List/Grid Tag Archives: web content

Web Content Management – How To Write For The Web

Web Content Management – How To Write For The Web

Two things that you have to consider when coming up with web content for your blog are:

a. Your content should be friendly to search engines: Creating optimized content will ensure you get organic and targeted traffic. As you write for the web, the traffic you generate will help you make money with ease while working from home online.

b. Human beings need to understand what you have written: Remember search engines will not buy your products, but people will. Therefore, your web content needs to be readable to your target audience as well.

The use of plain language is a critical element of web content creation. Understand that both newbies and experts will be reading your content and you want to reach them all. Plain language means creating content that can easily be understood by all your readers.

Good content is where you try and meet the needs of your readers. This can be achieved through your blog titles, knowing geographical needs of an area you want to target or understanding the needs of a certain group of people e.g. profession, class or age.




To better understand your targeted audience you have to relate with them regularly by updating your web content. As you keep on blogging, you will start getting comments and it’s from these remarks that you can offer web content that addresses the needs of your readers.

Once you have known the needs of your target audience, publish your information in a timely, sensible and proper style. In addition, your web content should be objective, centered on integrity and more so meeting the needs of your respective target visitors.

How to know the needs of your target audience:

The day you will fully understand the needs of your blog visitors then making money online will be easy. Understanding your audience will help you in web content management thus making your blog useful.

The first thing before you create content you need to research.

Research:

Ask yourself these questions as you write for the web:

–          What are visitors looking for on your blog: Normally, best way to determine the articles to write about, is by publishing on a regular basis. As you update your blog, readers will begin sharing their opinions and it from that you will gather ideas on what to talk about.

A site like Yahoo answers can also go a long way in helping you know what people in your niche need. Remember the secret to working online is solving people’s problems. When you offer workable solutions then you will earn income from home with ease.

–          What is it they already know: You have to realize that the blog traffic you attract will be from different sources, locations and groups of people. Some will be savvy about what you are sharing while others may be newbies to your web content material.

Again from the comments shared on your blog content you will be able to gauge the type of visitors     that come to read your web content.

–          What is the level of your reader in terms of expertise: Every niche has some sort of expertise that one has got to have in order to get a market share. It is also vital that you learn the level of understanding of your target audience.

In some niche you may be forced to use professional terms since the audience may be very learned people. This is where use of jargon can come in handy; a good example is a niche to do with software programming.

How to implement web content creation:

1. Understand what you are discussing: As you are researching for web content to offer your readers, you need to first digest it and fully understand it. It would only confuse your readers if you publish content that you do not even understand.

The best practice of understanding your content is implementing what you write about. If you decide to talk about a certain work online marketing strategy like article writing, you need to write several articles before you can share convincingly about article writing.

There is a saying that goes “Practice makes perfect.” The more you do something the better position you are in to discuss about it.

2. Come up with content that meets your readers’ needs: Always seek to satisfy the needs of your readers as you write for the web. This is what will help you gain online reputation thus build an online brand name.

In every niche there is always a certain need that has not been met. In addition, there are new things that come up in every industry. Both these situations are an opportunity for you to address the needs within your area of business.

Therefore, you need to be up to date with what is happening in your niche. This you can achieve by subscribing to RSS Feeds, niche newsletters and following tweets of influential bloggers in your niche.

How to best organize your web content:

–          Talk from your heart: It is always advisable to choose a niche you are passionate about. Some people target certain niches just because they heard someone mention they can make more cash. This is the wrong approach.

web contentBlogging on issues you have expertise in and are passionate about will mean you keep creating web content even when you are not making money. In most cases, it may take time before you begin attracting good traffic. This goes to show if you select a niche you are NOT passionate about you will lose hope along the way.

–          Keep it short and to the point: The best practice of web content management is keeping it short. I have visited some blogs that have very long paragraphs and this is not recommended. Short paragraphs make it easy for your readers to scan through your content.

