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Types Of Promotional Videos For Home Based Businesses

Types Of Promotional Videos For Home Based Businesses

Promotional videos are one of the best and affordable means for home marketers to advertise their business. Videos have the power and ability to capture people’s attention more than any other media of communication.

Apart from helping to generate online sales leads, promotional videos can be used to teach the subconscious of your viewers thus help increase conversion rate.

On this write up, we shall look at some of the types of promotional videos small home based business entrepreneurs can utilize. Remember, the aim of any marketing strategy for a small online business should be to ensure

1. Quick Publication

2. Generate targeted online sales leads




3. Affordability

Below are some of the promotional videos you can adopt to assist you market your niche business site or blog.

About you videos: This are usually clips that do well when they run for about 2 to 3 minutes. They are videos that talk about your business and what you have to offer.

You can use this type of video promotion to tell your target audience about yourself and what your area of expertise is. Normally, the video contain pictures of your products and maybe your location and in the background someone narrating.

The cost of producing these kinds of promotional videos entirely depends on your budget. You can hire the services of a professional videographer or you can do it for free. All you need to take into account when uploading is that you should include your keywords in your video description files for SEO purposes.

To ensure that your videos have a viral effect, make certain they are interesting and educative. Exciting videos will easily be re-tweeted and shared using social media sites.

Training videos: In most case, these videos use screen capture shot to show viewers step by step procedure of doing something. Training videos are informative and with them you can offer real value to your audience.

Since training videos are instruction based, they can take long depending on what is been demonstrated. There are clips are can go up to 30 minutes while others can be as short as 5 minutes. But experts in promotional videos recommended that you always keep your videos short so as not to lose your viewers. For a training video 7 to 15 minutes is good enough.

To make your video short, you can use some summarized text content before and after your video clip. Avoid using high pitched marketing phrases in a training video, which can spell disaster for your video.

Technical ability clips: These are videos that are used by software developers, building constructors, SEO experts to show their expertise. In essence, they demonstrate the superiority of a certain product or service and at the same time show how affordable it is.

Am sure you have seen commercials showing the performance of a car and the manufacturing process it went through. It could be a video introducing a new braking or suspension system. The aim of these kinds of promotional videos is to display superior ability that gives a firm a competitive edge and distinctiveness.

Demo promotional videos: These are somehow similar to technical ability videos. Demo promotional videos are mainly for products that make movements e.g. electrical, cars, toys and so on.

video promotionThe best approach to these types of video clips is to make them short; 10 minutes is enough. To make them interesting, you can include someone at the background to narrate the demo.

As you demonstrate, it is important to focus more on the strength of your product and how it can bring value and offer workable solutions to your customers.

Sales page video clips: Many people when they hear of sales page, the thing that comes into mind are long high pitched text messages. But you can also produce the same using promotional videos clips.

These videos are action based where you expect your viewers to take a certain action after watching your video. This could be for your viewers to fill in a form, subscribe to your opt-in email list or purchase a product.

Just the way text landing pages are long, sales page video clips are equally long running from 7 to 20 minutes. But the recommended length should be 5 to 10 minutes. The secret here is to interrupt your videos with several calls to action.

Interview video clips: One of the best promotional videos is interview clips. This is especially so when it comes to online branding and building a web presence.

If you want to add a human element to your work online home business, then this is the way to go. Conducting interviews have a way of building credibility especially for service oriented businesses. Trust is so fundamental when it comes to doing business online and since interviews means showing your face; you will make some major strides.

Competition on the internet is quite stiff and therefore you need to look unique in order to stay on top. With a video of you interviewing a customer, you can easily distinguish your home business from your competitors.

Milestone videos: This is more effective when you have been in business for some time and you have won accolades or you have some satisfied customers. Here is where you get to showcase your achievements over a period of time.

If you have employees, you can have an event where you reward top performance. This helps you to bring the human element of your business in terms of appreciating your workforce.

The most that these kinds of clips can stretch should be 5 minutes. Always remember to keep them current, for example posting clips of you rewarding the employee of the year.

3rd party promotional videos: In case you want to generate killer online traffic, post a video of a legitimate testimonial shared by a satisfied client. Since a customers is a 3rd party to your business, his words can easily help you gain trust from your viewers.

It would be even more effective is the person talking of your business is a well known figure. Try and make your testimonials videos run for about 3 to 4 minutes.

Summary: Quality of promotional videos is paramount. You do not necessarily need the services of a professional, but with a good webcam you can produce quality clips.

Video sharing is more effective when you submit your promotional videos on various sites like MetaCafe, Vimeo, YouTube and so forth. Since most of these video directories sites have share button, they will help you in viral marketing.

