List/Grid Tag Archives: video marketing
Promotional videos are one of the best and affordable means for home marketers to advertise their business. Videos have the power and ability to capture people’s attention more than any other media of communication.
Apart from helping to generate online sales leads, promotional videos can be used to teach the subconscious of your viewers thus help increase conversion rate.
On this write up, we shall look at some of the types of promotional videos small home based business entrepreneurs can utilize. Remember, the aim of any marketing strategy for a small online business should be to ensure
1. Quick Publication
2. Generate targeted online sales leads
Below are some of the promotional videos you can adopt to assist you market your niche business site or blog.
About you videos: This are usually clips that do well when they run for about 2 to 3 minutes. They are videos that talk about your business and what you have to offer.
You can use this type of video promotion to tell your target audience about yourself and what your area of expertise is. Normally, the video contain pictures of your products and maybe your location and in the background someone narrating.
The cost of producing these kinds of promotional videos entirely depends on your budget. You can hire the services of a professional videographer or you can do it for free. All you need to take into account when uploading is that you should include your keywords in your video description files for SEO purposes.
To ensure that your videos have a viral effect, make certain they are interesting and educative. Exciting videos will easily be re-tweeted and shared using social media sites.
Training videos: In most case, these videos use screen capture shot to show viewers step by step procedure of doing something. Training videos are informative and with them you can offer real value to your audience.
Since training videos are instruction based, they can take long depending on what is been demonstrated. There are clips are can go up to 30 minutes while others can be as short as 5 minutes. But experts in promotional videos recommended that you always keep your videos short so as not to lose your viewers. For a training video 7 to 15 minutes is good enough.
To make your video short, you can use some summarized text content before and after your video clip. Avoid using high pitched marketing phrases in a training video, which can spell disaster for your video.
Technical ability clips: These are videos that are used by software developers, building constructors, SEO experts to show their expertise. In essence, they demonstrate the superiority of a certain product or service and at the same time show how affordable it is.
Am sure you have seen commercials showing the performance of a car and the manufacturing process it went through. It could be a video introducing a new braking or suspension system. The aim of these kinds of promotional videos is to display superior ability that gives a firm a competitive edge and distinctiveness.
Demo promotional videos: These are somehow similar to technical ability videos. Demo promotional videos are mainly for products that make movements e.g. electrical, cars, toys and so on.
The best approach to these types of video clips is to make them short; 10 minutes is enough. To make them interesting, you can include someone at the background to narrate the demo.
As you demonstrate, it is important to focus more on the strength of your product and how it can bring value and offer workable solutions to your customers.
Sales page video clips: Many people when they hear of sales page, the thing that comes into mind are long high pitched text messages. But you can also produce the same using promotional videos clips.
These videos are action based where you expect your viewers to take a certain action after watching your video. This could be for your viewers to fill in a form, subscribe to your opt-in email list or purchase a product.
Just the way text landing pages are long, sales page video clips are equally long running from 7 to 20 minutes. But the recommended length should be 5 to 10 minutes. The secret here is to interrupt your videos with several calls to action.
Interview video clips: One of the best promotional videos is interview clips. This is especially so when it comes to online branding and building a web presence.
If you want to add a human element to your work online home business, then this is the way to go. Conducting interviews have a way of building credibility especially for service oriented businesses. Trust is so fundamental when it comes to doing business online and since interviews means showing your face; you will make some major strides.
Competition on the internet is quite stiff and therefore you need to look unique in order to stay on top. With a video of you interviewing a customer, you can easily distinguish your home business from your competitors.
Milestone videos: This is more effective when you have been in business for some time and you have won accolades or you have some satisfied customers. Here is where you get to showcase your achievements over a period of time.
If you have employees, you can have an event where you reward top performance. This helps you to bring the human element of your business in terms of appreciating your workforce.
The most that these kinds of clips can stretch should be 5 minutes. Always remember to keep them current, for example posting clips of you rewarding the employee of the year.
3rd party promotional videos: In case you want to generate killer online traffic, post a video of a legitimate testimonial shared by a satisfied client. Since a customers is a 3rd party to your business, his words can easily help you gain trust from your viewers.
It would be even more effective is the person talking of your business is a well known figure. Try and make your testimonials videos run for about 3 to 4 minutes.
Summary: Quality of promotional videos is paramount. You do not necessarily need the services of a professional, but with a good webcam you can produce quality clips.
Video sharing is more effective when you submit your promotional videos on various sites like MetaCafe, Vimeo, YouTube and so forth. Since most of these video directories sites have share button, they will help you in viral marketing.
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Marketing on the internet is about generating content and one of the best ways to do just that is through web videos. Video marketing is now more than ever before becoming the in thing. With the invention of sophisticated mobile phones and the increase of bandwidth, e-marketers need to take advantage of web video advertising.
According to research done by Cisco, 30% of traffic generated on the internet is via web videos. They also went ahead to state that in the coming year 2013, the percentage is set to increase to an amazing 80%. These are the kind of figures that would make a webmaster’s head to spin.
It would sure feel great to get a small fraction of this traffic; this is how you can do that.