From the word go, readers need to know what your web content is all about. Therefore, as you draft short paragraphs make sure you go straight to the point. The use of bullets or writing in point form will also make it easier for readers to scan through your content.

–          Avoid use of jargon words: You need to realize that some of your readers may not get what you are talking about if you use difficult words. Write in plain language that can be both understood by rookies and veterans in your niche.

As earlier mentioned sometimes you may need to use some jargons depending on your niche. For example, if your target audiences are doctors, you may be required to use certain terms that only doctors understand.

–          Use links leading to other web content on your blog: Sometimes you may be required to explain more and this is when it is advisable to link to other webpages within your blog content. When you link your blog content, your site will be user friendly and also help search engines crawl your content.

The easier it is for your target audience to navigate through your blog, the more you will succeed in reader retention. As all bloggers know, the more time people spend reading your web content the more likelihood of making an online sale.

–          Use relevant images: It can be quite boring for reader to scan through endless written content thus it is advisable to break the monotony. Remember that written content is the not the only way to disseminate information.

The other forms of blog content include videos, images, podcasts, tables and the like. When adding picture or videos within your text, it is best that they are relevant. For example, you cannot add latest fashion design images on a blog talking about farming or how to work online.

–          Come up with effective and relevant titles: The title of your web content plays a vital role in information management. Your blog headline is the first content that your readers and search engines will come across. The title determines if people will read your articles or not.

Take time to research on titles to use on your blog. In addition, ensure that your titles contain your targeted keyword phrases.

Summary: When you are writing for the web always use the rule of two. This means:

1. The first to words of your article title should define the web content in the body of your post.

2. By reading the first two sentences of your post one should know what your article is all about.

3. Your first two paragraphs should contain the best content of your blog post.

Web Content Writing Services | To Or Not To Outsource?

Web Content Writing Services | To Or Not To Outsource?

The driving force of internet marketing is web content writing. If you want to earn money online from home then there is no way out, you have to seriously think of content creation.

The reason for publishing this article is to determine whether to create your own web content or to outsource. But before we get to the thick of things, let as first define what web content outsourcing is. This is the hiring of writers from overseas or from online freelance websites databases.

Just the way some website owners go online to outsource for SEO activities and services, the same can be done for web content writing. Black hat firms are the main culprits when it comes to buying links especially from link farms or purchasing cheap content. Buying SEO services is not bad, the problem is that most black hat firms go for cheap stuff.

Ideally, an established and experienced web content writer will charge about $150 – $200 for an article with 600 words. But for the same amount of words, novice writers from freelancing sites may ask for as little as $5 – $25. Let me ask, from the two writers whom do you expect to come with a quality blog post?

Do not get me wrong, you may be lucky sometimes and land on a very good web content writer on freelancing sites. The problem is that out of 100 applicants, you may find only one good writer or if you are unlucky none. As the saying goes, you may end up kissing a lot of frogs before you get that one writer that meets your niche blog requirements.




Is content outsourcing bad?

That is far from the truth, outsourcing for web content writing services is OK. There is no online marketing that can work without the involvement of content. Be it white paper, articles, press release or blog post, all will need you to sit down and formulate content.

It could be you have no time to generate your own content or you consider yourself not to be talented in writing. If you are one of these people and you know the value of web content in regards to making money blogging, then it is alright to outsource.

But I would like to pose to you another question again, would you rather have a professional and qualified lawyer or a back street attorney represent you in a major court case? The answer is obvious; you would pay any amount to have the best person represent you.

The same should apply when it comes to web content writing. If you must outsource and hire people who fully understand your business concept and know exactly what you want to achieve from your blog or website.

It would be better to outsource for writers within your locality whom you can vet and have them as part time employees. This way you can work hand in hand with them as a team to ensure you produce content that has the right message.