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How To Use Web Videos To Increase Site Traffic

How To Use Web Videos To Increase Site Traffic

Marketing on the internet is about generating content and one of the best ways to do just that is through web videos. Video marketing is now more than ever before becoming the in thing. With the invention of sophisticated mobile phones and the increase of bandwidth, e-marketers need to take advantage of web video advertising.

According to research done by Cisco, 30% of traffic generated on the internet is via web videos. They also went ahead to state that in the coming year 2013, the percentage is set to increase to an amazing 80%. These are the kind of figures that would make a webmaster’s head to spin.

It would sure feel great to get a small fraction of this traffic; this is how you can do that.

In the blogging arena, content is the driving force. As much as written content is good, it cannot beat web videos when it comes to engaging, entertaining and proving clarity.

Considering the way written content is so competitive, most online marketers have resulted to venturing into web video sharing where the competition is low. All you need to learn is how to SEO your video files and you will easily rank on search engine result pages.




Video sharing is more effective when the clips are short and to the point. Long video clips will only contribute to viewers losing interest thus your video production efforts going to waste.

Why video marketing?

Personal touch: The fact that people can see you is a great way of building trust. Videos have a way of fostering relationships in that they add a personal touch to your online business.

First impressions matter so much when it comes to business, this is the reason why some bloggers have chosen to share web videos in their about page. You can use a webcam to record and tell people who you are in order to invite people into your life.

As people see a web video of you talking on your site, you will connect with them at a higher and personal level. This will ensure visitors see you for who you are, thus help you build loyalty and credibility.

Easier to pass on information: If you were given a choose between reading an article and watching a video, you would most probably choose the latter.

This is the one biggest advantage that web video content has over written content. Depending on how your video is produced, you can easily engage your viewers and pass on information with lots of ease.

Ability to share: When it comes to viral marketing, videos can easily go viral than written content. With web video marketing, people who would otherwise ignore your links and text will effortlessly press the play button to watch your videos and share them.

Videos are convincing: Did you know that in the brain, the part that deals with vision and reading is different? A close look are most TV advertisements you will realize that they feature models.

These ads are aimed at reaching our subconscious and thus make us feel as if we can become like those people in the advertisements. Hence, it is easier to persuade people using web videos than when they are reading text messages.

The role of web videos in online brand promotion

web video trafficA big brand like Coke have over the years build a name that has been ingrained in people’s minds, thanks to television. This is a demonstration that videos have become avenues of building a brand name.

Something we mentioned earlier in this article is that you can post videos about yourself in the about page. The about page is a perfect place to brand your work at home online home based business site.

The reason that people read your blog posts is to gather information, but when they come to your about page they want to know more about you. It is vital for you to take time and come up with good content in your about page.

In order to spice up your about page and in the same time build an online brand, you can post a web video of you talking. This to visitors is a sign of transparency and professionalism. In addition, it will ensure you connect with your visitors at a more personal level.

Here are some types of web videos that have been proven to generate high volume of traffic

Entertainment: They say, “To much work without play makes Jack a dull boy”. If you can come up with exciting videos be sure that you will get an audience. The hassle and bustle of life is too much and any opportunity one can get to relax, they will obviously grab it.

You can entertain your viewers and at the same time offer them valuable content. If you can produce an informative web video that is also entertaining; the video would easily have a viral effect.

Tutorials: The advantage of web video is that you can demonstrate how something is done. This is unlike written content where sometimes you may lack words to explain something or get misinterpreted.

You sure have bought a gadget and at reaching home you discover that you cannot understand the instruction. But if the manual were on a video you will easily understand and follow the instructions.

Video tutorials are easily understood by people thus will help you generate more traffic.

Interviews: Videos where you are interviewing people is one of the best ways to capture your target audience. Interviews offer viewers with more in-depth information about a certain topic.

A tool you can use to interview people is Skype. With Skype you do not have to be together with the interviewee, thus you can interview anyone for wherever they are situated.

For the videos to be more effective, it is advisable you interview big shots in your niche. People love to hear from others who have been successful; this gives them hope that they too will make it someday.

Take note: The aim of video marketing is to generate web traffic. What is the point of posting your videos on YouTube and no one comes to your site? It is therefore essential that every web video you post to have call to action message.

The action should be to get people to come to your blog or website. At the end of your videos always tell your viewers what to do. You can also use text to direct your audience on what action to take.

Conclusion: Come 2013 and web video marketing will be the ultimate site traffic generator. What are you doing to position yourself?

