List/Grid Tag Archives: duplicate content

Why Unique Articles Guarantee High Page Ranking

Why Unique Articles Guarantee High Page Ranking

If there is one thing that will ensure you of high search engine placement, it is unique articles. The best way to look at this issue is to ask yourself; what is the main agenda of search engines?

Search engines specifically seek to provide to their users quality and relevant content. The minute they fail to do that, their traffic subsides and so does their online revenue which is mainly advertisement.

Seeing this is the case, you need to give search engines what they want thus in turn they will drive traffic to your site. As you generate content, be it on your site/blog, article directory or for back linking purposes, you have to always come up with unique articles.

It will be sad for you to spend hours generating content and Google to ignore all that effort. This will happen if search engines think that your content does not add value to their users.

Webmasters who have known the secret give search engines exactly what they are looking for, and that is unique articles. But you may ask, what are search engines looking for specifically Google?




If you have been reading the updates on this blog discussing about internet marketing, you will discover that unique content is key. After posting unique articles, you will also need to get quality backlinks so as to rank high on search engine result pages.

Let us see the sequence of events when it comes to ranking your site on Google. Foremost, you have to come up with original and unique articles and post them on your website or blog. This means posting content that cannot be found anywhere else on the web.

Secondly, you need to advertise your website and the best strategy is by building back links. Over the years article marketing has been the ideal tactic of improving your SEO value (back linking). But you can also post unique articles on blog networks, web 2.0 websites and through guest blogging.

The advantage of posting articles on these kinds of sites is that Google crawls and index their content often. In addition, these sites get high volumes of traffic which with will translate to some direct traffic.

But the ultimate benefit of article directory sites is the aspect of having links pointing to your blog or website. The more back links you get, the higher your SEO site ranking will be.

As much as these sites are excellent for online marketing, you need to know the best approach. Not any kind of content will suffice. For example, you cannot expect to copy paste the same article on all web 2.0 sites and article directories and hope to rank high.

Sometimes duplicate content may work but that is only when search engines have nothing else to display. Over and over again, Google has categorically affirmed that they will only list unique articles for a particular keyword term.

Consider this; you search for a particular keyword phrase and end up getting 5 results from different sites but all with the same content word for word. Would you be pleased with such results? Of course not, you would naturally expect to get varying results with quality and unique articles.

Search results are of more benefit when one collects varying views about a particular topic. It is for the same reason that online marketers have a problem when google is biased when one searches while logged into one of their services.

For instance, if you are logged into Gmail, Google will record the sites you visit. The next time you search using related key terms, Google will be biased and display the sites you visit frequently. This really denies you the opportunity of gathering different opinions on a given topic.

To counter this you will need to log out of all google services, clear your browser and search again. With that you will get results that are more varied and with unique articles.

Search engines have to avoid at all cost giving users duplicate content. The only way to do that is; when there are several articles with duplicate content to display only one copy.

It is for this reason that you need to come up with unique articles (content that does not appear anywhere else on the web). The same should also apply to content you submit on other sites in an aim to create backlinks.

As you build your link profile using content, make sure that your links appear on pages with unique articles.

Take a scenario where you are trying to determine the legality of a MLM program. You will need to read people’s testimonials. What if on all the results you get it is only one person who is talking about the program? The first thing that will hit you is that the testimonials are doctored.

unique articlesPeople tent to trust a site where there are many people with varying views. A blog with many comments would be considered to be popular but what if all the comments were from the same person? You will straight away know the blog is phony.

The same applies when it comes to search engine ranking, Google expects unique articles to point to your site. As links with different anchor text point to your blog from unique content, Google will consider that as quality, genuine and natural link building.

As for duplicate content, search engines will most likely ignore most of your content and links. Reason been that they are articles posted by the same person even though they are from different websites. According to google, the quality of a site is determined by different websites linking back.

Therefore, make certain that every article you post is unique from the other. Posting unique articles on your blog then sharing duplicate content on web 2.0 pages and article sites is been counterproductive.

Case Study on the importance of unique articles:

There are online marketers who claim that both duplicate and unique content work the same. But this case study proved on the contrary.

Two sites targeting the same keyword where picked to see which one will rank higher and faster. So as to get the results quickly, a long tail keyword that is easy to rank for was targeted on both sites.

On each site, a unique and well drafted post was published using the same long tail keyword phrase. To determine which strategy was better, duplicate or unique articles; on site A duplicate content was used to build back links.

While on site B, only unique articles where distributed. Since both sites where created using wordpress, they were both indexed and ranked immediately.

The outcome revealed without a shadow of a doubt that it is far much better to use unique articles than duplicate content to market your site. Within a day, site B that used unique content was indexed on the 1st page of Google.

Two weeks later site A that used duplicate content was still appearing on page 15 of Google search result with no signs of moving forward. Both sites were measured using the same long tail keyword phrase.