Here are elements to look at as you are outsourcing for web content

1. Buy content that is targeted

2. The content should be SEO friendly or in other words optimized for search engine ranking

3. Get web content that can go viral through social media sites and other blogging sites.

web content writingI promise you, this is not the kind of content you can get from writers that charge $5 for every 600 words. You will be required to go deep into your pocket to get content that gets into your readers subconscious and thus giving you an online presence and brand.

My counsel to webmasters who outsource for web content writing services, try to generate your own content. Practice makes perfect, thus you can start by creating your own content and with time you will become a good author. I see blog owners giving out a lot of instructions, tips and direction to freelance writers proving that they can do it themselves.

All said and done, there is no way an article of $10 can compete with an article of $150. A writer who charges $150 will research until he comes up with web content that is branded just for your site. He will go as far as making sure the messaging is strategic and designed to capture your target audience thoughts.

The downside of outsourcing for generic content.

Someone asking for $5 for an article of 500 words will most definitely take short cuts. There articles will be recycled, stale and of very low quality.

Ideally, a person or company offering web content writing services will need to research widely and moderate the article until it flows perfectly. Do you expect a person charging $4 to go through all that trouble?

As the adage goes, “Time is money” and since the person charging $4 will need to do many articles in order to make more money, he will spend little time drafting articles.

Another question again, what value have you put on time? If you are NOT willing to go the extra mile by paying for quality web content or researching for content, how can you expect someone charging $10 to do the required?

Buying cheap content is what has resulted to most bloggers having content that is not in line with their goals. Sometimes you may ask a site owner their business concept and discover it is different to their site content. Only for you to discover that they outsourced for cheap web content writing services.

The fact that content is an integral component of online marketing does not mean any content is good. Do not publish any content just for the sake of it. Taking short cuts and cutting down your operation cost in the name of saving money will compromise your online business.

You cannot sacrifice your online reputation, web presence and online brand in the name of cutting cost. The long term effects of doing that are so expensive you would rather pay the cost now by buying high quality articles.

Summary: No matter the type of content you are generating, be it web content writing, videos, podcast or still images, you have to think of branding, connecting to your blog visitors and more than anything, cutting a niche for yourself as being an authority site.

The two latest google algorithm changes demonstrated how valuable content quality is. Webmasters who had the habit of outsourcing for cheap web content writing services are the ones that were most hit by the Panda and Google Fresh updates.

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Web Page Content That Search Engines Simply Adore

Web Page Content That Search Engines Simply Adore

The core reason that makes the internet thrive is the element of sharing information. For years webmasters have been spending countless hours trying to generate web page content that will meet the needs of their target audience.

While others were hard at work generating quality web content, others decided to find ways of gamming search engines. For a long time search engines results were filled with spammy sites that offered useless content.

Most of these crappy sites’ agenda was to make sales but did not offer any solutions to peoples’ problems. No wonder Google set up a good plan to scrap them off from their search results.

This are the same people shouting at the top of their voices claiming Panda and Penguin updates were unfair. If you ask internet searchers they will tell you it was long overdue. People are ready to buy online but more importantly they are also looking for helpful web content.

Create web page content that meets the needs of your target audience and making money will be like a walk in the park.





Now that you can see the importance of content you may be asking:

What is the definition of content?

Since we are talking of web page content the best way to answer this question is explain what content is in relation to the internet.

Content can be in many forms which include written text, still images, moving images, podcast and so on. As a webmaster you also need to go a step further and realize that website or blog content is also made up of:

-Meta tags which include Title, Description and Keyword Tags.

-Alternate text (words that help tell what an image is about).

-Page URL (link that people follow to reach your webpage).

-Anchor text (words that are anchored on a link also called hyperlink).

If you did not know, search engines are not able to read images. This is the reason of having an image description file where you can tell search engines what your image is all about.

In the description file you need to give your image a title, alternate text and a short description. This you do using text format.

