List/Grid Tag Archives: link popularity

How To Check Links That You Intend To Backlink With

How To Check Links That You Intend To Backlink With

One of the most important elements of search engine algorithm is link popularity. Links pointing to and from your site play an important role in the ranking of your website or blog on search engine result pages. Hence, you need to know how to check links that you want to use for your link building.

The importance of checking links is because different links have different levels of authority. You may see two links that seem similar but when you check the links they are of different quality.

Question: How do you tell the worth of a link?

In order to evaluate and check links quality, you are required to look into several aspects. This includes assessing the internal aspects and external aspects of a link. Proper scrutiny of a link determine to a great extend your site search engine positioning.

On this blog publication we shall share with you some of the things to look at as you build backlinks. We will explain how to check links value metrics thus boost your link profile. In addition, you will find out some of the best link checker tools to use.




Factors to look out for in sites you what to link with:

The site pagerank: Here we are taking about the Google 1-10PR. It is important to check for this ranking to determine is the site is banned or is completely new. Even if the PR is 1 that is OK since it tells you the site is live and authentic.

Use MozRank: A valuable site to visit and check links quality is MozRank. This will give you a more in-depth analysis of a site unlike Google PR. Example of statistics you will collect include web reputation,  domain age, SEO Moz results, link authority, backlinks among other important details.

Is the site indexed? Before you link to any site you need to make sure it is indexed by top search engines especially google. In order to check links that are indexed on google enter site:domainname.com in the google search box.

If you do a search and find that the site you want to link with is not indexed, keep away from that site like a plague.

Language: Many are the times when you will see sites that use a different language from your site seeking to link with you. It is important that the sites you are linking with to use the same language as your site.

Topic: The more a site has content that is related to your content the better. This will help in boosting your link profile thus rank faster and higher on search engines on relevant keywords.

Content Update: The more a site or blog is updated the better. This is because a blog that is updated regularly keeps on increasing its rank thus boosting your rank profile with time.

Content to avoid: At all cost do not build backlinks with sites that have adult content. In addition, keep away from poker sites, gambling sites and link farm sites. Any site that is in a bad neighborhood will hurt your overall page rankings.

Automation: One aspect to check links with is whether a site is updated by human beings or by article generating softwares. It is much better to link with sites that are updated by human beings since their link building will be more natural and not spammy.

Factors related to link:

Anchor text: Always seek to link with anchor text that are natural and related to your site content.

Positioning of links: Links that are placed at the top head bar and in the article body are the best to link with. Links that appear on the footer or side bar are not so good for building link popularity.

check link qualityType of link: Usually there are two types of link; text link and image links. It is best to link with text links.

Type of font: As you are checking links to build backlinks, determine if they are using good fonts. The right fonts are the ones that are readable. Avoid links with italic fonts or the ones that are so tiny.

Follow or nofollow attributes: The best sites to link with are the one with a follow attribute. A rel=nofollow link signifies that the link has no real value according to Google.

Factors related to a site’s webpages:

Are the pages cached? A good way to check links and whether they have been cached is to use google. Enter cache:domainname.com/webpage in the google search box. If you see the cache is for a week that is good but it will be even better if the page was cached a month ago.

Stay away from pages that have not been cached at all since it signifies those page are not important according to Google.

Page Indexing: Just as it is important to check the indexing of a site homepage, the same applies to a site’s webpage. Use the site:domainname/webpage operator in the google search box to determine this. If you discover that the page is not indexed, keep away.

Outgoing Links: An aspect of checking links is the number of outgoing links a page has. It is best to link with pages with less outgoing links. But if it has no outgoing links then avoid linking to such webpages.

Content quality: Over and over again you have heard that Content is King when it comes to the internet. Check and see whether a page has unique content and not duplicate content. A simple way to check this is by searching the page headline or first sentence on the google search box.

Enter in the search box “the webpage headline” and if you see that the webpage is the one that comes first then that signifies the content is unique. But if you see Wikipedia coming first, keep your hands off from linking to such a webpages.

Broken links: It is very important not to link with pages that are broken. Therefore, prior to linking to any page, check whether the link is broken. In addition, check links within the whole site and see if there are any broken links.

If the broken links are 1 out of 100 links then that is OK but when it is 3 out of 20, keep away. It is also important to see if the page you are linking to is linking to other pages with broken links.

Hidden Links: As you check links within a webpage, determine whether the links are of low or high quality. There are some sites known to hide low quality links within their content. In addition, when you note a site which has many links at the footer, it should raise a red flag.

