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How To Launch A Business Blog From Home

How To Launch A Business Blog From Home

There are several ways of making money blogging but have you ever thought of a business blog? People start a blog for different reasons, while some folks are in it for fun or learn new stuff; others are there to make money.

For a long time I knew I was cut out for business but my dilemma was which business I should venture into. I ended up doing several offline businesses which never really took off until one day a thought came into my mind.

I must say it was curiosity that led me into thinking of doing online business. Since there was no one to mentor me I made a lot of mistakes until one day a light popped on my head. To cut a long story short, that is when the idea of building a business blog started.

During this time when I was trying to discover my way around the internet, I learned so many things. Therefore, by the time 4 years had passed I knew exactly what I wanted to do. My goal become to make sure that other newbies do not make the same mistakes that I did.

Right now I feel satisfied when I help someone set up his/her own business blog. It gets even more fulfilling when the people I helped call me with excitement in their voice saying they made some dollars online.




People share lot of content when it comes to building a business blog but most of them fail to give people the right direction. Blogging for profit is not like joining a quick get rich scheme. You need to be strategic, tactful and most importantly patient and consistent.

Do not launch a business blog in an area that you are not well conversant with. Most of the time, when it comes to online business especially blogging, it may take a while before you begin getting your ROI (Return On Investment). It is for this reason that some bloggers fall out on the wayside.

But if you pick to blog on a topic that you have an interest in, you will be willing to go on even when you are not making any cash. To create a successful business blog you need to share on issues that you are passionate about.

The other day I was reading the story written by Randfish of Geraldine who runs a business blog titled The Everwhereist that deals with travel. It is inspiring the way 18 months after launching a blog and she was still not making any headway she kept on blogging daily.

This was despite the fact that she was employing all the white hat strategies like guest blogging, posting original pictures, best SEO practices and social media marketing. Her big break came two years after launching her business blog. Today her traffic hits over 70 thousand visits a day.

Below is the traffic statistics for The Everywhereist.

So, select a niche you know very well you can see yourself sharing information 10 years down the road. This is where you start; do not rush to pick affiliate products and yet you do not know what you want to share on your blog.

There are bloggers out there who are in certain niches just because they heard products in that niche convert faster. These are the same people after some 3 months and they have made not even one single sale begin discouraging others from venturing into online business.

Your approach to operating a business blog has to be calculated. It is better to spend a month or two trying to discover your strengths so as to venture into an area you know you are good at.

Once you are done with picking a niche, the next thing you need to ask yourself is; how am I going to generate income from my blog?

Creating a blog is one thing but turning it into a business blog is another thing all together. Some of the ways of profiting from your blog include selling advertisement space, selling affiliate products or adding Google adsense.

As much as all the above income generating tactics are good, in all of them you end up acting as the broker/middleman. If you ask me, you would be better off being the point man thus calling the shots.

It is good to sell affiliate products, add google adsense or sell advertisement space on your blog in order to make money. But you need to go a step further and turn you blog in a real business venture.

After you have built an online presence and people know you to be an expert in your industry, it is recommended that you go notch higher. You can actually become a powerhouse and make more money if only you make use of your blog.

Most will argue that monetizing your blog with adsense or posting affiliate products is enough to call it a business blog. That is actually true, but the money you make from being a third party is little compared to when you are the main guy.

If you take time to follow top bloggers you will discover that they all have their own products. To get real profit from blogging you will need to take the same route. It may be as simple as creating an eBook and sell it on your blog.

At this point is good to note that it is a process. You do not launch a blog today and then after 2 months create a product. You first need to build a name for yourself. This is by sharing helpful and educative content.

With time when you have cut a niche for yourself and gained trust from your target audience, you can turn your blog into a real business blog. The surprising thing is that creating a business blog is not like coming up with a cure for cancer.

All you need to have is a niche blog, desire to succeed and follow legit work online rules. The blog will act as the platform, as for desire, it will help you carry on even when things are tough and seem not to be working. While sticking to work ethics will ensure you gain credibility thus your readers will trust you.

The above mentioned attributes will ensure that people buy products that you will come up with now and in future. Mainly because they will be seeing you are using white hat strategies and you have become a success in your industry.

Here you are, and you have a blog in place with some of the best unique content ever. In addition, you have gained a good fan base and the traffic to your site is what every blogger out there is talking about. Probably, you have been making good cash from selling other people’s products.

It is the high you went a notch high and really transformed your blog to an actual business blog. Below are some of the best strategies of launching a business blog.

