List/Grid Tag Archives: content creation

Web Content Writing Services | To Or Not To Outsource?

Web Content Writing Services | To Or Not To Outsource?

The driving force of internet marketing is web content writing. If you want to earn money online from home then there is no way out, you have to seriously think of content creation.

The reason for publishing this article is to determine whether to create your own web content or to outsource. But before we get to the thick of things, let as first define what web content outsourcing is. This is the hiring of writers from overseas or from online freelance websites databases.

Just the way some website owners go online to outsource for SEO activities and services, the same can be done for web content writing. Black hat firms are the main culprits when it comes to buying links especially from link farms or purchasing cheap content. Buying SEO services is not bad, the problem is that most black hat firms go for cheap stuff.

Ideally, an established and experienced web content writer will charge about $150 – $200 for an article with 600 words. But for the same amount of words, novice writers from freelancing sites may ask for as little as $5 – $25. Let me ask, from the two writers whom do you expect to come with a quality blog post?

Do not get me wrong, you may be lucky sometimes and land on a very good web content writer on freelancing sites. The problem is that out of 100 applicants, you may find only one good writer or if you are unlucky none. As the saying goes, you may end up kissing a lot of frogs before you get that one writer that meets your niche blog requirements.




Is content outsourcing bad?

That is far from the truth, outsourcing for web content writing services is OK. There is no online marketing that can work without the involvement of content. Be it white paper, articles, press release or blog post, all will need you to sit down and formulate content.

It could be you have no time to generate your own content or you consider yourself not to be talented in writing. If you are one of these people and you know the value of web content in regards to making money blogging, then it is alright to outsource.

But I would like to pose to you another question again, would you rather have a professional and qualified lawyer or a back street attorney represent you in a major court case? The answer is obvious; you would pay any amount to have the best person represent you.

The same should apply when it comes to web content writing. If you must outsource and hire people who fully understand your business concept and know exactly what you want to achieve from your blog or website.

It would be better to outsource for writers within your locality whom you can vet and have them as part time employees. This way you can work hand in hand with them as a team to ensure you produce content that has the right message.

Here are elements to look at as you are outsourcing for web content

1. Buy content that is targeted

2. The content should be SEO friendly or in other words optimized for search engine ranking

3. Get web content that can go viral through social media sites and other blogging sites.

web content writingI promise you, this is not the kind of content you can get from writers that charge $5 for every 600 words. You will be required to go deep into your pocket to get content that gets into your readers subconscious and thus giving you an online presence and brand.

My counsel to webmasters who outsource for web content writing services, try to generate your own content. Practice makes perfect, thus you can start by creating your own content and with time you will become a good author. I see blog owners giving out a lot of instructions, tips and direction to freelance writers proving that they can do it themselves.

All said and done, there is no way an article of $10 can compete with an article of $150. A writer who charges $150 will research until he comes up with web content that is branded just for your site. He will go as far as making sure the messaging is strategic and designed to capture your target audience thoughts.

The downside of outsourcing for generic content.

Someone asking for $5 for an article of 500 words will most definitely take short cuts. There articles will be recycled, stale and of very low quality.

Ideally, a person or company offering web content writing services will need to research widely and moderate the article until it flows perfectly. Do you expect a person charging $4 to go through all that trouble?

As the adage goes, “Time is money” and since the person charging $4 will need to do many articles in order to make more money, he will spend little time drafting articles.

Another question again, what value have you put on time? If you are NOT willing to go the extra mile by paying for quality web content or researching for content, how can you expect someone charging $10 to do the required?

Buying cheap content is what has resulted to most bloggers having content that is not in line with their goals. Sometimes you may ask a site owner their business concept and discover it is different to their site content. Only for you to discover that they outsourced for cheap web content writing services.

The fact that content is an integral component of online marketing does not mean any content is good. Do not publish any content just for the sake of it. Taking short cuts and cutting down your operation cost in the name of saving money will compromise your online business.

You cannot sacrifice your online reputation, web presence and online brand in the name of cutting cost. The long term effects of doing that are so expensive you would rather pay the cost now by buying high quality articles.

Summary: No matter the type of content you are generating, be it web content writing, videos, podcast or still images, you have to think of branding, connecting to your blog visitors and more than anything, cutting a niche for yourself as being an authority site.

