List/Grid Tag Archives: SEO value

SEO Value That Comes With Offering Free Advice

SEO Value That Comes With Offering Free Advice

It never occurred to me the SEO value that one can derive by offering free information until I was called to give a talk on online business. Sometimes you just need to have a heart to help for you to boost your home business.

Last year a group of people eager to learn how to work from home online called me to be training them on internet business. At first, I thought they needed to pay for me to reveal to them my secrets of doing business on the internet.

After all, it had taken me over 7 years to gather skill, information and knowledge. On second thought, I decided to offer my expertise for free. This I did as a sign of giving back to the community and also more so to repay what other people offered to me (read on to see the people that helped to get to where I am today).

We used to meet every Thursday in the afternoon and I would advise them on how the internet operates thus helping them generate revenue on the web.

That is not all, James Wanjohi a student at Kenyatta University who used to attend the free talks requested I do a presentation  at the university for a club called Internetpreneur Hub of which he is the president. In the talk I shared on internet marketing especially on how to improve SEO value of a site.




Again, though they were not going to pay, I decided to go back, this time accompanied by my friends Isaac Odongo (SEO expert who runs a weight loss blog and How to Play Basketball blog), Alfric Opidi an expert in freelance jobs (now running a blog on How to do Forex Trading) and Rachael an established Forex Trader and we gave the university students valuable content on how to create a blog and how to work online at home.

Some people still wonder why we offer free SEO advice. But when I look back it is really worth sharing what we had for free.

Just the other day, the first group which used to meet on Thursdays, one of the members introduced me to someone who needed SEO service and I was paid very handsomely.

Apart from getting referrals from the people I have advised on online marketing, the other thing that gives me joy is receiving calls from people I have helped telling me how their sites are doing well.

One of these people sells car seats and can’t forget how happy he sounded on phone when he was telling me how he made his first sale online. To date, it still amazes me how a kind gesture can go a long way in improving the life of someone else.

These are the same people who go talking about you on their blogs and to other people hence helping to boost your site SEO value and traffic.

Looking back, I’m now reaping the benefits of helping other people from both the ones who paid me and those I offered my services for free.

valuable SEO content

What may appear like insignificant to you like answering SEO queries on your site for free could help people set up big online businesses. These are the same people who will help your site to gain a viral effect and also boost your SEO power as they backlink.

When I started out on internet marketing there was no one to show me what to do. In the process I ended up doing so many mistakes. I remember the days when I used to spend the whole day on classified sites and business directories posting my affiliate links. It was really frustrating since I never made even a single dime.

It was until I met a friend, Francis Gichuhi a renowned Kenyan Architect who runs a blog on Real Estate in Kenya, Uganda and Tanzania. Gichuhi introduced me to his friend Peter Gitundu (Peter passed on late last year), a fallen hero and esteemed article marketer who contributed immensely to the advancement of online marketing in Kenya.

Peter was one of the most respected, provocative and top article publishers on sites like Ezine Articles, Idea Marketers and Article Base among other article top directories. His rich articles are all over the internet and they have really helped many people.

Three months after meeting Peter, I managed to get my first online check of $100 that was 3 years ago. It is because of the free advice from Peter that got me to where I am this day. Hence I thought it prudent to pass on what I learned to other people for free as well.

You may be asking; why am I sharing all these stories today?

Though I did not get any financial gains from sharing valuable SEO content to people who needed it, there were other benefits that came my way. Furthermore, it really feels like heaven to be generous. Just like the bible puts it “it is better to give than to receive”.

You will note that whenever your offer to help others with no strings attached, they will feel obliged to also help you where they can. That is why I’m getting consultancy jobs, back links and more than that the same people I helped have called me to be a main speaker in an upcoming high profile Seminar.

The seminar is meant to enlighten Kenyan companies on how to take advantage of internet marketing to increase their sales. The topics to be tackled include Blogging and Search Engine Optimization.

 

From the time I started sharing my expertise in SEO I receive calls from people I have never met before. Most of these referrals tell me how they heard about me from other people and in the process good business has come my way.

