List/Grid Tag Archives: SEO analysis

SEO Analysis Of Google Algorithm Search Updates

SEO Analysis Of Google Algorithm Search Updates

It has been an active year for Google with the many algorithm updates that have been taking place. Let us do some SEO analysis and see how the updates have affected sites in general.

Google has been the top search engine commanding 2/3’s of the traffic that is generated by search engines. That is why when you are doing SEO analysis you simply cannot ignore Google. Each year, Google states that it does over 500 changes to their algorithm coding.

According to google, there are over 200 hundred signals or parameters it uses to rank sites. It is likely that one of these parameters can have a positive or negative effect to your site rankings. The one algorithm change that caused a major uproar on the SEO industry was Panda Update.

SEO analysts are now debating on the new algorithm change that google says is to measure ads-to-content ratio. The big question is; what will google use to see what appears to be above the fold within a web page?

There is no doubt that come 2012, Google is sure going to implement the content-to-ads ratio. According to Matt Cutts of Google, the testing for measuring this parameters is been conducted. The algorithm also known as “above the fold”, will be aimed at ensuring adverts do not interfere with reading of content.

What are your thoughts on this topic? Is penalizing webmasters and bloggers for ads they have placed on their sites right? Share your comments in the comment section provided below this write up.

According to SEO analysis, this change has not been implemented as of yet. But you can be sure it will be done next year and there will be lots of fallout as far as ranking of sites is concerned. Do not be caught off guard; it is important that you make the necessary amendments now so as not to be a victim.

Google Fresh might have been the latest algorithm change this year but by the look of things, online marketers need to brace themselves for more updates. Google is not going to relent on their quest to offer users uniqueness, relevancy and originality.

Though Google has not revealed all their algorithm formulas due to competition and gaming, they are been transparent to some of these signals that have helped marketers in SEO analysis and ranking.

Late in the year, that is in November; google announced it had implemented over 10 changes. This included:

  • Gone are the days when you would get in the search results a page filled with ads and useless content. These sites are also known as parked domains. The algorithm that really took care of these kinds of sites was Panda updates.
  • Refinement of relevant queries: This means that rather than always giving you results that are similar to your search query, if you enter a rare word in the search box the results will be more specific. For instance, if you are searching for [two column blue template], search engines will not give your results that contain blue templates alone.
  • Summary content on google search result will now be more of what is contained in the body of an article and not from the header or menu content.
  • SEO analysis that have been done reveal that long tail keywords are been given more comprehensive page indexing. This means that webmasters and bloggers have to work on long tails keyword phrases since they will rank higher.
  • Retrieval of content originating from cross languages: There is very little content that is shared in languages such as Swahili, Afrikaans, Welsh, Serbian and the likes. Google will now translate the English content to the said languages and feature them in their local search result pages.
  • Freshness Update: This was the lasted algorithm change that google announced this year. SEO analysis of Google fresh is said to affect 35% of searches. The aim was to ensure that fresh content is noticeable to a certain degree depending on relevant searches query.
  • According to SEO analysis, one of the ways to generate traffic is optimizing your webpage images. Google updated their search formula to include signals that will display images that are fresh and relevant.
  • Google algorithm will now give more emphasis to official authority websites. This in short means that top websites will rank SEO analysishigher which makes begs the question, what will happen to the small home based business entrepreneurs? Share your opinions on this in the comment section provided below.
  • Originality is an integral part of making sure you rank high on search engines result pages. Google announced that they have added signals that will predict which among two related pages is the unique one.

Google has so much dominance that it can affect the web presence of big firms like Yahoo. Not taking any credit out of Google for its effort to rise to the top of the murky waters of internet business, has it infringed on their competitors?

I raise this question because of something that SEO analysts have noticed when it comes to searching. Did you know that while you are logged into your Gmail account search results are biased? Keeping your Gmail account logged in while searching the net shows you results that you previously searched.

According to most SEO analysts, this denies internet browsers access to a variety of information. When you are searching, you should get results that do not bind you to your own opinions. This issue was brought to the fore by a book titled The Filter Bubble authored by Eli Parser.

It would be much better if search engines offered a wider perspective in their search results. Then, why is Google putting a bottle neck by proving their users with biased information? The idea of displaying fresh and unique content is welcomed, but why give good content with one hand and then take it away with the other hand just because am logged into one of your products?

Conclusion: Above are SEO analysis of the past year that have greatly affected the online world. One thing that comes out is that algorithms do not have the privilege of using a sixth sense like human beings. No matter how much they claim searches are targeted, engines spiders cannot truly tell what searchers are really looking for.

If you want to get the best results for whatever you are searching for, log out from your accounts, clear your cookies and you will maybe get exactly what you are looking for.