The two latest google algorithm changes demonstrated how valuable content quality is. Webmasters who had the habit of outsourcing for cheap web content writing services are the ones that were most hit by the Panda and Google Fresh updates.

If you think that this article will help a colleague or friend, share it using the social buttons appearing on the left. In addition, you can add your opinions in the comment section beneath this post.

Accept It, Blog Content Is The Future Of The Internet

Accept It, Blog Content Is The Future Of The Internet

When you look at the Stone Age as far as internet is concerned you will notice that a lot has changed. Things have moved from having static websites to creating fresh blog content.

This has been brought about by the ever increasing appetite to consume information. New ideas and technologies are coming up from all corners and for you to keep abreast you need to keep reading fresh content.

For example, the next big and virgin market that needs to be exploited in regards to internet is Africa. Governments in Africa are all working hard to try and connect their nations to the rest of the world.

With the introduction of the web, people in Africa are opening their eyes to a new world rich with information.

My challenge to the people of this beautiful continent is to grab this opportunity to showcase their wealth of knowledge and resources.




Looking at the past and present trends it is obvious the best strategy of exposing your expertise and abilities is through sharing blog content.

Africa also prides itself from one very great resource, and that is people. No matter the kind of blog content you choose to share, you can be rest assured that there will be somebody out there ready to consume it.

Keep in mind that when you do something on the internet you are exposing yourself to over 4 billion people worldwide. These are the people who have access to the internet and the number is growing fast.

If you just get a small fraction of this figure to see what you do the future will surely be bright for you.

The web has been evolving over the years and along with it search engines have also been evolving. Considering that search engines get the most traffic, it is only prudent you know how engine crawlers operate.

All indications suggest that going into the future the best way of marketing on the internet will be to generate content. There is only one platform that ensures you constantly publish content and that is blogging.

In fact, if you follow the trends in the online world you will notice that big companies are now incorporating blogs in their websites. The thirst for fresh and quality content makes a website (static page) leave people yearning for more.

People are not the only ones craving for new blog content, search engines also what to keep up with their users demand for content. Therefore, engine spiders are continuously in the lookout for latest stories to give to users.

How to be successful in blogging:

Now that we know where the online world is heading, let us discuss on ways of making sure that your blog gets noticed.

Experience is the best teacher but there are things you can avoid so as to save time and make your way to the top faster. Rather than going through unfamiliar territories, you can easily learn from other people’s mistakes.

Back in the 90’s there were many successful blogs that shared content on how to make money online. As we speak, some of these blogs have slowly disappeared into obscurity.

The mistake these bloggers did was to think that they can keep riding on their past glory. They also remained stagnate and ignored the fact that they needed to keep feeding their audience with fresh blog publications.

To some of us, it is not easy to always wake up every morning and find something to talk about. But there are strategies you can adopt to help you keep finding new content for your blog.

Here are some techniques that you can use to your advantage and succeed in blogging

Tactic #1: Read what others in your niche have written and then do more research. This will help you come up with better articles which provide more facts. If you see there are points that have not been explained in details, seize the opportunity to publish a blog that provides more in depth content.

Tactic #2: If there is a hot topic that is causing ripples in your niche, find someone influential and interview him/her on the topic. You can then post the interview on your blog in written or video format.

Tactic #3: Take up a popular topic and try to analysis and give predictions. The best way to tell what will happen in the future is to look at the past and present trends. You might not be accurate but such a story will elicit lots of curiosity.

Tactic #4: People love juicy stories especially when there are contradicting views about a certain topic. You can ride on the popularity of certain stories by blogging about the same but this time give facts that go against the grain.

This is a strategy that you have to be very careful since it can back fire on you big time. The secret is to have your facts right and the way to achieve that is by doing lots of research to ensure you give references.

For sure there are more strategies of content creation but the ones mentioned above will help you a great deal. This is not to say blogging will be easy considering you need to share content consistently over a long period of time.

You might wake up some days and find you do not have the energy or willpower to write; buy if you want to succeed online you will have to find the spirit to keep going.

What top bloggers will never tell you:

Some people jump into blogging thinking that it is a way of making quick money. There are bloggers who have taken advantage to sell to new bloggers desperate to succeed products that never work.

I have been in online business for a more than seven years and let me surprise you, it is not easy. Though I did not spend all those years blogging, I have learned that you need to invest your time, effort and money to succeed.