Start a school to train others on what you do: Some time back I remember meeting a young man interested in making money on the internet. He told me that we went to a certain college to learn on how to do just that.

Despite the fact that he had paid quite a substantial about of money, I discovered that he had very little knowledge on how to make money online. Since then I set my mind to someday set up a school where I can train people on how to build a business blog.

With the knowledge I have gained about blogging for the last 7 years, am sure I can offer quality information on the same for a fee. This will ensure I train people who can later go out and teach others on how to blog for profit.

Considering the thirst that people have of creating a business blog am sure such business will do very well. Why? There is so much information on the internet and to most people they do not know what works and what doesn’t.

My belief is that opening a school will help people filter content and hence know the right things to do. For me, it would be a school of training people on how to build business blogs; the students would then decide on the niche to venture into. My hope is that people from my school would pass on what they have learned to their friends.

With this era of the internet, you do not necessarily have to open an offline training school; you can also train people online through webinars.

Below are examples of online blogging training courses you can take up:

  1. Expert Rating
  2. Apex Web Media

Blogging is not the only thing you can teach in a school or online and make money. You can offer lessons in almost anything on this earth such as languages, music, parenting and the list goes on and on.

Offer consultancy services: One of the best ways to leverage and earn lots of cash is by offering consultancy services in your area of interest. A business blog can be a good launching pad to get people to know about you.

business blogOnce you have established yourself as an expert in your niche you can go a step further and offer consultation services. There are many firms both big and small that would rather pay for consultancy than hire employees.

For instance, if you have built a business blog around search engine optimization, people and corporate companies can be coming to you for advice. The world over consultancy is big business that has helped people generate lots of cash.

Below are sites that are offering consultancy services in the area of business:

  1. Ben Norman
  2. Enterprising SEO
  3. RYP Marketing

Create your own product and get affiliates to sell for you: If you are good at creating something, having a business blog can help you to sell your own products. Start a blog and post content that will help you attract an audience.

Once you have a fan base, you can begin promoting your products or services on your blog. It could be you are good at designing unique softwares, websites or fashion wear. Why don’t you use a business blog to launch your wares?

Am sure you can come up with a list of people that sell their own stuff on the net. These people have also known how to leverage by allowing affiliates to sell their products and paying them commissions. All you need is to post your products on network affiliate sites like Pay Dot Com, Click Bank or Commission Junction.

You can become an overnight millionaire especially if you sell digital products where people just download your product. Look at a company like Microsoft that sells digital products, Bill gates has become one of the richest people on earth, thanks to his products that you can download for a fee.

Turn your blog to a membership site: The hassle that comes with creating your own products can sometimes be very taxing. This is mainly because of dealing with issues like after sales services. That is why some bloggers have resulted to earning money through creating membership sites.

Ideally, a membership blog will contain valuable content that can only be accessed once one becomes a member. There is a recurring fee that is charged on monthly basis to ensure one keeps accessing the content.

The beauty of having a membership business blog is the fact that the income you generate will be residual. But for the business to really work, whatever product you are offering has to be unique in that it cannot be found anywhere else but on your blog.

If you want to learn how to start a membership site read this article: How To Launch A Membership Site.

Create an eBook: For a seasoned blogger this is one of the easiest ventures to get involved in. The fact that blogging involves writing, coming up with an eBook is like taking a walk in the park.

Normally, what most bloggers end up doing is rephrasing their blog content and putting it in an eBook. Some readers prefer paying to read content from an eBook than a blog. This is because it is much easier to find important information on an eBook than on a blog.

Business blogs sometimes can be repetitive and the hassle of navigating through webpages to find information discourages some people from reading blog content. But on an eBook, all the reader has to do is scroll.

Considering that eBooks are digital products, there is an element of high ROI as well. All you need is to write one eBook and all your customers will be downloading it. You will not incur the expense of mass publication.

Publish a book: You can use a blog as a launching pad to become an author of printed books. Though you will have to produce many copies for people to buy, you will not only create more awareness, you will also make more money.

If you visit a site like Amazon you will find many books that top bloggers have published. Examples of people who have published books include:

Evelyn Trimborn who wrote the book titled 30 Ways to Boost Traffic to Your Website TODAY (Marketing Matters).

Brian Maroevich has published a book titled Proven Small Business Email Marketing Strategies.

Stephen Windwalker with the book titled Beyond the Literary-Industrial Complex: How Authors and Publishers Are Using the Amazon Kindle and Other New Technologies.

