List/Grid Tag Archives: google SEO

How To Maintain #1 Ranking As You SEO In Google

How To Maintain #1 Ranking As You SEO In Google

Have you ever asked yourself this question; when I finally rank on 1st page of Google for my targeted keyword, how do I maintain that position?

Going by recent events in the Google SEO world, you can never be assured of a first page ranking leave alone a number one spot.

As difficult as it is to get to page one, so is it to maintain the position. On this write up we want to answer a burning question that most bloggers and online marketers ask; after I get to position one what do I do next?

It is a nice feeling to wake up one day and find your site firming sitting on the number one position for your targeted keyword. This means that your bank account will be worth talking about and more importantly people in your niche will start looking at you as an authority.

When this happens the worst thing you can do is sit back and enjoy been driven by the google SEO current. You too need to hoist your sails and determine the direction your site is going to take.




As we said earlier SEO in google is so volatile, today you could be perched comfortably in position one only to wake up the next day and find your site featuring nowhere.

Though you cannot 100% SEO proof your site, you can apply some tactics that will ensure you maintain the number one status in search results for the longest time possible.

#1 ranking comes with many goodies which include high targeted traffic and of course higher and better conversion. Getting to 1st page is no easy feat, now you have to embark on making sure you maintain that position.

Here are legit google SEO strategies to employ so as to maintain your top SEO ranking:

1: Avoid HTML errors:

Here I will talk from experience. Some time back I really wanted to change my site appearance to make it look more attractive and professional.

This led me to searching for a new template. I finally got one but I did one cardinal sin, I did not read reviews about the template.

One week after loading the template my site lost its ranking. That is when I discovered the templates had errors which made google to remove my site from their listings.

Although I have recovered if it wasn’t for that mistake my google SEO rankings would have been much better by now.

When adding new plugins or changing anything in the HTML coding, make sure you do your groundwork well to ensure you don’t get in the bad books of google. It would be better you get expert advice before make such adjustments.

2: Seek To rank for even more related keywords:

Finally, you are ranking for your major keyword phrase, you should not stop there.

In any given niche there are several keywords to rank for. Use your 1st page status to rank for other related keywords in your niche.

For example, if your site is ranking for a keyword like “home business”, start a campaign to also rank for other related keywords such as “home based business”, “work from home business”, “home business in USA” and so on.

As you seek to rank for more related keyword phrases in your niche you will increase your online visibility.

Below are techniques to target other related keywords

  1. Diversify your anchor text when building backlinks to your site
  2. Target different keyword phrases in every webpage you create.
  3. When back linking to your site remember to also link back to your individual pages.
  4. In each of your individual pages include links pointing to your homepage. Use different keywords in your anchor text in every page.

Note: Be careful not to over optimize by linking with only one keyword. The secret to succeeding when you SEO in google is appearing natural. Therefore, use different keywords in your anchor text when creating backlinks.

3: Intensify your search to get more backlinks:

Do not get comfortable once you get to position one in google search results. There are 9 other sites below you plotting strategies on how to dethrone you.

Take advantage of your top position to increase your link popularity. How do you do that?

  1. Post articles on top rated sites such as ehow, about.com and Wikipedia.
  2. Approach authority blogs in your niche and request them to link back to your content. This you can do through guest blogging.
  3. Participate in more top forum sites in your niche and ensure you add a signature which contains a link to your site.
  4. Post comments in any top related blog you come across. Make sure you read what they have written so as to submit comments that add value and make you look as an expert.

As you increase backlinks to your content it will become more difficult for your competitors to dethrone you. Furthermore, it will help boost your Google SEO ranking for even more related keyword phrases in your niche.

google SEO

4: Create linkable content:

The heart of SEO in google is content and backlinks. This has been the case all along until people started to look for ways to game search engines in order to rank higher.

With google algorithm updates seeking to remove spam content in search result, it means people have to go back to the basics of SEO. This is to tell you that the more things change the more they remain the same.

Anyway let us get back to business.

The moment you get the #1 position you will definitely see a steep incline in traffic to your site. Instead of calling your friends for a party, take the opportunity to prove to your readers that you merit that position.

I would rather you publish a post once a week but make sure your posts blows the minds of your readers. A case in point is Glen who runs viperchill.com. His articles can some time contain more that 10,000 words. If this is not what is called epic, then I don’t know what else this is. By the way, Glen did win a blogging award in the beginning of this year, 2012.

Writing epic content will definitely elicit more backlinks and increase the chances of your articles going viral on social media sites and in the blog-sphere.

Appearing on position one exposes you to more traffic and with rich content you can further solidity your position by creating more linkable blog posts.

The secret is to make sure that the people who come to your site help you to maintain that position. In your articles make certain you add a call to action message telling readers to subscribe to your email list, share on social sites, comment or link back to your content.

These are strategies that make your link popularity appear more natural in Google’s eyes.

