List/Grid Tag Archives: google search
In recent times Google has been going on and on about changing search as we know it. According to the latest reports, soon, applying SEO techniques will become almost irrelevant.
This came up during a discussion at SXSW when Matt Cutts talked about changes Google is trying to implement. The focus of the new google search changes is to provide a level playing field when it comes to search engine ranking.
Once the changes are effected, sites that don’t know anything about SEO and provide quality content will begin ranking high together with optimized sites. In fact, some less optimized sites may end up ranking better than the ones that are optimized.
Listening to Matt Cutts talk gave people the impression that Google wants to help sites that do not know anything about search engine optimization. There are sites out there that have very unique and rich content that internet searchers never get to visit.
Knowing that search engines main agenda is to improve user experience, Google will definitely go all the way to better their search results. By the look of things internet browsers should be jumping up for joy since search results are about to get even better.
One thing about google search changes is that they may be to your site’s advantage or disadvantage. It would be foolish to know about algorithm changes and ignore them.
From the latest announcements, Google is simply saying that your main focus should not be optimizing your site but rather generating rich and helpful content.
But you may ask me, does it really matter if I read this article or not? On one hand Google is sharing techniques that you should apply to be in their good SEO books and on the other hand telling you that SEO will matter no more.
Do you think Google is confusing online marketers and webmasters by posting contrasting messages? Submit your opinions in the comment section provided below this article.
How will the new Google Search Changes affect online business as we know it?
What is really worrying most SEO experts is that sites that have already been applying SEO tactics may be hit by the new google changes. Though this may appear like the case, the question that SEO marketers should be asking is how they have been implementing their SEO.
If you are the type who over optimizes your content and forgets about quality then you have a reason to worry. These changes will be good for small online business bloggers who are yet to understand how SEO works.
It will even get better for small online business entrepreneurs who share quality content. Google’s main focus has always been to find a way to bring into the fore, best content whether a site has been optimized or not.
In short, very soon you will see sites ranking high even though they do not have keywords in their title tags. This is in an effort to make sure only insightful and valuable content get to users.
In line with the upcoming google search changes, here is what you can and can’t do to make sure your site ranks high in search engines result pages.
Here are the Do’s
– Update your site or blog regularly with fresh and original content.
– Write captivating stories that will cause a buzz in your niche. Generate content that captures people imagination and readers will share your content on social sites thus helping your articles go viral.
– First impressions really matter, thus make your site’s visual appearance worth a second glance. Use colors and text that are friendly to the eye.
– Subscribe to sites that have updates on what is happening in the SEO arena. This includes sites like Search Engine Land, Web Pro News and SEO Moz.
– Work on your onsite optimization by including keywords in your title and your description META tags. Add keyword phrase within your content but make certain they make sense and flow with your content.
– Your site navigation should be friendly to both human visitors and search engines. Link your webpages with relevant anchor text. This will help retain visitors on your site and improve the ranking of your individual webpages.
– Only use relevant keywords within your title and body of your articles. Learn the preferences of your target audience in terms of search. Ask yourself what people would put in the search box in order to find you. This includes your business name, name of your products or services and so on.
As you target keywords, seek to rank for other relevant terms. For example, if your main keyword is web designer, you can also target keywords like website developer.
– Know your audience; if they are the kind of people who are always on the move, make your site mobile friendly. In cases where your visitors are always on social sites, build your reputation and presence on relevant social sites.
Here are the Don’ts
– Do not seek to rank just for the sake of it. Make sure by the time you rank high your content is good enough to improve your visitors’ user experience.
– Do not make is difficult for you to improve your site structure by uploading unfriendly templates and using complex coding. Remember that site navigation is important for user experience and search engine bots Crawling.
– Do not get caught up with implementing SEO tactics at the expense of your content quality. Rather, focus on strategies that will ensure a lasting relationship with your site visitors.
– Only diiblg@5694)dps>ilohblg@435' >optimize your site for relevant keywords. This means that you should avoid targeting keyword phrases that are not related to your site content. Focus on key terms that are in line with your site objectives
It may come as a surprise to you but most companies even the big ones know nothing about SEO. From the look of things, soon these SEO clueless sites will be the big beneficiaries of upcoming google search changes.
The people set to suffer are those who concentrate so much on what engine spiders are looking for and forget that their main target should be human visitors.
