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How To Write Online And Fully Engage Your Readers

How To Write Online And Fully Engage Your Readers

In order to earn income online from home you need to know how to write online. Content is the one weapon you have of engaging your target audience. Anything else you hear people doing on the web so as to make money comes in second.

I know you are asking yourself, what does writing online got to do with getting the full attention of my site visitors? It could be you have optimized your content to a level that you are generating good traffic. But on the other hand, you want your readers to get more involved and take action. This action can be in form of purchasing your affiliate products, subscribing to your list or linking back to your content.

Whatever it is that you want to achieve from your site, learning how to write online can take your home business to the next level. There are two aspects about writing online that you need to seriously consider.

First, your content should be friendly to search engines. You can have very great content but if your articles are ranking low people may never get to find and read them. This is why keyword research and optimizing of your written content is important.

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Secondly, as you write online realize that human beings are the ones that will be reading your content. Do not concentrate too much on optimization and forget to write for people. If you add keywords inappropriately people will not understand what you have written. In the process you will loss customers.

Here are 4 basics tips on how to write online and get your target audience engaged:

1. Tell your readers to take action: It is always advisable to assume that your readers do not know what they need to do. Research has shown that over 300 million new people surf the internet every day. These are people that are newbies and need to be guided on what to do.

You will be amazed how readers click on a button you tell them to press. Therefore as you write online, in between or at the end of your articles you should ask your visitors to take some kind of action.

The more you engage your readers the more they will stay on your site. If you ask a professional blogger, they will tell you that retaining visitors on your site is the secret to making money online from home.

Some of the actions you can tell your visitors to take are signing up to your email list, sharing your content or posting a comment. But remember, your content needs to be insightful and educative in order to keep readers glued to the end.

2. Writing in the second person: Personalizing your content is one of the best ways of getting the full attention on your readers. Do not treat your articles or blog publications as formal essay papers.

Write online in a way that each reader will feel like you are directly addressing them. An easy way to achieve that is by the use of a simple word, “YOU”. Using the word YOU in your articles, ensures you personalize your content.

Below are two sentences that mean the same but each have a different touch:

a)      “Most people face difficulties when it comes to building online presence and generating sales leads to their blogs.”

b)      “You face difficulties when it comes to building online presence and generating sales leads to your blog.”

Both of these sentences are well constructed and drive the point home so perfectly. Readers will probably concur with what these sentences are trying to pass on. But with sentence “a” readers will distance themselves and perhaps ask what that has got to do with them.

As for sentence “b” you are directly addressing your reader and letting him see the problems he is encountering. Phrasing your sentences in this manner will necessitate your blog visitors to think and say, “This guy is right in saying so. I should read this article to the end and see what solutions he has provided for me.”

If this is not engaging your readers, then I don’t know what else is? Rarely do visitors read articles to the end; in fact studies show that most people just scan through written content. But if you can capture readers’ attention by personalizing your content, you are good to go.

Again, for them to read to the end your content has to be rich and full of valuable information.

3. Avoid using difficult vocabularies: At all cost, kindly avoid using hard terminologies as you write online. Hard vocabularies usually make you appear as a boastful and a bighead person. This is not the way to get the attention of your blog visitors.

The internet is filled with people from all walks of life and you want to benefit from everyone that comes to your blog. If someone has to get a dictionary to understand what you are talking about, he/she will feel silly and thus will leave your site very fast.

No one wants to feel unlearned or brainless, therefore write online using simple and easy to understand expressions. When writing online use the same phrases you would use when talking to a friend. An article should always seek to make the reader feel like you are having a conversation and terminologies can never help you achieve that.

Having said that, there are some niches that you may be required to use hard terminologies to get your audience and appear learned. These include sites that are targeted to certain professions like doctors, software developers, architects and the like.

how to write online4. Write online in point form: Somewhere in this article we mentioned how internet users mostly like scanning through written content. People scan through videos titles, search results and article titles until they something grabs their attention.

This is an indication that you need to take your time to come up with catchy headlines. But what happens once you get people to click on your article headline on a search result?

You need to make it easier for readers to scan through and know what you have written. The simpler your articles are to read the more you will engage your readership.

One of the best strategies of helping your readers scan through your content is writing online in point form. One aspect of expert authors is that they use sub headings, bullets, numbers, and bolding of words in their articles. It is easier for someone to know what your article is about by reading a list of points rather than going through endless paragraphs.

In some instances, you may find that you cannot use bullets in your articles. Instead of forcing the bullets, you can use sub headings and points that you feel are important you can make them bold. This will help your readers know exactly where your valuable content is thus read with ease.

