List/Grid Tag Archives: Yahoo search
If you thought yahoo will go down without a fight then you are wrong. This week saw the launch of their new search browser, Yahoo Axis.
Recently, we published an article on how it is rumored that the union between Microsoft and Yahoo could be coming to a premature end. Many experts said this development could see the demise of internet search business at Yahoo.
Little did we know what Yahoo had up its sleeves; this is the kind of innovation that Yahoo needs to employ in their business culture on a continuous basis. Whether Yahoo axis works or not time only time will tell but I think they are moving in the right direction.
Let me bring you into the loop with what pundits say could be the beginning of the rise of Yahoo search. In the world we live today the use of mobile devices is on the increase. In fact, webmasters and bloggers need to have sites which can adapt to mobile technology.
Before you buy a template for your website, ensure it is mobile friendly. This means it should be tailor made to fit small screens like smart phones, iTouch and iPads. Recent studies show that search done on mobile devices especially iPad has increased by 10% and the figure is rising.
Yahoo has seen this potential and has therefore launched a mobile friendly browser that integrates with iPhones and iPads. On their blog, Yahoo said that the Axis browser can also be used on a desktop.
The one feature that will definitely make this browser stand out is the capability to present a seamless flow between devices.
You could be the type of people who are always on the move and therefore you would want to move from working on your laptop to your Smartphone with ease.
Now with the Yahoo Axis browser, you will be able to carry on from one device to another and still carry on with what you were doing. This means if you were reading a blog post and had to leave your house, you will not need to search for the blog post again on your iPad.
With the help of Axis, devices would be able to recognize our activity thus enable us carry on from where we had left. These are not my words but they are words used by Yahoo to show the power of their new and exciting invention.
About Yahoo Axis Browser
The Axis browser comes as an add-on feature on your computer that helps in searching the internet. It integrates perfectly with iSO applications making search an exciting experience.
It has to be noted that the Axis user interface is very striking and user friendly. If you install the browser on your desktop you will get a sliding panel when you open yahoo. This panel can be placed vertically or horizontally.
Once you do a search on the search box appearing on the panel, result will appear in thumbnail format. This is taking us way from viewing results by links and snippets.
Normally, search engines show results in text format but on Yahoo axis the results are in picture format. As you all know, people are more likely to click on images than they are with text.
If you happen to be using a smart phone you will notice just how yahoo took time to make scrolling seamless with Axis. Once the results populate you just need to swipe right or left in order to move to the next page or to the previous page respectively.
It is also amazing how the browser can be set to enable viewing on a desktop computer screen as well as iPad and iPhone.
It has been noted that there are variations in performance when you use Axis on an iPad and iPhone. The response time is very fast on iPad while on the new iPhone 4S it delays.
As I mentioned before, the new yahoo browser may not be all that and it may need to be worked on some more, but one thing is for sure, Yahoo is on the right track. What they have done is breathe new life to internet search business.
With this innovative search interface, Yahoo may slowly move people from the normal and familiar way of view search results. Already people are talking of how Axis appears slick on an iPad and that should come as good news to Yahoo.
Generally, images slow down the loading time of pages but astonishingly Yahoo axis loads so fast. As the browser populates results, pages load almost instantly although this will also depend on your internet connection.
There is still a lot Yahoo needs to work on since the Axis browser is slow when it comes to desktop screens.
People who are keen on appearance or leisure browsing will definitely love Yahoo Axis. As for serious folk, the normal search interface would be appropriate.
Click here to download Yahoo Axis for free or you can visit iTune Apple.
What next for Yahoo:
Yahoo has been in the search industry for a long time now and many people have grown to love the company. It is sad to see the mismanagement that is going on in the company and my hope is that they will sort the mess once and for all.
We still remember how more than 2000 employees lost their jobs. Our hope is now that Yahoo seems to be getting its act together; they should go a step further and motivate their employees to come up with even better innovations.
The launch of their new browser should be a mark of a new beginning that will help take Yahoo back to the days when they were a powerhouse.
It must be noted that for a first time release, Yahoo Axis is really impressive. For sure they will come with frequent updates that will improve the browser thus offer even better surfing experience.
The world is fast moving towards mobile usage and Yahoo now has a chance to gain market share in iSO. Whether Google and Bing will counter Yahoo’s move and come up with a new browser, only time will tell.
Do you think the new Yahoo Axis browser would work for you? Are you likely to move from Google search to Yahoo just because of this new Axis browser? Post your views in the comment section below.
