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How Press Release Promotes Work From Home Business

How Press Release Promotes Work From Home Business

One of the best modes of advertising is Press Release. Imagine a radio station, an editing firm or a TV station featuring a story about your work from home business, you are bound to get a lot of publicity.

There is a study that was conducted and it was discovered that about 90% of new stories started as a press release. This tells you that you need to take advantage of this marketing tool to promote your work online programs.

Ideally when your business is featured in the media, it creates credibility for your business and thus more online presence. As an online business entrepreneur you know that the more online presence you gain the more online money making.

There is no big secret when it comes to writing a press release. In fact anyone can learn how to come up with a good press release. All you need is to read other people’s stories and follow the guidelines on how to write a press release.

Here are some basic rules to consider when writing a press release.




What do you want your readers to know: Wear the shoes of your audience and offer them content that will be insightful. Get to know your target audience concerns and the things they are interested to them.

The work of the editor should be to publish news that will offer solutions to pressing needs. Get remedies to issues that trouble people in your niche. This will help you come up with a press release that is captivating, and editors will definitely want to pick up the story.

Know the right time to release the story: This is a critical element when it comes to ensuring your press release is picked by other editors. Sometimes you can publish a story and other events overshadow your press release.

newsThe best approach is to write about a story that is hot and is every ones lips. For example, when the world cup is about to take place, you can come up with a story that is related to soccer and business.

Media firms thrive because of new stories and if you can tie your publications with hot events or captivating stories you will get your news out there.

Headline: The first thing that readers will see in your news story is your title. This makes your headline the most important part of your press release. Therefore, you must come up with a catchy headline.

Generally, you have seconds to grab the attention of other editors who ideally get hundreds of other stories every hour. This means your title acts as bait to make editors read the rest of your press release and thus feature it.

How you begin your story: The first paragraph of your press release is also very crucial. It is recommended that you go straight to the point. Always start you story with the important issues and then end with the less important statements.

Your first sentence should have a punch that delivers on the title of your story. You can begin by writing a provocative opening statement, share some statistics, pose a question or share some benefits.

Then the subsequent paragraphs should offer detailed content that act as backup to what you mentioned in the first paragraphs. In short, each paragraph should be a build up to the earlier paragraph.

Avoid errors: For a press release to have the required impart, you need to be professional. Therefore, by all means avoid grammatical mistakes. Avoid typos, spelling mistakes and grammatical errors by using tools like Microsoft word.

In addition, you should make sure that your contacts are correct; any hint that you have given out wrong contacts and your press release will be tossed in the bin. Before you release any story make sure you get a friend to proofread your story. This will help you correct any errors.

Credibility is an integral component when it comes to publication.

Be unique: Being original is absolutely necessary as you are writing your press release. Find ways of coming up with your own stories and style of writing.

You can write about the same story but the way you present your issues can really increase your readership. The secret to this is practicing, the more you keep on writing the better you become.

Add contacts: Some of readers and editors would want to get in touch with you, hence is it imperative you give out your contacts. Sharing your contact details is a sign of credibility thus will boost your work online business reputation.

Avoid use of jargon: Your publications should be easy to read and understand. Unless your story is targeted to people in a certain profession, always use a language that can be easily understood by all.

Keep away from marketing pitches: A press release is not an advertisement therefore keep away from using high pitched marketing statements. For instance, avoid saying that you have the best work online program in the market; these over inflated statements will make editors overlook your stories.

Always be objective when writing a press release and seek to give readers helpful content. Remember, it is about the readers and not you.

It is of more relevance to show people how to do search engine optimization than telling them that you have the best software to do it.

write press release

Work with credible press release firms: It is imperative that you do your groundwork well to ensure you work with reputable companies. Though some of these firms may be a bit costly, it would be worth your while.

To get the best companies to publish your stories with, just do a search on the top search engines.

In case you notice that you are not getting enough coverage in your first publication do not get discouraged. You need to keep at it and within no time you will be the big shot in your niche. Work from home online business is all about being patient.

In business there are no guarantees but with the right tactics you are bound to succeed.

Follow the links below to learn more on how to work online and market your business with ease.

How To Write Press Release For SEO Ranking Purposes

How To Write Press Release For SEO Ranking Purposes

Webmasters use different techniques to generate traffic on the internet. One of these strategies is writing press releases. A press release that is written well and optimized for search engine ranking will help you reach new prospects and thus earn more income online.

When you start with writing press releases as an online marketing strategy, it is advisable that you do it consistently in order to bare results. Regular press releases will ensure you gain online presence and credibility.

The best approach to adopt when you write press releases is coming up with relevant and valuable information. It would be ideal to write a press release when you are informing people about changing your site design or when you are releasing a new product in the market.

Companies also take the opportunity of writing a press release when they hire a big shot or releasing financial reports. All this are strategies that help inform their current customers what is happening and at the same time reach get new customers.