In the blogging arena, content is the driving force. As much as written content is good, it cannot beat web videos when it comes to engaging, entertaining and proving clarity.
Considering the way written content is so competitive, most online marketers have resulted to venturing into web video sharing where the competition is low. All you need to learn is how to SEO your video files and you will easily rank on search engine result pages.
Video sharing is more effective when the clips are short and to the point. Long video clips will only contribute to viewers losing interest thus your video production efforts going to waste.
Why video marketing?
Personal touch: The fact that people can see you is a great way of building trust. Videos have a way of fostering relationships in that they add a personal touch to your online business.
First impressions matter so much when it comes to business, this is the reason why some bloggers have chosen to share web videos in their about page. You can use a webcam to record and tell people who you are in order to invite people into your life.
As people see a web video of you talking on your site, you will connect with them at a higher and personal level. This will ensure visitors see you for who you are, thus help you build loyalty and credibility.
Easier to pass on information: If you were given a choose between reading an article and watching a video, you would most probably choose the latter.
This is the one biggest advantage that web video content has over written content. Depending on how your video is produced, you can easily engage your viewers and pass on information with lots of ease.
Ability to share: When it comes to viral marketing, videos can easily go viral than written content. With web video marketing, people who would otherwise ignore your links and text will effortlessly press the play button to watch your videos and share them.
Videos are convincing: Did you know that in the brain, the part that deals with vision and reading is different? A close look are most TV advertisements you will realize that they feature models.
These ads are aimed at reaching our subconscious and thus make us feel as if we can become like those people in the advertisements. Hence, it is easier to persuade people using web videos than when they are reading text messages.
The role of web videos in online brand promotion
A big brand like Coke have over the years build a name that has been ingrained in people’s minds, thanks to television. This is a demonstration that videos have become avenues of building a brand name.
Something we mentioned earlier in this article is that you can post videos about yourself in the about page. The about page is a perfect place to brand your work at home online home based business site.
The reason that people read your blog posts is to gather information, but when they come to your about page they want to know more about you. It is vital for you to take time and come up with good content in your about page.
In order to spice up your about page and in the same time build an online brand, you can post a web video of you talking. This to visitors is a sign of transparency and professionalism. In addition, it will ensure you connect with your visitors at a more personal level.
Here are some types of web videos that have been proven to generate high volume of traffic
Entertainment: They say, “To much work without play makes Jack a dull boy”. If you can come up with exciting videos be sure that you will get an audience. The hassle and bustle of life is too much and any opportunity one can get to relax, they will obviously grab it.
You can entertain your viewers and at the same time offer them valuable content. If you can produce an informative web video that is also entertaining; the video would easily have a viral effect.
Tutorials: The advantage of web video is that you can demonstrate how something is done. This is unlike written content where sometimes you may lack words to explain something or get misinterpreted.
You sure have bought a gadget and at reaching home you discover that you cannot understand the instruction. But if the manual were on a video you will easily understand and follow the instructions.
Video tutorials are easily understood by people thus will help you generate more traffic.
Interviews: Videos where you are interviewing people is one of the best ways to capture your target audience. Interviews offer viewers with more in-depth information about a certain topic.
A tool you can use to interview people is Skype. With Skype you do not have to be together with the interviewee, thus you can interview anyone for wherever they are situated.
For the videos to be more effective, it is advisable you interview big shots in your niche. People love to hear from others who have been successful; this gives them hope that they too will make it someday.
Take note: The aim of video marketing is to generate web traffic. What is the point of posting your videos on YouTube and no one comes to your site? It is therefore essential that every web video you post to have call to action message.
The action should be to get people to come to your blog or website. At the end of your videos always tell your viewers what to do. You can also use text to direct your audience on what action to take.
Conclusion: Come 2013 and web video marketing will be the ultimate site traffic generator. What are you doing to position yourself?
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If there is one strategy that you need to include in your online marketing arsenals is web video marketing. Research has shown that most people are lazy when it comes to reading written content. On any day, people would rather watch a movie or a video clip than read a novel.
Looking at my site analytics, I noticed that most visitors are clicking on my images. It is for this reason that I thought it prudent to share how you can increase traffic to your site through web videos.
The power of web video advertising comes in the fact that videos serve several purposes. Videos help in:
- Educating your audience
- Promoting products to your target viewers
- Help you do presentations
- Captivating readers
- Enlightening and engaging your viewers
- And most important help you sell.
Marketers have discovered the power of moving pictures when it comes to capturing viewers subconscious. The best way to imprint your message in the minds of your audience is through web video campaigns. It may cost you dearly but the Return On Investment (ROI) will be worth it if you want to form a lasting impression to people that watch your videos.
For the impression to be worth your while, let all your video clips propagate your online brand name and help you in online sales conversion.
To effectively market using web video strategy, you need to create clips that are not only business oriented but they need to be memorable. According to experts in web video promotion you need to make sure that you observe the following:
– Come up with a concept for your videos
– Choose your cast very carefully
– Take your time to draft a good script
– Work with people that are experts in taking videos
– Your video editing in terms of sound and picture production has to be top notch
– Create web videos that captivate and touch the emotions of your viewers.