Page Topic: Check to see if the page topic is related to the body of the article. Always link with pages that have relevant content to your site.

Summary: At all times link to actual links. By this it means links with href or http within it. It is true that all this factors can be a bit too much to consider as you are building your link profile. But there are some tools like Blekko, Web Analyzer, Google Webmaster Tool among others to assist you check links for sites you want to link with.

Feel free to add your opinions on this topic and other valuable link checker tools to help people who want to learn how to market online through search engines.

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Using Long Tail Keywords To Increase Link Popularity

Using Long Tail Keywords To Increase Link Popularity

It is obvious if you are an online marketer that you have come across these two terms; long tail keywords and short tail keywords. These are strategies that bloggers and webmasters use for link building thus rank high on search engine result pages.

Short tail Keywords (Primary Keywords): Are very competitive but have very high search volumes. They are the keywords where you use 1 to 2 words as anchor text.

Examples of short tails keywords in a site that deals with online money making affiliate products include:

– Make money

– Making money




– Work online

– Home business

Long tail keywords (Secondary Keywords): These are keywords that you can use to boost your link popularity and contain 3 words or more. Normally, they have low competition and have low search volumes.

– In the same online money making niche, examples of long tail keywords would be:

– Best way to make money online

– How to make money fast from home

How to work online from home

Top 10 online home based business

Of the two strategies of building link popularity, long tail is considered the best. Though the search volumes are low, ranking for long tail keywords is much easier. In addition, you get to generate highly targeted traffic with long tail keywords than with short tail keywords.

Ideally, with long tail link building you focus more on generating small traffic using less competitive keywords on every webpage you publish. As you build links on your page the anchor text should contain keyword phrases with 3 words or more.

How to do research for long tail keywords in building link popularity:

Yahoo answers: This is one of the best places to make sure that every article you write about addresses the needs and wants of your target audience. Every minute there are people asking questions on Yahoo answers that you can offer valuable answers in terms of content creation.

All you need to do is enter your primary keyword at the search box and then click on the blue button written Search Y! Answers. You will see results of the various questions people are asking using the keyword you entered. This will also give you ideas of the long tail keyword you can use to write an article.

long tail keyword toolGoogle Suggest: Every time you are searching on google, you will notice that you are provided with various other search terms. This is what online marketers are calling google suggest. Using google suggest, you can research and find the long tail keywords queries that relate to your short tail keywords.

You may ask yourself, why use long tail keywords if the searches are low?

a. In the eyes of search engine spiders they look more natural

b. It improves your site overall link popularity.

c. It is easier to rank

d. You help vary the keywords on your site hence have a strong link base for your site or blog.

This is what will happen when you use long tail phrases in link building:

  1. The first outcome of using long tail keywords is that you will start generating trust from search engines. This is mainly because your links will look more natural.
  2. You will also rank for both primary and secondary keyword phrases. The reason for that is that you will have different variation of keywords in your anchor text. For example, in a long tail keyword phrase like how to work online from home you will target to rank on 3 keywords 1. How to work online 2. Work online 3. Work online from home.
  3. With secondary keyword phrases your web pages gain more authority and hence rank high on search engine result pages. As a result you will end up also ranking on other related keywords that you will use in your content which you have not targeted to rank on.
  4. The overall link popularity effect of your site or blog will sky rocket as time passes. As you continue creating webpages which contain long tail keywords as anchor text linking to your homepage and other related pages, you will strengthen your general link popularity.

It is can be challenging to shift from using short tail to long tail keywords for most blogger and webmasters. But for you to begin generating high targeted traffic fast you need to make the change.

It would be advisable to first look at your traffic graph now and record. Then implement the long tail phrase approach to see if you will notice any difference in traffic volume.

The indicators to monitor before and after the implementation of secondary keyword strategy are:

– Variation of keywords generating traffic to your homepage and individual webpages

– Volume of visitors

– The number of traffic generated from targeted and untargeted keywords.

You can give it at least a week or a month to see if the strategy is working for you or not. Choose a variation of about 15 to 25 long tail keywords that are in your niche.

Summary: Search engine optimization is about using an array of online marketing arsenals. This makes your site appear natural both to your target audience and search engines. Do not forget that the focal point of online marketing through SEO is dependent on CONTENT.

It would be to your advantage the day you will have 30 or 50 webpages generating little traffic through long tail phrases, than having short tail keywords that you may take very long to rank.

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