love, it will resonate with your audience thus compel your readers to come back for more.

business blogUse Different writing styles: Every writer has his or her own style of writing; or you can call it signature. To make your content more palatable and interesting you need to use different writing styles.

One of the ways to achieve that is through adding images within your content. Make it easier for your readers to digest your content by using sub heading, writing in point form and use of bold letters.

Break the monotony by sometimes sharing interesting stories to pass on your message. The more exciting you content is, the high your retention level will be thus help you earn income from your blog.

Avoid anything that will sidetrack your readers from reading your publications. These include adding too many flickering images and popups within your blog.

Plan for a launch: The more people that get to know about your business blog the more money you will make. If you are confident enough and know that your content is rich, you need to publicize your blog.

Some of the best strategies to use to launch your blog include posting press releases, email marketing, forum marketing and any other avenue available to you.

Show enthusiasm in your blog in every promotion tactic you employ. Your readers will notice your online activities thus boost your online presence.

Be ready to promote your business blog: One of the most important aspects of blogging is marketing. There is no point of creating a blog if you are not going to promote it.

Marketing on the internet is not a one day affair, you need to do it on continues bases. This is in form of adding content on a regular basis, boosting your link profile, bookmarking your content and sharing your webpages on top social media networks.

You can also promote your business blog using offline marketing strategies like adding your link in your business card. Use all modes of marketing available to you to bring in as much traffic as you can. Ultimately, the more blog visitors you generate the higher the chances of succeeding in blogging.

Conclusion: You hold the key to your blogging success. Therefore, do all that is necessarily to create a successful home based business blog.

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Value Of Blog Content – Breathing New Life To Your Blog

Value Of Blog Content – Breathing New Life To Your Blog

If you are a blogger you know that generating content for your blog is the only way to ensure web presence. The more you produce blog content, the better you will appear in the eyes of search engines and your target audience.

But what happens when you discover that all your efforts are not bearing the required results. For those of you who have been entrepreneurs, there comes a time when you have to re-evaluate your business performance.

In most cases, you will realize that you need to revamp your business. By this I mean, coming up with new policies, strategies or setting new goals. Nowadays, things keep changing rapidly especially in the business front.

A product that is selling like hot cake today, may become irrelevant tomorrow thus stay on the shelves with no one showing any interest anymore.

Just like any business out there, blog content needs to be evaluated to check if it’s adding value or not. When a business blog is analyzed and then revamped, the chances of making it more profitable will definitely increase.




The challenge is to know the right time to breathe new life to your blogging content. If you ask me, when you notice that there is no increase in SEO traffic and yet you are optimizing your blog content, it is time to re-strategize.

By analyzing your content you may just discover that your post titles are not as captivating as they should be.

Or you may find that your blog articles are not as insightful as they should be, or your content has lots of spelling or grammatical errors.

All these mistakes can contribute to low blog traffic and they need to be addressed urgently.

It is impossible to wake up one day then decide to erase from the internet all your low quality articles. By the time you will be thinking of doing that people will have shared your content thus making it impossible to completely remove your content on the net.

But all is not lost; discovering that you need to work on your blog content is a plus. The next thing you need to do right away is come up with a plan to breathe new life to your blog.

It does not matter how many low quality articles you have on your blog or how long you have been blogging, there is always room for improvement.

Even if you loss all your site visitors to your competition due to poor content, there will always be new people joining the internet whom you can attract and convert them into raving fans.

Statistics have revealed that on a daily basis, 300 million people surf the internet for the first time. Therefore, it is not too late; there will always be new markets to explore and new people to do business with on the internet.

new business through blogging

How to revamp your blog content and attract new business opportunities

There are some questions you need to ask yourself.

Is your current SEO blogging content directing organic traffic as it should?

Are your blog posts offering insightful and educative content?

If you were a visitor to your own site, would you share the content to your friends?

Do your blog titles elicit clicks from your target audience on search engine result pages?

How interesting or captivating is your blog content?