It is important to realize that some time your press release can flop in that what you think is important to you may not be so to people out there. Therefore, every time you write a press release do some groundwork so as to make certain you pass on relevant information.




A well written press release will also get the attention of journalist as well as search engines. There are thousands of news sites hungry for fresh and news worthy content. This websites are crawled by search engines every so often.

It is therefore very important to write press releases that are SEO friendly and at the same time readable to human beings. The fact that most webmasters don’t know how to write press releases, publishing well written and optimized news worthy stories will put your site right in front of millions of people searching for what you are offering.

SEO experts unanimously agree that PRweb is the best site to submit your press release:

It really matters a great deal the site where you submit your press release. You are better off working with a press release company where you will be found faster and rank first on major search engines.

By the way, it should not cost you an arm and a leg to publicize big time on the internet. As far as gaining online presence and generate high traffic is concerned, you must get the services of the best company in offering press release services.

All the above attributes belong to one company and that is PRweb. The company will ensure that your brand name is placed in front of many people as possible. With PRweb you are guaranteed of high SEO ranking and more importantly attract new prospects and customers.

In case you have a small home based business, there are packages designed for business people just like you. You will have the option of optimizing using videos and images thus getting the full attention of your target audience.

Since formatting can be quite a challenge to most people, PRweb has readymade templates to ease your work. All you have to do is write a press release, enter it in the PRweb template and press on the submit button.

Imagine your story circulating all over the internet on search engines like Bing, Google and Yahoo. That is not all; your press releases will reach top news sites such as Topix, Google News, Yahoo News and many others since PRweb will send them to over 30,000 journalists.

Also don’t forget, PRweb has over 250,000 subscribers, 30,000 websites and over 30,000 bloggers all hungry for fresh content. All these numbers are yours for the taking if only you write press releases and publish them through PRweb.

write press release

Writing press releases that are friendly to search engines:

It is important that I repeat this; when you are writing on the web you need to consider both human beings and search engines. The best way to help search engines know what your content is about is by incorporating keyword phrases.

A press release is a way of telling the world about the existence of your business. Be it a big or small online home business blog, if you can get journalists to spread news about your business, money will sure come your way.

Hence, before you write press releases make sure you first decide which keywords to target. Your press release should also link back to your site with your targeted keyword phrase. This will ensure that when people browse for your targeted key term on search engines they will get your site and press release.

Ensure you link your releases to relevant pages within your site. This will help you generate targeted traffic thus reducing your bounce rate. As you all know, if people spend more time reading your content odds of converting them into loyal customers will be higher.

Before you start writing press releases to help promote your site, it is important to first optimize your site. There is no point of creating optimized press releases while your site has no valuable content that is also optimized.  SEO is more effective when articles pointing to your site have related keywords and content.

The way you structure your press release is very important. Use a format that will ensure readers get what your press release is all about from the word go.

Below you will find the best technique to structure your press release

Headline: This is the one opportunity you have to grab the attention of your target audience. Come with captivating titles that tell readers exactly what to expect when they read your press release.

It is only when you have compelling headlines will readers click on your link on search engine results or on news sites.

Body: It is really discouraging when readers come across an interesting headline only to get disappointed when they read your content. The body of your press release should deliver what your title promised.

As you write press releases, ensure the information you are sharing is educative and contains objective issues. It is advisable to have your most important information appearing in the first paragraph.

Search engines concentrate more with the first 250 words therefore place your keywords and relevant site information in the first paragraph. As regarding word count in a press release, the best to have is 400 to 1000 words.

Summary: Do not beat around the push; go straight to the point when writing your summary. A summary should also be brief, 3 to 4 lines are enough to tell people and search engines exactly what your press release is about.

Note: Include your targeted keywords in your summary.

About: Here is where you add a link to your site and also share additional information of what your site or company has to offer.

Date: Standard format that is known by most people is the best to use

Contact details: If you have a company name, this is the best place to mention it. If not, then write the name of your website or blog. In addition, you should include your email address, telephone and link to your site.

With this era of social media, it is imperative to also add links to your facebook, twitter, YouTube and LinkedIn accounts. This will help customer to have different option to get in touch with you in case they have queries.

write press release

Note: After all has been said and done, just from reading your title, summary and the first 3 lines, people and search engines should know what your press release is all about.

Styles of writing press releases that will draw the attention of journalist and readers:

Optimize: Throughout the body of your article mention the name of your site/company and target keyword. If the release is about a product launch repeat the name of the new product severally but in a tactful manner. You do not want to appear like a spammer, therefore use the right keyword density.

In order to help people know the right keywords to use when linking back to your press release or site, when you mention your site make sure your keyword phrase is mentioned somewhere nearby. This will ensure people and journalists know the keywords that are related to your website or blog.

For instance, you have an e-commerce business site called Ewise that is selling digital online marketing softwares and you intent to write a press release of a new product.

