List/Grid Tag Archives: social media networking

Best Approach To Social Marketing In Regards To SEO

Best Approach To Social Marketing In Regards To SEO

Most webmasters and bloggers have a problem of connecting social marketing with SEO. But it is imperative to know that social media has a big role to play in improving your SEO profile.

The fact that social sites get lots of traffic and content every passing minute, search engines are always crawling and indexing new content on these sites. Therefore, for effective social marketing you need to have SEO in mind as you share on social sites.

As you plan your online marketing campaign, it is advisable that you choose at least 7 strategies that you will work with. Some webmasters put social marketing in the bottom of the pile while others leave it out all together only to consider it much later.

It is true that search engine optimization is a great way to generate targeted traffic. Ranking for relevant keywords will guarantee you increased your web presence and more so improve conversion rate. But did you know there are online marketing strategies that can help you generate direct traffic and boost your SEO site value?

Some of these strategies include article marketing, forum marketing, video marketing and of course social marketing. Talk of killing two birds with one stone!





As you have seen there are many ways of improving your SEO profile but on this write up we shall just look at one of these strategies, social media marketing.

The reason that social marketing is left behind when it comes to SEO is because one cannot really quantify Return On Investment (ROI). In addition, webmasters are still not clear as to the benefits they derive from sending a tweet or updating their facebook wall in relation to SEO.

On the other hand, a marketer can easily tell ROI for a PPC or SEO marketing campaign depending on the keywords that have targeted. Ranking for keywords signifies growth of traffic and thus increased online sales conversions.

As we speak now, social marketing has become one of the main strategies that SEO experts employ to rank on search engines results pages. Earlier we mentioned how search engines crawl social sites looking for new content.

Here are 3 benefits you get from posting content on social networking sites:

1. Increase chances of search engine bots quickly finding your content since these sites are crawled very often.

2. Since social marketing is about micro-blogging, as you write a line and post a link leading to your site you will get direct traffic as people click on the links to read more.

3. The links you post on social networking sites act as backlinks thus contribute to your overall SEO value.

What the 3 points shared above tell you is that you need to optimize what you share on social sites. A site such as facebook is like a small search engine, thus when you optimize your content people will find it easily as they browse on facebook.

How to share your content on social media sites to help you in SEO:

First you need to optimize your social media account profile (Click here to read more on how to optimize your user profile).

Personally, I have linked my blog to top social media sites which include Facebook, Twitter, LinkedIn and so on. Sites you can use to link your blog to your social media accounts include NetworkedBlogs, twitter feed or pingfm.

Doing that will ensure that every post you publish will be submitted on your social status wall. Hope you know that blogging entails optimization thus when your web page links are submitted on your status wall they will act as relevant backlinks.

At this juncture it is important to note that you need to share insightful and quality content. Since these linking sites like twitter feed will only submit your title a short snippet of your content, take time to come up with captivating titles.

To prompt your fans to share and click links on your updates, your content has to be interesting and educative. You also have to add your keyword phrases in your titles to help you in search engine ranking.

The other aspect of social marketing is the role played with share buttons. If you look at the left side of this blog you will note there are social networking buttons. By the way, feel free to click on either of those icons to share this article with your friends.

It is important to know that your readers will only share your blog content if you have:

*Captivating content

*Content that can raise hot debates because of its controversial nature

*Informative content

*Comical content

social marketingYou may be asking, what has all these got to do with SEO. Imagine you share a captivating story that is optimized. As people click to share with their friends you will be increasing your

-Web presence as your content takes a viral effect

-Link popularity as more and more people will want to link to your page

-Direct traffic

-SEO organic traffic as you will rank high from the many backlinks you have generated from social sites and personal websites and blogs.

When it comes to marketing success, how you write articles is very critical. Plan your writing so that your content can go hand in hand with your social marketing and SEO. Do not shy away from ensuring your content is interesting thus necessitate readers to share it.

On a social marketing site like facebook, the more people that like your content the higher your SEO value will go up. But to make certain that people click on the like button, you have to know how to attract targeted fans.