In case your answers to all the above questions are to the negative, it is high time you did a blog overhaul. This does not imply deleting your blog from the internet; first begin by doing more research before writing any blog post.

One thing you must realize is that the main purpose of the internet is to pass on information. If your blog content is not helpful then forget about making money on the net from home.

For you to make an impact on the internet, people must view you as a serious person. You cannot expect to provide people with useless content and expect them to come running to your site with their credit cards in hand.

You have to win people’s confidence and trust for you to make money online. The one opportunity you have to gain the trust of your target audience is through your blog posts.

Rich content will win you online sales leads but that does not mean you get comfortable. Just like offline business, there is always a need to improve your blog content.

Strive to become a better writer or learn new SEO strategies that will get you more traffic. It is sad to see some blog writers still dwelling on old and outdated SEO techniques.

Subscribe to SEO news feeds and get to learn what is happening in the SEO world. Go a step further and implement what you have read so as to ensure your blog remains relevant.

Before long you will start commanding respect from people in your niche thus keep on generating revenue on the web.

blog content

Improving your blog reputation through your posts

When it comes to making money through blogging, your credibility matters a great deal. Your blog content determine how people are going to react to your products or services.

Consider the following when publishing your content:

*Ensure your blog articles are well written without spelling mistakes and grammatical errors

*Write captivating content that will touch the emotions of your readers

*Provide your audience with genuine facts

*Promote legitimate products and services that have been proved to provide workable solutions

*When you give figures make sure they are accurate.

*Always include a call to action message in your blog content

Once you do the above, visitors will begin hanging to your every word and that is when you will notice people referring to you as guru, veteran or expert.

When people see you as knowledgeable, you will have an easy time convincing them to purchase your products. That is the time every call to action message you send to them will produce 50% response.

But the moment you offer people half baked information that is boring and filled with content that cannot be authenticated, people will view you as a non starter.

What is the point of stuffing your articles with keywords for ranking purposes and fail to convert even one person into a customer because your content is not readable?

You will only make your readers to say; if you are publishing spammy content, it is obvious your products are not up to standard or your services are of low quality.

Believe me, if this is what is ringing the minds of your readers; forget about profiting from your blog.

Blogging calls for patience especially when it comes to generating content on your blog. If you have been taking short cuts, it is time you stopped and reconsidered your strategies.

There is still time for your to reorganize yourself and make sure the next new visitor that lands on your blog finds rich content. You can redeem your reputation and if not so prove to your new customers that you’ve got what it takes to be a source of quality information.

Think of the needs of your readers rather than your own

Maybe you having been blogging for many years and now you are thinking of revamping by telling people how experienced you are.

For your information, no one is interested in your achievement as a blogger. It is good you have been in the business for 10 years but that is content you provide in the “About Us” page and not within your post about article marketing.

Let me ask, how are your achievements as blogger got to do with providing your target audience with helpful strategies in article promotion? There is no relation at all.

Maybe you can be excused to talk of your credentials if only they add value to your readers. For instance, if you were presented with a check for been the best affiliate marketer in a certain program, you can mention that in your article about affiliate marketing. It will prove to your readers that they too come become top affiliate marketers.

Remember, blogging for money is about addressing the needs of your readers and not dwelling on your achievement. If you offer solutions that address the problems facing your target audience, your bank manager will become your personal friend.

Conclusion: Blogging is easy but it can also be difficult if you take the wrong approach. What matters most in blogging is your approach to blog content generation.

Researching and reading widely will ensure you produce quality blogging content. Within no time readers will begin returning to your blog for more content.

Some bloggers skip the part of blog content creation and jump straight to email marketing and producing sales letters. If you are one of those bloggers, it is time you reconsidered revamping your blog.

Publishing blog articles should be the first step to take when it comes to doing business on the web. Why bring people to your blog when you have little to offer them inform of content. The only way to communicate to your audience is through your blog posts.

Visitors need to know from the word go what they can benefit from you. If not, they will go somewhere else where they can get what they are looking for or what they expect.

