List/Grid Tag Archives: video advertising

Web Video Marketing That Capture’s Viewers Subconscious

Web Video Marketing That Capture’s Viewers Subconscious

If there is one strategy that you need to include in your online marketing arsenals is web video marketing. Research has shown that most people are lazy when it comes to reading written content. On any day, people would rather watch a movie or a video clip than read a novel.

Looking at my site analytics, I noticed that most visitors are clicking on my images. It is for this reason that I thought it prudent to share how you can increase traffic to your site through web videos.

The power of web video advertising comes in the fact that videos serve several purposes. Videos help in:

  • Educating your audience
  • Promoting products to your target viewers
  • Help you do presentations
  • Captivating readers
  • Enlightening and engaging your viewers
  • And most important help you sell.

Marketers have discovered the power of moving pictures when it comes to capturing viewers subconscious. The best way to imprint your message in the minds of your audience is through web video campaigns. It may cost you dearly but the Return On Investment (ROI) will be worth it if you want to form a lasting impression to people that watch your videos.

For the impression to be worth your while, let all your video clips propagate your online brand name and help you in online sales conversion.

To effectively market using web video strategy, you need to create clips that are not only business oriented but they need to be memorable. According to experts in web video promotion you need to make sure that you observe the following:

– Come up with a concept for your videos

– Choose your cast very carefully

– Take your time to draft a good script

– Work with people that are experts in taking videos

– Your video editing in terms of sound and picture production has to be top notch

– Create web videos that captivate and touch the emotions of your viewers.

The moment you start working online at home using videos with the above mentioned points in mind, you are set to succeed. Find ways of making certain that your message sticks in the minds of your viewers and you will be good to go.

Here are detailed web video marketing factors you need to consider carefully before you begin:

1. Message: For your video marketing campaign to be effective you need to very carefully define your message. Passing on the right message to your viewers is the core of web video advertising.

Most business entrepreneurs concentrate more on telling their customers how affordable or high quality their products are. That is good but it is not what will make your video advertising stand out.

To capture your audience and imprint your message in their subconscious you need to do a little bit more. Find a way to motivate your viewers to buy your products by touching their emotions.

2. Come up with a concept: The first thing you need to know so as to build a concept that will intrigue viewers is to fully understand what you want to achieve from your web video.

Put yourself in the shoes of your audience and fully understand what they want. Once you know the preferences of your target market you can easily create videos that address their needs adequately.

The best videos are the ones that have a lasting impression. Create videos that can sustain a video marketing campaign over a long period of time.

3. Work on your first impression: It is said that the first few seconds you relate to people they form an opinion about you. Therefore, you want your web video to have a good first impression.

You would of course not want to appear in a high profile meeting wearing your sleeping gown. Just as you would wear your best suit to a business meeting, you should also look presentable on your web videos.

Having good looks does not mean you are out of the woods; you also need to consider the finer details on how you do your video presentation. Normally, connecting with your audience in a face to face meeting is easier since you get to read their expression and react accordingly.

But on video they get to see you but you cannot see them. This then makes it difficult to convince viewers to reciprocate to the message you are passing on.

Ideally, it takes just one single mistake for viewers to switch off from what you are trying to present. It could be the use of wrong colors, a mismatched tie or some funny background sounds.

Note: Unlike in a face to face meeting, viewers in a web video are seated a foot away thus they get to see the finer details of your presentation. Things that would be missed out on an offline meeting can easily be captured on a web video.

web video campaign4. Find memory igniters: As we have noted, online videos work best if you can reach and imprint your message in people’s subconscious. Make a web video that is unforgettable and you are on your way to online money making.

Here are elements to carefully consider when making videos that are memorable:

a. Script: The language you use in your videos is critical in ensuring you enlighten and entertain your viewers. Hence you need to carefully draft a script that will pass on the message the right way.

The script is the core to a successful online video marketing campaign. Having good and expert characters is not enough because a bad script can make a good cast appear boring. Come up with a script message that is focused on one point and it should portray uniqueness.

Ideally, a good enough script should concentrate more on your main point since that is what you want viewers to remember. Presenting to many points in one video will only contribute in baffling your audience.

In case you have many points to present, you would be better off creating several video clips stressing on each point.

b. Get it right when editing: If there is an element that you need to really work on, it is the editing section. So as to make it easier for the editor it is advisable to take as many shots as possible. Try taking your videos from all angles.

Sometime you may see like your first shot was perfect, but that does not mean you should not take more clips. The more video clips you shoot the more captivating your editor can create your web video.

The more angles you take your videos, the more chooses you present to your editor to formulate a web video that is visually captivating. This tells you that you need to work with the best and experienced editors.

