Google keeps on talking of how they will keep on changing their algorithm, which they have. But in all that talk there are two elements they cannot remove from their algorithm formula. These are content and backlinks.
The fact that search engines are machines means that they have to depend on other factors to rank sites. One of those factors is human beings. Signals picked from building backlinks is one such element that will help you rank high.
In link building you have to be patient since you don’t want to be considered a spam due to unnatural links. You have to be tactful so as to avoid the google radar of people using underhand tactics to rank.
Most site owners usually have a hard time when it comes to building inbound links. Amazingly, others don’t even know they need backlinks in order to rank better in search engine result pages (SERPs).
Having quality online content that blows peoples’ mind off is great but it will amount to nothing if nobody finds it. Web content needs a little push so as to gain audience and the best way to do that is by link building.
On this write up you will get ideas on how you can get other sites to link to your site and thus improve your ranking on SERPs. The beauty of the strategies we will share here is that they are white hats techniques hence be in the good books of search engines.
Now let us get down to business and spill the beans on how to make your content get backlinks today and in future.
1: Write rich content: The first ingredient you need on your site to attract links is content. There are various means of generating content which include text, videos, podcast, graphs, webinars and images just to mention a few.
But of all these types of content, text and video are defiantly the best when it gets to site ranking.
The more compelling your content is the more people will want to link back to it. People are always in search for quality content and if you give them that they will among other things bookmark, share and more so add a link to their site pointing to your site.
Therefore, when creating content make sure you do your groundwork well so as to provide the best. It would be to your advantage to write one quality post a week than post everyday content that does not add value to your target audience.
If you can afford it, you can hire experts to generate content for you. For example, the other day I hired someone at fiverr.com to create a video.
2: Enhance your content: For your site to stand out thus build more backlinks you need to combine all types of content.
If you write an article that needs info-graphics make sure your add them. Head to a site like infogr.am and create your own graphs that will enhance your content.
Apart from graphs, you also need to add related pictures within your content. Studies show that people are poor when it comes to reading but they love viewing videos and still images.
Most people go to the extent of sharing and embedding these images and videos on their site or social platforms. In the process helping you increase your link popularity.
Going through endless written content is quite boring hence you need to find a way of capturing the attention of your readers. Spice up your content by adding captivating images, graphs or videos and link building will be like child’s play.
3: Open Site Explorer: Knowing where your competitors are getting their backlinks is very important. For someone’s website or blog to be on the first page of Google he/she must be doing something right.
The ideal and easy way to discover where your competitors are getting backlinks is by using open site explorer.
All you need to do is go to open site explorer and insert your competitors site URL. You will be given a list of sites where the URL appears.
Once you have the list pick the best sites in that list and post comments or request to be a guest blogger.
From the list you derive enter those URLs to further know where these sites have linked to and further improve your link building.
4: Build relationships: One of the ultimate strategies of gaining online presence is through connecting with people in your niche.
Link building will be of more impact if you get backlinks from related sites. Therefore, you need to know where people in your niche meet both online and offline.
One site that you can visit to connect with people in your niche is Meetup. Once on the site, search for bloggers in your niche. You can go a step further and specify your location and you will get to know where they meet.
Attend their meetings and build relationships. Face to face connections work better than sending email requests or linking up on social sites.
You will get a good deal anytime you talk over a drink or while having dinner.
If there is a seminar or workshop relating to what you do in your area make sure you attend. As you socialize with other participates I’m sure some will agree to allow you to write a guest post or add a link pointing back to your site.
As for online connection join relevant groups on facebook and seek to meet the right people. Don’t make a mistake of asking for a backlink right away.
First introduce yourself and get to know people and what they do. Once you have created a good rapport you can then request to write a guest blog.
5: Guest blogging: Just because someone has agreed you write a guest post does not mean they will automatically post it.
In order for guest blogging to work you need to go out of your way and come up with great content. Guest blogging is one of the best natural ways of link building.
Therefore, you don’t want to loss an opportunity to get a backlink just because you wrote a poor article. As we mentioned in the 1st point, research and come up with captivating content.
This will ensure your guest blog will be accepted and more so elicit more clicks and requests to post articles on other related blogs.
Click here to read more on the power of guest blogging
6: Press release: Do you want to knock off your competition hands down? Then releasing a press release is the thing to do.
Though it is expensive to do a press release, if you target the right keywords it will be worth every single penny.
A press release will funnel lots of traffic to your site and more importantly help you to get thousands of backlinks as your content is syndicated.
Personally, I recommend you post your press release on sites like PRweb or 1888PressRelease.com
7: Create a compelling Profile Page: The one reason that would affect your link building efforts is commercials. People do not like linking to webpages which have too many advertisements.
Since blogging for profit is about making money online thus the need to advertise, the one page you can create that has no adverts is the profile page.
These then means you come up with a very detailed and captivating about page. Write juicy stuff about yourself and what your site has to offer.
You may ask; how will a profile page help me in link building?
The secret is simple, every time someone mentions your name or what you do online, you can approach them and tell them you have a profile page that they can link to.
With no commercials appearing on the about page most people will be ready and willing to link back to the page.
Conclusion: Getting people to link to your site is not easy and it takes time. This is mostly the case if you are using white hat strategies.
The advantage of going legit is that eventually you will hit first page and it will be difficult to remove you there.
There are still other techniques of building inbound links such as article marketing, social bookmarking, and on-site linking just to mention a few.
As we said in the beginning creating great content is good but you need to have the right strategies of placing this content before people’s eyes. Link building will for sure help you to gain online visibility easily.
This site is devoted to making sure you learn the best techniques of marketing online. Take your website or blog to the next level by reading and implementing what we share here and you will have a good story to tell.
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