List/Grid Tag Archives: Penguin Update

A Look At Web Rankings In Google After Webspam Update

A Look At Web Rankings In Google After Webspam Update

Going by recent events, Google is not going to relent any time soon on their quest to make the internet the home of quality content. SEO marketers have been up in arms to challenge what the Big G is doing but their cries seem to be falling on deaf ears.

Google did not release the Webspam update (Penguin Update) alone, with it came an additional 52 updates and in the process affecting many sites web ranking in Google.

While some people were left with a bitter taste in their mouth due to drop in google web ranking, others were enjoying every moment of it. I know of sites that went up in site ranking by two pages. This is a big leap and it signifies that more than 20 sites in that niche could have been hit by the Penguin Update.

On this blog we have kept on sharing the value of sharing quality content. You might not hit page one on your first post by with time you surely will get there.

Now with this latest update nicknamed Webspam I’m sure you are sitting pretty at the top of search engine results that is if you employ white hat SEO strategies.




One thing that has come out of the penguin algorithm change is the element of fresh content. It is now evident that sites that update regularly will get more attention from Google.

It therefore goes without saying that running a blog is the way to go. If you only operate a website it is time you got in touch with your web developer and pay him/her to incorporate a blog within your website.

These changes in google algorithm reveal the thing I have been saying all alone. A blog is more powerful than a website especially when it comes to web ranking in Google or in any other search engine for that matter.

If you are not in the loop yet on how Penguin Update works, let me fill you in. Towards the end of last year Google released the Google Fresh Update but no big change was witnessed in site rankings.

Penguin update seems to be a follow up to Google Fresh since this time a lot of weight has been given to fresh content. What Google is saying in CAPITAL LETTERs is for web marketers to provide rich content to their readers on regular basis.

This must come as good news to internet users who have been complaining about spam webpages appearing in Google search results. It is obvious that Google’s intention is to push up the web ranking of sites that adhere to their quality guidelines.

You might think that all you need to do is to post content all in the name of improving your web rankings in Google, but that is not the case. The Penguin update has been designed in such a way that the quality of content will also determine your page ranking.

Here are some factors that are set to check quality of content on Google page results:

  1. The parameter that goes with the codename “NoRot” does exactly that, push rotten content down and top quality content at the top of their search results.
  2. Following this update regular updating of your blog is not all you need to do. On top of that you should make sure that your content is of high quality, targeted and more importantly relevant to your niche.

Sites that generate content simply for ranking purposes have their days numbered. Google appears to be formulating their quality assessment based on the major keyword a site is targeting.

The process is set to bring to a stop the publishing of easy content using generic keywords that generate high traffic. In short, if you are in the habit of coming up with easy topics then penguin update together with the 52 updates will rank your site poorly.

ranking of website on google

This is a call for you as an SEO marketer to get down to business and do some more research. In so doing, you will be able to come up with quality content that is rich with insightful information.

You also don’t have to necessarily go for the keywords with high traffic, basically make sure you focus on niche keywords and in the process you will also rank for the top relevant keywords.

But that is not all; there are other factors that webmasters have to consider in view of the recent Google updates.

a)      Gone are the days when multiple pages from the same site appeared on the first page of Google. The Webspam algorithm seems to have finally sorted this out once and for all. It also means that now Google has now got to measure more sites thus bring in the aspect of more competition.

b)      The trend that was becoming prevalent on the internet is stuffing content with keywords. Now that has to end thanks again to the Penguin update. If you care about your site web ranking in Google then toll the line by sharing high quality content. Keywords density has to be below 3% so as not to get hit by the update.

c)      The recent updates have also taken into consideration the issue of anchor text. Webmasters are advised not to link directly using exact keywords. The secret is to use natural text in your hyperlinks. For example, rather than link to a phrase like “Google ranking” use text such as “how to improve your web ranking in Google”. SEO experts also recommend the use of words like “click here” and “read more” which are considered by google as natural.

d)     Your site authority will count when it comes to site ranking. This means the more sites of high quality point at your site, the more the chances of appearing on first page of google. The other aspect relating to authority is social influence. This is a call for posting your links on social sites especially Google Plus. The more people share your content the more authority Google places on your site or webpage.

e)      The playing field is now level considering that ranking of websites using exact keywords is gone. The penguin algorithm is set to rank sites using relevancy of a keyword unlike before when ranking was based on exact keywords. This means the obsession that people had on certain keywords will finally come to an end.

