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How To Increase Online Sales Conversion Rate

How To Increase Online Sales Conversion Rate

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Driving traffic to your site is one thing but turning those visitors into customers is a different ball game. Every blogger seeking to succeed in internet home business opportunities needs to learn how to increase online sales.

There are many aspects to blogging and each blogger has targets he/she wants to achieve. Depending on the action you want your visitors to perform, you need to learn the tricks that will help boost your conversion rate. It could be you want your visitors to enroll in your referral program, subscribe to your newsletter or buy a product. The determining factor is how long do visitors stay on your blog.

In order to make money while you work online from home, you have to learn the skills on how to increase online sales thus turning your readers into buyers. Most bloggers and online marketers struggle with this aspect and it’s the high time that changed.

The secret of increasing online sales conversion is mostly determined by 3 things




I)                   How you structure your call to action

II)                Ability to keep people on your site

III)             Ability to improve visitor loyalty (return visitors)

On this post we are going to look at some of the most important steps to take in order to improve your online sales conversion. It may not happen overnight, but if you observe these guidelines you can be sure to make money blogging with time.

Here are 9 guidelines to ensure you achieve the 3 above mentioned secrets of increasing online sales conversion:

1. Content Generation: The one thing that you cannot escape when it comes to making online sales is provision of rich content. In fact, content creation is the driving force of marketing on the internet.

Ask yourself if the content on your blog is good enough to make people read to the end. The best way to generate content is to offer insightful and educative material. Research and know the preferences of your target market and offer them just that. In addition, seek to optimize your content for search engines.

As you address people’s needs and wants adequately they will trust you thus find it easy to buy your products or join your referral program. In addition, good content can easily go viral as people recommend their friends to your site or backlink to your webpages. Content is King.

2. Product Choice: Learning the preferences of your target audience will enable you to know the right products to sell. Before picking any product or service to promote on your blog, review the product and see if it meets the needs of your target audience.

It does not make online business sense to publish content on sports and then upload products on gardening. You can be sure with such an approach you will not make any online sales conversion.

Just as your content meets the needs of your visitors, your products and services should do the same.

online selling3. Product Reputation: One aspect of learning how to increase online sales is selling quality products. Ensure that before you begin selling any product you have checked its credibility in the market. This can be achieved by reading product reviews.

Trust is a vital element of selling online, thus make sure you build your own reputation by offering quality and truthful content and promoting credible products.

4. Reliable and Quick Online Customer Support: If you are selling your own products you must seriously consider customer care. Customer support includes addressing needs of clients before they purchase, during the purchase and after the purchase.

Have a structure in place that will assist in guiding your clients about your products, services or programs. The more your potential customers know about what you have to offer, the better the chances of them turning into buyers.

In short, customer care should be more about impacting product knowledge.

5. Advertisement: How you advertise your products can build or break your online business. Therefore, a critical element of how to increase online sales is advertising techniques.

In case you are selling affiliate products, take time to select attractive banners and catchy text advertisements. Also ensure the landing pages of the products you are promoting are attractive and contain quality and convincing content.



As for people selling their own products, outsource quality banners from experts. It may cost you an arm and a leg, but compared to the online sales you will generate, it will be better to pay the price.

It is amazing how a simple but attractive banner can help you generate online sales leads and increase online sales conversion.

6. Offer Money Back Guarantees: In order to further increase your product reputation, it is advisable to offer money back guarantee. When customers see there is a money back guarantee, they will feel that the risk is low thus help you increase your online sales conversion.

As you are generating your sales copy, ensure you mention the aspect of money back guarantee and the customer will have confidence in your products.

But make sure that you eliminate or reduce the risk factor of refunding money by creating high quality products that offer what is stated in the sales copy.

7. Sales Copy Structure: A good online sales copy is one that addresses the needs of your target audience. It should aim at meeting the goals and desires of your potential customers. This can be achieved by bring out the major benefits the customer will get by purchasing your products.

Apart from addressing the physical benefits of the product, a sales copy has to touch the emotions of your customers. This way you will make more online sales and ensure your clients talk about your products to their friends and colleagues.

8. Blog Performance: The loading time of your blog is a very important element of increasing your online sales conversion. Hence, do not load too many images, videos and plugins that can slow down your blog loading time.

Blog performance also entails selecting the right template. Make sure that your blog appearance is attractive by choosing the right themes and colors. Work on your content organization by selecting the right font that is legible. Note: use one font throughout your blog.

Avoid having broken links by constantly checking to see whether all your links are functioning well. Ensure that visitors have an easy time navigating through your blog content. Your categories links should be easy to locate probably on your blog header or side bar.

9. Incentives: As you keep learning how to increase online sales you will discover that almost everyone likes free things. That is why it is imperative to regularly conduct promotional offers on your site or blog. One of the strategies of giving incentives to your customers is giving your visitors sample products.

Having trial products is one of the best tactics of turning potential customers into buyers. For instance, if you tell your customers they can use your product for free for 7 days, they will most likely buy that product once the 7 days elapse. This is because it creates an element of credibility.

People really enjoy when they get good deals and a way to achieve this is by offering discounts. Offer good discounts and you will definitely see an increase in online sales conversion.

You can also conduct contests on your blog where the winner can get your product for free. Offering free promotional products like giving out free eBooks or softwares will also boost your online sales.