This tells you that when it comes to the internet the best type of web page content is text. You have probably heard that a picture speaks a thousand words, but in regards to the internet that is not the case.

To make your text visible to search engines, do not make a mistake of embedding them in your images. Rather describe your images within your description file as explained above.

How do you tell bad content?

Before google embarked at finding ways to rid the internet of crappy sites, SEO was been abused. Those were the days when an incomplete article of 250 words would appear on page one.

It was common to see a page ranking high with a poor ad-to-content ration. For you to reach the little content available you had to scroll all the way down the page.

And that was not all; webmasters would squeeze their budget and hire amateurs to generate for them content. As a result, it was common to see pages with spelling errors and even more annoying articles stuffed with keywords.

The result of these was that the internet was full of short, vague and low quality content. Originality was wanting as people ran amok publishing duplicate content. It was a common scene to come across a web page plastered with affiliate links, adsense links and banners with valuable web content nowhere in sight.

In summary here are some things you need to avoid when generating content for your blog or website:

  1. Don’t upload more images than text in your web pages.
  2. If you have to add images avoid flash and frame images.
  3. Do not duplicate content from another site. Affiliate marketers should use different wordings from the ones used by merchants/manufactures.
  4. Publishing content that does not address the problems of your target audience.
  5. Writing articles that have no targeted keywords phrases.
  6. Publishing content with high marketing pitches all in a view to sell.
  7. Use of the same keyword throughout within your anchor text when linking to external and on site pages.
  8. Posting an article with spelling and grammatical errors.
  9. Use of jargon.

Ideally, what this means is that you need to present your content in a coherent and in an easy to understand manner. Readers should straightaway be able to define precisely what your web page content is all about.

The moment your readers see that you are out to show off they will drop your site like a hot potato. The use of difficult words also confuses readers and in some instances results in substandard content.

page contentPosting web pages with keywords all over the place will make your articles hard to read. This is because you will be forced to add keywords where they are not needed. Before you sell, first seek to solve problems faced by people in your niche. That is how you end up convincing visitors to buy from your site.

Anyway, do you expect engine bots to buy your products or human visitors? Therefore, content must come first and ranking second.

As for those who copy other people’s content, you will always trail behind the rest. By the way, Google’s search engine is becoming more intelligent and thus duplicate content will never rank well.

What is considered by Google to be Good content?

In order to survive the Panda, Penguin and all other algorithm updates, this section is a must read. Why? Because Google likes it when you give them what they want.

If you have web content that meets the quality guidelines set by Google, then be ready for high volume organic SEO traffic.

Below are some attributes of quality web page content that will rank high on search results:

  • Content created by someone well vast in their area of expertise. This is the kind of content that relay credible, insightful and captivating information.
  • Well researched content with references to source of content in terms of links and mentions. This helps in bringing an element of trust and integrity.
  • Articles that contain exact match keywords in the page URL, title, body of the article and in the Meta tags. In short, having an SEO friendly page that is rich with targeted keyword terms.
  • Web page content that have used keywords intelligently. This means having the recommended keyword density and adding keywords where necessary.
  • An article that has been proofread to rid it of spelling and grammatical mistakes.
  • Webpages that have good word count that explains in detail what readers want to know.

As you generate web content, try to stay clear of writing on issues that don’t add value. Instead, concentrate on providing information that seeks to address pertinent issues facing your target audience.

There is still hot debate on the importance of word count when it comes to page ranking, but it is high time this debate came to an end. Before, it was assumed that one could use 300 words and still provide quality information.

On a closer look, google discovered that there are some topics you cannot explain in a 250 or 300 word article. Hence, if you want to succeed in SEO, publish content with a high content volume. To be on the safe side use at least 1000 words.

This way you will be able to cover a subject in detail. In the process, your article will rank better than someone else who has written on the same topic but used a less word count.

It is true that sitting down day in day out to come up with web content is not easy. Publishing quality page content is as a result of extensive research and practicing on advancing your writing skills.