One of the ways of achieving loyal following is creating a facebook fan page. Here is how you go about creating a facebook page that acts as a magnet to new fans:

Optimize your account: Before you set up your fan page, have in mind the kinds of people you want to be fans. Know their preferences and research and indentify the keywords they commonly search for when browsing.

Use these targeted keyword phrases on your user profile hence when people search they will easily find your page.

Facebook PPC: If you have cash, you can use facebook pay per click advertising to get even more targeted followers. Advertising your facebook fan page is a sure strategy of getting targeted and active fan base that will guarantee online presence and online brand name awareness.

Fan Page design: One major principle of marketing online is creating a good first impression. That is why you have to take time and create a fan page that is attractive. This will compel people to click on the like button thus boost your web presence.

In order for your page to stand out, think outside the box. You do not have to be 100% creative; just 10% uniqueness is enough to make your fan page stand out.

Recap: Social marketing is a powerful tool of promoting your site. Apart from generating direct traffic, social marketing will improve your site rankings for relevant keyword phrases.

There are other social media networks like Technorati, Digg, Reddit, StumpleUpon that will help you share content and more so post links to help improve your search engine rankings.

Overall, social marketing offers business owners a platform for creating and building relationships. If you can approach social marketing with a view to form connections, you will eventually be guaranteed of direct and organic SEO traffic that convert.

For you to keep getting latest online marketing strategies enter your email address in the section provided on the right side bar. You can also click here to subscribe to my RSS feed.

Social Media Networking Ability In Todays Marketing

Social Media Networking Ability In Todays Marketing

A lot has been said about social media networking sites; both negative and positive. The latest was a hot debate stating that micro-blogging (social media) has brought about the death of blogging. Whether that is true or not I leave it for you to decide but as for me blogging is here to stay and so are social media networking sites.

The one undeniable fact is that online marketers are really enjoying a smooth ride on the waves of social media sites. Any webmaster or blogger, who ignores the marketing benefits that have been brought about by social media networking sites, will be doing so at the expense of his/her own business.

Here are the top 7 major aspects of social media sites in relation to work online marketing:

1. Create an account in all top social media sites: Some people assume that Facebook and Twitter are the only social media networking sites available. One thing you need to realize is that it all depends on your target audience.

You could be busy spending endless hours promoting your business on facebook and yet your target audiences are on Google Plus or Yammer. Therefore, you need to do a research and find out where people in your niche spend most of their time.





There are also other online businesses forums that can greatly help you reach your target audience with ease. A good example is Warrior Forum; here work from home experts congregate to share their ideas. You can also find legit online jobs that pay very well like article writing.

In short, there are many social media marketing sites; all you need to know is how to effectively maximize their potential. It is not about being in all social media networking sites, but rather how you use the sites to reach your audience.

It would be advisable that you identify the social network site where your audience spend time and maximize on it. Once you have built stable relationships you can then move on to another relevant social site.

2. Promote every profile page you create: As you may have noticed by the point mentioned above, it is not about being in all social media sites. Unfortunately, most online marketers think by creating user profiles on all social media networking sites then they will generate traffic.

If you create a profile and then fail take time to update your status wall or promote it, then you can expect to benefit nothing from that profile. The best way to market online using social media websites is through building relationships. This is achieved by you participating actively in every social media site you register in.

3. The millions of people on social media sites cannot all be wrong: Anywhere people congregate means there is money exchanging hands. It may appear like people just meet on social media networking sites to waste time talking and socializing.

That may be the case, but do not forget this same people by the end of the day may having business to promote, need cloths to wear, food to eat, places to travel thus you can offer them these services.

The other thing about the internet is Content; if you can offer people useful content then you can be sure to grab people’s attention in any niche. Content can be in form of videos or educational articles that seeks to add value.

Social media networking sites have the ability of turning your content viral, thus expose your work from home online business in a way money will never be able to do.