Today, I do not bother so much on looking for inbound links. My blog homepage ranks very well on competitive keywords such as work online, working online, work from home online and work online from home among other competitive keywords.

Most of my individual webpages are also ranking on first page of Google since the people whom have touched their lives are linking back to my blog posts. I must say I really appreciate the good gesture of all these people that link back to my blog, both the ones I know and those I have never met in person.

This blog is only one year old, if the trend continues the inbound links to my site will surely keep on increasing and so will the volume of my site visitors.

You too should seek to do the same, am sure there is something you are good at that people will want to learn. It does not matter whether you will offer you advice through interacting on social media sites, through your blog, seminars or face to face.

The other side of online marketing and improving you SEO value:

It is advisable to use all available white hat techniques to promote your website or blog. Most webmasters only focus on 1 or 2 online advertising strategies and hope they will generate traffic.

One thing you need to know is that nowadays online marketing has become so competitive. Therefore, it is advisable you incorporate all offline and internet marketing tactics available to you.

You just never know how many people will go out there and mention your name or blog to others. Sometimes it is pays to be generous with what you know. There is a common adage that goes “What goes around comes around”.

Conclusion: It is time you took your small online home based business blog to the next level. Do not shy away from sharing with others the valuable information you have.

This are the same people who will pay you back with business connection and backlinks just because you were generous to them.

What great joy it can be when you see people who have succeeded because you went out of your way to help. Even if they do not help you in return, nature has a way of paying back to you.

The good bible says, plant and you shall reap 30, 60, 100 fold in due season. I’m yet to meet someone who helped others and never received a reward for his good deeds.

Even as you generate content on your blog, mention the people who have helped you and link back to their sites. It is true some of your little traffic may be channeled to them but I assure you from experience, many other people will also link back to your content.

By trying to help others, it will not take long before you notice your SEO value hitting the roof. Today, am enjoying the fruits of sharing free SEO information to other people. I do not want them to go through the hassles I went through when I was starting out.

Time is money and through my free blog content and offline presentations I’m sure I will save someone some valuable time. There is something about giving that simply defies logics, try it you will be surprised.

Come to think of it, never had it occurred to me that one day I would be not just a speaker, but the main speaker in a high profile internet marketing seminar.

Do you have any queries concerning valuable SEO content you would like to know? Post them in the comment section provided below.

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Google SEO Guide | Guaranteed Top Site Ranking

Google SEO Guide | Guaranteed Top Site Ranking

According to the google SEO guide, one of the important elements of increasing page ranking apart from content is link building. How you direct your links can influence your blog or site ranking either positively or negatively.

Over the years there have been myths surrounding link popularity. Today, we want to unravel these myths and see the best way forward as far as google SEO guide is concerned.

Most traffic on the internet is generated through search engines and research show that Google takes up 2/3 of this traffic. It is for this reason we specifically want to look at how to rank on Google. If you can get it right with Google, then chances are that you will also rank well with other top search engines like Yahoo, Bing and Ask.

The first question we want to diagnose and answer is; what is the importance of links as far as google SEO guide is concerned?

– Links help you generate direct traffic whenever people click on them




– Links can be hyperlinked with certain text to help search engines know what your site is about thus rank a site with those words. Also called anchor text.

– Links add the SEO value of a domain in that all the webpages created within that domain increase in page rank

– The words within a link help search engines know what the site is about.

– When links are hyperlinked to a certain page, they add the SEO value of that page thus boosting its presence on search engines.

For a link to add SEO value of the receiving page it has got to have content that is related to the receiving page. In addition, the link needs to be of high quality for the receiving page to rank even better.

In the 90’s this was not the case, a site just had to have many links directed at it and it would rank high. Today, the ball game is entirely different and this can be demonstrated with the latest panda algorithm change.

Google SEO guide dictate that links coming from within a quality write up are of more value that links from a site’s sidebar or footer. Furthermore, whether you have 2 links or 100 links from one article pointing to your site, the link juice (link power) is the same.

