List/Grid Tag Archives: traffic generation

Alternative Web Business Marketing Techniques Other Than SEO

Alternative Web Business Marketing Techniques Other Than SEO

Never have I ever seen such panic in my online business life before. When google started releasing their SEO algorithm updates, things become thick in the web business marketing world.

Webmasters and bloggers went on a rampage to redesign and re-strategize their marketing approach. These entire craze was in an effort to remedy the drop in SEO ranking.

If you didn’t know, Penguin and Panda showed no respect as the updates hit both small and big time sites. As things stand, do not celebrate just yet, you may be the next one in line.

Time and time again, we have told you to take full control of your blog. This you do by purchasing your own domain name and web hosting. Your business will never reach its full potential if you run around the internet with free blogs such as blogspot.

The same also applies to internet marketing; do not place all your eggs in one basket called SEO. Yes! Traffic from Google is high and if you optimize well you will attracted unique visitors. But you need to ask yourself, what happens if today the Google axe came calling?




Before it was Panda and Penguin, the next spider or is it animal, google will call its update you may not be so lucky. Rather than running around the internet like a headless chicken, it is time you traffic proof your site.

I’m sorry I may be appearing to be hard on you but the truth has to be told sometimes the hard way. I once heard a politician say “There are only 3 things that are definite and cannot be hidden for long, the sun, the moon and the Truth”.

Going by recent events in the SEO web business marketing arena, anyone can wake on day and find their site nowhere in the google ranking. This reminds me, some years back an online acquaintance told me that he does not bother with SEO and I thought he was losing out.

Today, when I look back he sure had a point. I have not lost my ranking yet but on the flipside I’m not guaranteed of top ranking either.

Maybe you got hit and succeed to recover, how sure are you that the next update won’t send you to the gutter once again. Rather than worrying about the next Google update, diversify your marketing options.

This over obsession about SEO in Google simply has to come to a halt. This does not imply you stop optimizing your content, keyword usage is great but it is even better to use other web business marketing techniques.

If you thought ranking on google is the only way to increase your online presence then you need to read on. It is the high time you took your online business to the next level of marketing. This is by incorporating other web marketing arsenals to your promotion strategies.

Below are some techniques that you can use to market your business as you seek to rank on search engines:

Posting comments: A simple and yet effective strategy of directing traffic to your site is leaving comments on relevant sites. The best way to know which site to post comments is by using a tool like Open Site Explorer.

Take a site that ranks top in your niche and get to know the sites that are linking back using the open site explorer. Visit these blogs and make sure you leave a comment or better still request to be a guest blogger.

The best blogs to leave a comment are those that have commentluv. Here your latest articles will be featured thus increase the chances of you funneling some traffic to your site.

Note: For you to improve your click through rate come up with juicy titles.

Guest Posting: If you do your groundwork well enough you will discover that within your niche there are blogs that generate good traffic. You can seek to funnel some of this traffic to your site.

Generating content regularly is not easy and some of these top bloggers would love to take a break from their keyboards. This is especially so if you can come up with an informative and quality article that can feature on their site as a guest post.

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The fact that a guest article contains a resource box where you include a link to your blog is an advantage to you in more than one way.

  1. As people read your article they will want to know more about you thus end up clicking on the links in the resource box. This will help you generate referral traffic.
  2. Guest blogging goes a long way in boosting your online reputation and presence. This is especially so if your article is featured on a top blog
  3. It helps build your online brand name.
  4. Since you have to include links pointing back to your site, it will help improve your SEO ranking. Make sure you use your target keywords as your anchor text.

I suggest you try going to sites such as Kissmetrics, My Blog Guest and Blogger Link Up where you can connect with guest blogging sites.

Increasing your opt-in list: One way of making sure that no google updates ever scares you is by creating an email list. With an email management site such as Aweber you will sure take you web business marketing to the next level of success.

The secret is to have an opt-in form on your site. You also have to make sure you include a call to action message telling your readers to subscribe to your list.

