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6 Opt-in Contact List Building Strategies

6 Opt-in Contact List Building Strategies

Whether you have a big or small work from home online business, it is imperative that you have a good contact list. Having an email list is the perfect way of making sure that your target audiences are up to date with what you have to offer.

Definition: A contact list is simply a collection of people’s email addresses. These are people who have voluntarily opted to be receiving instant email messages from you.

Sending newsletters to your opt-in contact list still remains one of the best strategies of generating return visitors and ensuring visitor loyalty. If you can get people to become repeat visitors then you can be sure to increase your online sales conversion rate.

Before you get to the level of using email marketing to direct visitors to your site or blog, first you need to know how to get people to give you their personal email addresses. You have got to have built a certain level of trust before your visitors can feel at ease when giving you access to their inboxes.

Now that we have established the value of why every business needs to have an email list, the big question is; what are the best strategies of building a good opt-in contact list?




On this post we shall reveal 6 insightful ideas on how you can build credibility and get your target audience to subscribe to your contact list.

1. Strategically position your opt-in form: The best way to collect people’s email addresses is by adding an opt-in form on your blog or website. In addition, you have to strategically place the form where it can be seen easily by your site visitors.

Ideally, the best position is on the side bar preferably on the right side. This is because the side bar will be visible all the time as people are navigating through your site. Furthermore, most people are right handed thus when they are browsing the internet, the cursor is usually on the right. This increases the odds of visitors clicking things on the side bar that appears on the right side.

As you create pages within your site e.g about us, contact us, income report and so on, it is advisable to add an opt-in contact list below the page. These are strategic pages within your site that easily interest visitors hence a change to build on your contact list.

2. Call to action: There is a big difference between placing an opt-in form on your site and hoping people will know what to do, and going a step further to tell them exactly what they need do.

It is always good to assume that your visitors don’t know what is expected of them by telling them to take action. You will be surprised how a simple phrase like “click here” can lead to an increase in online sales leads. Therefore, you should include a call to action within your opt-in form and in your blog content.

3. Address Privacy Issues: Subscribers need to have confidence in you and know what you are going to do with their email addresses. It is therefore very imperative that you show transparency and be clear on three things

–          That you will not sell their contacts to other people

–          Tell them how you intend to use their email addresses

–          Give them an option to unsubscribe to your contact list when they so wish

–          Tell your subscribers how often you intend to send them emails

These are pertinent issues which you need to address in order to build confidence and thus increase your email list database. No one likes been sent spam messages hence observe professionalism when sending emails to your contact list.

4. Offer Solutions: Most people who browse the internet are in need of solutions to their problems. If you create a blog that offers workable solutions, you can be rest assured people will voluntarily subscribe to your contact list.

contact listTo further build your subscriber base, show your target audience what is at stake. Find a way of making them give out their inboxes to you by addressing their needs. Once people feel that they will achieve a certain goal by being in your mailing list, then they will automatically subscribe.

Ride on the fact that no one wants to lose out on a good thing.

5. Create irresistible offers: People subscribing to your email list also need to see that there is something in it for them. Apart from offering solutions, have additional goodies that will compel people to opt-in your contact list.

Most people before they give you access to their personal email addresses; they will need to have more than one reason to do so. Some of the things people ponder about before subscribing in any list include

–          How will subscribing improve my business or what I do?

–          What experience will I get from enlisting?

–          Is this beneficial to my life in anyway?

If you can find compelling reasons to necessitate people to allow you invade their privacy, then you are in business.

6. Go an extra mile: Now that you have captured people’s interest by giving them irresistible offers, you need to close the deal by making it even more appealing.

You can go an extra mile by offering your contact list free down loads, free eBooks, free softwares, coupons and so forth. Sometimes it takes a little nudge to make people take action. You just need to know the right buttons to push.

It is amazing how a small gift can go a long way in ensuring you gain people’s trust.

Summary: Email marketing success starts from the moment you create the first encounter with your visitors. This means that you have to generate quality content that addresses critical issues within your niche.

Valuable and educative content will help you build your online reputation thus people will trust you with their personal email addresses.

A simple call to action and showing your visitors that you value their privacy will go a long way in building your contact list.

Creating a good email database is like having an online ATM machine hence if you have something more to share on this forum post it in the comment section below. Also you can share this publication with your friends using the social icons appearing on the left of this post.

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