If you are a blogger you know that generating content for your blog is the only way to ensure web presence. The more you produce blog content, the better you will appear in the eyes of search engines and your target audience.
But what happens when you discover that all your efforts are not bearing the required results. For those of you who have been entrepreneurs, there comes a time when you have to re-evaluate your business performance.
In most cases, you will realize that you need to revamp your business. By this I mean, coming up with new policies, strategies or setting new goals. Nowadays, things keep changing rapidly especially in the business front.
A product that is selling like hot cake today, may become irrelevant tomorrow thus stay on the shelves with no one showing any interest anymore.
Just like any business out there, blog content needs to be evaluated to check if it’s adding value or not. When a business blog is analyzed and then revamped, the chances of making it more profitable will definitely increase.
The challenge is to know the right time to breathe new life to your blogging content. If you ask me, when you notice that there is no increase in SEO traffic and yet you are optimizing your blog content, it is time to re-strategize.
By analyzing your content you may just discover that your post titles are not as captivating as they should be.
Or you may find that your blog articles are not as insightful as they should be, or your content has lots of spelling or grammatical errors.
All these mistakes can contribute to low blog traffic and they need to be addressed urgently.
It is impossible to wake up one day then decide to erase from the internet all your low quality articles. By the time you will be thinking of doing that people will have shared your content thus making it impossible to completely remove your content on the net.
But all is not lost; discovering that you need to work on your blog content is a plus. The next thing you need to do right away is come up with a plan to breathe new life to your blog.
It does not matter how many low quality articles you have on your blog or how long you have been blogging, there is always room for improvement.
Even if you loss all your site visitors to your competition due to poor content, there will always be new people joining the internet whom you can attract and convert them into raving fans.
Statistics have revealed that on a daily basis, 300 million people surf the internet for the first time. Therefore, it is not too late; there will always be new markets to explore and new people to do business with on the internet.
How to revamp your blog content and attract new business opportunities
There are some questions you need to ask yourself.
Is your current SEO blogging content directing organic traffic as it should?
Are your blog posts offering insightful and educative content?
If you were a visitor to your own site, would you share the content to your friends?
Do your blog titles elicit clicks from your target audience on search engine result pages?
How interesting or captivating is your blog content?
In case your answers to all the above questions are to the negative, it is high time you did a blog overhaul. This does not imply deleting your blog from the internet; first begin by doing more research before writing any blog post.
One thing you must realize is that the main purpose of the internet is to pass on information. If your blog content is not helpful then forget about making money on the net from home.
For you to make an impact on the internet, people must view you as a serious person. You cannot expect to provide people with useless content and expect them to come running to your site with their credit cards in hand.
You have to win people’s confidence and trust for you to make money online. The one opportunity you have to gain the trust of your target audience is through your blog posts.
Rich content will win you online sales leads but that does not mean you get comfortable. Just like offline business, there is always a need to improve your blog content.
Strive to become a better writer or learn new SEO strategies that will get you more traffic. It is sad to see some blog writers still dwelling on old and outdated SEO techniques.
Subscribe to SEO news feeds and get to learn what is happening in the SEO world. Go a step further and implement what you have read so as to ensure your blog remains relevant.
Before long you will start commanding respect from people in your niche thus keep on generating revenue on the web.
Improving your blog reputation through your posts
When it comes to making money through blogging, your credibility matters a great deal. Your blog content determine how people are going to react to your products or services.
Consider the following when publishing your content:
*Ensure your blog articles are well written without spelling mistakes and grammatical errors
*Write captivating content that will touch the emotions of your readers
*Provide your audience with genuine facts
*Promote legitimate products and services that have been proved to provide workable solutions
*When you give figures make sure they are accurate.
*Always include a call to action message in your blog content
Once you do the above, visitors will begin hanging to your every word and that is when you will notice people referring to you as guru, veteran or expert.
When people see you as knowledgeable, you will have an easy time convincing them to purchase your products. That is the time every call to action message you send to them will produce 50% response.
But the moment you offer people half baked information that is boring and filled with content that cannot be authenticated, people will view you as a non starter.
What is the point of stuffing your articles with keywords for ranking purposes and fail to convert even one person into a customer because your content is not readable?
You will only make your readers to say; if you are publishing spammy content, it is obvious your products are not up to standard or your services are of low quality.
Believe me, if this is what is ringing the minds of your readers; forget about profiting from your blog.
Blogging calls for patience especially when it comes to generating content on your blog. If you have been taking short cuts, it is time you stopped and reconsidered your strategies.
There is still time for your to reorganize yourself and make sure the next new visitor that lands on your blog finds rich content. You can redeem your reputation and if not so prove to your new customers that you’ve got what it takes to be a source of quality information.
Think of the needs of your readers rather than your own
Maybe you having been blogging for many years and now you are thinking of revamping by telling people how experienced you are.
For your information, no one is interested in your achievement as a blogger. It is good you have been in the business for 10 years but that is content you provide in the “About Us” page and not within your post about article marketing.
Let me ask, how are your achievements as blogger got to do with providing your target audience with helpful strategies in article promotion? There is no relation at all.
Maybe you can be excused to talk of your credentials if only they add value to your readers. For instance, if you were presented with a check for been the best affiliate marketer in a certain program, you can mention that in your article about affiliate marketing. It will prove to your readers that they too come become top affiliate marketers.
Remember, blogging for money is about addressing the needs of your readers and not dwelling on your achievement. If you offer solutions that address the problems facing your target audience, your bank manager will become your personal friend.
Conclusion: Blogging is easy but it can also be difficult if you take the wrong approach. What matters most in blogging is your approach to blog content generation.
Researching and reading widely will ensure you produce quality blogging content. Within no time readers will begin returning to your blog for more content.
Some bloggers skip the part of blog content creation and jump straight to email marketing and producing sales letters. If you are one of those bloggers, it is time you reconsidered revamping your blog.
Publishing blog articles should be the first step to take when it comes to doing business on the web. Why bring people to your blog when you have little to offer them inform of content. The only way to communicate to your audience is through your blog posts.
Visitors need to know from the word go what they can benefit from you. If not, they will go somewhere else where they can get what they are looking for or what they expect.
By providing your readers with educative and helpful blog content, you open the flood gates to increasing your email subscribers, online sales conversion, fan base, blog traffic and of course generate more revenue online.
Now you know what to do in order to breathe new life to your business blog.
Do you have something else you can share with as about revamping your blog content? Use the comment section below.
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Author: Stephen Kavita