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Online Marketing Ideas Excellent For Blog Traffic Generation

Online Marketing Ideas Excellent For Blog Traffic Generation

Am sure you have met people who claim to be experts in online marketing. It is only after you have had sessions with them that you will discover they don’t really know how the internet operates.

Creating a blog is one thing but directing traffic is a different ball game all together. There are fundamentals you need to know when it comes to online marketing. On this post we shall share some of them to make sure you get the right knowledge and tools of marketing on the web.

With these online marketing strategies, anyone in any niche can implement them and thus generate blog traffic. Whether you have an established blog or a starting up home business blog you need to read this post to the end.

You don’t have to use all of them but you can pick at least 5 online marketing techniques and implement them on your blog.

Rule 1: Know where your audiences visit: The reason some companies have become household names is because of the many surveys they conduct. Knowing where your target audience spends most of their time and the language they use will always give you an upper hand.




Research is a crucial element to online marketing. It helps you in generating content and furthermore discovering exactly where your potential customers frequent.

The internet is so automated and it is quite easy to find out where your audiences spend most of their time. Am sure you already have a rough idea of the online communities, blogs, social sites that your target readers go to.

A simple way to get the sites in your niche is to do a Google search. From the results you can start participating in order to build relationships. With time you will gain online presence which will ensure you generate blog traffic.

Some people make the mistake of joining online forums and right away post content and links. That is a wrong approach, take time to study the do’s and don’t’s of any forum you enroll in. Once you are sure of the rules of the house you can begin participating in conversations.

Online marketing is about active participation and following the laid down guidelines. This way you will be rewarded with online credibility thus quality and targeted traffic.

Rule 2: Publish content that is sharable: If you observe rule number 1 then without a doubt people will share your content. But note that people will only share content that is of high quality.

While doing business on the web, connecting with the right audience, having a unique writing style and sharing topics that add value is the secret to online marketing. In addition, you have to be consistent in doing these things that have just been mentioned.

For instance, writing articles that seeks to challenge the norm will set you apart thus ensure your content goes viral.

Ideally, in any given niche there are those people that visit just to read while a percentage on them will share your content. There is also another group of loyal fans that follow your blog with keen interest.

Of the three groups of people, the one that you should seek to increase are the loyal fans. These are the people who will be quick to share your blog posts hence assist you reach a wider audience.

Rule 3: Link your blog to top social networking sites: Since you are interested in online marketing, am sure you have accounts on social sites like facebook, twitter, LinkedIn, Google +1, YouTube and so on.

It is imperative that you link all your accounts to your blog. Make sure that your user profiles on these sites are completely filled. It is also advisable to use the same screen name and image in all social network accounts you set up.

In all your profiles, it is recommended you include a link to your blog. Also, seek to link up with people in your niche. This way you will increase the chances of people clicking on your links thus generating targeted blog traffic.

internet marketingTo succeed on social media marketing you need to be active. Avoid sharing content that does not add value to your fans. How does telling people what you had for diner going to help you in marketing your business online?

Therefore, publish content that is insightful and you will win the trust of your fans. Besides, any content you generate on the web should be related to your blog. If you have to share a video online, it should contain relevant content and a link pointing back to your blog.

On your web pages you should also include author protocol. Google now has launched an online program where bloggers can use the rel=author code to build an online brand.

With this code, your image will appear next to your article in Google search results. To get more info about adding the rel=author function read this article How To Implement Rel=Authors.

Rule 4: Add share buttons on your blog: The traffic you can generate online through social sites is enormous. Below are the numbers of subscribers top social networking site have recorded so far.

Facebook tops with over 850 million active members

Twitter follows with over 450 million subscribers

LinkedIn comes in third with 130 million users

Google Plus, the new kid in the block with over 100 million active subscribers so far.

This is to show that you cannot do online marketing without incorporating social media marketing. It is therefore recommended to add social sharing icons on your site. Add a call to action message within your posts telling your readers to share your content.

In fact, you can use the social button appearing on the left of this blog to share this article with your friends.

Rule 5: Get involved in social sharing: Apart from the four social networking sites mentioned on rule number 4, other sites to participate in are social bookmarking sites.

Examples of these sites include Digg, Stumple Upon, Reddit, Delicious and so on. A site like Reddit records about 2 Billion visits each month. If you can funnel some of this traffic to your site, you will be in a good position to make money online with ease.