Where you find that you can’t use point form or subheadings, ensure that your paragraphs are short. On every paragraph use two at three sentences by focusing on one point.

Summary: Making money on the internet is dependent on how you write online. Your content should always be aimed at giving solutions to people’s needs within your niche. If your content arrangement makes it easy for people to get what they are searching for, you will boost the chances of capturing your readers’ full attention.

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How To Write Online For Readers And Seach Engines

How To Write Online For Readers And Seach Engines

Writing online is an art that many people are really looking to decipher. This is especially so for people who blog for money. It is a known fact by now that content is king when it comes to internet marketing and more so blogging. Imagine how it would feel if you find your site appearing on first page of Google for your targeted keyword phrase?

Am sure it would be a great achievement, but you also need to consider something ease; is your content good enough to ensure you make money online? Good online writing is where your content leaves a lasting impression on the readers’ mind to an extent that they will always want to come back for more. In addition, when writing online your content should unconsciously cause your visitors to take action.

On this article we shall discuss exactly how you can get the attention of your target audience and at the same time optimize for search engines. Many assume that writing online for people and search engines is like rocket science but today we will burst that bubble.

As someone blogging for money, you want to rank well on search engine result pages and at the same time compel visitors to take action. Here is how to go about writing online:

The layout of your content: (How to please your readers)

You need to know how to structure your articles when writing online. For you to retain readers on your site and ensure they take some kind of action, your content needs to be legible and easy to understand.

This you can achieve by first having short paragraphs. It is also advisable to use white as your background color so as to ensure your text is clearly readable on a computer screen.

Try and create sub headings within your articles. This makes it easier for readers to know where to find the main points of your article. Many readers simply scan through content but if you break your content into subheadings you will compel them to read some of your content.

Other ways of breaking content as you are writing online include the use of boxes, bold letters, lists, different fonts and bullets. For example, when you number some points or put words in a box, readers will for sure read them.

Note 1: Whatever you do, as you are writing online avoid having long paragraphs. Readers will get bored so fast thus affecting your bounce rate (reduce visitor retention).

Note 2: Breaking up your content helps your important points to be seen and read.

Before you write online, always consider who you are targeting. Have the image on your readers reading your content even before you begin. This will help you in writing online for your readers and ensuring you connect with each reader.

As people read your article they need to see your passion flowing in your writing. Therefore, write online the same way you talk and you will connect to your audience.

Check out these simple but effective online writing guidelines:

–          As much as possible use action verbs

–          Use descriptive content that will touch people’s senses. Use words that bring out images in readers minds

–          Try to narrate stories.

–          Let your content touch the emotions of your readers.

–          Your content should always add value to your target audience.

–          Rather than using the word “I”, use the word “You”.

–          Show your readers what to do especially on your sales page (Call To Action).

–          Make sure you proofread your article before you publish.


Writing online to please search engines:

It is obvious that more and more webmasters are been affected with the constant search engine algorithm changes. There is now a thin line between writing online for people and search engines.

Today, there are sites ranking so well and yet they have not fully optimized. This goes to show that with time writing online will be more of quality content than even using keywords.

Note: What determines more the ranking of a site is off page elements more that on page optimization factors.

Remember, the more quality links pointing to your site the better your chances of ranking high. But the way you draft your web content also plays a major role when it comes to website positioning.

Here are some vital pointers for writing online in relation to page ranking

writing online for search engines1. Webpage writing: Let every page you publish stand out. This should be in terms of theme and keywords. Write as if that is the first and last article you will post on your blog or website.

2. The theme of every post you create should be unique and targeted to a particular keyword phrase. Therefore, use different keywords for every web page you publish.

3. Research and determine the keyword to use before you start writing. The same should apply to the theme of your article.

For instance, if you decide your article is going to be about how to work online at home and make money fast through affiliate marketing. The right keyword to target would be how to work online.

4. When choosing keywords, use the right tools to make use you select keywords phrases that people in your niche are actually searching for. Target long tail keywords since that way it will be easier for you to rank.

5. As you are writing online for search engines, try as much as possible to blend in your keywords in your content without forcing them. Get different variation of your targeted keyword and use them in your article.

Today, engines spiders are intelligent enough to relate different keyword variations. For example, if you are targeting a keyword like “work online”, you can have vibrations like, “working online”, “online work” or “works online”. This way you will make your content readable to people and at the same time optimized for search engines.

Summary: Your webpages ranking well is the best way of driving traffic to your site through search engines. But if you rank poorly people will never know that your content exist thus your online writing will never be noticed.

On the other hand, if you are writing online just for your webpages to rank well and fail to write well, then visitors will leave your site without taking any action at all.

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