4. Social media marketing is for all: If you ask me, anyone can be successful when it comes to social media marketing. All you need is to have is a willingness to know how to relate with people. The notion that social media networking is a reserve for the online marketing experts is completely misplaced.

social media strategyMarketing on social media sites is not easy though; you need to have the zeal of knowing how to go about it. This may sound contradictory but that is the truth of the matter.

There is no type of online business out there that does not need customers. Hence social media networking is for all businesses that seek to:

           a. Boost their organic traffic through search engines (SEO traffic)

           b. Increase new online sales leads

           c. Collect feedback and suggestions from customers on a real time bases

           d. Build online presence and online brand

If you are an online business entrepreneur, then you have to jump on the band wagon called social media networking and marketing right away.

5. Use Analytic tools to measure the impact of social media marketing on your site: Whether you are doing offline or online business you need to measure your Return On Investment (ROI). Thanks to the many analytic tools one can find on the internet.

One such tool is Google Analytics where you can easily know if a marketing strategy is working for your business or not. Experts in online promotion advice that you track your traffic from social media networking sites and the action visitors take while on your blog or website.

This you do by setting up “Goals” on google analytics. Setting “Goals” will help you know which links help you generate the most traffic. (Professional online marketers recommend you take your time to study Google Analytics and see what it can do for your business.)

6. Automating social media marketing: It is true that social media sites can be very addictive but if your aim is to market your business then you have to be disciplined.

social media marketingPersonally, I spend at most 10 minutes daily on social media networking sites and sometimes I even don’t visit these sites. This is because I have linked my profiles to my blog on Facebook, Twitter and LinkedIn.

With a site like Networked Blogs you can automatically update your status wall every time you publish a post on your blog. Other sites to use to automatically update your status wall include Pingfm and Tweeter Feed. This means that even if I don’t open my profile, I will still be able to communicate to my fans on social media networking sites.

This helps to answer the myth that claims blogging is at its death bed. This is far from the truth because I believe blogging works especially if you handle it professionally. The issue is that most bloggers do not have the right approach to blogging.

If you are blogging for money then you need to have the knowhow on ways to integrate micro blogging on social media networking sites. Social sites can act as a platform to take your business to the next level if you have the right game plan.

Blogging is here to stay and if you want to generate income from home through blogging you need to treat it as a business venture. A business needs to be promoted and that is where social media networking comes in.

7. Integrate social media with other online marketing strategies: The thought that with the introduction micro blogging on social media sites will make other online marketing tactics irrelevant is misplaced.

In fact, the best approach is to combine other top online marketing strategies with social media marketing.

For instance, you cannot overlook the convenience brought about by social media marketing, but there is no way micro blogging can work if you have no place to take your audience to get full information. This is where blogging comes in, a place that you can offer people your product, services and more detailed information.

In some businesses, there is need to have a face to face communication and social media networking cannot offer this. This tells you that social media sites are not the only route to traffic generation.

Did you know that over 90% of traffic online is generated from search engines? This means that the rest 10% or less is shared by social media sites and other channels of traffic generation.

Summary: Prudent webmasters need to embrace micro blogging through social media networking but not at the expense of blogging or other internet marketing channels. Yes, it is true that social media networking is here to stay, but also are the other channels of website promotion.

Do not expect to wake up any time soon and find micro blogging/social media taking over the importance of having a website or a blog. On social media networking sites you get to post only a line or two. But a website or blog acts as a place you can call home.

A blog is a platform you can share your expertise in details and also have full control to market your products and services. I say Yes to the power of social media networking and also the integration of other online marketing arsenals in website promotion.

Community Aspect Of Social Media Strategy In Marketing

Community Aspect Of Social Media Strategy In Marketing

The best approach to social media strategy is to create conversation. This means that you have to at all cost avoid the use of strong marketing pitches as you relate with people. It is so good to see that some people have embraced the concept of rapport in social sites.

On this article, let us discuss the practical aspects of social media strategy that really work. Remember, the underlining factor in social media networking is to build a brand name. But that is not the only thing, once you have established a brand name; you have got to get into people’s wallets.

Some the questions to ask in social media strategy include:

– What do you stand to gain when by sticking conversations and building relationships?