The moment you start working online at home using videos with the above mentioned points in mind, you are set to succeed. Find ways of making certain that your message sticks in the minds of your viewers and you will be good to go.
Here are detailed web video marketing factors you need to consider carefully before you begin:
1. Message: For your video marketing campaign to be effective you need to very carefully define your message. Passing on the right message to your viewers is the core of web video advertising.
Most business entrepreneurs concentrate more on telling their customers how affordable or high quality their products are. That is good but it is not what will make your video advertising stand out.
To capture your audience and imprint your message in their subconscious you need to do a little bit more. Find a way to motivate your viewers to buy your products by touching their emotions.
2. Come up with a concept: The first thing you need to know so as to build a concept that will intrigue viewers is to fully understand what you want to achieve from your web video.
Put yourself in the shoes of your audience and fully understand what they want. Once you know the preferences of your target market you can easily create videos that address their needs adequately.
The best videos are the ones that have a lasting impression. Create videos that can sustain a video marketing campaign over a long period of time.
3. Work on your first impression: It is said that the first few seconds you relate to people they form an opinion about you. Therefore, you want your web video to have a good first impression.
You would of course not want to appear in a high profile meeting wearing your sleeping gown. Just as you would wear your best suit to a business meeting, you should also look presentable on your web videos.
Having good looks does not mean you are out of the woods; you also need to consider the finer details on how you do your video presentation. Normally, connecting with your audience in a face to face meeting is easier since you get to read their expression and react accordingly.
But on video they get to see you but you cannot see them. This then makes it difficult to convince viewers to reciprocate to the message you are passing on.
Ideally, it takes just one single mistake for viewers to switch off from what you are trying to present. It could be the use of wrong colors, a mismatched tie or some funny background sounds.
Note: Unlike in a face to face meeting, viewers in a web video are seated a foot away thus they get to see the finer details of your presentation. Things that would be missed out on an offline meeting can easily be captured on a web video.
4. Find memory igniters: As we have noted, online videos work best if you can reach and imprint your message in people’s subconscious. Make a web video that is unforgettable and you are on your way to .
Here are elements to carefully consider when making videos that are memorable:
a. Script: The language you use in your videos is critical in ensuring you enlighten and entertain your viewers. Hence you need to carefully draft a script that will pass on the message the right way.
The script is the core to a successful online video marketing campaign. Having good and expert characters is not enough because a bad script can make a good cast appear boring. Come up with a script message that is focused on one point and it should portray uniqueness.
Ideally, a good enough script should concentrate more on your main point since that is what you want viewers to remember. Presenting to many points in one video will only contribute in baffling your audience.
In case you have many points to present, you would be better off creating several video clips stressing on each point.
b. Get it right when editing: If there is an element that you need to really work on, it is the editing section. So as to make it easier for the editor it is advisable to take as many shots as possible. Try taking your videos from all angles.
Sometime you may see like your first shot was perfect, but that does not mean you should not take more clips. The more video clips you shoot the more captivating your editor can create your web video.
The more angles you take your videos, the more chooses you present to your editor to formulate a web video that is visually captivating. This tells you that you need to work with the best and experienced editors.
It can be quite a challenge to match your pictures with audio and that is why you have to pick an editor prudently. For perfect online video advertising you will need to pay the price so as to get something of high quality.
c. Work on your cast: People’s attention span is usually very short therefore your web videos have to be entertaining. The best way to achieve that is through sparking curiosity from your audience. If your script is boring or confusing you cannot expect to retain viewers.
For instance, you create a video where the speaker seems to be in a hurry to finish and be done with the video. Remember that your audience will note this and they too will exit from watching your video even faster.
A good technique is where you have more than one actor. With a good editor, he can combine scenes where one actor sets up the motion and another picks it up. If this is done gracefully, your web video will be so interesting to watch again and again.
Conclusion: Videos present a life that is out of this world where things are so perfect to be true. To put it in another way, web videos show how we ought to communicate, but we don’t.
Any marketer knows that online video marketing or video sharing is the future of website promotion. The thought that your video can be viewed by people from all over the world is just mind boggling. If you ask most experts in internet marketing, they will attest to the fact that video sharing is one of the best viral marketing strategies.
Someone once said that we are yet to experience the full impact of what video sharing can do. Therefore, as a blogger or webmaster you need to position yourself strategically in order to reap the full benefit of video sharing in terms of traffic generation.
So as to enjoy the benefits of marketing with video, you need to equip yourself with knowledge on best online video marketing tactics. On this publication we shall discuss some vital aspects of video sharing that you need to consider seriously as a work online marketer.
Video production: First impressions really matter a lot hence you need to consider that as you create your videos. For those of you who have cash, you can allocate a budget where an expert in video production can do the work for you.
That does not mean that if you do not have money you cannot do good production. You too can create videos that stand out. This you can achieve by taking time to edit your videos carefully using the right tools.