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Towards the end of July 2009 Yahoo and Bing reached a deal that was to see the two companies in partnership for 10 years. In the deal, Bing was to take care of search while yahoo handled the ad sales docket.
The aim of the deal was to try and counter Google’s dominance. Though google has lost some ground to the two companies, google still seats pretty at the top.
Until this year, Yahoo search was second and Bing coming in a close 3rd. Now the tables have been turn and Bing is 2nd and Yahoo 3rd in terms of internet search.
With all this fight for internet search dominance going on, it comes as no surprise that the 10 year deal between Yahoo and Bing could be coming to a premature end. This is according to the rumors taking rounds on the search business world.
This takes me back to an article posted on Betanews by Joe Wilcox detailing why the deal between Yahoo and Microsoft was bound to fail.
Joe stated 3 reasons why the deal was not going to work. I loved the 3rd reason where he said that Yahoo’s main business was in search. This was the case even when a small time search engine called Google came alone and overtook them.
According to Joe, it would be a matter of time before Bing took advantage of the deal and beat yahoo at its own game. He was so right because 3 years down the line Bing is now placed second after Google in terms of search.
One thing is for sure, the once giant of web search, Yahoo, has been going through a turmoil in recent years. The company has gone through several issues which include several top management changes, loss of property and extensive layoffs.
Most pundits have predicted that if Yahoo does not put its house in order the company may soon come to its knees.
Do you agree with what expert are claiming; that we are about to see the end of Yahoo search? Share your opinions in the comment section appearing below this post.
According to Kevin Ryan the CEO of Motivity Marketing, the end of the search alliance between Yahoo and Bing could easy see the end of Yahoo search.
Rumor has it that the deal between to two search giants is not going well and thus may not go the 10 years as planned. This was according to Kevin who went further to say that Yahoo should try figure out on how to improve their search.
Back in 2009 experts had different views about the Microsoft and Yahoo search alliance deal. According to Danny Sullivan of Search Engine Land, the signing of the deal was a major feat for Bing and to quote his exact words ‘…a lot of questions for Yahoo…”
By the look of things, Yahoo web search started taking a downward spiral when they handed over their search to Bing; this was according to Ryan.
As I have said, so far all these are rumors and only time will tell if the two top search engines will stick to the 10 year plan. However, if Microsoft and Yahoo actually go separate ways, then Yahoo will have to find strategies of reviving their search or sell their search business off.
Industry experts say that the main undoing at Yahoo is the lack of innovation. It is the high time that Yahoo found a way of reinventing the company especially in the area of web search.
That is not to say it is all gloom at Yahoo. A look at their media section paints a rosy picture. The yahoo news homepage counter shows that they get millions of hits at any given day.
It is believed that same success that Yahoo has achieved with their news section should be transferred to yahoo internet search. Personally, I think they can do it but that will happen if they first put their house in order.
It will be sad to see the end of yahoo search which was once a leader in the industry. As we speak, search is big business and thus Yahoo needs to come up with strategies to better satisfy the needs of their searchers and more importantly advertisers.
What Yahoo needs to do to come out of the ashes:
One opportunity that yahoo has to improve their web search results is to take the same route that Google took. This is by coming up with a social site and use it as a search parameter to rank websites.
Right now the talk in the internet search world is the use of social signals to rank websites. Taking into account that Google is not doing so well in this front, Yahoo should seize the opportunity and create a social site that will push them to their original position.
Since a culture of innovation is key; Yahoo should work on motivating their staff and thus create an atmosphere for creation of new and better ideas. The company also needs to sort their top management issues once and for all.
If the now interim CEO, Ross Levinsohn is going to take over the helm of the company, our hope is that he will bring changes that will help save the once King of internet search.
Another positive thing amidst all these rumors about the future of yahoo search is Alibaba buying back shares at Yahoo. The two companies have reached a deal where the Chinese company bought shares at yahoo worth $7 billion.
These funds if utilized well will go a long way to breathing new life to yahoo online search and the company as a whole.
Summary: Millions of people the world over are watching with bated breath to see where the dice will fall. I know of many people who still know nothing else but yahoo when it comes to internet search and email.
If the clock was to be turn back, would yahoo still go into a deal with Bing? Maybe they would, but I don’t think they would give Microsoft access to their search technologies and data. Yahoo has defiantly learned a lesson from this deal.
Some time back I posted and article showing how conversation rate on Yahoo search is better than Google. This is because people browsing using Google take more time before making a decision to buy.
On the other hand, the search may be low but the conversion rate is higher on Yahoo making online business entrepreneurs, like myself, wish all the best to Yahoo.
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