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Why Generating SEO Analysis Reports Is Very Important

Why Generating SEO Analysis Reports Is Very Important

An integral component of working online from home through blogging or operating a website is SEO analysis. It is a proven fact that for you to make money online through blogging you must think of search engines optimization.

It is true that there are many ways of earning income online but the best approach is having a website or blog. The beauty of it is that it’s a work online part time basis venture and you get to create a one stop shop for all you have to offer.

But there are some questions you need to ask yourself; If SEO is part of your marketing campaign, can you measure or do a proper SEO analysis of your site? Do you know how to measure the progress of your site in terms of traffic and conversion?

The thought that SEO analysis is something only performed by SEO companies is misplaced. You too as a webmaster or blogger must on a regular basis gather an SEO report to monitor your site progress. On this write up we shall look at some of the parameters you need to measure and the tools you need.

Measure your site or blog structure: There are SEO analysis tools that can help you generate a detailed report of your entire site structure. The details include SEO reports on your homepage, individual webpages and subpages performance.

Collecting data of this nature is like analyzing your site architecture. Here you will get to know problems that your site could be having which include broken links, website coding errors, server glitches, 404 errors and so on.

Site structure is important data to collect since it greatly affects your site placement on search engine result pages. The best approach is to regularly analysis your site structure since you never know when something may go wrong. One of the best SEO analysis tools to help you perform this task is Web CEO.

Measure your site attributes: Some of the site attributes that need to be analyzed include your web content, site structure, link popularity, placement for your targeted keywords on search engines and measure to see if your SEO campaigns goals are been achieved.

It is critical for you to measure your onsite optimization as well as your external optimization. Get an SEO analysis tool that will tell you the right place to position your keywords within your content and the right sites to backlink to.

Web CEO is an amazing tool that web owners need to have in order to properly optimize their content. The tool will also help bloggers monitor what their competitors are doing.

The advantage of using an SEO analysis tool is that with just a single click of a button, you will get a detailed SEO report of your site and also for your competitors.

Here are some SEO reports you can collect when you use Web CEO:

Helps you to do keyword research thus target only profitable and high quality keyword phrases. Keywords research reports will include number of traffic, level of competition and search volume results. Another tool to help you do quality keyword research is the Keyword Winner.

Web CEO will display for you a detailed Site Audit Report. This is good especially for new websites since it will help you measure your site structure and content before you begin site optimization.

You will be able to collect a report of your site backlinks. It is important to know your inbound links and their quality. This way you can filter out the backlinks that are not of high value hence improve your link profile.

With Web CEO you will gather SEO analysis report regarding your competitors’ websites or blogs. Using keywords, you can easily know where you rank compared to your competitors. It is advisable to compare your ranking with your competitors on different search engines.

Help you to know some high quality and profitable keywords within your niche that you are missing out on. For example with the Keyword Winner you will get suggestions of other keyword phrases you might not have thought about.

You can also use Google Suggest which is free.

Remember to also generate a report of your competitors’ backlinks. With this SEO analysis report you will be able to

-Monitors how your competitors are fairing on over a certain time frame.

-Learn your competitors’ internal and external optimization strategies.

web CEOMeasure your site bounce rate, Traffic, and Conversion Rates: As much as you want to rank high on search engines and generate high volume of traffic, you need to also measure your return on investment (ROI).

A good web SEO analysis tool should reveal to you other parameters like visitor loyalty, bounce rate and return visitors. These are parameters that help you to increase your site conversion rate. Therefore, as you monitor your site placement on search engines, you need to also track your bounce rate and conversion rate.

With a detailed SEO analysis report on bounce rate and conversion rate, you will be in a position to see if the keywords you are ranking on attract the right targeted visitors and if they pay off.

A free tool to use to get this kind of SEO analysis is Google Analytic.

Measure your ranking progress: It can be quite tasking doing an SEO report on your site ranking manually. Since having a graph is the best way to monitor your progress over a period of time, it is best to automate the whole process.

In addition, it can get even more challenging if you are generating a report manually of your ranking using different keywords. Here is where SEO analysis tools like Web CEO can come in handy. With Web CEO you can generate and track your site ranking report automatically.

The advantage of getting a virtual SEO ranking report is that it will show you how you are fairing on all your targeted keywords, on one graph by a click of a button.

Collect new keyword phrases: Analyzing your SEO campaigns will help you to see which other keywords you can seek to rank on. This calls for you to use quality SEO analysis tools that will suggest to you quality keywords that bring targeted traffic.

Summary:  Generating an SEO report is a perfect way of knowing which keywords you are ranking on and how they are attracting traffic. With such a report, you can know the keywords that you are ranking for on page 1 but not generating good traffic.

Also see keywords that you are ranking on page 2 and still generating traffic hence work on them to rank on page 1.

Having an SEO analysis report will help you see which anchor texts your competitors are using thus offer your better insight on the text to use in your hyperlinks or anchor text.

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