There are softwares that will help you to easily add text, good lighting, sound and special effects; this are the ingredients of video production that will ensure you succeed in video sharing.
To be a quality video editor you need to watch other people’s video clips. In addition, you need to enroll in online courses that will direct you on best video production practices. Remember, practice makes perfect and the more you produce videos the better you will become.
Video marketing is about having a good first impression. You can generate many YouTube views but if people don’t like your production you will not succeed in video sharing.
Link with exact keyword phrases: As you work towards video sharing, you also need to maximize on search engine traffic. The best way to optimize your video clips is by proper use of targeted keywords.
So as to make certain that search engines know exactly what your videos are about you need to add keywords. Normally, keywords ensure engine spiders crawl and index your videos on search engines result pages.
As you upload your videos ensure you add a title, targeted keyword phrase and a short optimized description in your video file name. You keyword should also appear in your video URL.
The other aspect is that video sharing sites are like small search engines. Hence the use of keywords will guarantee your videos are properly categorized. Video sharing sites rank videos using the words you insert in your name file thus take advantage and pick your keyword terms prudently.
Note: The keywords that you use should to be relevant to the video content.
Connect with people in your niche: The best approach to video sharing is building relationships. On a site like YouTube, people cluster themselves in groups depending on what they share in common.
Search and join groups in your related niche and this will ensure your videos go viral to the relevant people. It is important to be active in all the groups you join by sharing other people’s videos and posting comments.
As you participate, you will build your online presence in your niche and others will be more than ready to also share your videos. In your profile add your website link so as make sure that every comment you post has a link to your blog or website. This will help you generate direct traffic and boost your SEO value as you market with videos.
It is imperative that your comments are insightful and relevant to the content in the videos. As people view your rich comments they will want to visit your site to learn more about you. Just as in forum marketing, video sharing is about adding value.
Work with best video sharing platforms: People think that YouTube is the only video sharing site. There are others like MegaCafe and Vimeo that also generate a considerable volume of traffic.
The secret is to share your videos on the top video sharing sites. Work online marketing is about knowing where to find your target audience and offering them relevant information. If Vimeo is where your audiences spend most of their time, then that is where you should place most of your videos.
Publicize your videos: After you have uploaded your videos it is advisable that you market them too. The more exposure your videos have, the more traffic you generate thus build wealth from home online.
Apart from optimizing you videos, you can also leverage your video marketing by sharing the video URL on social media sites. The more you expose your video content to many people in your niche, the more likelihood of making online sales.
When marketing with video it is also vital that you make your viewers to take action. Add social media share buttons on your videos and ask your viewers to share the video with others. This will ensure that your video sharing goes viral even faster.
Here are other tips on easy video sharing:
TwitC: You can use TwitC to search, view, embed, organize, download, comment, rate and share videos on twitter, facebook, Myspace among other social media sites.
Twiddeo: With this site you can upload videos from your camera, webcam or from the web and share them.
TwitLENS: Here you can login with your twitter login details and start video sharing on twitter.
Offline marketing: In addition to online marketing, you can market your videos offline. On your business cards you can add a link to your video sharing account. Also, print nice t-shirts which have your website and video URL. Then wear the t-shirt when you are out for a jog or going to a friend’s party.
Summary: There are many forms of content generation strategies and video content is for sure one of the best. The main reason is because most people find it easy to view pictures than read written content. It is therefore critical that webmasters embrace video sharing.
Now you have an opportunity to take your online business to the next level through video sharing. Studies have shown that marketing with video has taken the internet by storm. Online marketers are now using videos to creatively share information on the internet. You too should jump on board right now.
Video marketing is one of the best strategies of traffic generation. Online marketing experts all agree YouTube views are a great source of promoting your blog or website.
There are many sites that you can post your videos but the most popular one is YouTube. Other video sites include MetaCafe, Google Video, Photo Bucket just to mention a few.
Overall, YouTube provides webmasters several opportunities to generate traffic and thus make money online. Just like any other internet marketing tactic, you need to know how to convert YouTube views to sales leads.
Let us look at some of the rules to observe while creating and uploading your YouTube Videos.
YouTube views for viral marketing: Thousands of videos are posted very day on YouTube; this means that you have to upload videos that stand out. If your video is just like any other, no one will be interested in it.
The recommended thing to do so as to get YouTube views and make them viral is to post helpful clips. Additionally, ensure you have included buttons that will make your video clips easy to share.
Normally, viral videos appeal to most YouTube viewers hence can get you a lot of online sales leads.
Length of video: In video marketing you have got a very short time to capture the attention of your target audience. Though with YouTube there is no limit to the length of videos, experts recommend short video clips.
A video that is at least 4 minutes long is good enough to ensure your YouTube views turn to leads. If you have to make your videos long, make sure they do not go beyond 10 minutes. Actually, in most cases long video end up being boring thus viewers will not watch then to the end.
The advantage of short video footage is that, viewers get to watch your clips to the end where you can ask them to take action. Therefore, at the end of your video give some information about your site and request your viewers to click on your links.