If you are the type that targets to rank for a certain keyword without considering whether your article is providing solutions to the said keyword, you need to be wary.
Rather than asking: how many times should I mention my keyword? You should be asking: is my content providing my target audience with what they are really looking for?
The mistake most SEO marketers do is getting fixated with optimization to an extent they forget that offering helpful content is the key to online business success.
Remember, the needs of your target visitors should come first then make money later. Do not apply deceiving tactics for example targeting a keyword like IBM computers while your article is about website templates.
Has Google search really changed?
In essence nothing seems to have changed. What is happening is that Google is making strides at differentiating between crappy and valuable content.
It also goes to show the lengths at which Google intends go to make sure users get the best results as they search the net.
Last year, Google said they updated their algorithm over 500 times. This year is not going to be any different going by Google search announcements.
If you did not know, Google has technicians who are always updating their algorithm on a daily basis. To be fair to webmasters, Google does announce some of these changes.
If you have to maintain your online visibility then you must be keen to read, watch or listen to every statement Google makes. Otherwise, you might end up chasing shadows on the internet.
Knowing what Google search entails does not give you the license to use short cuts to rank high. It may work for a while but with the constant algorithm changes you will soon be caught with your pants down.
Learn what works and what doesn’t then tweak your site to be in line with want google wants. But the one thing you can never and will never go wrong doing is PROVING QUALITY CONTENT.
Summary: SEO is here to stay and my reason of saying that is because engine spiders will never be as intelligent to tell exactly what high quality content is or not.
Spiders will still depend on human being to tell them the value of a site.
Believe it or not, you have not had the last of google search improvement or google change. If it is about proving their dominance or improving user experience, google search changes are here to stay.
Rather than waste time discussing on what Google should do or don’t do, spend that time giving google what they want. Otherwise, start your own search engine and compete to be number one and set your own rules and regulation.
At the moment Google rules and from the look of things they have coughed and all sites will get infected. The writing is on the wall and the story of google search is yet to unfold some more.
Am sure SEO experts are feeling like they have been short-changed. Probably, they have gone to great lengths to know what google is looking for then someone else with no care of SEO ends up ranking higher.
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Author: Stephen Kavita
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In a bid to clear spam from google web search results the dreaded Panda update was released last year. This saw some bigwigs in the internet world come down tumbling.
It did not take long before other minor algorithm updates were released to further spell doom to more sites. If you thought Google’s fight against Webspam ended with Panda, I have a big surprise for you.
It is now official that the dreaded Webspam algorithm update that webmasters feared has been released. Don’t be fooled by its somewhat harmless name, Google Penguin Update, as we speak hundreds of sites are facing the obscurity.
Click here to see the list of sites affected
The name may sound harmless but it has left many crappy websites lying dead on its trail. People have been complaining that even after the Panda Update, they could still find sites with useless content in Google’s web search results.
Do you think that the Penguin update will improve google search results? Leave your opinion in the comment section provided below this blog post.
We all must agree this was bound to happen. Google’s mission is to rid the web of sites that are deemed to have useless content.
Many might argue that in the process other genuine websites and blogs are suffering the consequences. This is true to some extent, but we cannot deny the fact that Google search is surely getting better.
In the wake of all these speculations about how to approach SEO, Google did release the guidelines that web marketers need follow so as to avoid getting hit by their updates.
Here are quality guidelines that you need to adhere to as regards SEO:
- Avoid stuffing your content with keywords. The days of over optimization are gone as google seeks to level the playing field.
- Look out for your ad-to-content ratio when building your website. Focus more on generating quality content especially if you are involved in affiliate marketing.
- Do not hide links or text in the name of improving your SEO ranking.
- Try and avoid duplicate content which most of the time is caused by creation of subdomains and multiple pages.
- Do not hide your links through cloaking.
- Redirects aimed at improving your SEO will land you into big trouble.
- Stick to original content and you will not have to keep looking over your shoulder wondering when the next update will be released.
- Avoid creating pages that contain viruses or badware.
By the look of things, google will stop at nothing to make sure their web search results are clean. The debates that are going on about the viability of these updates count for little.
Rather than talking of whether Google is doing the right thing or not, that effort should be transferred to generating quality content.
As we speak, Google is the number one search engine and by a big margin. Therefore, they are bound to do everything possible to remain at the top.