– How does your branding help you increase conversion rate?




If you can answer these two questions appropriately, then making money from home using social media strategy will be easy and fast. To make things easy for you we are going to tackle this questions head on and see how best to use social media strategy to increase conversion rate.

Over the years one of the best strategies of marketing is word of mouth. If you can get your site visitors to talk about your content or products then you are on the right track. Find a way to make your audience advocate your site to others.

A company that does this well is BMW. When someone buys a new BMW car, they are usually burning to tell and show off to their friends about the machine they just acquired. It will not take long before you see friends that hang out together all having the same make of car.

Therefore, find a way to make people talk about your site or product and you will make sales. Let people feel like they own some shares in your brand name.

Here are 5 aspects to consider when using social media strategy in online marketing:

1. Know where your target audiences go to socialize: Social media sites are not the only places that you can find people in your niche. There are online forums and personal websites that you can be active on and still reach your audience.

So any place you identify that people in your niche congregate is an opportunity to implement social media strategy. Visit a blog is your niche which has high traffic and post comments that are relevant and educative.

You can also launch your own blog and create a platform to socialize with your customers. Having a fan page on a site with facebook will also ensure you implement social media strategy adequately. Just make sure that your updates are rich and are posted on frequent bases.

social media strategy2. Respond to all questions and comments: One of the best ways of making sure that your social media strategy works is responding to customers. It does not matter if the person responding is a big shot or some small guy.

The same agency you would give a comment made by a big company should be the same way you respond to a comment made by small timer. Treat that little guy as a further big shot by showing interest in what he has to say. Every feedback you get is an opportunity to boost your brand name and get people talking about your products or website.

For instance, if you ever come across someone talking about your site or product on a different forum become a fan. Show your appreciation by shining a spot light on that person and others will notice how you treat and respect your fans.

3. Find channels to fully educate your customers about your products: The information passed on from one person to another is critical when it gets to social media strategy. One misinterpretation can easily hurt your online work business.

So as to ensure people pass on the right message, make sure you update your audience regularly with quality information about your products. Your content should be easy to understand thus avoid the use of tough terms that can be misunderstood.

If you are selling items that use high technical terms, try and break down the product specifications so that user can understand well. Another approach is to conduct interviews where experts can come in and talk about the products in detail.

Following customers’ comments is very important in ensuring your social media strategy works. Sometimes it is good to jump in conversations started on other sites about your content or products. Online forums offer a fertile ground to boost your brand.

If you see a valuable and quiet thread about your product, you can take it up by offering more insight. It will not take long before others jump in the conversation thus your brand going viral.

You should be the first one to advocate for your product or website. When fans see you initiative especially if your product is of good quality, they will help you spread the word around.

Social media strategy is best implemented when you join in conversations; start up hot debates and keeping people talking as long as possible about your products.

4. Award your loyal fans: When we say rewarding it does not necessarily mean big cash rewards and the like. Sometimes just a small gesture of appreciation can go a long way in social media strategy brand marketing.

This gesture can be simply recognizing your loyal fans but mentioning their names on your site or fan page. Appreciation can be in form of offering a quality backlink to the reader that posts the most valuable comments on your blog.

5. Wear the shoes of your readers and customers: The simplest way to put this is that you need to add a human touch in social media strategy. Having a big fan base or list is not the secret to getting people interested in your site or products. You also need to know how to communicate with your audience.

The ultimate secret of relating with customers and visitors is through connecting with them at their level. Wear the shoes of your audience and you will have a better perspective of how to relate with them. Add a human touch to your social media strategy and your conversion rate will sky rocket.

Summary: Think of a product that you love and try and see what made you advocate for it. Then extent the same thought to the way you advertise and promote your site or products. With time you will capture the attention of people thus succeed in social media strategy.

Google +1 Review – Google’s History In Social Media

Google +1 Review – Google’s History In Social Media

Sometime back we shared about google +1 entry into the world of social media networking. I have to agree that they have done good work on their site this time round and as demonstrated by over 10 million people that created an account in just two weeks.

