Believe it or not, even before the advent of the internet the world still used to revolve round the sun. Business people had efficient types of marketing that helped them promote their products and services. Today, we have the internet here with us but that does not mean offline advertising is dead.
There are people out there who still do not have internet access. In addition, those who have internet connection are not online 24/7, they still take a walk in the park, watch TV, listen to the radio and so forth thus an opportunity to further market your work online business.
In short, what this explains is that the 6 + billon people in the world do not revolve their live around the internet. Therefore, online marketers need to add other types of marketing like offline advertising in their array of marketing arsenals.
On this article we shall discuss 10 effective types of marketing campaigns you can use to promote your home based business opportunity offline:
Business cards: For a business card to be an effective marketing tool you need to come up with unique designs. Create business cards that will capture the attention of the people you hand the cards to.
It is advisable you set a budget that can pay a professional and give them instructions on how to design your business cards. The idea is to ensure that anybody you give the card to will have to look at it.
If you are using this type of marketing to promote your online home business, your website link has to be very visible. Use big catchy fonts to make sure that it is the first thing a person sees when they read your card.
Every opportunity you get to introduce yourself to anyone is an opportunity to hand out your business card. You can also pin your business cards on notice boards in your local shopping center.
Posters and Flyers: This may seem ancient but there are places that this type of marketing is very effective. Look for a good printer who can do a good job of coming up with catch flyers and posters. Again, you can pin them on local notice boards or hand them out to passersby.
Since you are an online marketer, you can also visit a site like Lelli.com and order flyers of your choice.
Refrigerator Magnets: If there is a place that people frequent several times in a day, it is definitely the refrigerator. This provides you with a great opportunity to market your blog or website. All you need to do is design beautiful refrigerator magnets containing details of your online business.
If you are operating an online home based business, you will easily relate to other people (work from home moms) who are always at home since refrigerators are normally at home. To order this kinds of magnets try visiting magnets.com
Key Holders: I do not know about you, but as for me I always carry my keys everywhere I go. If you can design key holders that are unique and catchy then you can expect me to be one of your customers.
T-shirts: If you wear a printed t-shirt and go to a public place you will notice that people will try so much to read what is printed. This makes t-shirt advertising one of the most effective types of marketing your internet business offline.
Get an expert printer to design for you well printed t-shirts containing your business name or website address. Best approach to designing promotional t-shirts is printing single phrases; for example, “Delighting people working online” or “Taste of class” then adding a link to your blog or site.
A site like zazzle.com can be an ideal place to order unique promotional t-shirts. Then hand some of the t-shirts to your friends and relatives.
Ensure the next party you attend you wear your promotional t-shirts and for sure someone will visit your online business.
Notice Boards: When it comes to this type of marketing the best notice boards to target are the once in the bus station, supermarket, shopping malls, community center, gym or in any public area.
Just the other day a friend was trying to find customers to sell car seats. He decided to put up his business card on a notice board in the local shopping mall, it took him only a month to sell all the cars seats he had.
Envelops: One of the conventional modes of sending messages is through postal mail. Amazingly it is happening today even in this era of email messaging. This is an indicator that the touch that postal mail has on people’s emotion is more than electronic mail.
Hence the next time you are sending a letter to your online mailing list try using postal mail. Print details of your internet home based business and web address on the envelop. You just never know who else will read the content on the envelop cover.
Luggage Tags: For sure you know of people that travel a lot; this can be a great opportunity to promote your blog or website to other parts of the world. Head to a site like contactbranders.com and order a unique luggage tag.
The next time you are taking that flight, make sure you use a luggage tag containing your web business details.
Tea Mugs: On a site like promologomugs.com you can order beautiful mugs that contain your blog details. Give out the mugs as gifts to your friends who have a birthday, wedding, wedding anniversary and so forth.
Bookmarks: At the beginning of every year there is a company in our locality that hands out bookmarks that contain the company’s details on one side and a calendar on the other side.
This is a very efficient type of marketing since most people read books and they need to bookmarks. Just like the business card, you can order for them at brander.com and hand them out or every one you get in contact with.
Summary: For sure you now have a drift on various types of marketing your online business offline. Other strategies include printing your web address on postcards, shopping bags, umbrellas, caps, receipt leaflets, local newspapers and magazines the list goes on and on.
For these types of marketing to work perfectly you need to print messages that stand out. Use interesting fonts that will capture people’s attention.