Note: Each of these sites also has rules and guidelines that you need to adhere to. Make sure you read and understand the guidelines so as to add value and hence gain credibility. Posting your links and walking away is NOT the best online marketing strategy when it comes social bookmarking.

Social bookmarking sites can be a great source for generating content. Reading other peoples posts will help you gather inform on what to discuss on your blog.

Rule 6: Use Email marketing: Many are the times when you send emails to your contacts. Have you ever stopped to think that you can use you email for online marketing?

The best thing to do is adding a signature that contains your blog URL and links to your social networking accounts. This will help you in creating awareness about your blog and you never know, your emails may go viral.

online marketingRule 7: Optimize your content for SEO ranking: The other day I read an article that stated that on google alone, there are over 3 billion searchers done every day and the number is growing.

As someone seeking to market online you simply cannot ignore this figure. Most people find SEO difficult but that is far from the truth. All you need to know when marketing online through SEO is to write for both human beings and search engines.

When your content is SEO friendly, search engines will send targeted traffic your way and with that you are sure to make money working online.

When you are starting out, it may be difficult to write content that caters for both your readers and search engines, but the more you keep writing the better you will learn the art.

The secret to online marketing through SEO is creating your blog on platforms like wordpress. WordPress comes with great plugins and tools to help you market on the internet. Click here to read more on how to generate traffic with wordpress plugins.

Rule 8: Refer to other bloggers in your niche: If you are a church goer you definitely have heard your priest say “Do unto others what you would want them do unto you”. The same principle applies to online marketing.

The best way to get back links is to link to other blogs within your niche. Webmasters and bloggers like it and in most cases will feel obliged to return the favor when you link to their content.

Search engines and visitors to your blog also like seeing and clicking on links within your content. As you link to other pages within your blog also add links pointing to external webpages.

You might say that is funneling your traffic to other people. But remember that these same people will see traffic coming from your blog and they will be interested in what you have to offer. Besides, they may end up been your devoted fans thus help you in viral marketing through sharing.

Rule 9: Comment marketing: One of the best strategies of online marketing is posting comments on related blogs. The secret is to post comments that are fascinating, relevant and adding value.

With time people will note your contribution and seek to learn more about you by visiting your site. It is advisable to use one username as a way of branding yourself online. Rather than using keywords, use your name when posting comments.

The use of keywords can sometime be viewed as spamming thus may hurt your online marketing ambitions.

Rule 10: Add RSS feeds to your blog: I have noted that the people who end up becoming return visitors are the ones who have subscribed to my RSS feed.

Everyday there are people who will find your blog educative and will want to come back again. To make it easy for these kinds of visitor, incorporate RSS feed marketing in your array on online marketing arsenals.

The recommend site to set up free RSS feeds is Feedburner. Make sure you display your RSS feed at strategic positions within your blog. For example you can place your feeds at the top or within the sidebar of your blog.

You can also use your Feedburner account to capture your visitors email addresses. Remember to tell your readers to subscribe to your RSS feed for more updates.

Rule 11: Join sites with Q & A: Some of the sites you can visit and participate in asking and answering questions are Yahoo Answers, Quora and Answers.com. Here you can also get ideas on what people in your niche want discussed thus generate quality content.

There are times while conversing with people in your niche you will get the opportunity to say what you do. This is the right time to share you blog URL. If you discover there is a question people are asking frequently, try and come up with a blog post.

This will mean that next time some else asks you the same question you will provide them with the link to the page that answers them. In so doing, you will handle readers’ queries and at the same time market your business online.

Do not make the mistake of answering a question before conducting thorough research. In addition, respond to questions that are related to your industry and on subjects that you are an expert in.

As you give quality answers you will increase your online reputation and presence thus succeed in online marketing.

Conclusion: I have one advice to bloggers and webmasters and that is “Never give up”. It does not matter how long it takes, for as long as you are using the right online marketing strategies you will succeed in blogging.

Most people give up when they are just about to make the big break. If you follow top bloggers, you will discover they all have two things in common, persistence and patience.

Therefore, do not throw in the towel, you will make some mistakes along the way but that is how you learn. Within no time, you will start publishing content that is compelling and worth sharing.

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