Note: The only way to ensure people agree to subscribe to your list is to share compelling and epic content, click here to read more on that. Show your readers that there is a lot to gain by joining your list and traffic will stop becoming an issue to you.

Connecting with other people in your niche: The number one place to build online relationships is on social sites. Any online entrepreneur who does not have an account on facebook, twitter, linkedin, google plus and now Pinterest is missing a great opportunity to market their web business.

You can also link up with like minded people on forum sites such as Warrior Forum. Other top sites that offer free web business promotion opportunities include IBO Toolbox.

Ideally, forum sites allow you to add a signature where readers can click and head to your site to know more about you and what you do.

Offering your expert advice on sites like Yahoo Answers and All Experts can go a long way to increase your site presence and traffic.

Article Marketing: Here we are not talking about using software to spam the internet with unreadable and crappy articles. If you didn’t know, the Penguin update was the last nail in the coffin for spammy articles.

A site such as Ezine Articles to date is struggling to regain its former SEO glory with little success.

The right approach to marketing your internet business using article directories is to first forget about spamming. Generate high quality articles with a good word count: 600 words and above is good.

Then post your articles on top rated article directories. This way you will get your article syndicated on authority blogs and websites.

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As for those people who have money, it is recommended you do a press release. If you submit on a press release site like PRweb you can be sure your release will be syndicated on top rated sites.

It goes to show that publishing quality content is the secret of standing out thus generating traffic from different sources.

Offline Marketing: This is a strategy that receives the least attention online yet it is the most powerful means of marketing your business on the web.

If there is someone out there who has a strategy that can outwit Word-of-Mouth please share with us. Personally, I have been giving free blogging advice through seminars and workshops. As a result, direct traffic to my site has really improved.

If you can get people talking about your site you will never have goose pimples every time Google says they are about to release another SEO update. Generate content that address peoples’ problems and your site will be on peoples’ lips.

Other ways that fall under offline marketing include printing a business card, t-shirts or caps that have a link to your site. Just take a job round the park in the evening wearing a t-shirt with your website and you may just win some new visitors.

Every opportunity you get with the people you meet should be a chance to talk about your site. If someone asks you what you do, I hope you now know what to tell them.

Conclusion:

Engine spiders should not determine the direction that your online business takes. Focus on the preferences of your target audience by offering solutions and you will enjoy doing business on the web.

In any case, search engine bots will never become your customers. It is humans who will buy your products. Therefore, add a human feel to your content and your site visitors will be happy to deal with a real person.

If Google sends traffic your way that is OK but put more effort to market your web business using other advertising strategies.

If you have other strategies that entrepreneurs need to know about in order to promote their sites online kindly share in the comment section below.

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Elements Of Web Stats That Experts Insist You Analyze

Elements Of Web Stats That Experts Insist You Analyze

Allow me to ask you a simple yet vital question; do you take time to study and analyze your web stats? The numbers you see on your website or blog counter are real people. I say this because some webmasters take for granted the readings on their site counters.

Since the web stats represents real people it means that they have feelings. It is therefore imperative that you consider people’s emotions when offering services and content.

The information you see on your web stats counter is important in many other ways. The other is determining the progress of your internet marketing campaigns. It is from the data displayed on your blog counter that you will be able to gauge where your site needs to be improved. With careful analyses, you will be able to know where to adjust thus ensure your site generates more traffic and makes more money.

Among the web stats you will collect from your blog counter are number of visitors, referral traffic, organic traffic, direct traffic and keywords bring traffic to your site and so on. This is vital information that you need to constantly monitor in order to achieve online marketing success.

Lets us look at the different segments of your traffic that you need to monitor:




Error Reports: One free web stats tool I use to track errors on my blog is Google Webmaster Tool. It is essential that you have tools to tell you when visitors are having problems visiting some of your pages. Some of the errors you need to track are broken links.