By providing your readers with educative and helpful blog content, you open the flood gates to increasing your email subscribers, online sales conversion, fan base, blog traffic and of course generate more revenue online.

Now you know what to do in order to breathe new life to your business blog.

Do you have something else you can share with as about revamping your blog content? Use the comment section below.

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Accept It, Blog Content Is The Future Of The Internet

Accept It, Blog Content Is The Future Of The Internet

When you look at the Stone Age as far as internet is concerned you will notice that a lot has changed. Things have moved from having static websites to creating fresh blog content.

This has been brought about by the ever increasing appetite to consume information. New ideas and technologies are coming up from all corners and for you to keep abreast you need to keep reading fresh content.

For example, the next big and virgin market that needs to be exploited in regards to internet is Africa. Governments in Africa are all working hard to try and connect their nations to the rest of the world.

With the introduction of the web, people in Africa are opening their eyes to a new world rich with information.

My challenge to the people of this beautiful continent is to grab this opportunity to showcase their wealth of knowledge and resources.





Looking at the past and present trends it is obvious the best strategy of exposing your expertise and abilities is through sharing blog content.

Africa also prides itself from one very great resource, and that is people. No matter the kind of blog content you choose to share, you can be rest assured that there will be somebody out there ready to consume it.

Keep in mind that when you do something on the internet you are exposing yourself to over 4 billion people worldwide. These are the people who have access to the internet and the number is growing fast.

If you just get a small fraction of this figure to see what you do the future will surely be bright for you.

The web has been evolving over the years and along with it search engines have also been evolving. Considering that search engines get the most traffic, it is only prudent you know how engine crawlers operate.

All indications suggest that going into the future the best way of marketing on the internet will be to generate content. There is only one platform that ensures you constantly publish content and that is blogging.

In fact, if you follow the trends in the online world you will notice that big companies are now incorporating blogs in their websites. The thirst for fresh and quality content makes a website (static page) leave people yearning for more.

People are not the only ones craving for new blog content, search engines also what to keep up with their users demand for content. Therefore, engine spiders are continuously in the lookout for latest stories to give to users.

How to be successful in blogging:

Now that we know where the online world is heading, let us discuss on ways of making sure that your blog gets noticed.

Experience is the best teacher but there are things you can avoid so as to save time and make your way to the top faster. Rather than going through unfamiliar territories, you can easily learn from other people’s mistakes.

Back in the 90’s there were many successful blogs that shared content on how to make money online. As we speak, some of these blogs have slowly disappeared into obscurity.

The mistake these bloggers did was to think that they can keep riding on their past glory. They also remained stagnate and ignored the fact that they needed to keep feeding their audience with fresh blog publications.

To some of us, it is not easy to always wake up every morning and find something to talk about. But there are strategies you can adopt to help you keep finding new content for your blog.

Here are some techniques that you can use to your advantage and succeed in blogging

Tactic #1: Read what others in your niche have written and then do more research. This will help you come up with better articles which provide more facts. If you see there are points that have not been explained in details, seize the opportunity to publish a blog that provides more in depth content.

Tactic #2: If there is a hot topic that is causing ripples in your niche, find someone influential and interview him/her on the topic. You can then post the interview on your blog in written or video format.

Tactic #3: Take up a popular topic and try to analysis and give predictions. The best way to tell what will happen in the future is to look at the past and present trends. You might not be accurate but such a story will elicit lots of curiosity.

Tactic #4: People love juicy stories especially when there are contradicting views about a certain topic. You can ride on the popularity of certain stories by blogging about the same but this time give facts that go against the grain.

This is a strategy that you have to be very careful since it can back fire on you big time. The secret is to have your facts right and the way to achieve that is by doing lots of research to ensure you give references.

For sure there are more strategies of content creation but the ones mentioned above will help you a great deal. This is not to say blogging will be easy considering you need to share content consistently over a long period of time.

You might wake up some days and find you do not have the energy or willpower to write; buy if you want to succeed online you will have to find the spirit to keep going.