Video quality: If you visit YouTube you will notice that people most of the time like commenting on the quality of video footage. As we said before, there are millions of videos out there thus for you stand out and get YouTube views you must share high quality clips.
You need to make target YouTube viewers watch your videos to the end by ensuring that your sound is very audible and pictures are clear. In any case, you would not expect people to watch a video with blurred images to the end.
You don’t necessary have to get a professional videographer but if you can afford one, go for it. The other way is to get a good video camera that has good resolution and takes high quality sounds.
Optimize your videos: Search engines contribute to almost 95% of the traffic on the internet. This tells you that the best place to get high volume of YouTube views is definitely from search engines.
YouTube has also got its own search engine thus you need to make your videos search friendly. The first thing is to make certain that your targeted keyword phrase appears on your video title. The same keyword should also appear on your video description details.
On YouTube you can also include your key terms in the tags. List several of your keywords in the tags that are related to your video. But on the other hand, you need to be moderate with the keywords so as not to be flagged as a spammer.
User profile creation: This applies to all accounts you create on the internet especially on social media sites. The more YouTube views you receive the more people will want to read your profile. This they do to get more information about you. Hence take time to come up with a user profile that is professional and interesting. A little touch of humor is good, but remaining professional is key.
In every profile it is important to add your picture; this creates some level of trust thus more YouTube views. The picture you take should also look presentable and professional especially if you want to generate traffic to your site for business purposes.
Market your videos: Just the fact that you posted a video does not necessarily mean you will get YouTube views. In order to get more YouTube views and make your videos viral you must promote them.
Set aside a budget to help market your videos. In addition, you canto generate organic traffic from search engines.
Create series: Regular posting of videos is one of the best ways to promote your account and thereby get more YouTube views.
Sometimes you can get lucky and you produce a video that becomes a hit. But to be guaranteed of constant YouTube views is advisable to come up with a series of videos.
Post a continuous informative series on a particular topic at least one a week. On every clip share one or two important points so as to make viewers want to visit your account often for more details. In the long run you will have loyal a fun base.
Timing: This may seem insignificant to some people but the time you submit is critical. You need to know when your target YouTube views are online.
For example, the best time to reach people in the US is on Wednesdays and Thursdays. Do some groundwork to know the best time to load videos and thus get your target audience.
Post remarks: Viewing other people’s videos that are in your niche and submitting comments can also boost your YouTube views. It is important that your remarks are relevant to the content on the videos.
Searching for popular niche videos and offering your responses is a unique way to generate traffic. Note: Include a link to your site every time you post your comments.
Include link to your blog or website: Branding your videos is vital. The best way to brand your videos is to include a link to your blog and more importantly a logo.
The best place to have your logo and URL is at the beginning and at the end of your videos.
So as to make money while working online you need quality traffic. Increasing your YouTube views can go a long way in ensuring you promote your site, products or services effectively.
Though the competition is intense, with high quality and informative videos you can cut for yourself a piece of the cake.
I thought it is only fair that this time round to share on free online video advertising. In fact, it came as a surprise to me that I have not yet dedicated a whole post on this integral arsenal in online marketing.
The use of free online video to promote your blogs, products or online business programs is one of the most effective ways of reaching a wide audience. This is demonstrated with the way a site like YouTube has dominated the internet in terms of traffic generation.
Did you know that as we speak YouTube is thought to be the number 2 search engine after Google? This should be an indicator to all online business people to embrace online video promotion seriously.
As you all know the secret to online wealth is traffic generation. Therefore, top on your list of internet marketing strategies has got to be the use of free online videos.
Just in the year 2010, research has shown that over 41% of potential buyers view online videos weekly. Today, a site like YouTube (property of Google) serves over one billion free online videos in a day. These are the kind of statistics that should make any webmaster go wild with excitement.
The potential of online video marketing is simply immense. Think of this, when it comes to viral video marketing campaigns, studies have proven that they can increase your click through rate (CTR) to over 700%. If you ask me, it would only be prudent if you also jumped into the band wagon right away.
The thing about free online video promotion is the fact that people are more receptive to images than text. Most individuals tend to grasp more when they watch a video than reading a book.
Now that you have seen the power of online video marketing let us get into how to effectively make use of it.
Below are 6 vital concepts to consider in video marketing in terms of product or website/blog promotion.
1. Be Real: The one great mistake that most online markets do is to try to be like someone else. In all aspects of life you need to be real and the same applies to video marketing.
As you are creating a free online video about your work from home business, film from your house. It would make no sense to say you work at home yet your videos are being filmed somewhere in an office in the city center.
Avoid uploading fake or stage managed videos and people will appreciate you just as you are. Whenever you are genuine, your target audience will find you credible hence that will help boost your online credibility and presence.
By just allowing people to see videos of you growing in your online business will go a long way in ensuring that people respect and appreciate your work.
2. Creativity: When I mention be genuine I did not mean you don’t come up with innovative videos. If you expect people to consider your products or website as an authority you need to create compelling videos.
Try to get ways of touching the emotions of your target audience. Some of the strategies of doing that are by creating videos that are humorous, educative or controversial which will stir up hot debates.