When your visitors encounter errors while browsing your site it will lead to a high bounce rate. For you to make money online you need to retain visitors on your site and errors will prevent you from doing so.

Anytime you get an error report it is advisable that you correct it right away. Failure to correct errors will hurt your online credibility and in time online presence. Search engines will also find it difficult to Crawl a blog with broken links. This means dropping in search engine result pages.

Time Of Visit: Monitoring the time that your blog or website gets most visitors is very important. It will enable you determine the right time to schedule things like webinars and most importantly when to schedule your posts for publication.

Hence a good web stats tools is the one that shows you the time that each viewer cames to your site and the pages they visited.

Days With Most Traffic: This web stats is as important as the above. From the web counters you will be able to determine the days to post important events like interviews, web seminars, contests and the like.

Origin Of Visitors: By knowing where most of your visitors are coming from will help you research more on their preferences. This will mean that you will offer them relevant products and services.

Online money making is about wearing the shoes of your readers and web stats will help you determine this easily. Establishing the location of your visitors will ensure you know which other areas around the globe you need to work on to get more traffic.

Note: The more diverse your traffic is the more money you will make as you are working online.

Keywords bringing visitors to your Blog or Website: This should have been the number one point to share. With a free tool like Google Analytic you will be able to determine the keyword phrases attracting traffic to your blog or website.

This is a viral element of web stats you need to follow since it will help you increase organic traffic from search engines. Monitoring the key terms bringing in most traffic will allow you to better optimize your content for more targeted and less competitive search terms.

Unique Visitors: No matter how many pages a visitor clicks; also called page views, web stats will help you determine the exact number of guest to your site (unique visitors).

Equipped with the exact number of unique visitors, you will be in a position to tell whether you are making any headway in traffic generation or not. If you see no progress it means you need to do more as far as search engine ranking is concerned.

web statsReferral Visitors: This is the kind of traffic where other sites bring in traffic to your blog or website. A good example of referral traffic is from article marketing, social media site and the like. It is vital that you study this type of web stats to help you determine which articles or backlinks are driving most traffic to your site.

In my case, web stats helped me to realize that in a certain blog I got good traffic every time I shared a helpful comment.

Page Views: Since every page on your site should target different keywords, web stats will ensure you know which webpages have more visitors. By the end of the day, you will be able to tell the keywords that you are ranking better for.

It is recommended that you add the plugin that will also show you the most popular pages.

Entry And Exit Webpages: With a free account on a website like site meter you will be able to tell which pages are getting more traffic and the ones people are existing from the most. These web stats will ensure you tweak webpages with more exits by adding more content or a video.

Some marketers result in adding more pages while it would be simple to just spice up the pages with low bounce rates.

As for the pages that people are entering and spending more time, you can place your best products thus generate more online sales.

Duration Of Visit: The longer you are able to retain visitors the more chances you have of making affiliate sales. It is hence critical to analyze the length of time readers are spending on your site.

When you study length of visits you will be in a position to know which areas to improve. It could be that you need to add images to make your content eye catching.

Summary: Diagnosing your web stats is very important as you are working online. Take time to learn how to interpret the information from your web counter. This will go a long way in guaranteeing you know where to tweak and thereby achieve success in all your online marketing campaigns.

It can be quite frustrating when you see no improvement in terms of traffic especially when you have a new niche site. Therefore, it is advisable to avoid checking out your web stats every few minutes since it may discourage you.

Online marketing is about being patient and consistent and with time you will sure generate traffic. Once the traffic starts coming in, then you can be analyzing your web stats once a day to better boost your income from home through blogging.

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Alternative Traffic To Your Website Thus Be Immune To Google

Alternative Traffic To Your Website Thus Be Immune To Google

The warning bells have been sounded and the internet marketing landscape is no longer what it used to be. Strategies of generating traffic to website that would earlier seem to you as genuine could now be looked at by search engines as black hat.