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Video Sharing Strategies For Killer Traffic Results

Video Sharing Strategies For Killer Traffic Results

Any marketer knows that online video marketing or video sharing is the future of website promotion. The thought that your video can be viewed by people from all over the world is just mind boggling. If you ask most experts in internet marketing, they will attest to the fact that video sharing is one of the best viral marketing strategies.

Someone once said that we are yet to experience the full impact of what video sharing can do. Therefore, as a blogger or webmaster you need to position yourself strategically in order to reap the full benefit of video sharing in terms of traffic generation.

So as to enjoy the benefits of marketing with video, you need to equip yourself with knowledge on best online video marketing tactics. On this publication we shall discuss some vital aspects of video sharing that you need to consider seriously as a work online marketer.

Video production: First impressions really matter a lot hence you need to consider that as you create your videos. For those of you who have cash, you can allocate a budget where an expert in video production can do the work for you.

That does not mean that if you do not have money you cannot do good production. You too can create videos that stand out. This you can achieve by taking time to edit your videos carefully using the right tools.




There are softwares that will help you to easily add text, good lighting, sound and special effects; this are the ingredients of video production that will ensure you succeed in video sharing.

To be a quality video editor you need to watch other people’s video clips. In addition, you need to enroll in online courses that will direct you on best video production practices. Remember, practice makes perfect and the more you produce videos the better you will become.

Video marketing is about having a good first impression. You can generate many YouTube views but if people don’t like your production you will not succeed in video sharing.

Link with exact keyword phrases: As you work towards video sharing, you also need to maximize on search engine traffic. The best way to optimize your video clips is by proper use of targeted keywords.

So as to make certain that search engines know exactly what your videos are about you need to add keywords. Normally, keywords ensure engine spiders crawl and index your videos on search engines result pages.

As you upload your videos ensure you add a title, targeted keyword phrase and a short optimized description in your video file name. You keyword should also appear in your video URL.

The other aspect is that video sharing sites are like small search engines. Hence the use of keywords will guarantee your videos are properly categorized. Video sharing sites rank videos using the words you insert in your name file thus take advantage and pick your keyword terms prudently.

Note: The keywords that you use should to be relevant to the video content.

online video marketingConnect with people in your niche: The best approach to video sharing is building relationships. On a site like YouTube, people cluster themselves in groups depending on what they share in common.

Search and join groups in your related niche and this will ensure your videos go viral to the relevant people. It is important to be active in all the groups you join by sharing other people’s videos and posting comments.

As you participate, you will build your online presence in your niche and others will be more than ready to also share your videos. In your profile add your website link so as make sure that every comment you post has a link to your blog or website. This will help you generate direct traffic and boost your SEO value as you market with videos.

It is imperative that your comments are insightful and relevant to the content in the videos. As people view your rich comments they will want to visit your site to learn more about you. Just as in forum marketing, video sharing is about adding value.

Work with best video sharing platforms: People think that YouTube is the only video sharing site. There are others like MegaCafe and Vimeo that also generate a considerable volume of traffic.

marketing with videoThe secret is to share your videos on the top video sharing sites. Work online marketing is about knowing where to find your target audience and offering them relevant information. If Vimeo is where your audiences spend most of their time, then that is where you should place most of your videos.

Publicize your videos: After you have uploaded your videos it is advisable that you market them too. The more exposure your videos have, the more traffic you generate thus build wealth from home online.

Apart from optimizing you videos, you can also leverage your video marketing by sharing the video URL on social media sites. The more you expose your video content to many people in your niche, the more likelihood of making online sales.

When marketing with video it is also vital that you make your viewers to take action. Add social media share buttons on your videos and ask your viewers to share the video with others. This will ensure that your video sharing goes viral even faster.

Here are other tips on easy video sharing:

TwitC: You can use TwitC to search, view, embed, organize, download, comment, rate and share videos on twitter, facebook, Myspace among other social media sites.

Twiddeo: With this site you can upload videos from your camera, webcam or from the web and share them.

TwitLENS: Here you can login with your twitter login details and start video sharing on twitter.

Offline marketing: In addition to online marketing, you can market your videos offline. On your business cards you can add a link to your video sharing account. Also, print nice t-shirts which have your website and video URL. Then wear the t-shirt when you are out for a jog or going to a friend’s party.

Summary: There are many forms of content generation strategies and video content is for sure one of the best. The main reason is because most people find it easy to view pictures than read written content. It is therefore critical that webmasters embrace video sharing.

Now you have an opportunity to take your online business to the next level through video sharing. Studies have shown that marketing with video has taken the internet by storm. Online marketers are now using videos to creatively share information on the internet. You too should jump on board right now.

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