It can be quite a challenge to match your pictures with audio and that is why you have to pick an editor prudently. For perfect online video advertising you will need to pay the price so as to get something of high quality.

c. Work on your cast: People’s attention span is usually very short therefore your web videos have to be entertaining. The best way to achieve that is through sparking curiosity from your audience. If your script is boring or confusing you cannot expect to retain viewers.

For instance, you create a video where the speaker seems to be in a hurry to finish and be done with the video. Remember that your audience will note this and they too will exit from watching your video even faster.

A good technique is where you have more than one actor. With a good editor, he can combine scenes where one actor sets up the motion and another picks it up. If this is done gracefully, your web video will be so interesting to watch again and again.

Conclusion: Videos present a life that is out of this world where things are so perfect to be true. To put it in another way, web videos show how we ought to communicate, but we don’t.

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Web Video Advertising As A Home Business Entrepreneur

Web Video Advertising As A Home Business Entrepreneur

Internet video advertising is what most marketing experts are talking about now. If you ask me, video sharing is not the next big thing; it is the big thing now.

As a webmaster or blogger seeking to market your site, you need to take full advantage of web video advertising. Even though there are many myths circulating on the net about marketing using videos, you need to do your own research.

Research will help you to know what works and what doesn’t as regard video advertising. There are people out there who are out to complicate video marketing. These kinds of people are selfish and their main agenda is to sell to you some kind of product or service.

Am not saying you should not buy products or softwares to help you in online video advertising. But you need to equip yourself with the right knowledge first before purchasing anything.

People who complicate video promotion have made it seem like the skill is only for the veterans. But that is not the case, you too as a newbie can use online video advertising to generate traffic to your blog or website.

On this blog post you will learn some very important aspects of marketing with videos thus stay ahead of the pack. This article will share in detail the attributes of video advertisement and how you as a home based business entrepreneur can take advantage.

If you read to the end you will discover that video marketing is not what others would like you think. Below are important points and facts about video advertising that you need to know.

YouTube is not the only player: Anytime video sharing is mentioned the first site that comes to mind is YouTube. But you need to know that are other sites you can upload your videos and generate traffic to your site.

Some of the other video advertising sites include MetaCafe, Vimeo,, Daily Motions and Viddler among others. The secret is to post your videos on sites that are visited by your target audience.

The best way to leverage your online videos is to post to at least five video marketing sites. The ones we have listed above are among the top 5.

Posting on different sites helps when it comes to search engine listing. Your videos may show up in search results for people searching using your targeted keywords.

Video advertising as relating to search: On a previous article we talked on how google has a wide reach when it comes to search results. Studies show that on a daily basis, there are over 4.5 billion searches on google alone.

But did you know that on YouTube there are about 4 billion video views daily? In short, this is to tell you that YouTube is the second biggest search engine. In addition, this is an indication that there is a big probability of you channeling some of this traffic to your website or blog.

As an online marketer, you realize that the more traffic you generate the higher your chances of making money online. Therefore, as much as the competition is high, there is a lot of traffic generated on YouTube you can tap into.

As you seek to optimize through blogging, article marketing and social media marketing, also add video marketing in your array of online marketing arsenals.

One of the most important elements of video advertising is the description file. Search engines cannot tell what is contained in your videos unless you fill out the description file.

Here is where to you get to fill in the title of your video, add a short description and include your keywords/tags. Make certain in the three fields you mention your targeted keyword phrase. Optimizing your videos increases the chances of appearing on YouTube search listing, you will also boost the chances of appearing in search engine result pages.

On YouTube, you can also optimize your about me details. Use this section to describe yourself using you targeted keyword phrases.

Take it a notch higher by categorizing your videos. Make sure that each category you add is a targeted keyword phrase. For example, if your videos are about online marketing you can create a menu with name categories such as like video marketing, work from home tactics, make money online, online marketing strategies and so forth.

By seizing every opportunity to optimize your video advertising account on YouTube or any other video sharing site, you will be ahead of other people in the same niche.

video advertising

It is critical you pick your keywords wisely. You are better off using long tail keywords than short tail key terms. The advantage of long tail keywords is that they are less competitive thus you will rank higher and faster. In addition, long tail keywords will ensure you generate more targeted viewers.

Use tools like Google Keyword Tool (Free), Google Insight (Free), Keyword Winner (Paid) or Keyword Discovery (Paid) to research on the best keyword phrases.

Length of video clip: According to the new algorithm change as regards written content, the longer your article the better for you.

This has been my observation; the articles that I have shared the most information are bringing me more organic traffic. In addition, the long articles seem to be shared more than the shorter articles.

To read more on this topic have a look at this post: Impact Of Article Word Count In relation To SEO Ranking.

Anyway to get back to our article, people assume that the longer your videos the better. That is far from the case, sometimes you just need to submit short video clips to rely your information.