Just as the topic suggest, the future of online business which is driven by marketing relies on blogging. This signifies that you have time if you start now to influence your future as far as online wealth creation is concerned.

The reality on the ground as regards blogging is that you will have to contend with the following things:

blogging content

*Some of your amazing blog content may never receive the attention they deserve:

The fact that you are a great blog writer does not in any way guarantee you overnight success in the blogosphere. This might not be what you wanted to here but it is the bitter truth.

With millions of content been published every single day, it is very easy for your dazzling content to get lost in the clutter.

There are articles that you will put your body and soul into writing them but they may fail to get the attention you thought they would. This is the nature of the online world were competition for visibility is so intense.

The fact that you wrote the best blog post in your lifetime is not a guarantee it will go viral. In reality, you may just get one person tweeting or sharing your story.

It is therefore advisable to promote all your posts. Go to where your target visitors spend most of their time and begin making connections. For your blog content to be found easily be the first one to share, +1, tweet and pin your articles.

Don’t stop there; submit articles that have backlinks to your blog on article directory sites. Guest blogging, forum marketing, content syndication such as press release are also other great strategies of promoting your content.

If after doing all that you don’t notice much activity on your blog, do not give up. Blogging is about doing your level best to share educative and useful content. Eventually, your target audience will notice and begin appreciating what you are doing.

*SEO trends will never remain constant:

One of the best strategies of attracting free and high targeted traffic to your blog is through search engines. This does not imply you put all your efforts into SEO and forget other online promotion strategies.

Recent events in the SEO world have brought many sites down especially the ones that were applying black hat strategies.

Google algorithm is changing everyday therefore it would be futile to depend entirely on SEO. Rather, publish content that will improve the lives of your audience and the rest will fall in place.

In short, don’t get involved in SEO at the expense of your blog visitors.

*Before you succeed in blogging you will have generated a lot of content.

For you to succeed in blogging and build a lasting online presence you must be ready to generate content. Not just one or two great blog posts, but lots of articles.

This is the scenario, before you make a decision to purchase something you really need to think through it and research. In the process you will visit related forum sites and read lots of reviews and testimonials.

You might also be forced to make several phone calls and consolations before you take action to buy.

If you want to reach your target audience and influence their decision making process you will need to generate content. As you keep publishing more content you will increase the probability of people coming across your blog thus helping them in their decision making process.

With time you will gain people’s trust and confidence and they will be coming to your blog whenever they need a valid opinion. It will not talk long before they begin buying your products.

Blogging is the best way of branding yourself but it will take lots of article publications to have a real impact. If you are not in it for the long haul then you better forget about blogging.

The same way it takes time and consistency to succeed in offline business, the same applies when it comes to blogging.

*Struggling to find stories to blog about:

Many bloggers give up along the way citing the fact that they have run out of blog content ideas or they are bored. In most cases, this is brought about by the fact that people choose a niche they are not passionate about.

Just because there is money to be made in the health industry does not mean you jump into the band wagon. If your passion is sports, create a blog related to sports.

No matter the niche you want to get involved in there will always be an audience. Even if it is talking about tooth-picks, in fact there could be someone right now searching for content discussing on best etiquette of using a tooth-pick.

To avoid getting bored, target a niche that excites you. By this I mean choosing a niche where you would still be willing to create content with or without making money.

It is true that on some days you will not feel like writing but the best way to overcome that is to read widely. The more you read the more views you will gather about a certain topic.

You can also pick some old stories and make them current, what might seem like stale news to you could be hot off the press news to other people.

All said and done, blogging is fun and that is if you choose the right niche that makes your heart skip a beat.

Now that you know where the future of online business is heading and how to approach blogging, what are you going to do about it?

Share your views in the comment section provided below.

Feel free to use the social buttons displaying on the left to share this blog’s content with your friends.

 

Author: Stephen Kavita

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How To Outsource For SEO Article Writing Services

How To Outsource For SEO Article Writing Services

Yesterday we tackled in detail the importance of choosing the right SEO Company to work with. Today, we shall discuss what you need to consider as you are outsourcing for SEO article writing services.

If there is an issue you cannot just wish away when it comes to online marketing is content creation. This was demonstrated when for the first time Google through the panda updates sent a strong message to people sharing low quality content.