What top bloggers will never tell you:

Some people jump into blogging thinking that it is a way of making quick money. There are bloggers who have taken advantage to sell to new bloggers desperate to succeed products that never work.

I have been in online business for a more than seven years and let me surprise you, it is not easy. Though I did not spend all those years blogging, I have learned that you need to invest your time, effort and money to succeed.

Just as the topic suggest, the future of online business which is driven by marketing relies on blogging. This signifies that you have time if you start now to influence your future as far as online wealth creation is concerned.

The reality on the ground as regards blogging is that you will have to contend with the following things:

blogging content

*Some of your amazing blog content may never receive the attention they deserve:

The fact that you are a great blog writer does not in any way guarantee you overnight success in the blogosphere. This might not be what you wanted to here but it is the bitter truth.

With millions of content been published every single day, it is very easy for your dazzling content to get lost in the clutter.

There are articles that you will put your body and soul into writing them but they may fail to get the attention you thought they would. This is the nature of the online world were competition for visibility is so intense.

The fact that you wrote the best blog post in your lifetime is not a guarantee it will go viral. In reality, you may just get one person tweeting or sharing your story.

It is therefore advisable to promote all your posts. Go to where your target visitors spend most of their time and begin making connections. For your blog content to be found easily be the first one to share, +1, tweet and pin your articles.

Don’t stop there; submit articles that have backlinks to your blog on article directory sites. Guest blogging, forum marketing, content syndication such as press release are also other great strategies of promoting your content.

If after doing all that you don’t notice much activity on your blog, do not give up. Blogging is about doing your level best to share educative and useful content. Eventually, your target audience will notice and begin appreciating what you are doing.

*SEO trends will never remain constant:

One of the best strategies of attracting free and high targeted traffic to your blog is through search engines. This does not imply you put all your efforts into SEO and forget other online promotion strategies.

Recent events in the SEO world have brought many sites down especially the ones that were applying black hat strategies.

Google algorithm is changing everyday therefore it would be futile to depend entirely on SEO. Rather, publish content that will improve the lives of your audience and the rest will fall in place.

In short, don’t get involved in SEO at the expense of your blog visitors.

*Before you succeed in blogging you will have generated a lot of content.

For you to succeed in blogging and build a lasting online presence you must be ready to generate content. Not just one or two great blog posts, but lots of articles.

This is the scenario, before you make a decision to purchase something you really need to think through it and research. In the process you will visit related forum sites and read lots of reviews and testimonials.

You might also be forced to make several phone calls and consolations before you take action to buy.

If you want to reach your target audience and influence their decision making process you will need to generate content. As you keep publishing more content you will increase the probability of people coming across your blog thus helping them in their decision making process.

With time you will gain people’s trust and confidence and they will be coming to your blog whenever they need a valid opinion. It will not talk long before they begin buying your products.

Blogging is the best way of branding yourself but it will take lots of article publications to have a real impact. If you are not in it for the long haul then you better forget about blogging.

The same way it takes time and consistency to succeed in offline business, the same applies when it comes to blogging.

*Struggling to find stories to blog about:

Many bloggers give up along the way citing the fact that they have run out of blog content ideas or they are bored. In most cases, this is brought about by the fact that people choose a niche they are not passionate about.

Just because there is money to be made in the health industry does not mean you jump into the band wagon. If your passion is sports, create a blog related to sports.

No matter the niche you want to get involved in there will always be an audience. Even if it is talking about tooth-picks, in fact there could be someone right now searching for content discussing on best etiquette of using a tooth-pick.

To avoid getting bored, target a niche that excites you. By this I mean choosing a niche where you would still be willing to create content with or without making money.

It is true that on some days you will not feel like writing but the best way to overcome that is to read widely. The more you read the more views you will gather about a certain topic.

You can also pick some old stories and make them current, what might seem like stale news to you could be hot off the press news to other people.

All said and done, blogging is fun and that is if you choose the right niche that makes your heart skip a beat.

Now that you know where the future of online business is heading and how to approach blogging, what are you going to do about it?

Share your views in the comment section provided below.

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Author: Stephen Kavita

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