Creative online videos can easy turn viral as people will want to share with their friends or colleagues. Therefore, always get in touch with your creative side when filming a free online video. This way you get people hooked to your videos.
3. Brand your videos: One of the best ways of online business branding is through free online video marketing. This you can achieve by making sure that every video clip you release contains your online business logo.
Streaming videos that are branded will really help increase your online presence and traffic generation especially when your video campaigns turn viral.
In addition, ensure that every free online video you submit contains a backlink to your website or blog. This will help you in boosting your search engine positioning thus attract organic traffic.
4. Demonstrative videos: Free online video advertising is a good platform for you to showcase and demonstrate how your products work.
This will also apply to webmasters that offer tips on various niches. In case your blog is about SEO, you can easily create a video that shows step by step how to do search engine optimization.
There are people who when they read an article may not fully understand some certain procedures, but when you upload a free online video on YouTube they will right away understand.
In the case where you are promoting a service, videos can provide you a stage to demonstrate exactly how the service works. Show how beneficial your service is and ask your viewers to get in touch with you.
5. Conduct Web Seminars: The other name for this is Webinars. This are what most online marketers like to refer to as stage 2 videos. Normally, people seeking to promote their products and services do it through webinars.
The best approach to webinars is to have sessions where you offer educative information to the people that attend. In addition, you can demonstrate to attendees on how your service works or how to use the product you are promoting.
Webinars offer a great opportunity for your customers to pose questions related to your products or services. Here is where you can get the chance to convince skeptical potential buyers to take action and purchase your product.
Clients that are not familiar with your service will be best reassured on a webinar. Furthermore, as you interact with customers it will help boost your online reputation and presence.
6. Load Testimonials: Just one satisfied customers can go a long way in promoting your website or products. Therefore, it is absolutely vital that you include some testimonials in your videos.
Be careful not to stage manage your testimonials since viewers will easily see through you. Getting genuine and satisfied clients talking about your website or services will greatly boost your reputation.
These are the kind of videos that you will easily see people sharing on social media sites.
In Summary: It would be prudent of you as an online marketer to add video marketing in your online marketing arsenal. Think of this, in the United States alone, about 170 million people view an average of 15 hours of video online.
This goes to show the potential that webmasters have of increasing their online sales. The other day I was reading how a certain online shoe company got a conversion rate of 46 % for clients that watched their free online video clips.
Writing this article has made me see just how I have not fully utilized and optimized the power of free online video marketing. We better get down to business if we want to make money online from home.
Internet video advertising is what most marketing experts are talking about now. If you ask me, video sharing is not the next big thing; it is the big thing now.
As a webmaster or blogger seeking to market your site, you need to take full advantage of web video advertising. Even though there are many myths circulating on the net about marketing using videos, you need to do your own research.
Research will help you to know what works and what doesn’t as regard video advertising. There are people out there who are out to complicate video marketing. These kinds of people are selfish and their main agenda is to sell to you some kind of product or service.
Am not saying you should not buy products or softwares to help you in online video advertising. But you need to equip yourself with the right knowledge first before purchasing anything.
People who complicate video promotion have made it seem like the skill is only for the veterans. But that is not the case, you too as a newbie can use online video advertising to generate traffic to your blog or website.
On this blog post you will learn some very important aspects of marketing with videos thus stay ahead of the pack. This article will share in detail the attributes of video advertisement and how you as a home based business entrepreneur can take advantage.
If you read to the end you will discover that video marketing is not what others would like you think. Below are important points and facts about video advertising that you need to know.
YouTube is not the only player: Anytime video sharing is mentioned the first site that comes to mind is YouTube. But you need to know that are other sites you can upload your videos and generate traffic to your site.
Some of the other video advertising sites include MetaCafe, Vimeo, Blip.tv, Daily Motions and Viddler among others. The secret is to post your videos on sites that are visited by your target audience.
The best way to leverage your online videos is to post to at least five video marketing sites. The ones we have listed above are among the top 5.
Posting on different sites helps when it comes to search engine listing. Your videos may show up in search results for people searching using your targeted keywords.
Video advertising as relating to search: On a previous article we talked on how google has a wide reach when it comes to search results. Studies show that on a daily basis, there are over 4.5 billion searches on google alone.
But did you know that on YouTube there are about 4 billion video views daily? In short, this is to tell you that YouTube is the second biggest search engine. In addition, this is an indication that there is a big probability of you channeling some of this traffic to your website or blog.
As an online marketer, you realize that the more traffic you generate the higher your chances of making money online. Therefore, as much as the competition is high, there is a lot of traffic generated on YouTube you can tap into.
As you seek to optimize through blogging, article marketing and social media marketing, also add video marketing in your array of online marketing arsenals.
One of the most important elements of video advertising is the description file. Search engines cannot tell what is contained in your videos unless you fill out the description file.
Here is where to you get to fill in the title of your video, add a short description and include your keywords/tags. Make certain in the three fields you mention your targeted keyword phrase. Optimizing your videos increases the chances of appearing on YouTube search listing, you will also boost the chances of appearing in search engine result pages.