What next for online business entrepreneurs?

The use of money related keywords is gone and you cannot expect to rank in those keywords just because you used them on your site.

Moving into the future, site that will be ranking high will be the ones that post informative updates regularly. And that is not all; the content has to be of high quality to ensure web ranking in Google search results.

Finally, it is high time webmasters went back to the good old days when content was King. Start writing on regular bases and if you can afford it, pay writers to help you generate fresh content.

According to Google, freshness is what they want to bring into their search results. Whether that is counterproductive or not, only time will tell.

Google rules internet search and at the moment they are the ones calling the shots. The rest of us have no choice but to adhere to their set of quality guidelines or find a way to dethrone them from the top. Good luck with that though.

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Penguin Update Effect On Google Web Search Results

Penguin Update Effect On Google Web Search Results

In a bid to clear spam from google web search results the dreaded Panda update was released last year. This saw some bigwigs in the internet world come down tumbling.

It did not take long before other minor algorithm updates were released to further spell doom to more sites. If you thought Google’s fight against Webspam ended with Panda, I have a big surprise for you.

It is now official that the dreaded Webspam algorithm update that webmasters feared has been released. Don’t be fooled by its somewhat harmless name, Google Penguin Update, as we speak hundreds of sites are facing the obscurity.

Click here to see the list of sites affected

The name may sound harmless but it has left many crappy websites lying dead on its trail. People have been complaining that even after the Panda Update, they could still find sites with useless content in Google’s web search results.





Do you think that the Penguin update will improve google search results? Leave your opinion in the comment section provided below this blog post.

We all must agree this was bound to happen. Google’s mission is to rid the web of sites that are deemed to have useless content.

Many might argue that in the process other genuine websites and blogs are suffering the consequences. This is true to some extent, but we cannot deny the fact that Google search is surely getting better.

In the wake of all these speculations about how to approach SEO, Google did release the guidelines that web marketers need follow so as to avoid getting hit by their updates.

Here are quality guidelines that you need to adhere to as regards SEO:

  1. Avoid stuffing your content with keywords. The days of over optimization are gone as google seeks to level the playing field.
  2. Look out for your ad-to-content ratio when building your website. Focus more on generating quality content especially if you are involved in affiliate marketing.
  3. Do not hide links or text in the name of improving your SEO ranking.
  4. Try and avoid duplicate content which most of the time is caused by creation of subdomains and multiple pages.
  5. Do not hide your links through cloaking.
  6. Redirects aimed at improving your SEO will land you into big trouble.
  7. Stick to original content and you will not have to keep looking over your shoulder wondering when the next update will be released.
  8. Avoid creating pages that contain viruses or badware.

By the look of things, google will stop at nothing to make sure their web search results are clean. The debates that are going on about the viability of these updates count for little.

Rather than talking of whether Google is doing the right thing or not, that effort should be transferred to generating quality content.

As we speak, Google is the number one search engine and by a big margin. Therefore, they are bound to do everything possible to remain at the top.

I too may not agree with all they are doing but I must admit that they are heading in the right direction. If you look carefully, the number of crappy sites in google search results has significantly reduced.

Reason for Google’s constant algorithm update:

The people who are acting all surprised with the recent Google Penguin updates are probably naive or refuse to accept reality.

From the beginning of 2011, the writing was on the wall and Google was on a quest to improve their web search results. Google released a sequence of updates all aimed at bring down sites that use black hat strategies to rank.

