List/Grid Tag Archives: SEO guide
Site SEO (search engine optimization) is major business in the online marketing world. It is believed that 95% of all the traffic generated online is from search engines. With Google being the most used search engine, it was a big blow to some sites when they announced the new Panda updates in the beginning of the year.
Thousands of websites that get traffic from US got affected by the Google Panda Updates. It is believed that over 10% of top ranking sites got a slap. The main reason according to Matt Cutts, was to get rid of Farm sites that rank high on google search results.
I believe google did a noble thing though some reputable sites were greatly affected. It is true that some low quality sites where appearing on first pages of Google and thus the reason to weed them out.
Though the panda updates happened in the beginning of this year I thought it wise to remind webmasters what they need to do. This is in terms of site SEO, hence avoid being the victim the next time Google comes with the SEO axe.
Since Google keeps changing their algorithms; it is recommended that you learn some site SEO rules to follow so as not to be affected the next time round.
How to avoid been caught in the next Google Panda update web
1. Try to track down the low quality sites that are pointing to you and request them to remove the links. There are some backlinks that are of no benefit to your site SEO. Seek to get backlinks from high ranking sites and blogs that have a good reputation.
2. Check the ration of content and the advertisements on your pages. Make sure that you have more content than advertisements. Having too many advertisements will greatly affect your site SEO ranking.
3. Go back to your old webpages and see which of your pages you over-optimized. It is always recommended that your keyword density should not go beyond 3%. Some people in the quest to rank higher on search results over optimize their pages and thus were affected with the google panda updates.
If you have a wordpress template, you can add a plugin called WordPress SEO. This plugin will help you avoid over stuffing your webpages with keywords.
4. If you have a website, it is vital that you attach it to a blog. With a blog you can add fresh content regularly and this will greatly improve your site SEO. Always remember that whatever algorithms search engines implement, content will forever remain KEY.
5. Now that google have new site SEO rules it is imperative that you follow them. Do an overall analysis of your web pages and any low ranking pages you find should be removed. This I like calling site SEO clean up.
6. Work towards posting more quality and informative content. This is the one thing you can do to never go wrong in site SEO. Mainly, search engine optimization is all about rich and useful content. Find issues that challenge people in your niche and offer workable solutions and you will be safe.
7. Visitors should find it easy to navigate through your pages. Ensure that your categories are easily accessible. Ideally, it should take 3 seconds for visitors to locate your categories. The best place to position your categories is at the top of your site or blog.
To facilitate easy navigation, you should link up your pages. Add hyperlinks within your content to pages that have related information. Apart from improving your viewers’ experience, linking pages ensures search engines crawl and index all your web pages faster.
8. Just the other day google launched a social media site called Google Plus. In just 3 weeks over 10 million people have signed up. Very soon Google +1 will be part of the google algorithm formula, therefore jump into the band wagon NOW.
Of late social media sites have played a major role in site SEO hence it is critical that you have an account with facebook LinkedIn and twitter. Social media marketing is a perfect way to generate direct traffic and more so build your reputation and online presence.
9. As for those who have filled their sites or blogs with videos and images it is time you did some major changes. What you need to do is add content that is related to your images. In short, you should have more quality content than pictures and videos.
10. Any duplicate content you have is affecting your site SEO. Blocking search engine spiders from accessing your tags and categories can go a long way in help you escape the google panda updates slap the next time round.
If you can get the pages that are duplicated, it is advisable that you remove them or better still you can rewrite them again. This will make them unique thus boost your site SEO.
You can be rest assured that this is not the last time that google will bring down the axe on some sites. Therefore, webmasters need to find survival skills in both site and blog SEO.
Believe it or not changes to Google algorithms are here to stay. Online small business people also need to up their game if they expect to stay afloat. I know this site SEO survival skills will help your online home business evade the next panda attack thus remain relevant within the cyberspace.
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The one and most important ingredient of basic SEO guide is one, CONTENT. It is amazing the way different SEO experts will attribute their success to different search engine optimization methods. But the common denominator you will find in all the SEO methods they used will be content.
This goes to show that there is no ultimate SEO guide that will work better than the rest. In fact, all the SEO guides you have read work, the secret is implementing them the right way and being consistent.
Many are the times you will notice online marketing professionals coming up with different views; this does not mean that one is better than the other. Actually, they are all right because they are talking from experience by sharing what worked for them.
While one webmaster may have had great success with article marketing, another could have had similar results with video marketing. In short, there is no better SEO guide than the other; it is all a matter of execution that really counts.
Which SEO guide worked for me?
At the moment I cannot claim that I’m a guru when it comes to website ranking, but most of my blog posts rank on page 1 of google search results. It is from my personal experience that I can share with you the SEO guide that helped me in generating online traffic from search engines.
The best strategies of getting a good placement in search engine result pages for me are blogging and article marketing. These are the two techniques that have made my work online blog to rank on page 3 in a very competitive niche in just 6 months. Am sure it will not take long before I hit page 1.