This then raises a big question, according to SEO guide what is considered as a quality link?

Here are basic Google SEO guides that you need to look at when building backlinks to your blog or website:

  • Consider the quality or strength of the sites you are linking out to
  • Make certain that the links pointing to your site are related to your content
  • As you build backlinks to your homepage you should also link to individual webpages within your site
  • When creating webpages, link the pages with your homepage and other webpages within your site

If all the google SEO guides are followed to the letter, you can be assured of high page ranking on major search engines and definitely high volume of targeted traffic. It is imperative to note that direct traffic will react differently to your content compared to search engine traffic.

The reason for this difference is because direct traffic is more targeted than organic traffic from search engines. This now brings as to the next important aspect of Google SEO guide; how do you determine the page rank of a site that you want to link back to your site?

One of the ways to determine site rankings though this is thought not to be so accurate is checking a site PageRank (1-10 PR). Some of the indicators to look at include; whether a site page ranking is among the top 5 pages of search results for targeted keywords.

Google SEO guideline in link buildingIf that is the case, then it is OK to get a back link from such a site or blog. Once you have determined the sites to link to and to which pages within your site, you need to use your targeted keywords as anchor text.

Anchor text are the words that you will use as hyperlinks. There are two major roles that anchor text play as far as Google SEO guide is concerned;

1. Anchor text tells search engines what your content is all about. For example, if your site is about work from home, you can have phrases such as work online at home opportunity, work from home online jobs, home based business opportunity and the like as your anchor text.

2. The words you have as anchor help you generate direct traffic. Though the words “Click here” are not good to use since they are not your targeted key terms, they can help you get visitors. This is mainly because they call people to take action. Therefore, use catch keywords as your anchor text.

Google SEO guide experts advise that you do not use only one phrase as anchor text. Find other related keywords phrases in your niche that you can use. This will make your link building appear natural thus rank faster and better.

With all these google SEO guidelines it is obvious you need to approach link building step by step. Work on your link profile gradually, from web page to web page. Having this in mind, it is therefore not advisable to buy backlinks.

Google released an article on link building stating the strategies that would negatively affect your site page rankings. This is in relation to links pointing to and from your site or blog.

It stated clearly that you should not buy links or point to spam sites (Link farms). Though you may rank well for a while, it will not take long before search engines realize this and take your site to the sandbox.

Conclusion: Avoid underhand tactics to boost your site ranking. It may seem as a short cut to good page ranking, but black hat strategies will in the long run hurt your online home business.

Be patient and use the laid down google SEO guidelines and you will enjoy the benefits for days to come.

Author Resource Box Formatting Techniques

Author Resource Box Formatting Techniques

Yesterday we defined what a bio resource box is and how best to make use of it. As we promised today we will discuss in detail the benefits of the author box in relation to SEO.

But before we get there let us see which of the two between text and HTML links has more SEO value. It is good to note that some article directories accept both, while others take HTM and others don’t. This means some sites you need to publish your articles manually.

Since you will need to know how to format both text and HTML based resource box, let us see how to implement them.

HTML: For best SEO link juice HTML are the best to use. Apart from just increasing SEO value, HTML codes look neat and blend with the rest of the text within the resource box.

Here is how a code will look like in the back office <a href=”http://www.yourdomainname.com/”>keyword Phrase</a>. But once you submit the article only the words “keyword Phrase” will be seen by readers and not the code. This is what happens when you see some words appearing in different colors and mostly it is blue.




Whenever a reader clicks on these words “Keyword Phrase” (they are called anchor text) they will be taken to the URL you entered in the code.

The reason that some article directories do not accept HTML is mainly when it comes to emailing their list. Some emails are not friendly to HTML codes.

Text: This is where you just enter plain text without using different fonts, underlining or using bold letters. This means that when you are adding the link you post the URL as text and once the article is accepted the link goes live. For example http://www.yoursite.com

In some instances it is alright to omit the http:// code but it is always advisable to use it. This is because sometimes the shortened URL may not function well and may appear as a broken link on some article directories. Remember, broken links will not give you any SEO value.