Google promised its users to give more preference to sites that offer quality and relevant content. Whether google web search results have improved or not, it is up to you to decide.

The journey that began with the infamous Panda update has today given birth to the Penguin algorithm update.

Ideally, all google is trying to do is make sure only quality content gets to their first pages. First it was panda that really caused a real uproar, but to prove Google’s resolve to improve search results, Penguin which also seeks to get rid of spam sites has come knocking.

You will realize that the Penguin update has come to continue where panda left. This is not to say that from now onwards google web search listing will permanently do way with crappy websites but the battle lines have been drawn.

We live in a world where things can never be 100% perfect. But that does not mean we tolerate those things that make life unbearable like landing on a site with adverts plastered all over the place.

There might be innocent victims in the fight to make things better but such is life. In other words, no one is safe when it comes to SEO.

google web search

In March 2012, Matt made it clear during SXSW that google wants to give equal chance for quality sites to rank well. This applies to people who employ SEO strategies and those who don’t but focus on developing quality sites.

Now webmasters who put more effort towards creating quality and helpful websites have a reason to smile. Moving forward, it appears like SEO strategies will count for less when it comes to increasing web presence.

This does not mean that SEO is dead; there is no way Google can run away from ranking sites using keywords and backlinks, not in the foreseeable further.

Simply what is means is that apart from employing white SEO techniques, you should make certain that your users benefit from your content.

What next for SEO marketers:

It is time the over obsession on SEO came to a stop. According to Matt Cutt, google does more than 500 changes to its algorithm yearly. This in short means that everyday something changes in the Google web search algorithm.

If you keep on tweaking your site everyday according to these algorithm updates, by the end of the year you will be having a site that looks like a lost and confused circus clown.

Don’t get me wrong, I’m not implying you stop following what is happening in the SEO world. By the way if you are not aware, with the leveling of the playing field google search results now includes sites that know nothing about SEO strategies.

This is an indication that SEO is slowly going back to the good old days when quality content took center stage.

SEO professionals had forgotten the SEO basics that made the internet a hub of gathering rich and educative information.

If you ask me, internet users are the beneficiaries of Google Penguin Update since bloggers and webmasters have no choice not but to revert to SEO basics.

In case you are wondering what these SEO basics are, let me spell them out for you;

  • Avoid underhand strategies also called black hat to improve your site SEO ranking. These tactics include buying of backlinks, getting involved in link schemes and over optimization.
  • When you create a website or blog your primary goal should be to benefit your visitors. Do not give search engines one thing and when visitors come to your site find content that is completely opposite.
  • Do not use automated programs and softwares that would hurt your site rankings. There are programs used to check your site ranking that can affect your site placement. For example, Web Position Gold that sends automated queries to Google.
  • You should seek to offer insightful and useful content. These you can achieve by putting your readers first and search engines second.

What you need to ask yourself is this; if search engines did not exist would you still generate the same kind of content?

If your answer is Yes, then you have no reason to worry been hit by the Google penguin update or any other update for that matter.

Conclusion: It is evident that google has their eyes fixed at people that use black hat strategies to rank. Whether their search engine bots can determine Webspam or not that is a different topic to be discussed on another day.

The noble thing to do is concentrate your efforts on creating a website or blog that puts readers first. Doing this may cost you SEO ranking but who really knows.

By the way, SEO is not the only way to increase your web presence. Social sites have of late proved to be another great source for generating traffic.

This has been boosted by the fact that Google web search results will also be determined by social activity. Therefore, creating and sharing your content on social sites can greatly increase your site visibility.

You just never know who will like or tweet your publication, it could be someone influential with 1 million fans who hang on every word he/she says.

Anyway, over reliance on search engine traffic is the worst thing you can do when it comes to online marketing. Today you might be riding high of SEO traffic but what lies in store tomorrow when another updates wrongly hits your site? Nobody knows.

The secret is simple, create amazing content and leave google to do its thing.

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Author: Stephen Kavita

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