Blogging is all about creating content that is helpful to readers. If you aim to educate and offer people workable solutions to their problems then they will build confidence in you. As you build your online reputation by sharing rich content, traffic will build and it will not take long before your readers begin to link back to your blog or website.
It is only by generating relevant and insightful articles that will necessitate high quality sites to link to you. Therefore, the ultimate SEO guide of ensuring you boost your search engine ranking is distributing valuable content.
Search engine algorithms:
Most of the time when people read about page ranking the thing that comes to mind is the google “1 – 10 PageRank”. As much as this may count to a certain extent, it does not contribute much to traffic generation or work online money making. In actual fact, the 1 – 10 PageRank has got nothing to do with SEO guide.
When talking of page placement, the ideal way to gauge this is to consider where your webpages appear in search engine result pages (SERP’s). It was just the other day when the Google panda updates hit many webmasters and bloggers by surprise. The updates where meant to demonstrate to online marketers that content is key.
For search engines to remain relevant and better their browser’s experience, they have to keep providing quality content. So if you say you survived the google panda updates and you offer people useless content, it will not take long before another google algorithm change hits you too.
Of late the algorithm changes have been designed to root out low quality sites that have duplicate content or have content that is not useful. This goes to show that the best SEO guide that every expert should share is definitely quality content creation.
Take time to read other blog content in your niche and provide your readers with informative and original ideas. Do research and come up with detailed reports that are insightful and search engines will obviously rank your website or blog on their first pages. According to Google only top quality sites should be rewarded with high page ranking.
Online reputation and presence:
Apart from creating content for search engine ranking, remember that you also need to consider your reader’s experience. If you offer useless content, you can be sure that your visitors will keep away from your blog or website.
Therefore, be professional as you are publishing your content. As you aim to rank on search engine result pages, build your online reputation by offering content that is devoid of typos and grammar mistakes. The articles on your blog are a direct representation of who you really are.
Since on the internet there is no face to face interaction, people form an impression from the way you present your content. Thus the material you discuss on your site should be objective towards adding value and not just filling up the space.
Take note: For you to make money online you need to retain people on your webpages. The lower your bounce rate (the recommended bounce rate is 80% and below) the better your conversion rate will be. Reflect on this, your online presence is dependent on the type of content you share.
Some of you may claim that they are not good writers, but you do not need to be an established author in order to come up with good content. Even the best authors you see today worked hard to get to where they are today. Practicing is the secret of developing your article writing skills or creating quality video content.
To avoid hurting your online reputation by sharing poor content, you can hire experts to write for you. There are sites you can visit and hire writers to create quality content at affordable rates. One search site is at Warrior Forum.
Keywords in SEO guide:
The fact that am sharing about search engine optimization means I cannot omit the importance of keywords. When it comes to keywords the two things you should always remember is to avoid overstuffing and forcing keywords in your articles.
Note that people are the ones that will purchase your products and not search engines. Hence you can rank very well because of forcing keywords but if people do not understand what you have written, how would you expect them to buy?
Furthermore, it will not take long for search engine bots to see that your content is of low quality and they will send your site to the sandbox. To avoid being penalized by engine spiders, keep away from keyword spamming and overstuffing. A good SEO guide must emphasis the right use of keywords.
To sum it all up, the ultimate SEO guide is about being patient. If you are consistent and take time to create rich content you can be sure to laugh all the way to the bank. This will not happen overnight, but is a matter of focusing on improving the lives of people in your niche.
Regardless of the SEO guide you opt to work with, never move away from syndicating relevant and quality content. Therefore, as you create that video or article take time to address the needs of your target audience adequately.
Of late many webmasters and bloggers have had sleepless nights thanks to recent Google updates. Just when marketers thought that they had survived the Panda update, another animal called Penguin (Update) came calling.
For a long time internet users had been complaining about landing on sites with crappy content on search results. This was not good for both search engines and online business entrepreneurs.
Search engines, especially Google, make most of their money through advertisement. It is estimated that 97% of Google’s revenue comes from advertisement.
With people losing trust in search engine results, it meant that they were also losing revenue derived from advertisement. On the other hand, internet business people were also losing since people resulted in finding other ways of getting information.
Though business people are complaining of the way Google is going about punishing sites, if you look at it critically, this was the only way to rid search results of spammy sites.
The days of blackhat strategies seem to have come to an end or so it seems, with engine spiders becoming more intelligent. No more buying of backlinks, overstuffing keywords or duplicating content for the sake of ranking high.
Gamming Google is now becoming a difficult thing to succeed in, but only time will tell what blackhat strategists will come up with in future. In a way, Google SEO quality guidelines seem to be enforced.
Probably, you may be a victim of the recent updates and you are wondering if it is possible to recover. I have good news for you but you need to read on to learn what Google really expects from you.