Summary: Moving forward in this New Year, you now more than ever need to work on providing fresh and unique content. This was demonstrated when late last year Google again updated their algorithm with a new update name Google fresh.

Therefore, as you generate content on your site make sure the articles are unique. The same should apply for articles that you post on other sites with the aim of building backlinks.

If you have a different opinion or agree with me on this topic, post your comments on the section provided below. Also feel free to share this unique article using the social icons displaying on the left of this blog.


Marketers Who Duplicate Web Page Content Be Wary

Marketers Who Duplicate Web Page Content Be Wary

On several occasions we have stated that with good web page content you can never go wrong. If you stick to the rules and do what Google experts of you, then your site will always feature in search engine result pages.

The driving force of the internet is content; in short without content then the internet will fail to exist. Therefore, as you generate any web page content you are fueling the engine that drives the internet.

Seeing that content is created every day in mass, we can then say that the internet is like a big article directory. This is where search engines come into play; i.e to sort out the content, index it, rank it and offer you with relevant information as you browse.

Just the other day a friend was telling me how she used to spend countless hours doing research in the library. It would take her days before finding the relevant content she was looking for to come up with her thesis.

Today, it takes her a few hours to gather relevant information all thanks to the internet. We have to give a thumps up to search engines on the way they record and archive web page content and present it to us within micro seconds. The amazing thing is that in a matter of seconds, engine bots still give you very relevant content.





It has to be said that of all the search engines, Google has gone an extra mile to ensure web page content served to its users is of high quality. Though google is not 100% perfect, it really tries to gather information from several sources thus establish up-to-date data profiles.

As we speak, google can now record your browsing patterns and the keywords you enter in their search box. Armed with this information, google is able to provide you with content that it deems relevant to you.

Google collects your browsing information when you surf while logged into their services such as Gmail account. This feature has really raised hot debate with SEO marketers asking whether what google is doing is right.

Some online marketers argue that providing such kind of search result limits internet browsers from getting varying opinions. They say that since google will give you results of the sites you mostly visit at the top, you will end up failing to collect more relevant web page content that can also be valuable.

But you can overcome this by logging out of all the account associated with google, clearing your browser and then browser again. This way when you surf the results will not be biased. Alternatively, you can search for content on another computer that you do not use to log into your google accounts e.g in a cyber café.

The challenge that search engines really face is the issue of taking care of duplicate content. So far, Google has been considered as the all knowing search engine but when it comes to handling duplicate web page content you get the feeling people actually overate them so much.

But that is not to say you can go right ahead and post duplicate content and think you will get away with it. The year that has just ended 2011, saw Google update their algorithm and some of the sites that were most affected where sites with had duplicate webpage content.

For example, a site like Ezine Articles is still to date struggling to gain its former glory. The day Panda update was released; ezine articles directory was axed from search engine ranking for more than 189 keyword terms.

A close look at article directories has revealed that they contain a lot of duped content. Online marketers in an aim to rank high have used article directory sites to generate direct traffic, add backlinks and rank on search engine listings using underhand tactics.

web page contentMost internet marketers do this without caring about the quality of their articles. With publishers syndicating the same content, the internet ends up having low quality content that does not add value to internet users.

To make matters worse, they use the same content on as many article directories as they can find. Get warned, all indicators point towards duplicate web page content facing the Google broom.

As much as there is substandard content, we have to agree that there is a lot of high quality content you can find on the web. But search engines need to device a way of knowing the origin of such content.

If you come up with unique webpage content, search engine should give preference to you than to people who copy your article. It is unfair to see another person ranking higher than you and yet they have copied your work.

It will take some time for search engines to really sort out the mess of duplicate content but at least they have taken a step towards the right direction. For sure it will not be 100% perfect but with a search engine like Google working over night to sort it out, people who dupe content have a reason to sleep with one eye open.

Summary: Google panda update must have really caught marketers off guard and made them rethink of their internet marketing strategies especially in regards to SEO. The amazing thing is that not all content on article directories were affected. This goes to show that the panda update used certain signals/parameters to sort between the quality articles and the inferior ones.

Article directories have been synonymous with poor web page content over the years. If you browse any article directory you are sure to come across articles that do not make any sense to the reader. In most instances, this is the kind of content that has been regenerated using softwares.

By the look of things it is evident soon the web will be like a hot potato for people using short cuts to promote products or websites. It is the high time you re-strategized your work online marketing plan by using white hat tactics alone.

Google is about to announce the rules you need to follow to remain relevant on the net. My personal advice is that you adhere to them. But if you are the type who always shares rich, unique and educative web page content, you do not have to worry at all.

You may not rank high right away, but the good news is that within no time you will reap the benefits that come with publishing quality content.

Now the big question is; are you ready for the new algorithm updates that google will use to rank websites in this New Year?

Give us feedback in the comment section provided below. Also on the side bar you will find a section where you can enter your email address for regular updates.

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