List/Grid Tag Archives: email marketing

Email Marketing Tips And Understanding The Process

Email Marketing Tips And Understanding The Process

Any expert marketer will attest to the fact that email marketing is the most powerful mode of internet promotion. But someone may ask, what is email marketing?

Email Marketing is offering your email subscribers content in addition to what you have on your blog. The power of having an email list is the ability to directly interact with your fans. It is also a way of having a personal relationship with your target audience.

When it comes to making money online, you need to make your viewers take action. Emails have a way of convincing even the skeptical buyers to react to your products. Therefore, as an online marketer you need to create your own email list.

Email marketing presents you with the opportunity to communicate with your list anytime you choose to. A website can someday go down, but not an email list. With an email list you are sure of reaching your customers even when the panda updates hit you and you have no more traffic to your blog.

If you are the kind of person that hangs around the online marketing circles am sure you have heard the phrase “money is in the list”. That is so true, but you need to approach email marketing cautiously. You should not look just to make sales online, but more so you have to add value to your subscribers.

When you share rich and informative content to your list, then obviously the money will come rolling in. One of the fastest ways of you losing your online reputation is through misusing your email list. Avoid at all cost to appear to your list that you are just out to make money from them.

There are people after setting up an opt-in list, disappear and only to send out an email two months down the line. Then to add insult to injury, the mail is filled with marketing pitches. In most cases, this will only make your subscribers think you are a spammer thus immediately unsubscribe from your emails.

Email marketing should ideally be a way to build relationships with your list. Therefore, you have to constantly be in touch by sending to your list useful information. This will make them get to know you and hence open your emails.

Remember that the information you send to your list should not be the same content on your site. Email messages work better when they are personalized.

Now that we have shared the different dimensions of email marketing, let us get down to business.

Here is how you can go about starting your email marketing campaign.

Get an account: The first step to take is identifying an email service company to work with. One of the best is Aweber. With Aweber you will be paying a monthly subscription fee of $19, but the first month you will only pay $1.

My reason of preferring Aweber is their customer service and that their service is so user friendly. Click here to open your own account today.

List Management: Once your account is created you will be able to access you control panel. On the control panel, go to the Create and Manage button. Here you will be provided with a form which you need to fill out your personal details. Also you will need to give a name to your list and a brief description for organization purposes.

This is the information that your email list will see whenever they receive an email from you. Normally, your contact details will appear at the bottom of all the emails you send out.

As per the law, an anti spam message also has to appear below your email messages right below your contact details.

Send Confirmation message: As we mentioned before, email marketing is about building relationships. Therefore, immediately someone subscribes to your list they need to get a message. This is where the confirmation message comes in.

You will be required to compose an email which will be sent immediately after someone subscribes to your list. Generally, the email comes with a link to confirm that the person is human and also to confirm that they want to be included in your list.

In addition, it is a way of making sure that the email that someone entered is a valid one. With Aweber, this email is already drafted for you though you have the option to customize it as you so wish.

An important feature to help in personalizing your email is a code which looks like this “{!name}”. Including this code at the beginning of your emails will automatically pick your subscriber’s name and add it to the emails you send.

mailing list managementThere are different options in the drop down menu. Hence it is important to go through all of them to see which one best suit your email marketing campaign.

Send a Thank You Message: Just below your confirmation email message option, you will see a section for sending thank your messages. Aweber calls them “Success Pages”. The best way to use this option is by sending to your opt-in list a thank you message for confirming their subscription.

The other thing to include in this email message is to welcome them to your newsletter and letting them know you will be sending them an email soon. Note: For you email marketing campaign to be effective, keep your promises.

Also to include in this email is a link to your website or blog. In case you promised to give out a free eBook or download, this is where you should include the link.

It is recommended that you request your subscribers to add your email to their contact list. This will ensure that your email messages do not land in the spam folder.

In this section there is also an advanced setting that is very important called the “Follow Up”. The follow up message is also pre-drafted and is sent out to your list upon subscribing.

The power of the follow up messages is the ability to schedule them so as the messages are send at certain intervals. In the work online marketing circles, this is called the “autoresponder”. Normally, you will have to come up with these emails which will be sent to your list at the time intervals you set.

Welcome email message: The first follow up email should be your welcome message. The best way to draft this message is to include

  1. Thanking your list for agreeing to sign up to your email marketing campaign.
  2. Add links to your website or your free downloads
  3. Pre-empty what you intend to offer to your subscribers. This should be a brief of what you have to offer them as relating to their online business.
  4. Right at the bottom of the email, you must include your contact details.

The follow up emails have two formats of which to write, the HTML or plain text formats. In most instances, email service companies recommend the plain text version. This is because there are people who have email that cannot read HTML messages.

But even with that, HTML messages have more features that you can use to better and effectively do email marketing. These features include using bold, italic or underlining text. In addition, you can opt to use different colors with HTML unlike plain text format.

