What is Viral Marketing?
Over the years the most powerful mode of viral marketing has been through word of mouth. Many are the instances when a product has been talked about and later it ends up in almost every homestead. Word of mouth does not only apply to offline marketing, also on the internet you can succeed in viral marketing.
The best way to see the power of viral marketing is by looking at how your friends have an influence in what you buy. Many times you have bought a product just because a pal, family member or colleague told you that is great.
When it comes to the internet word of mouth, it can take just one reader to talk about your blog and you would get lots of visitors. This is especially so if the reader recommending you is a well know person in your niche.
Social media networks are the latest tools of viral marketing. For example, a person that has 200,000 followers on his twitter account decides to mention your website, you can expect that to cause a viral effect.
As much as viral marketing can be advantageous to your home business it can also turn to be a disadvantage. This is especially so if the message passed around is negative. People like gossiping and a little rumor can easily spread like wild fire for the good of your business or vice versa.
Big organizations have really harnessed the power of online word of mouth advertising by joining sites like facebook and twitter. Research has revealed that buyers who follow certain companies on twitter end up recommending others to products they have bought to their friends.
On this article we shall see some of the best viral marketing strategies to implement, so as to market your work online home business.
Article Marketing: An article that has rich, educative and interesting content can easily turn viral. Therefore it is recommended that you allow your target audience to publish or syndicate your articles. Before you publish your articles make sure they have a no grammar mistakes which you can achieve by using tools like Microsoft Word.
Today there are tools like Article Video Robot that can be great to use to turn your articles to videos. In essence, most people are not good readers but they would rather watch a video. If your article adds value to your readers and you turn it to a video it can very easy act as a viral marketing solution.
Submitting articles is very effective when it comes to online advertising. If you are not a good writer, you can opt to buy articles. Some of the sites to do that include Odesk or Nicole Beckett’s Premier Content Source. For a small fee you can get very nice content to help you promote your work online business.
Social Marketing: Hotmail is the one company that succeeded in viral marketing before the advent of social media marketing. Today, you cannot ignore social networking sites like Facebook, Twitter and LinkedIn among others in regards to online marketing.
If you can optimize your twitter and facebook accounts you can quickly and effectively pass word around about your internet business. In short, social marketing can catapult your business and make is it seem like it is on steroids.
On twitter there is a tweet button that almost appears everywhere on the internet. This widget is an effective viral marketing tool that allows users to submit tweets to their profile from any blog. It is advisable that you customize your tweet content before publishing.
The same applies to the facebook like button which when you press on it while on a webpage, it updates your status wall. With these widgets proving to be perfect viral marketing arsenals, it is recommended that you include them below your web pages. This will allow your readers to share your page links to their followers on social media sites easily.
Newsletters: The one notable thing about newsletters is the ability to showcase your business and products to your subscribers. Experts in online marketing advice that you include a newsletter subscription form on your website.
So as to turn your newsletters to a viral marketing tool, always request your subscribers to share your newsletters to their friends. The amazing thing is that many of your subscribers will actually pass on the newsletter. The secret is to call them to take action once they read.
These means that you need to take your time to draft helpful and educative newsletters that will merit your subscribers to pass them on.
Email Marketing: In the internet marketing circles, they like calling it the Online ATM. This is mainly because if you have a good targeted opt in list; email marketing is the best way to make money online. It is thereby critical that as you generate traffic to your site to also build your opt-in list.
Sending emails is a really effective way of viral marketing mainly due to the ability to forward messages. By drafting a catch and interesting story, you can get your opt in list to forward your email and soon enough your email will be all over the place.
Normally, there is a setting where you can add your signature; it is here that you can include your contacts and a link to your home business or affiliate products.
Video Marketing: Currently the best sites to go and upload your videos include Metacafe and YouTube. Since people are more captivated by images, a video that is entertaining can quite easily go viral.
In case you do not have a video machine you can still do video marketing, just get tutorials on how to produce videos even if you do not have a camera. Someone you can search on search engines for video marketing is Tracy Matthewman.
With well produced videos it can only take one clip and it would make you see the power of viral marketing. Just share videos that get the attention of your targeted viewers.
For anything to spread like a virus on the internet it has to be something that can easily be sent out. This is why the facebook like button and the twitter widgets are crucial when it gets to viral marketing. Viewers just need to press a button and the message will reach their followers or fans.
In order to necessitate your readers to share, your content needs to be of high quality and stand out from the rest. Therefore, before you publish or draft your content do a thorough research and make sure you distribute useful material.
There are still more online marketing strategies to look at, press on the links below to learn more.