Other ways of boosting backlinks thus confirm your Google SEO ranking include;

–          Work on your site appearance. Get an attractive and professional theme template and add eye catching images within your blog posts.

–          People don’t like to be sold to or linking to over monetized site. So, once you hit position one reduce the number of adverts on your site.

–          Post original content that cannot be find anywhere else on the web. For instance, write on current events taking place in your niche. Your content will definitely stand out.

–          Add social buttons. This will help your content go viral thus exposing you to more people who are likely to link back to your site.

5: Find ways to increase CTR (Click Through Rate):

Once your site starts ranking in the 1st page of search engine results you have got to encourage people to click. The fact that you are ranking position one in search results does not automatically mean traffic will increase.

You need to put in place incentives that will leave people with no choice but to click on your links.

a)      The first thing you need to work on is your headlines. Come up with captivating and juicy titles that will attracts clicks.

Within your title you can add a call to action message such as “This you must read”. Also remember that your headline is important for onsite optimization thus include your target keyword phrase.

Note: Search engines only show the first 70 characters thus ensure you keywords are within this limit

b)      The second thing you need to look at is your site description. This is the text that appears below your title in the search engine result pages.

If you use wordpress then you can install an SEO plugin that can determine which text will show in the title and description.

Some of the recommended SEO plugin includes All In One SEO Pack, WordPress SEO, Platinum SEO among others.

Although google may change the description depending on what people are searching, you need to set a description using your SEO plugin. In addition, every page you create should also have a META title and description.

Note: As you seek to improve your SEO rankings in google in the site description, remember to add a call to action message. This will help to boost your Click Through Rate (CTR).

6: Target both short and long tail keywords:

It would be naive of you to assume that you can never be removed from ranking number 1. From recent events, top sites have experienced dropping in ranking thanks to Google SEO algorithm changes.

Therefore, it is possible that this can happen to anyone even if you are using white hat SEO strategies.

We are seeing new technologies and strategies coming up every other day in the SEO world. Therefore, the big question is what can you do to maintain top ranking?

The secret is to first focus your Google SEO campaign on targeting long tail keywords. By the way, to help increase your sales conversion rate, seek to rank for long tail keywords.

Long tail keywords produce little traffic but since they are more targeted the chances of people purchasing your products is higher.

Bonus Google SEO Tips:

From what we have shared above it is obvious to see that epic content and quality backlinks is the secret to ranking high. But there are other elements that search engines have started measuring to determine a site’s authority.

Bounce rate: Some of the data that Google has is user activities. This means Google is able to tell how long their users spend on any given site.

SEO experts believe that very soon or if they have not started already, Google is going to rank websites depending on influence. Hence, you need to check your bounce rate and make sure you improve it.

A good bounce rate should be 80% and below.

Diversify your source of traffic: The last thing that Google wants to see is a site generating traffic from search engines alone. This to Google looks unnatural thus making your site appear generic.

You need to work on your branding and thus be in a position to generate traffic from all quarters.

Diversifying your traffic sources also helps you to keep on generating traffic even when Google drops you from their search results.

Some of the strategies to build an online brand thus boost your online presence include participating on related online forums, social media sites, guest blogging, posting comments and social bookmarking just to list a few.

Summary: If you work on the points that have been discussed here you can be sure to keep generating traffic for a long time to come.

It is true that search engines provide a great avenue to promote your site but remember the adage that states “Do not put all your eggs in one basket”.

Now you know what to do when you finally reach the number one position.

What has been your experience as far as Google SEO is concerned; is it possible to maintain the 1st position? Share your views in the comments section appearing below.

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Google SEO Guidelines On How To Recover From Penguin Updates

Google SEO Guidelines On How To Recover From Penguin Updates

Of late many webmasters and bloggers have had sleepless nights thanks to recent Google updates. Just when marketers thought that they had survived the Panda update, another animal called Penguin (Update) came calling.

For a long time internet users had been complaining about landing on sites with crappy content on search results. This was not good for both search engines and online business entrepreneurs.

Search engines, especially Google, make most of their money through advertisement. It is estimated that 97% of Google’s revenue comes from advertisement.

With people losing trust in search engine results, it meant that they were also losing revenue derived from advertisement. On the other hand, internet business people were also losing since people resulted in finding other ways of getting information.

Though business people are complaining of the way Google is going about punishing sites, if you look at it critically, this was the only way to rid search results of spammy sites.




The days of blackhat strategies seem to have come to an end or so it seems, with engine spiders becoming more intelligent. No more buying of backlinks, overstuffing keywords or duplicating content for the sake of ranking high.

Gamming Google is now becoming a difficult thing to succeed in, but only time will tell what blackhat strategists will come up with in future. In a way, Google SEO quality guidelines seem to be enforced.

Probably, you may be a victim of the recent updates and you are wondering if it is possible to recover. I have good news for you but you need to read on to learn what Google really expects from you.