Mario Devonshire has written a book titled 20 Places to Make Money Online.

Note: When it comes to publishing a book you have to first build a reputation. Though it may take quite some time, the ROI is worth trying to publish your own book. Come to think about it, how fulfilling it can feel with your book hanging on a book shelve somewhere in a top bookshop.

It is even more gratifying when you hear people say how your book helped them. All said and done, the income you can generate from selling a printed book can be quite rewarding.

Summary: Blogging is one of the best ways of gaining publicity and thus thrusting you into big business. As you create your blog think of how you can later turn it into a business blog. As you can see there are many options of doing that.

On the internet you can really reach many people. Just the other day the population of the world hit 7 billion people. Studies show that over 4 billion people search for information on the internet and 300 million are added to that number every day. Check out the number of searches done on a daily basis in the graph below, that is on Google alone.

If you can launch a business blog you will for sure reach at least a fraction of these people. As you blog and build a name for yourself, think of how you can leverage and make even more money on the web from home and off the web. You can do all these from the comfort on your home.

All the best as you map out a plan to launch your business blog.

If you have something you can contribute regarding creating a business blog post it in the comment section below. Also feel free to share this article with your friends using the social buttons displaying on the left of this blog.

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Home Business Blog Clean Up | Convert More

Home Business Blog Clean Up | Convert More

To ensure that your business blog is able to continue converting, you need to do some house cleaning. In fact this applies to all areas of our lives. If you have dead stocks in your shop, a sale can be a perfect strategy to do away with them.

Removing dead stock will create space for brand new products that move. This is the same approach that you need to take once in a while on your home business blog. Generally, when there is something on your business blog that is not adding value, remove it.

On this write up let us go through some work online tips as regards cleaning up your business blog.

Template update: If you use wordpress there are times that you will see updates. It is imperative that you always update your plugins and template.

Remove the templates that you are not using from your back office. These are small issues that will reduce the loading time of your blog.




Remove images that do not load: Always take time to frequently go through your web pages to see if all pictures are displaying. It is quite detrimental to your home business blog when images do not load. It looks unprofessional. Always make sure that your blog looks professional.

Redirect visitors once you remove a page: There are times you will decide to remove some of your pages. Whenever you do that it is advisable you redirect your reads to other relevant pages within your business blog.

bloggingEnsure your readers have access to top notch content and products. With that you will sure be making sales online all the year round.

Email marketing clean up: If there is one powerful online promotion tool, it is definitely sending newsletters. Make sure you update the content in your auto responder newsletters.

In normal circumstances, you will discover that when working online things keep changing. An advertising strategy that was working last year would be irrelevant today. If among the newsletters you schedule in your auto responders are outdated, revise them immediately.

By cleaning your business blog email marketing campaign messages, you will do away with old products that stopped converting. Update your newsletters with up to date content and high quality products in your niche.

The best email marketing management site to subscribe to is Aweber. You can also try out iContact which has a 30 day free trial period.

Delete irrelevant plugins: Sometimes you will discover that you are not using some of your plugins. It is recommended that you remove them. This will help load your site slightly faster and hence improve your visitors experience while on your business blog.

One plugin that you are not using cannot really affect your loading much. But when you have 20 irrelevant plugins they can really affect your overall business blog loading time.

In addition, if you notice that a plugin is not adding value to your site delete it. A lean back office is easier to manage and navigate through.

link buildingDoing away with broken links: It sometimes happens that you find some of your links have stopped working. This is especially so for old posts. It is normal occurrence for a site to go down. It can affect your online reputation to lead your visitors to websites that are dead.

There are great tools to use to identify broken links within your site. Do a google search for Broken Link Checker, this is a tool that Crawls your business blog and lets you identify dead links. Once you find broken links you can replace them or remove them all together.

Feature latest products and content: It is good to monitor the trends in your market niche. This is to help you know which products are converting and which ones are not.

It is prudent to remove products within your blog pages or side bar that do not sell. Always seek to offer your target audience with the latest content and products.

The best way to get up-to-date content and products is by joining forums. Subscribe to online forums where people in your niche meet. The other way is to identify a top business blog in your niche and subscribe to their RSS feed of newsletter. By doing this, you will get to know the new products that convert easily.

Adding tools like Google Analytics or Crazy Egg can go a long way in helping clean up your business blog. With Crazy Egg you will get to know where visitors mostly click. This will enable you identify the pages that people do not visit. It could be that the story on that page is irrelevant or it could be a call to change your page title.