But I would rather you post two quality articles in a week that are educative than engage in negative SEO strategies.

Trying to game search engines may work in the beginning, but as we have seen with the latest google updates, it will not take long before you get axed from the top search results.

Using underhand strategies such as buying backlinks, providing search engines one thing and giving visitors something else or keyword stuffing will only work for a limited time.

So, when you become a victim of the next Google algorithm update, blame no one else but yourself.

Why you need to support Google’s effort to improve search results.

As a web marketer, apart from sharing content you also want to get relevant and useful information when you are doing your research.

We may not agree with some of the parameters that search engines use in their algorithm to rank web pages such social signals, but what they have done so far is recommendable.

SEO experts have indicated that social mentions are subject to manipulations by use of software.  It is also believed that people click on links appearing on social sites based on the words used in the title without necessarily reading the article.

Rather than getting involved in this debate, why not try coming up with captivating titles that will increase you click through rate (CTR) and more importantly social mentions. Either way, you have nothing to lose.

Generally, people connect with others of whom they share something in common. The whole point of search engines measuring social activity to rank web content is because it is expected people will react to what you have shared especially if it is informative.

Engine bots cannot read what you have written though all indicators show soon they will be able to do just that. But before engine spiders become that intelligent, they will have to use external mechanisms to tell what your site is about and also gauge your site authority.

Sharing quality web page content will increase your backlinks and social mentions thus tipping the SEO scales in your favor.

Don’t forget, when people begin noticing relevant and quality content appearing in search results, they will trust the sites that top SERPs. In turn, when you finally get to page one of your targeted keywords your bank manager will definitely be your close ally.

Web page content in summary:

Google is striving to offer their users the best content they can find, why don’t you emulate them by writing quality articles? This is the only way you can be guaranteed of a secure and successful online marketing career.

Share content that is superior to your competitors and Google will quickly send traffic your way. You might not rank right away but as time goes by you will get to rank where you deserve.

Learn your visitors’ preferences by conducting thorough research. Remember to also research on the right keyword phrases that your target audiences commonly search for.

Note: Put your targeted keyword in your page title, page URL and body of your article then let search engines do their thing.

Find out what searches will bring quality traffic to your site and create related and relevant page content. Ensure on each web page you include targeted key phrases as well as provide workable solutions that address real issues on any give subject.

As you sit down to write your next article make certain that it fulfills its intended propose which should be to add value to your readers. Put your whole heart into creating every web page and your visitors will notice your passion.

The one true investment you can put into your website or business blog is quality web page content. It may be expensive in terms of time, but the outcome will be worth every second.

If you opt the easy way out of gamming search engines and posting low quality content, then be ready and willing to face the consequences.

There is more that still needs to be addressed in relation to generating website or blog content. Feel free to contribute to this topic by posting your advice and feedback in the comment section provided below.

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SEO Web Content Myths That Must Have To Be Demystified

SEO Web Content Myths That Must Have To Be Demystified

Bloggers have for a long time struggled with two issues in regards to creating SEO based web content;

a. How to generate SEO content that helps them rank on search engines

b. Share content that is readable, convincing and insightful to their target audience

Balancing these two aspects is not easy, most of the time people end up compromising one for the other. For instance, you rank highly for targeted keyword but your content does little to increase your sales conversion rate.

A blogger always seeks to be known as a bona-fide expert sharing rich content that is educative. At the same time, publish SEO web content that search engines can know what the blog is all about. That calls for the use of keyword phrases that will ensure they attract high and targeted organic traffic.

This goes to show that creating web content is like walking a tight rope. You never know which article will catapult you to the top of the pack or which one will make you lose your online reputation all together.

blog writing

To add insult to injury, bloggers do not know what is considered as myth and what is real when it comes to generating SEO web content. On this article we want to demystify these myths. It is the high time people generating web content knew the difference between white hat and black hat strategies.