Conclusion: Now that you know the secrets on how to increase online sales, I hope you will get down to it soon thus turn your blog to an online money making machine.

Take time to share with this forum other online selling techniques by posting them on the comment section provided below.  If you find this article helpful, you can also share it using the social icon buttons appearing on the left of this blog.

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How To Increase Work Online Sales Leads

How To Increase Work Online Sales Leads

It can be quite frustrating for work online business webmasters to finally reach page one of search engines and fail to make online sales leads. Whether you got traffic from working hard through optimization or paid advertising, you deserve to be enjoying the fruits of your labor. On this post let us discuss some strategies that you can adopt to help you convert your traffic to sales.

All said and done, the one secret of making money online is driving high traffic to your site or blog. The more website visitors you generate the more chances you have to earn cash. However, attracting high traffic sometimes does not work that way because you may end up earning less than you anticipated while someone else with lower traffic is making more than you. Whenever you notice this it means you need to do something extra and fast.

Here are some vital tips to implement to increase your online sales conversion:

Web page content: This is the most important aspect of ensuring you earn income online. Not only does content help you convert leads to sales, it is the channel with which you use to optimize your web pages thus get high placement on search engines. When search engines find your site the more organic traffic you receive hence obtain high conversion.

When creating content think of what people in your niche want to read or buy, this you can know when you wear the shoes of your potential buyers. Try to identifying the issues that challenge people in your niche and offer solutions. Write reviews that describe well enough the products you are selling. This helps readers to get a better insight of your products thus increase sales conversion.




Your content needs to make readers to take action. After you have provided your target audience with rich and helpful information, you can go ahead and tell them what they need to do. Direct them to the links you would wish them to click and they sure will.

Avoid spelling and grammatical mistakes since they will make your site guest have a low opinion of your site and the products you are trying to promote. It is advisable that you use a tool like Microsoft Word to draft your blog content and then proof read severally before you publish on your site. Properly drafted articles are a sign of professionalism thus aid to boost your online credibility.

Link with the right people: Before you market your site you need to define your targeted buyers and know where you need to go to find them. Take your time to study the profiles of your targeted audience since this will help you identify their preferences. Post your website or blog links in relevant sites to make certain you generate targeted traffic. In addition, it assists you create awareness of your products to the right clients.

In case you are using article marketing or business directory submission for advertising, submit your articles or business links in the right categories. This will not only ensure you attract unique visitors but will boost you link popularity thereby ranking high on search results.

For example, it would be of no good to post your work at home online business links on categories or sites that have content on sports while your site is about home business.

Linking with the right people also can include attending offline and online business networks forums and events. Here you will come face to face with people interested with what you have to offer and more so learn from other webmasters who are doing well in online sales conversion. Also go to conventions and trade shows related to your line of business or industry.

Social networking sites are taking over the cyberspace thus you should take advantage and hook up with folks in your niche. Optimize your twitter and facebook account with your targeted keywords so as to attract the right individuals. It is imperative that before you market your products to your followers or fan that you first build good business relationships. This will enable you to gain trust from guys in your niche and so make more sales.

Avoid broken posting links: It will be detrimental to your online business if visitors click on links that do not work. Therefore, you need to make sure that all the hyperlinks on your pages are functioning well. This also allows your potential customers to navigate through your site easily which means higher reader retention. The more time people spend on your page the more online sales conversion you will make.

Constantly, go through your site links and correct the ones that are not working. Streamlining your site paths that lead to your sign up forms, affiliate products and services will guarantee you convert your online sale leads to cash.

It is true that pictures make your site appear cool but you need to add text and link that work. Adding text when you are linking images makes search engine know what the pictures are about. Finally, make it easy for buyers to locate your product links or shopping cart within your blog or website.

Buy leads Lists: For people who have some money to spare they can promote their products and services by purchasing leads online. This strategy will work best if you do your groundwork well enough by first profiling your clients’ needs and preferences. Identify the commodities that have a high conversion rate in your niche and market them.

Whenever you are buying leads you need to look at the reputation of the companies you approach. Check the back ground of the companies you are purchasing leads from to ensure you do not get scammed.

Use different advertising strategies: In order to convert your online sales leads you need to promote your site like a mad man but with tact. They say two is better than one, thus utilize all the available marketing channels in the market. The brilliant marketers that flourish have realized that the internet is not the only place to push sales.

There are other sales channels to tap into like availing your products and services on phone, direct or face to face marketing, sending mail orders and having an offline shop. Other tactics involve printing brochures, bags, t-shirts, shopping bags, postcards and so forth with your URL. The secret is to include all these avenues in your marketing strategy.

If you choose to promote your products online, work towards creating an online brand name and make certain it is seen all over the internet. The ways to achieve that includes adding your web links in your email signature, joining online business forums and adding your link in your signature, posting on relevant business directories and submitting your links on paid classifieds sites.

Buying several domains and redirecting them to your main site is also another way of online advertising. This is especially so for browsers who misspell your domain name. For example, if your web address reads “work online with us” you can buy a domain name called “online work for us” or “online work 4 u”. It will cost you money but the end result will be worth the cost.

The idea is to work towards ensuring you do not miss any opportunity to generate leads to your site. The rule when it comes to making sales is; the more online sales leads you have the more cash you will make.

There is still more to learn so join us tomorrow for more updates on boosting your sale conversions….

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