Most people have a short attention span thus will get bored if you post long videos. Therefore, what matters most in online video adverting is the quality production and message script. Sometimes you will need a long video while other times a clip of 2 minutes will be more than enough.

Ideally, share videos that will engage your audience to the end. Come to think of it, news reporters can squeeze information in a space of 1 minute and still be able to report on the news headlines effectively.

If the above is possible, then the length of your videos doesn’t have to be a big deal. What you need to ask yourself is this, are people able to get the video advertising message am passing along?

Video presentation: When it comes to online marketing especially video advertising first impressions really count. That is why most people who are not so eloquent or camera shy keep away from video sharing.

Web marketing experts say that by people seeing your face it helps boost your online reputation. People love it when they know whom they are dealing with. There are many online con artists thus the reason for people to hear and see you in order to gain trust.

But if you think you are not confident enough to talk in front of a camera, there are ways to get around it. One of the best tactics of starting out in video marketing is to do voiceovers where people hear you but don’t see you.

With time you will gain confidence and that is when you can show your face. When doing voiceovers make sure you have captivating animations and well written messages or video scripts. This ensures you do not bore your viewers.

We all have our strengths and weakness; therefore if appearing on camera is not your cup of tea don’t worry.  You don’t need to have the face like Brad Pritt and the voice of Richard Quest to produce your videos. Just look presentable and if you are able to speak fluently and clearly you are go to go.

The one thing that makes people quiver at the thought of producing videos is the number of people who will watch the clip. In order to overcome that fear, assume you are talking to one of your valued customers. By assuming so you will feel as if you are having a chit chat with one person thus your confidence will raise.

Social sharing aspect: One of the most powerful elements of video advertising is viral marketing. This is why you have to produce videos that are worth sharing.

Before you upload your videos, ask yourself if you were the viewer would you click on a social icon to share with your friends? If the answer is yes, then you have increased the chances of succeeding in video sharing.

By the way, you do not need to have a lot of money like a bank to produce quality videos. With a good camera and editing software you can come up with videos that can spread on the internet like wild fire.

Another thing you can do to help your videos go viral is to ask your close friends to share with their friends. You just never know, some of your friends fans may like the videos and end up re-tweeting or sharing on facebook.

Creativity: If you forget everything discussed on this post about video marketing, please do not forget the aspect of originality. The secret of succeeding in video advertising is creativity.

video advertisingBig companies spend a lot of money hiring producers and using state of the art studios and cameras. But you do not need to take the same route to come up with creative videos. What you should focus on is sharing content that is insightful, helpful and relevant to your target viewers.

If you can produce memorable videos, then for sure your audiences will share the videos with their friends and colleagues. Creativity is about thinking outside the box. If you cannot afford to produce your videos in a state of the art studio, then turn one of your rooms into a studio.

In addition, you can get affordable but still high quality editing software that will help you in producing your video clips. You may not be the best producer in the world, but if you keep at it you will definitely learn the art hence submit smashing videos that are educative and at the same time captivating.

An aspect of producing videos that calls for real originality is your video scripts. The more compelling your messages are the higher the chances of people clicking on the social sharing buttons.

The best way of come up with entrancing online video scripts is to see what others are doing. Watch videos that have been uploaded by your competitors, then get down to work and do a better job.

Listen to their scripts so as to learn how to phrase your messages. As you listen to more video advertising messages, with time you will be an expert on what to say on your own videos scripts.

Rome was not built in one day; therefore expect your first videos to sometime flop. Practice makes perfect thus the more videos you keep on producing the better you will become.

Do not procrastinate: Most people are guilty of procrastinating thus the reason to start your video advertising campaign right away. The longer you wait the longer it will take you to make an impact.

Since many people procrastinate, if you set out to begin producing your own videos now you will be ahead on 80% of online marketers.

Do not come up with excuses such as saying you do not have enough funds, you do not have a good enough camera, you do not have the charisma of James Bond, your computer specs are inferior or you do not have a good voice. As we have seen you don’t need to own a bank to come up with informative videos.

While others are waiting to start with video advertising you should be can taking action right now. As people come up with excuses they will be giving your headway but if only you get down to work.

As we speak, few bloggers and webmasters have taken full advantage of video promotion. Therefore, if you have an internet home based business it the high time you thought of adding video advertising in your array of internet marketing strategies.

Summary: The many myths surrounding internet marketing as regards to video promotion are mostly misplaced. Video advertising is not difficult as some would like you to think and thus it should not give you creepy feelings.

All you need to have is the right mindset, skills and tools. As for the right message, you have to read widely hence equip yourself with quality information to share with your target audience.

It is from the information you share you get to draw in viewers in masses and you bet your videos will have a great viral effect.

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