Then you may want to know which between HTML and Text link has more link power within the author resource box. Ideally, they both have similar SEO power only that HTML is more targeted.

With HTML you get to add the anchor tag/text which should be your targeted keyword phrase. But when it comes to text links, you need to optimize your article by adding your targeted keywords in the title and in the first paragraph.

When you do that, search engines will be able to pick the keywords you used and attribute it to the text URL in the bio resource box. So if you are given an option, you would be better off using HTML within your author box.

The advantage of using the HTML code is that you get to embed your URL with your desired keyword term. This will go a long way in ensuring you rank on search engines results for targeted keywords and more so boost your click through rate (CTR).

SEO tipsNote: It is always advisable to do a keyword research. This will help you to target commonly used key terms that are less competitive in your niche. The recommended tool to use is the Google Keyword Tool which is free or the Keyword Winner which is a powerful paid wordpress plugin.

Number of links one should have within the resource box:

In most article directories, authors are only allowed to add up to two links though you will find others allowing up to 3 links. The number of links actually does not count much; whether you put 1 or 2 links, the link juice will still be the same.

This tells you that when you are using article marketing you need to be consistent. As you keep on submitting more articles and using different keywords within your niche, you will gradually increase you page ranking thus more direct and organic blog traffic.

Article marketing is more effective when you do it on regular bases. My advice would be to have two links within your resource box, one pointing to your home page with your major keyword term and another pointing to a particular page with that pages’ targeted keyword phrase.

Note: But remember that all keywords must be terms that related to both your article and content within your website or blog. It will hurt your page rankings and online reputation if you publish an article about pets and yet your blog is discussing about work from home jobs.

There are also article directories that do not have an author resource box. A good example is a site like Buzzle. Normally, such sites allow you to add your hyperlinks within the body of your articles. This links are also known as contextual links.

Contextual links are added the exact same way you embed HTML in the resource box. The only difference is that one is within the body of the article while the other is situated in the resource box. Otherwise both act as hyperlinks.

Let us take a scenario where you are allowed to add a contextual link in the body of your article and two links in the resource box. The best practice is to have the link in the article to point to a relevant area within your site. As for the resource box one link can point to the home page and the other can be to yet another relevant page within your blog.

But in the case where all the 3 links are in the resource box, it is advisable that you only use two links to ensure readability. When you add 3 links your resource box also looks crowded thus reduce your CTR.

Whenever links are mentioned, something that always comes to mind is affiliate marketing. Then the question is; is it advisable to add your affiliate links in your author resource box?

Before it was possible for you add your affiliate links within your bio resource box but since the year 2010 things took a drastic turn around. As we speak, top article directories like EzineArticles will not approve articles that contain affiliate links.

Experts in online marketing advice that to avoid being put in the Google sand box AVOID using affiliate links in your author resource box. The best approach would to create a blog then update it with content on regular bases. From there, on the side bar or within your blog content you can upload affiliate links. Once you have monetized and your blog is in place then you can publish articles pointing to your blog or to pages within your blog.

Including your name in the author resource box: This is a question that has been asked several times and the answer is simple. It all depends on what you want to achieve, if you want to have your name as your online brand then go ahead and include it in your author box. But make sure that you use your real name; using fake names will in the long run affect your credibility. This is because the minute readers get to know you are not what you say you are; you will lose their trust.

The other option would be to concentrate more on ensuring your resource box has content that will compel your readers to take action rather than using your name.

Summary: Always create articles that have relevant content to your blog.

When adding backlinks within your resource author box, make certain that they are also relevant to your blog content.

It is also imperative to ensure that all your links are working perfectly. Broken links will not add you any SEO value.

The content in your resource box should be readable and compelling enough to make your readers press on your links.

When using HTML, avoid using italic formatting since this affects your link juice.

Last but not least, do not force your keyword phrases. The content in the author box has to flow with your anchor text.

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