The reason for saying this is because yet another big site has been hit by Google. Build My Rank (BMK), a blog network site where webmasters and bloggers would go and get quality backlinks, has seen most of its sites de-indexed by Google.

According to Google, the dice has been cast and sites that use underhand tactics should know that their days are numbered. In the case of BMK, more than 5,000 domains in their blog network were de-indexed in a period of seven days.

We as internet marketers are left to guess who will be the next candidate. But the statement that google is trying to make here is that, online marketers have to rethink of their strategies of directing traffic to their website.

Webmasters have outsourced for traffic generation services without caring whether these site use white hat or black hat marketing strategies. Going with the current events, people will have no choice now but to re-strategize their methods of directing traffic to their websites.





But owe unto you if you are thinking of moving to white hat strategies now. The fight to get rid crappy sites did not start this March when BMK was hit. For the last one year Google has been on the look out to purge their search results of sites that are considered spammy.

By the look of things, more is still to unfold as Google seeks to improve user experience. It is believed that Google has employed about 4,500 people to manually review sites. If you are those people who do what Google doesn’t want, you should be on the lookout.

For many years now, search engines have been the main source of generating traffic to website. But from what you have read above, depending entirely on SEO to generate traffic to your website is like walking on thin ice.

The internet has of late become so unpredictable and this is demonstrated by how rapidly things are changing. Back in the early 90’s you could count on search engines to rank you high by just posting your site on business directories.

Today, there are no guarantees regardless of the niche you want to target. SEO marketers are now been forced to think outside the box and find other alternatives of getting more traffic to their clients websites.

As a webmaster or someone blogging for money, your over reliance on SEO traffic has to come to a halt. Check out your Google analytics, if you notice that over 50% of traffic to your website is from search engines, you are standing on shaky ground.

Imagine if your site was to be hit by the constant Google algorithm updates, it would mean that your sales volume would be cut by half.

The reason of writing this article is to help you cushion your online business from any eventuality. When the panda update was released, it is said that some legit sites where also hit. What makes you think you too cannot be a victim?

Fellow bloggers, it is high time we thought of other tactics of directing traffic to our sites. This also goes to people and firms that offer traffic generation services. Help your clients to see the disadvantage of over relaying on search engines to get traffic.

While others sit back and hope for the best, you need to act now and protect what you have worked for. Rather than waiting to see what happens next, this is the right time to consider other online marketing strategies.

As days go by, we are seeing Google systematically removing from their search results sites that used self-influenced strategies to rank. Most bloggers in a pursuit to outdo their competition used sites like BMK to get link juice. Now all that link power has been diluted.

You might claim that you never Build My Rank (BMK), but soon the site you have been using to influence your search engine position will fall victim. Do you have a fall back plan? If not, you better get down to work.

Ideally, site ranking is determined by search engines where their bots decide where to position your site in search result pages. Therefore, those who are using strategies to beat their competition are doing the wrong thing that is according to Google.

Now you see, how long do you think it will take before you too see a decline in traffic to your website due to a drop in site ranking?

You might say that google reveals what you need to do to rank high. To Google this is a way of providing equal opportunities for all to get listed on their search results thus improving user experience.

increase web traafic

Here are some requirements that Google wants webmasters and bloggers to adhere to:

–          Generate quality content that will add value to readers and also help search engines know what you are writing about.

–          Have incoming links that are of high quality and related to your site content to prove that the information on your site is worth listing in top search engine result pages.

–          Have the ability to retain people on your site for long and getting them to interact with your blog by posting comments, reading your articles, visiting other webpages within your site and so on.

–          Get your site visitors to share your content on social media sites.

–          Ensure your site loads fast and more importantly make it easy to navigate for both human beings and search engine spiders.

When you read what google is looking for, you will see that some online marketers are using strategies that Google has not recommended. Google’s benchmarks are so clear yet online markets look for ways to manipulate engine bots.