On YouTube, you can also optimize your about me details. Use this section to describe yourself using you targeted keyword phrases.
Take it a notch higher by categorizing your videos. Make sure that each category you add is a targeted keyword phrase. For example, if your videos are about online marketing you can create a menu with name categories such as like video marketing, work from home tactics, make money online, online marketing strategies and so forth.
By seizing every opportunity to optimize your video advertising account on YouTube or any other video sharing site, you will be ahead of other people in the same niche.
It is critical you pick your keywords wisely. You are better off using long tail keywords than short tail key terms. The advantage of long tail keywords is that they are less competitive thus you will rank higher and faster. In addition, long tail keywords will ensure you generate more targeted viewers.
Use tools like Google Keyword Tool (Free), Google Insight (Free), Keyword Winner (Paid) or Keyword Discovery (Paid) to research on the best keyword phrases.
Length of video clip: According to the new algorithm change as regards written content, the longer your article the better for you.
This has been my observation; the articles that I have shared the most information are bringing me more organic traffic. In addition, the long articles seem to be shared more than the shorter articles.
To read more on this topic have a look at this post: Impact Of Article Word Count In relation To SEO Ranking.
Anyway to get back to our article, people assume that the longer your videos the better. That is far from the case, sometimes you just need to submit short video clips to rely your information.
Most people have a short attention span thus will get bored if you post long videos. Therefore, what matters most in online video adverting is the quality production and message script. Sometimes you will need a long video while other times a clip of 2 minutes will be more than enough.
Ideally, share videos that will engage your audience to the end. Come to think of it, news reporters can squeeze information in a space of 1 minute and still be able to report on the news headlines effectively.
If the above is possible, then the length of your videos doesn’t have to be a big deal. What you need to ask yourself is this, are people able to get the video advertising message am passing along?
Video presentation: When it comes to online marketing especially video advertising first impressions really count. That is why most people who are not so eloquent or camera shy keep away from video sharing.
Web marketing experts say that by people seeing your face it helps boost your online reputation. People love it when they know whom they are dealing with. There are many online con artists thus the reason for people to hear and see you in order to gain trust.
But if you think you are not confident enough to talk in front of a camera, there are ways to get around it. One of the best tactics of starting out in video marketing is to do voiceovers where people hear you but don’t see you.
With time you will gain confidence and that is when you can show your face. When doing voiceovers make sure you have captivating animations and well written messages or video scripts. This ensures you do not bore your viewers.
We all have our strengths and weakness; therefore if appearing on camera is not your cup of tea don’t worry. You don’t need to have the face like Brad Pritt and the voice of Richard Quest to produce your videos. Just look presentable and if you are able to speak fluently and clearly you are go to go.
The one thing that makes people quiver at the thought of producing videos is the number of people who will watch the clip. In order to overcome that fear, assume you are talking to one of your valued customers. By assuming so you will feel as if you are having a chit chat with one person thus your confidence will raise.
Social sharing aspect: One of the most powerful elements of video advertising is viral marketing. This is why you have to produce videos that are worth sharing.
Before you upload your videos, ask yourself if you were the viewer would you click on a social icon to share with your friends? If the answer is yes, then you have increased the chances of succeeding in video sharing.
By the way, you do not need to have a lot of money like a bank to produce quality videos. With a good camera and editing software you can come up with videos that can spread on the internet like wild fire.
Another thing you can do to help your videos go viral is to ask your close friends to share with their friends. You just never know, some of your friends fans may like the videos and end up re-tweeting or sharing on facebook.
Creativity: If you forget everything discussed on this post about video marketing, please do not forget the aspect of originality. The secret of succeeding in video advertising is creativity.
Big companies spend a lot of money hiring producers and using state of the art studios and cameras. But you do not need to take the same route to come up with creative videos. What you should focus on is sharing content that is insightful, helpful and relevant to your target viewers.
If you can produce memorable videos, then for sure your audiences will share the videos with their friends and colleagues. Creativity is about thinking outside the box. If you cannot afford to produce your videos in a state of the art studio, then turn one of your rooms into a studio.
In addition, you can get affordable but still high quality editing software that will help you in producing your video clips. You may not be the best producer in the world, but if you keep at it you will definitely learn the art hence submit smashing videos that are educative and at the same time captivating.
An aspect of producing videos that calls for real originality is your video scripts. The more compelling your messages are the higher the chances of people clicking on the social sharing buttons.
The best way of come up with entrancing online video scripts is to see what others are doing. Watch videos that have been uploaded by your competitors, then get down to work and do a better job.
Listen to their scripts so as to learn how to phrase your messages. As you listen to more video advertising messages, with time you will be an expert on what to say on your own videos scripts.
Rome was not built in one day; therefore expect your first videos to sometime flop. Practice makes perfect thus the more videos you keep on producing the better you will become.
Do not procrastinate: Most people are guilty of procrastinating thus the reason to start your video advertising campaign right away. The longer you wait the longer it will take you to make an impact.
Since many people procrastinate, if you set out to begin producing your own videos now you will be ahead on 80% of online marketers.