As it has been proved before, social media marketing is really helping many webmasters and bloggers grow their work online business from home. On this article let us do a review of Google +1 and see its advantages and disadvantages.

Circles: One of the strongest features of google +1 is definitely the circles. This is where an account holder is able to separate his contacts into groups. Thus you can create different circles for your family, business contacts, friends and so on.

The feature is missing on other social sites like facebook and twitter, which means when you update your wall all your contacts get to view what you posted. On google +1 you can choose to communicate to one circle and leave out another. In short, when you update your status wall you select the circles you would wish to share that information with.

Privacy is a big issue online and google plus has really simplified the process of privacy setting. For example, you can choose which circles will view your contacts. The procedure is so straight forward on google +1 unlike other social networking sites. On facebook, setting up privacy features is quite complex especially to folks that are not so savvy about internet stuff.

When setting up your account at google plus 1, you are able to set up your business mobile number to be visible to your workmates and business contacts but not your friends. Then you can set up the number you wish your friends and family to reach you on. The beauty is that the process of privacy setting is so easy on google +.

The other feature that sets google +1 ahead of other social sites is the fact that you can filter the status updates others have submitted. With just a single click of a button, you can filter the information by circles.

Google +1All these features mean that you can do serious online business stuff with one circle, and still be able to play with your friends in another circle. As the adage goes, “too much work without play made jack a dull boy”.

Chat rooms: Of late chat rooms have become a meeting point to make new friends and connect with other business minded people. What google +1 have done is come up with a hangout joint where people can connect through video chat rooms.

This means that you need to have a webcam installed on your computer. The challenge is that for your to get started you need to do some set ups. You have to download and install two programs, Google Voice and Video Plugin.

To be able to chat, you need to get someone who is in one of your circles and has done the same set ups. For the connections to be perfect you also need to have good internet connections. But all said and done, this is also a feature that will for sure assist webmasters build relationships across the globe.

By the way, did you know that this is not the first attempt for google to try to enter into the world of social media networking? Google over the years has being coming up with sites that have failed to take off. Here are some of the social sites that you may or may not know about before the launch of google +1.

google buzzGoogle Buzz: This was a feature that google added in their email service which I presume that most people have not noticed it. It is the second option after your inbox. With this option you will be able to disseminate information to contacts in your buzz account in a social media networking layout.

Since I created my buzz account I have not seen much improvement in my blog traffic. In addition, I get very few requests for connections and the invites I have sent out have received very few responses. This is unlike Google +1, where within days I got very many requests of people wishing to connect with me.

The other disadvantage is that some people are using buzz to send spam messages.

google friend connectGoogle Friend Connect: This site was created specifically for webmasters to be able to interact with their visitors and other webmasters. When creating your account, add your website URL and a snippet HTML code will be generated for you. Copy and paste the code on your site and you are ready to go.

The layout of google friend connect took the approach of having standard open social platform that did not work out well.

orkutOrkut: According to Google’s point of view, Orkut is meant to be an online community where people can interact and stimulate their social lives. For you to create an account at Orkut, you need to have a Gmail account.

I have to say that this has been one of Google’s best attempts to enter into the arena of social media networking before google +1. With Orkut, you can easily find people whom you share the same interest in terms of business, hobbies and personal relationships.

Some of the nations that have really embraced Orkut include India and Brazil. So if your target audiences are people from these two countries, you now know where to find them.

goole waveGoogle Wave: This is an online communication tool that was meant to make internet interaction seamless. The idea was to integrate the various media of communication tools like videos, text, images, and many more on one platform.

As we speak the site is almost coming to a dead end. I hope google have learned from their previous projects and the same will not happen to google +1.

Summary: There have been other attempts by google to try to enter the social networking arena with sites like Open Social and Google Lively. Right now a site like Google lively has been shut down.

This history goes to show just how social media networks are becoming a force to reckon with. This is especially so for work online marketers. If google what’s a piece of the cake, it means there is definitely something about social media that people are yet to unearth.

My advice is that if you have not jumped into social media marketing and you are blogging for money, you better try out google +1 for a start.

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