We all know the value of generating quality content, but some of us would rather find the easy way out. If only webmasters and bloggers would concentrate on publishing rich and helpful content, no one would be worried about site ranking.

There is something about providing high quality content, apart from getting more traffic to your site; it produces a ripple effect that will make your site go viral. Social media sites offer free fertile grounds to market your website, why would you insist on only employing SEO strategies?

The problem of going the SEO way is that you are forced to do things that if given a choice you would opt otherwise. Our blogs have been built to appease Google and in the process forgotten that our site visitors should come first.

It is now common to see sites:

*Posting low quality links on social media sites with a hope they gain a viral effect.

*With endless content that mean nothing to site visitors

*With bogus website designs that are not in line with the site owners’ wishes.

*That have completely sidetracked from their main agenda and business goals.

*Producing of low quality video content.

*Using tools that do not provide true analysis to help you better optimize your site.

All these, in the name of following rules set by Google in order to rank and get more traffic to your website. As I have said many times before, Google rules the internet and the rest of us have no option but to get other alternatives of generating traffic to website or do what they say.

You may be asking, which are these other traffic generation strategies?

First let me congratulate you for having an eagerness to read these far in order to learn the trend that the internet is taking. History has it that our past determines of future. Therefore, it is good to know where we are coming from and where we are heading as internet business entrepreneurs.

There are many ways you can stop this over reliance on Google to direct traffic to your blog or website. If we start talking on all the other option available of traffic generation, we would be here the whole day describing them.

Below are other strategies of directing traffic to your site that would not affect you even if Google algorithm updates hit you tonight.

  1. Article marketing where you generate quality content for syndication. Good articles will always find their way on quality sites thus helping you funnel direct traffic to your site as webmasters republish your articles.
  2. Posting quality press release articles on top quality sites like PRweb. Though it might call you to go deep into your pocket, press release can get your site to appear on top news sites thus boosting your site web presence.
  3. Submitting your links on eZine marketing sites like eZine hub which is now Site pro news.
  4. Directing traffic to your site by posting your webpage links on social bookmarking sites like Stumple Upon, Reddit, Diggs, delicious and the list goes on and on.
  5. If you ask me, email marketing is one of the best ways to ensure that you remain traffic proof even when the next panda update comes calling. There is no better backup than having people subscribed voluntarily to be in your opt in email list. On the internet having an email list is like owning an ATM machine.
  6. You can also publish your our eBooks where you can provide to site visitors for free or sell, but make sure you include links to your website. This is a rich source of generating direct traffic to your website.
  7. Participating in active online forums in your niche. Forum sites offer good opportunities to showcase your expertise and thus build a fan base that Google can never contend with.
  8. Participating in social media sites like twitter, facebook, pinterest and Google plus. With the right strategies and patience, you can build lasting relationships on social sites that will establish a brand name for your business.
  9. Funneling traffic from online selling sites like Amazon and Ebay.
  10. Directing visitors to your site through guest blogging especially on blogs that already generate high traffic volume.

Above are 8 techniques to be immune in case you fall victim to Google algorithm updates. Kindly, share using the comment section below of other strategies of getting referral traffic to your site other than SEO tactics.

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Summary: In every arena of online marketing be it SEO, forum marketing, press release, article marketing, name it, you have to be patience and be ready to work hard. The notion that SEO is easy and other strategies of directing traffic to our sites hard is completely misplaced.

The fact that you have been seeing free traffic from Google does not mean you can rest easy. If something was to happen to Google today, which direction would your business take?

Let us assume Google was removed from the equation, would your blog or website still look the way it is today? What I’m I trying to imply here; it is the time that you added more online marketing strategies to your website promotion campaign.

Apart from integrating more traffic generation techniques, find ways of making it easier for your site visitors to get in touch with you. Put in place effective follow up mechanisms for people in your opt in list and be active on business forums and social media sites hence build relationships.

These are simple to implement tactics that will ensure Google do not call the shots when it comes to your site traffic volume.

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