Test email: The unwritten rule in email marketing is that you have to first send yourself the message. After you have drafted all the email messages always send yourself test messages.

This will help you proofread the messages and thus correct any typos and grammar mistakes.

mailing listCreate an Opt-in List Form: This is the where you get to formulate the form that will help you collect email addresses. With Aweber you will have the option of building your own form. In your control panel click the place written “Create Web form”.

Here you will be able to choose the size, fonts, color and text style. The ideal approach is to take your time and try different designs until you get what you want. Make certain the design is something that will flow with your blog theme.

A good form should collect your subscribers Name and email address. But this varies from one niche to another. After you have created your form you will be provided with a code to place on your blog or website.

The best place to position your opt-in form is at the sidebar. This is mainly because the side bar is displayed on every page your visitors go to.

Armed with this information am sure you will be in a position to launch your email marketing campaign. Since the invention of the internet, email marketing has remained one of the best online promotion strategies.

This means you are missing out of the online money by not implementing it. Now that you know, hope you will launch you email campaign right away.

How To Create and Grow An Email Mailing List Database

How To Create and Grow An Email Mailing List Database

Having an email mailing list is one of the online marketing arsenals that all bloggers need to acquire. This is especially so for a small business that is seeking to make it in the blogging sphere. The fortunate thing is that there are great tools to help boost your email marketing campaign.

But for your contact mailing list to continue bringing in more online sales leads; it has to keep on growing. In order for any small business to be successful, new prospects need to be added to the already existing customers.

The beauty of email marketing is that once you have a good and targeted mailing list you are sure to earn income from home. The big question that comes up now is; exactly how does one build and increase a targeted mailing list that will reel in sales?

The fortunate thing is that most of the tools that you need to build an email mailing list are free to use. But we cannot deny the fact that for the best list building, you need to also invest some money. Therefore, you can start with the free tools and as your blog grows you can advance to the paid email marketing tools.

Let us now get into the thick of things and show you some of the free strategies of increasing the size of your business mailing list.

Use social sites to get people to enroll in your mailing list: This will apply more to people who already have a twitter or a facebook account. All you need to do is find a good way of requesting your fans and followers to subscribe to your mailing list.

To entice people to sign up to your list, it is recommended that you have some special or free offers for them.

Since you will need to have a good number of targeted fans on both accounts, it is advisable that you optimize your user profile.

This will ensure you do not only get followers but they will also be targeted followers. To optimize your account means that you use your targeted keywords within your profile details.

For example, where you enter your activities or hobbies, rather than saying eating, sleeping or hanging out, you can use keyword phases like work from home, work online, online marketing and the like depending on the niche you are interested in.

The more targeted your list is the higher the chances of building and increasing your list faster.

Present free information: The secret behind any business success on the internet is sharing insightful and educative information. In fact, if you have an online business it is mainly because you have some expertise to share with people in a certain niche.

Maybe you do not know this, but just the idea of sharing your expertise for free can be a great way of building a mailing list. Most people are ready to give up their information and money to get educated on certain issues.

mailing listFor instance, if you are an online marketer you can offer people who are working online free internet promotion advice. And in case you operate a publishing firm, you can share ideas on how to be a good author.

As you keep offering valuable information, it will take you just a little prompting for you to start getting people subscribing to your mailing list. As the saying goes “information is power” therefore give people advice and they will give you what you want.

Get customers’ emails at the point of sale: For someone to decide to buy a product means that they are already convinced about it. Hence it is imperative at the point of sale to collect buyers’ contacts.

In addition, when someone becomes a customer there is a high chance that you can get a repeat sale from them. This is especially so if you are offering quality products or services.

The best way to ensure that your customers leave their email addresses is to inform them that you will notify them about upcoming exclusive offers and discounts. Anyway, who on this earth does not what good bargains or free things?

Conducting contests: Anytime you run a contest on your blog or website it is recommended that you always collect participants email addresses. But for this to work, offer gifts to those that enroll in the contest.

Some of the free prices can include things like free downloads, access to free information or templates. It all depends on the niche you are involved in. Make certain that the prices you are offering are automated so as to avoid doing a lot of work of delivering. But note; they should be products related to your niche.

Power of loyalty programs: One thing about having a loyalty program is that it makes your customers feel appreciated and special. To grow your loyalty program mailing list, you can be offering amazing discounts and exclusive offers.

The secret to success when it comes to creating a mailing list is to take action and be open to new ideas. Do not say, “I will begin building a list once my blog traffic goes up”, start right away and within no time you will have a big list.

Expert online marketers will tell you that once you have a mailing list, you will have it for good. Unlike a blog that may someday go down (google panda updates), an email mailing list will always be there to ensure you make money from home.

All you will need is to constantly share will your list insight advice and offer workable solutions, and then once a week you can send them a product. This way it will be very easy for you to keep on making money online no matter what happens to your blog.

There is still more to learn when it gets to online home business, press on the links below to learn more marketing strategies.

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