Ask yourself whether the contact page is helpful to your business blog: You will notice most work from home blogs have a contact page. As much as this can be helpful to some extent, it can work against your home business blog.

Contact pages work best in some industries but all. If you have a contact form you will discover most of the messages you will get are spam. Trying to sort out between genuine emails and spam can be quite tasking.

If people want to learn about your online business, it would be better they read your content and do as instructed.

Immediately after am through publishing this blog I will need to do some blog clean up. If you want the most out of your business blog you too need to do the same. To make money online from home using your home business blog you need less trash.


How To Run A Blog That Sells For Profit

How To Run A Blog That Sells For Profit

There is a thrill that comes with running a blog but that varies from one individual to another. Some people blog for money while others do it for fun.

Personally, I’m a businessman looking to make money from blogging. Therefore, for those who run a blog for fun this post is not meant for you. As for business minded people who desire to earn money blogging, you simply have to read this blog post to the very end.

Normally, you will see people waking up in the middle of the night to attend to their offline business. They will later leave when the sun has set all in the name of making sure their business succeeds.

For some reason, that is not the case with most online business entrepreneurs. Maybe is it because of the fact that they read on some funny site that online money making is easy.

Just like any other business, if you are running a blog with the intent of making money you need to go the extra mile. Bloggers who are in it for business need to start treating their blogs like any other business out there.




The fact that most business blog operators do not treat blogging with the seriousness it desires, any blogger that chooses to go against the grain and work hard will definitely become a millionaire.

When is comes to running a blog you have to be ready to sometimes burn the midnight oil. That is not enough; you also have to be patient and show a lot of determination.

Now that we have established that to run a business blog takes hard work, here are some guidelines to help you succeed in blogging for cash.

1. Do your groundwork well: Not everything you read on the internet is accurate, some sites out their post content that can be misleading. Therefore, you need to research widely to make sure that your blog only contains real facts.

One way of making certain you get real facts is subscribing to several top blogs and sites in your niche. This way you will have varying opinions that will help you come up genuine facts.

It is also very important to do things practically since you will gain experience thus share content that is personal. Writing personal stories is one of the best ways to captivate your target audience thus engage them fully.

2. Create a blogging schedule: In order to run a business blog successfully you have to post regularly. This will not only help you generate organic traffic but it will ensure you build a loyal fan base.

Having a timetable is the sure way to update your blog. Ideally, you should post articles every day but if that is not possible, try to post at least 3 blog posts per week.

The secret is of blogging regularly is to keep to your schedule; if you plan to post every Monday, Wednesday and Friday, make sure you don’t fail.

Creating a blogging timetable is one thing but sticking to the schedule is entirely a different story. One thing that will happen when you post articles regularly and on scheduled days is that you will gain trust from your site guests.

The more your online reputation increases, the more your fans will share your content thus helping your blog go viral.

3. Treat your blog as a job: For the folks who are in employment you understand when someone talks about a job. Just the way you would go out of your way to build your career, you should put the same effort when it comes to running a blog.

Employers demand that you attend work on certain days; the same should apply to your blog. If possible, try to work on your blog every day but also observe point #4.

In case you fail to post an article on a scheduled day, you have to sacrifice your rest day to accomplish the task.

Erase from your mind the notion that blogging is like a walk in the park. Those phrases that read “…make easy money through blogging.” are not true. Launching a blog is one thing and building a blog is another ball game all together.

When you look at top bloggers like Problogger, Copy Blogger, Viperchill, Income Diary and Smart Passive Income among others, you will discover they all have one thing in common. Blogging is like a job to them.

Selling for profit through blogging is not child’s play; it takes hard work and dedication. That is the only way to maintain online presence and remain at the top of the pack.

4. Take time off work: Like any other job out there, it is very important for you to relax and unwind. The advantage of laying back and putting your legs up, is that it helps your mind to relax thus feel refreshed.

It is only when you have rested, will you be able to come up with better ideas and fresh content. Personally, on weekends I spend time with my family or go watch a football match. Am sure you have something that really tickles you and that is what you need to do after a hard day’s work.

If you strain yourself so much you will get to a point that you are no longer productive. This will later translate to low quality content thus visitors opting for your competitors.

how to run a blog

5. Track your blog performance: If you have been following this work at home business blog, you will discover on most occasions we talk of the importance of monitoring your traffic.

Even though there are advanced tools like Crazy Egg to track your site activities, you can start by using free web tools like Google Analytic.