Here are Google SEO guidelines in a layman’s language:

According to Matt Cutts, the people who were penalized by Penguin were those optimizers employing negative SEO tactics. These include link cloaking, overstuffing keywords, copying other people’s content, buying links and so on.

The questions that people end up asking are:

1: How do I build my link popularity?

2: How many keywords should I have in any given article?

3: As an affiliate marketer, how would I go about describing my merchant products without duplicating?

If you have other questions please feel free to post them in the comment section below and you will get expert SEO advice. In the meantime lets us address the above questions.

Answer 1: Google SEO guide on how to approach link building

One thing that Google seems not able to wish away is using backlinks to rank websites. Google is trying to find ways of positioning websites by measuring social signals, but they are limited due to the small number of people registered on their social site, Google Plus.

Another challenge that search engines face is the ability to manipulate social activity by use of softwares. Therefore, the best way to increase your site authority will be to employ legit link building strategies.

Ideally, the more backlinks your site gets from high quality niche sites, the better the site will be positioned on SERPs. These means that not all links are good links.

Make sure that if you have backlinks coming from link farms, paid links and spammy sites, have those links removed. There are better techniques of building backlinks such as guest blogging, article marketing, forum marketing, press release, posting on web 2.0 pages and comment posting.

According to Google SEO guide, link building should be natural. The only way to do that is by publishing rich content. Generating quality content acts as link bait and thus people will link back to your site naturally and that’s what Google likes to see.

You are also guaranteed that with rich content only quality sites will pick your content thereby boosting your site authority. It is true that you might not have full control on sites that link back, but with good content chances are that quality sites will be the first to notice you.

Answer 2: How to tackle the issue of Keyword Usage:

Keywords are integral when it comes to site optimization in that they help search engines know what your content is about. But still, you need to be careful not to be seen by search engines as if you are over optimizing.

When you consider this carefully, keyword stuffing is also not good for your site conversion. In most cases, when you stuff keywords your content will be unreadable and boring thus resulting to a high bounce rate.

Google guidelines when it comes to SEO are very clear; generate content for readers and not for search engines. Anyway, you expect your readers to become customer and not search engines.

Since you cannot avoid the use of keywords, it is recommended you use them tactfully.

seo softwareFor every page you create have your targeted keyword in your page title. As for those that have big websites, you can include a secondary keyword in the title.

Mention your keyword phrase in the body of your article preferably in the first paragraph. Apply strategies like word stemming and relating words to mention your keywords, click here to read more on that.

This is the best way to make sure you maintain the right keyword density. As for those who use wordpress as their blogging platform, add plugins such as Platinum SEO pack or WordPress SEO to check your keyword density.

Note: The number of times you mention a keyword in an article is what is measured as keyword density.

This means the longer a page is, the more times you can repeat your keyword or keywords.

Answer 3: How to avoid duplicating content:

The SEO guidelines put in place by Google clearly stipulate; no duplicating other people’s content. The sentence of duplicating content can be very harsh.

The people who are more likely to fall victim to this offence are affiliate marketers, e-commerce sites and review sites. These kinds of sites are in most cases forced to use the same product description as their merchants thus resulting to duplicate content.

In order to deal with duplicate content, SEO experts recommend the use of robot.txt files, 301 redirect and canonical tags. WordPress also has plugins that tell search engines which pages not to crawl or index.

Personally, the best way to avoid content duplication is coming up with your own product description. The English language is believed to be rich thus you can sure find other words to describe a product.

If you have to result to employing redirects and robot.txt files, use softwares such as link assistance to see how top sites are doing it. This software will help you identify what onsite optimization strategies top marketers are using.

How to beat Penguin and all future Google Updates:

Google SEO guidelines are in the open for everyone to read and implement. In fact, of late it has become very easy to predict which sites will get to first page and which ones will not.

Going by the current SEO trends, algorithm tweaking has just begun. The only way of making sure you do not step out of the required guidelines is to give Google what they want.

Top on the list of Google SEO guide is sharing quality content. By this we mean content that is shareable, linkable and of course add value to your readers.

In addition, monitor what top bloggers and webmasters in your niche are doing in terms of link building and keyword usage. Note that SEO strategies vary from one niche to another thus the reason you have to track what people in your niche are doing.

Conclusion:

Depending on SEO alone to market your site is not the wise thing to do. This is because search engines have become so unpredictable and sometime legit websites become victims.

Include in your online marketing arsenals other web marketing techniques like social media marketing, video marketing, guest blogging, article marketing and other referral marketing tactics.

If 80% of your traffic is from Google you are probably walking on very thin ice even though some people would say that is debatable.

Someone once said, “Don’t put all your eggs in one basket”, though you are better off putting your eyes on one basket than trying to keep an eye on 10 baskets.

So, if SEO is your thing go right ahead but remember to adhere to all Google SEO guidelines and hope for the best.

This blog is dedicated to making sure you know the best SEO practices to use in marketing your business online. You are also welcome to share your views and expertise by posting comments in the section provided below.

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