Do not come up with excuses such as saying you do not have enough funds, you do not have a good enough camera, you do not have the charisma of James Bond, your computer specs are inferior or you do not have a good voice. As we have seen you don’t need to own a bank to come up with informative videos.
While others are waiting to start with video advertising you should be can taking action right now. As people come up with excuses they will be giving your headway but if only you get down to work.
As we speak, few bloggers and webmasters have taken full advantage of video promotion. Therefore, if you have an internet home based business it the high time you thought of adding video advertising in your array of internet marketing strategies.
Summary: The many myths surrounding internet marketing as regards to video promotion are mostly misplaced. Video advertising is not difficult as some would like you to think and thus it should not give you creepy feelings.
All you need to have is the right mindset, skills and tools. As for the right message, you have to read widely hence equip yourself with quality information to share with your target audience.
It is from the information you share you get to draw in viewers in masses and you bet your videos will have a great viral effect.
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Author: Stephen Kavita
One of the best known strategies of marketing online is through video marketing. But the challenge that most small online work from home business people face is choosing the right video format.
For a long time now, sharing online videos on social sites like YouTube, MegaCafe, Vimeo and the like, has helped online marketers drive high volume of targeted traffic to their sites. Ideally, the reason for this is because video content is more appealing compared to text.
Video marketing also guarantees high search engine placement especially if you know how to optimize your video file profile. If you put together the power of moving images and the SEO factor, then you will see how instrumental video marketing can be to your online home business.
But now the technical part comes in, and that is the main reason why we thought it is prudent to share on various video formats. There are three things that determine the success and failure of your video marketing campaign;
1. Video equipment
2. Computer Specs
3. Online Video Host
On this write up we shall discuss various video formats and then you can choose which one best suits you.
Here are the main video formats available:
Flash: If there is one video format that is commonly been used by most video marketers is flash video. The advantage of flash is that it’s playable on Adobe Flash Players which can be installed in almost any computer.
In fact, most video sharing sites like YouTube and MegaCafe convert all their videos to flash since they are easier to host. Flash video format normally have a small size hence they load faster which translate to better user experience.
It is advisable that if you want to host videos on your site, go for Flash Video format.
MPEG-4: Currently, most online video marketers are going for motion picture expert group (MPEG-4) as their choice of video format.
Nowadays, most video cameras are using MPEG-4 as the standard output mainly because of the high quality it has. Globally it is the recommended video format for people seeking to host their motion pictures online.
Windows Media Player: For people using windows as their operating system, then you most definitely know about Windows Media Player. This is the default video format file that comes with all windows operating system.
The advantage of windows media player is the small size of the file. It is also known for producing fairly quality videos.
To get the full benefits of windows media player, record your videos on low resolutions and you will be able to upload and send the videos via email.
Note: If you record using high resolutions, the size of the video format file is going to be bigger thus it will take longer to load on the web.
The videos are also easy to load on YouTube and even when converted to flash, they yield good enough quality.
Apple Quick Time: From the word Apple, you may assume that it is a video format for Mac computers alone but that is not the case. The file size for this kind of format is big but the quality of video resolution is superb.
If you are looking to produce high quality videos then this is what you should go for. Since the files are big, you have to contend with slow loading once the videos are uploaded on the web.
Avi: Before windows media player, the original Microsoft video format was Audio Video Interlaced. With Avi the video size is rather big, and thus tend to take long to load on the web. Video marketers discourage the use of Audio Video Interlaced for online video sharing.
In online video producing there are 3 aspects you need to consider when it comes to video quality:
Raw Video Format: This is determined by the camera, camcorder or software you use to record. If you are using software, then the quality will be determined by the computer you are using.
Always go for a camera that is top grade for best resolutions and better finished product.
Editing: Depending on what you want to achieve, editing standards play a pivotal role when it comes to video formatting. Here you have to work with good softwares and a computer with high specs.
The software you choose should be able to take up raw video formats that your camera or camcorder produces. Ideally, most editing softwares accept all raw video formats, but it is advisable to verify before you settle for any.
Video Hosting Platform: On the internet there are several online video platforms which include YouTube (King of online video sharing), Vimeo, MegaCafe, Viddler, Daily Motion and many more. It is recommended that you settle for a video format that is compatible with your video hosting site.
The best format is Adobe Flash mainly because of loading speed. If your host is YouTube, with Adobe Flash your videos will be converted faster and still maintain the quality.
Avoid a situation where you have to convert your raw videos severally to match with your software editor. This will compromise your final quality thus negatively affect your video marketing campaign.
Conclusion: For small online business entrepreneurs, it is advisable to record your videos in the best and easy format as possible. Most internet video marketing experts highly recommend using MPEG-4 for newbies.
When it gets to the editing stage, MPEG-4 is easier to upload and tidy up. In addition with MPEG-4 you are able to maintain the resolution of the raw video format.
YouTube is the best place to share videos. First, it is owned by Google and secondly it records very high traffic volume. Considering that Google owns YouTube, you can be rest assured that your SEO profile will go up thus increase your organic search engine traffic.
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