Monitoring your site traffic shows you where you need to tweak your site for better results. It is from your old posts that you will learn better techniques of running your blog and hence compose more compelling blog posts.

6. Work environment: Some years back I used to work for one of the biggest company in east and central African. One thing that really made this company grow was how they treat their employees.

Apart from giving employees good salaries, the company did everything possible to create good ambiance at the work place. The seats were comfortable and the air conditioning in the build was simply relaxing. You would get to work and feel like spending the whole day there.

For you to run a blog successfully, you need to be comfortable as you work. Anything that could distract you from writing should be eliminated. In case you are working from home, make sure that the radio, TV and mobile phone are switched off.

There are also internal factors like email pop ups and tweet notifications that can really be distractive. It is recommended that you switch off these pop ups unless you are the kind that can serve two masters at the same time (which is impossible).

In order to be a productive blogger, you need to work in a quite environment. That is the time ideas will come flowing with ease. There is no way around this, running a blog needs you to be fully focused especially when generating content.

7. Proofread your work meticulously: When the word business is mentioned the first thing that comes to mind is professionalism. To make sure that your site visitors take you seriously you have to publish content without grammatical and spelling mistakes.

Most professional blogs have contracted the services of an editor to proofread their content. If you do not have the money to hire an editor, get a colleague or friend to proofread your articles before you publish.

To some extent, readers can forgive you when they come across 1 or 2 spelling errors in an article with 1000 words. But when your blog posts are full of grammatical mistakes in every paragraph, be sure you will lose online credibility so fast you won’t know what hit you.

8. Don’t complicate things: This may sound contradictory considering I mentioned before that running a blog is not easy. But the point I want to bring across is that you have to take it easy when it comes to blogging.

Do not worry so much about complex web designing and HTML coding since they contribute little to business blogging. You do not need to be a doctor or pilot in order to run a profitable blog. As long as you can captivate your readers by publishing educative and engaging content, you are good to go.

For you to make money on the internet especially via blogging, you need to know one thing, “Content is King”.

9. Plough back to your blog: The manner at which a farmer operates is the best way to demonstrate how businesses should be run. After a maize farmer has harvested his crop, he does not sell and eat all of his produce. A wise farmer will keep some of the seeds so as to plant them in the coming season.

The same should apply for your blog. You cannot expect to reap 100% if all you do is eat and forget to reinvest in your blog.

Some bloggers find it difficult to buy products that would otherwise help them run their blogs more efficiently. These are the same bloggers who will be quick to download any free stuff they come across.

Blogging for profit is serious business if only you want to make money blogging. That does not mean you go buying anything you come across on the internet. You have to research and make sure you get your Return On Investment (ROI). In short, invest prudently.

As the adage goes “free is sometime expensive” therefore it is alright to spend money hiring someone to design your blog or business logo. You have to spend money to make money, hence be ready to invest in your blog.

10. Utilize social sites: Currently, we have about 4 top social sites that every one running a blog should be a member of. These include facebook, twitter, LinkedIn and the new kid in the block google plus.

The amazing thing is that most bloggers do not have account in either of these social networking sites. You cannot expect to increase your site traffic if you do not spread the word around about your blog.

Traffic generating is the secret to building a successful blog and viral marketing through social media sites is one of the online marketing strategies you must employ.

Every time you post an article on your blog do not be afraid to ask your friends to share the article. You just never know who their friends are or what they will do. It is possible that some of them may become your loyal fans and customers.

11. Patience: Rome was not built in one day therefore don’t expect to launch a blog today and start making money tomorrow. If read the history of most top blog you will discover they belong to bloggers who have been in the business for years.

The same also applies to offline business, so as to build a reputable business brand name you have to be patient. Do not despise small beginnings; if the owners of Microsoft or Google gave up, they would not be house hold names today.

In my blogging career, I discovered that to run a blog and finally begin generating revenue you have to be patient. It is only through persistence and tolerance will you be able to popularize your blog.

12. Don’t get a plan B: In most cases when you have an option you will ditch your original plan for the second option. To me this is like looking for an escape route. If you decide to run a blog for money, you must be in it for the long haul.

Why work so hard building a blog then, throw in the towel one or two years down the line. It could be when you are giving up, is when you were just about to make your BIG break.

In brief, you should NOT Ever Give Up.

Conclusion: To run a blog that sells for profit is not rocket science, it all depends on your mentality. If you make it hard it will be, but if you make it easy then you will discover blogging is simple.

I wish you all the best in your blogging career.

If you think we have left out some vital tips on how to blog for money share with us in the comment section below.

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