In case, you want people to link back using the key phrase digital online marketing, you can come up with sentences like this “the new Ewise digital online marketing product will be released…”

By mentioning your keywords right after your business name will necessitate people to link back to your release and website using the words “digital online marketing”. Therefore, as you generate traffic from people searching for your business name, you will also get traffic from people searching for your target keyword phrase.

Do not make the mistake of forcing keywords within your content. This will make your press releases unreadable which can adversely affect your online reputation. Try and blend your keywords well by mentioning your keywords when necessary.

Nowadays, search engines are intelligent enough to tell when you use varying keywords. For example, when you are targeting a keyword like work online, you can vary by using working online, online works, worked online and so on. By using varying keywords people will not tell if there is a word you are repeating.

Use Stories: Normally, people love stories especially if they relate to real and current events. Thus, as you write press releases try and connect your information with what is taking place in your niche.

If your release addresses people’s needs, you will definitely get their attention. In addition, the more interesting your stories are, the more people will share and journalist will pick them thus ensuring your article goes viral.

Call to action: Captivating your readers with nice stories is good but the main aim of writing a press release is to create online presence and generate traffic. Therefore, remember to tell your readers to visit your blog or website for more information.

Using words like click here or read more are perfect for directing people to your site. But the best strategy is using your targeted keyword phrases in your anchor text. Links act as a good call to action and at the same time help you add relevant backlinks to your site.

Avoid using high pitched marketing phrases: The worst thing you can do when writing press releases is hyping your site, products and services. If you focus so much in promoting your products in a press release you will turn off readers as well as journalist.

No one wants to feel like they are been forced to buy a service or product. Therefore, as you over promote your site or product; you will be slowly losing your online reputation.

Be objective: The best way to be objective as you write a press release is to get your facts right. Rather than using high pitched marketing messages, concentrate on writing content that is educative and helpful.

In a case where you are launching a new product, tell people how that product is going to help them. Some online marketers will go on and on how their product is the best in the market, which is a wrong approach.

Instead, sensitive your readers on how your product will improve their lives. Pick the strong points of your product or service and share with your readers. This way, your release will be adding value thus be effective in marketing your site and product.

It is true that writing press releases is one of the most effective online marketing strategies. But your articles can fail to produce the expected results if your press release does not contain news worthy content.

Most of the time, what may appear news worthy to you may not be hot news to journalist are readers out there. This is why you need to do thorough research before you release any news. Only objective and valuable content will be picked by news sites.

Remember, news websites’ main agenda is to get readers to come back for more. Therefore, the hotter your stories are, the more news sites will pick them.

Avoid the use of difficult terminologies in your article since they will puzzle your readers. People do not like it when you make them feel like they don’t know something, it will only repel them from reading the whole of your release.

Therefore, use a language that anyone can understand. The only time you are allowed to use jargon is when you are targeting a specific group of people e.g architects or doctors.

You should not appear like you are leaning on a particular side when writing press releases. Try as much as you can to remain neutral especially if you are discussing on a sensitive matter.

Proofread: In order to look professional to both readers and journalist, you have to write a press release that is devoid of spelling errors and grammatical mistakes.

To achieve this, you will need to proof read your releases several times before publishing. You can also get another person to proofread your articles before they go live.

Two things that happen when you write a press release and publish it:

If you have ever tried marketing online using press releases, you probably noticed that on the first days the traffic is quite high, but as the days go by the traffic reduces.

There are two reasons that cause this to happen:

1: There are many small news websites out there which only seek to generate traffic through adding new content. This they do so as to generate income from selling advertisement space or through google adsense.

That is why you will see a high volume of traffic to your site the first day you publish a press release. But as days go by and other press releases get published, your story is pushed further down the site. With time as search engines crawl the news site they will not be able to locate your article thus link power diminishes.

In addition, some of these sites have less authority and the link juice they pass on to your site is not good enough to boost your site SEO rankings.

2: You have every reason to be ecstatic when your press release is picked by an authority website. A story appearing on a site like sfgate.com or Topix will increase your SEO value a great deal. Furthermore, it is an advantage in regards to viral marketing when people share your release through social sites.

write press release

If your story is very good, by the time fresh news bury your article you will have gained lots of backlinks. When top sites point back to your site and press release, search engines will rank you higher. That is why you need to generate quality news worthy releases.

But on the other hand, if the press release wasn’t as good, you will notice traffic to your site subsiding as time passes. This is because search engine spiders will not be able to find your article; therefore reducing the link juice to your website or blog.

Conclusion: As much as writing press releases is perfect for boosting your link popularity, you should seek to build backlinks using different strategies. This will make your site appear natural in the eyes of search engines thus rank you higher.

Other techniques you can use to build your link profile include guest blogging, article marketing, video marketing and forum marketing. Though building backlinks takes a while, the benefits are worth the effort.

Hope from this article you now have the right knowledge on how to write a press release. It is the high time you incorporate press release in you array of online marketing strategies.

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