I too may not agree with all they are doing but I must admit that they are heading in the right direction. If you look carefully, the number of crappy sites in google search results has significantly reduced.
Reason for Google’s constant algorithm update:
The people who are acting all surprised with the recent Google Penguin updates are probably naive or refuse to accept reality.
From the beginning of 2011, the writing was on the wall and Google was on a quest to improve their web search results. Google released a sequence of updates all aimed at bring down sites that use black hat strategies to rank.
Google promised its users to give more preference to sites that offer quality and relevant content. Whether google web search results have improved or not, it is up to you to decide.
The journey that began with the infamous Panda update has today given birth to the Penguin algorithm update.
Ideally, all google is trying to do is make sure only quality content gets to their first pages. First it was panda that really caused a real uproar, but to prove Google’s resolve to improve search results, Penguin which also seeks to get rid of spam sites has come knocking.
You will realize that the Penguin update has come to continue where panda left. This is not to say that from now onwards google web search listing will permanently do way with crappy websites but the battle lines have been drawn.
We live in a world where things can never be 100% perfect. But that does not mean we tolerate those things that make life unbearable like landing on a site with adverts plastered all over the place.
There might be innocent victims in the fight to make things better but such is life. In other words, no one is safe when it comes to SEO.
In March 2012, Matt made it clear during SXSW that google wants to give equal chance for quality sites to rank well. This applies to people who employ SEO strategies and those who don’t but focus on developing quality sites.
Now webmasters who put more effort towards creating quality and helpful websites have a reason to smile. Moving forward, it appears like SEO strategies will count for less when it comes to increasing web presence.
This does not mean that SEO is dead; there is no way Google can run away from ranking sites using keywords and backlinks, not in the foreseeable further.
Simply what is means is that apart from employing white SEO techniques, you should make certain that your users benefit from your content.
What next for SEO marketers:
It is time the over obsession on SEO came to a stop. According to Matt Cutt, google does more than 500 changes to its algorithm yearly. This in short means that everyday something changes in the Google web search algorithm.
If you keep on tweaking your site everyday according to these algorithm updates, by the end of the year you will be having a site that looks like a lost and confused circus clown.
Don’t get me wrong, I’m not implying you stop following what is happening in the SEO world. By the way if you are not aware, with the leveling of the playing field google search results now includes sites that know nothing about SEO strategies.
This is an indication that SEO is slowly going back to the good old days when quality content took center stage.
SEO professionals had forgotten the SEO basics that made the internet a hub of gathering rich and educative information.
If you ask me, internet users are the beneficiaries of Google Penguin Update since bloggers and webmasters have no choice not but to revert to SEO basics.
In case you are wondering what these SEO basics are, let me spell them out for you;
- Avoid underhand strategies also called black hat to improve your site SEO ranking. These tactics include buying of backlinks, getting involved in link schemes and over optimization.
- When you create a website or blog your primary goal should be to benefit your visitors. Do not give search engines one thing and when visitors come to your site find content that is completely opposite.
- Do not use automated programs and softwares that would hurt your site rankings. There are programs used to check your site ranking that can affect your site placement. For example, Web Position Gold that sends automated queries to Google.
- You should seek to offer insightful and useful content. These you can achieve by putting your readers first and search engines second.
What you need to ask yourself is this; if search engines did not exist would you still generate the same kind of content?
If your answer is Yes, then you have no reason to worry been hit by the Google penguin update or any other update for that matter.
Conclusion: It is evident that google has their eyes fixed at people that use black hat strategies to rank. Whether their search engine bots can determine Webspam or not that is a different topic to be discussed on another day.
The noble thing to do is concentrate your efforts on creating a website or blog that puts readers first. Doing this may cost you SEO ranking but who really knows.
By the way, SEO is not the only way to increase your web presence. Social sites have of late proved to be another great source for generating traffic.
This has been boosted by the fact that Google web search results will also be determined by social activity. Therefore, creating and sharing your content on social sites can greatly increase your site visibility.
You just never know who will like or tweet your publication, it could be someone influential with 1 million fans who hang on every word he/she says.
Anyway, over reliance on search engine traffic is the worst thing you can do when it comes to online marketing. Today you might be riding high of SEO traffic but what lies in store tomorrow when another updates wrongly hits your site? Nobody knows.
The secret is simple, create amazing content and leave google to do its thing.
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Author: Stephen Kavita
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