Here are 5 SEO content writing myths that we will demystify:

1. Content optimization is not as important as link popularity: Most bloggers think the more backlinks you purchase the faster and higher you will rank. In the process they forget that content creation is even more important than having many backlinks.

The problem with buying backlinks is that the growth of your link profile will not appear natural. This may work for some time but later it may raise a red flag and you will see your rankings dropping.

Publishing high quality web content is the best strategy to build your link profile. When you have content that people pick and share without much persuasion, you will definitely end up with high quality backlinks. Content is key especially when it gets to marketing on the internet.

2. High keyword density is the secret of ranking high: It is a known fact that keywords play a critical role in search engine positioning. You need to include your targeted keyword phrases within your blog posts, articles and sales copies in order for search engines to know what your content is all about.

But on the other hand, you need to be careful not to be spammy. If you over use keywords in your web content, you will end up with unreadable articles thus turn off readers and search engines.

It is advisable to always check your keyword density to make sure it is between 1% and 2%. If you use wordpress, you can install a plugin called WordPress SEO to help you check your keyword density.

Generally, keyword density in determined by the level on competition. If you find that the level of competition for a certain keyword is low, a density of 1% and 1.4% will be good enough for you to rank. As for the high competitive keywords, use a keyword density between 1.5% and 2%.

Note: Blend your keywords well to make sure that as readers go through your web content they do not notice that you have repeated certain words or phrases.

3. Re-published articles are considered duplicate web content: There is a big difference between syndicate content and duplicate content.

Syndicate content: This happens when people read your blog posts or articles then pick and publish them on their site.

Duplicate content: This refers to having the same content on several individual pages within one blog or website.

This signifies you need to create quality content to ensure that it gets syndicated and reach a wider target. If your articles appear on different sites was duplicate content, then how come press release sites stay in business? Press release firms do not duplicate your content; they in fact syndicate your web content.

The same applies to a site like CNN, where their content is picked and republished all over the internet and yet they remain top ranked.

web content writing4. Regular content update: Here we are referring to the regular updating of your existing web pages. Webmasters have been made to believe that regular updating of already published articles will help their individual web pages to rank better.

The best approach would be to generate new SEO web content on a regular basis. A new article or blog post can easily boost your search engine rankings than adding fresh content to an already published post. This is now more evident taking into account the new algorithm change called Google Fresh.

Google fresh which took effect on 5th November 2011 is meant to enhance user experience by providing browsers with more fresh content than before.

The reason that you should tweak your pages or homepage is if the page is not ranking well. But when your page is producing good results you do not need to change anything, instead add more optimized pages.

5. Maximum or minimum words that articles should have: For a long time, the required length of articles has been a hot debate. Some believe that a short article leaves readers yearning for more while others claim that long articles are better for SEO.

Whether an article should have 250 words or 1000 words all depends on what you are talking about. If you are discussing on a topic that requires 1000 words for people to get the point, then go right ahead. But in case you see that with 300 words the point will be passed on, then it is alright too.

Depending on what your topic is about, you need to be careful not to bore your readers with irrelevant content. There is no need to write an article with 2000 words in the name of ranking and keep on repeating the same point over and over again.

Quality web content is where readers feel that they have gained some insight and knowledge. You can achieve that by sometimes publishing articles with 500 words and other times with 1500 words.

Conclusion: After all has been said and done, content is key when it gets to marketing on the internet. Take time to research and address issues that you find people in your niche are struggling with. That way you can never go wrong as you create SEO web content.

Use the right keywords tools to ensure you target keywords phrases that are of high quality. In doing all the above, you will reach your target audience with rich SEO web content that is valuable and informative.

It does not matter if you have a big online business or a small work online blog, if you observe the above points you will be ranked together with the top bloggers.

If you feel I have left out important points, feel free to add them in the comment section below. You can also share this article with others using the social icon buttons displaying on the left of this blog post.

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