As far as site ranking is concerned, the one thing that remains constant in search engine algorithms is content. The day you will center your work online home based business site on article writing, you will be on your way to online money making success.

Coming up with content can be a quiet taxing for most people due to several reasons. It could be that you have other things to do or you do not consider yourself to be a good writer. Maybe you dislike article writing. This article is meant to help people like you who are seeking to outsource for article writing services.

As we mentioned before, content creation is an integral component to online business success. That is why it is important to hire the right people to offer you SEO article writing services. Research has shown that readers will come up with every reason not to buy products. One of the major reasons is the way you write your articles.




Just one or two spelling or grammar mistakes can greatly affect your sales conversion. This is the reason why most webmasters outsource for professional article writing services. If you pick the wrong firm to create content for you, then you will never get good results.

Here are 6 indicators to help you choose the right SEO article writing service.

1. Experience and past performance: One of the best indicators to look at when sourcing for content writing services is experience. Get to know which other customers they have dealt with and how they performed the work.

A reputable firm offering SEO article writing services must have a website. Check and see if they have posted testimonials, if they don’t then you need to keep off. In case there are testimonials, get in touch with some of the people who have posted their feedback and get their personal opinions.

Since article marketing is a crucial element in search engine ranking, people offering SEO writing services must rank high themselves. It is impossible for someone to offer you quality SEO content while their site is ranking poorly. Though it may cost you, you would better pay more for good results than pay less for no results.

2. Check out their qualifications: In most instances people who are good in writing are born with that talent. People with natural born ability to write are the ones that publish content that touches readers subconscious.

It is also possible for you to learn article writing skills but it will take a lot of practice. You may also need to attend writing classes for you to sharpen your writing skills. This also applies to people who already have the talent.

Therefore, a firm or person offering article writing services need to produce some sort of documentation. This can include certificate in literature or communication. In addition, they should show their previous job experience as relating to content creation, for example journalism.

You can tell whether a person offering writing services are serious or not by the way they quote their prices. People with experience will definitely charge a higher rate, but someone charging $2 will deliver an article worth that amount.

article writing services3. Reliable sales service: Good customer service is a critical element when it comes to any company selling products or offering any kind of service. Apart from just creating content for your website, a firm offering SEO article writing services needs to be easily accessible.

A good article writing company has to be ready to handle your inquires before you make your payment, as the work is ongoing and after the work is complete (after sales service).

4. Delivery period: Time is of great essence especially on the World Wide Web. Every day that passes without you publishing that new article you ordered, means that you are losing on lots of cash.

As you place your order you need to give a time frame and a good article writing firm should honor. But it is good to understand that to create quality content one needs time. The company needs time to do research which in most cases takes some time. Hence, do not rush your content provider because rushed articles lead to low quality content.

For professionalism sake, a credible SEO article writing Service Company will give an estimate of when they can deliver. But if the time frame is in terms of weeks, you have to keep off from such a company.

5. Find out if they subcontract: Any company offering article writing services need to have a team of qualified writers. There are those people who you may outsource and they end up passing on your work to other companies that may not be qualified.

Check and see if the firm you are contracting has measures in place to hire qualified staff. If possible try and liaise directly with the staff who will be handling your project. This way you will be in a position to know if they know what they are doing or not.

Another measure that a good SEO article creation company should have is a department that handles research. Bogging down one person with all the work can easily lead to low quality content creation. Good company structure will ensure you get your work done in good time and a finished product that is of high quality.

6. Consider the amount of information they require from you: If you see a company that lets you do all the donkey work, then you need to avoid it like the plague. You can expect to provide some vital information like your targeted keyword phrase but they too need to give you quality advice on the same. In addition, you will need to state how long you want the article to be.

But if you see a company telling you to do research or come up with headlines, then that is not a company to contract. A professional article writing firm should visit your blog or website before they start your project. This will help them learn more about your niche preferences thus know articles to write about.

Conclusion: Content creation is the driving force of the internet therefore you need to get it right from the word go. It is best that you have full control of your website hence do not leave everything to article writing companies.

Get involved to some extent when it comes to managing content since you are the one who knows what exactly you want to achieve from your site. If you have to outsource for SEO article writing services, make sure you are the one that proofreads the articles and publish them.

If you think this article will help someone out there, feel free to share it using the share buttons appearing at the left side bar. Also take time to post your opinions or add points that you think are vital regarding this topic.

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