Here are Google SEO guidelines in a layman’s language:
According to Matt Cutts, the people who were penalized by Penguin were those optimizers employing negative SEO tactics. These include link cloaking, overstuffing keywords, copying other people’s content, buying links and so on.
The questions that people end up asking are:
1: How do I build my link popularity?
2: How many keywords should I have in any given article?
3: As an affiliate marketer, how would I go about describing my merchant products without duplicating?
If you have other questions please feel free to post them in the comment section below and you will get expert SEO advice. In the meantime lets us address the above questions.
Answer 1: Google SEO guide on how to approach link building
One thing that Google seems not able to wish away is using backlinks to rank websites. Google is trying to find ways of positioning websites by measuring social signals, but they are limited due to the small number of people registered on their social site, Google Plus.
Another challenge that search engines face is the ability to manipulate social activity by use of softwares. Therefore, the best way to increase your site authority will be to employ legit link building strategies.
Ideally, the more backlinks your site gets from high quality niche sites, the better the site will be positioned on SERPs. These means that not all links are good links.
Make sure that if you have backlinks coming from link farms, paid links and spammy sites, have those links removed. There are better techniques of building backlinks such as guest blogging, article marketing, forum marketing, press release, posting on web 2.0 pages and comment posting.
According to Google SEO guide, link building should be natural. The only way to do that is by publishing rich content. Generating quality content acts as link bait and thus people will link back to your site naturally and that’s what Google likes to see.
You are also guaranteed that with rich content only quality sites will pick your content thereby boosting your site authority. It is true that you might not have full control on sites that link back, but with good content chances are that quality sites will be the first to notice you.
Answer 2: How to tackle the issue of Keyword Usage:
Keywords are integral when it comes to site optimization in that they help search engines know what your content is about. But still, you need to be careful not to be seen by search engines as if you are over optimizing.
When you consider this carefully, keyword stuffing is also not good for your site conversion. In most cases, when you stuff keywords your content will be unreadable and boring thus resulting to a high bounce rate.
Google guidelines when it comes to SEO are very clear; generate content for readers and not for search engines. Anyway, you expect your readers to become customer and not search engines.
Since you cannot avoid the use of keywords, it is recommended you use them tactfully.
jhw@fdvkzlvh' >For every page you create have your targeted keyword in your page title. As for those that have big websites, you can include a secondary keyword in the title.
Mention your keyword phrase in the body of your article preferably in the first paragraph. Apply strategies like word stemming and relating words to mention your keywords, click here to read more on that.
This is the best way to make sure you maintain the right keyword density. As for those who use wordpress as their blogging platform, add plugins such as Platinum SEO pack or WordPress SEO to check your keyword density.
Note: The number of times you mention a keyword in an article is what is measured as keyword density.
This means the longer a page is, the more times you can repeat your keyword or keywords.
Answer 3: How to avoid duplicating content:
The SEO guidelines put in place by Google clearly stipulate; no duplicating other people’s content. The sentence of duplicating content can be very harsh.
The people who are more likely to fall victim to this offence are affiliate marketers, e-commerce sites and review sites. These kinds of sites are in most cases forced to use the same product description as their merchants thus resulting to duplicate content.
In order to deal with duplicate content, SEO experts recommend the use of robot.txt files, 301 redirect and canonical tags. WordPress also has plugins that tell search engines which pages not to crawl or index.
Personally, the best way to avoid content duplication is coming up with your own product description. The English language is believed to be rich thus you can sure find other words to describe a product.
If you have to result to employing redirects and robot.txt files, jhw@fdvkzlvh' >use softwares such as link assistance to see how top sites are doing it. This software will help you identify what onsite optimization strategies top marketers are using.
How to beat Penguin and all future Google Updates:
Google SEO guidelines are in the open for everyone to read and implement. In fact, of late it has become very easy to predict which sites will get to first page and which ones will not.
Going by the current SEO trends, algorithm tweaking has just begun. The only way of making sure you do not step out of the required guidelines is to give Google what they want.
Top on the list of Google SEO guide is sharing quality content. By this we mean content that is shareable, linkable and of course add value to your readers.
In addition, monitor what top bloggers and webmasters in your niche are doing in terms of link building and keyword usage. Note that SEO strategies vary from one niche to another thus the reason you have to track what people in your niche are doing.
Depending on SEO alone to market your site is not the wise thing to do. This is because search engines have become so unpredictable and sometime legit websites become victims.
Include in your online marketing arsenals other web marketing techniques like social media marketing, video marketing, guest blogging, article marketing and other referral marketing tactics.
If 80% of your traffic is from Google you are probably walking on very thin ice even though some people would say that is debatable.
Someone once said, “Don’t put all your eggs in one basket”, though you are better off putting your eyes on one basket than trying to keep an eye on 10 baskets.
So, if SEO is your thing go right ahead but remember to adhere to all Google SEO guidelines and hope for the best.
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