Never have I ever seen such panic in my online business life before. When google started releasing their SEO algorithm updates, things become thick in the web business marketing world.
Webmasters and bloggers went on a rampage to redesign and re-strategize their marketing approach. These entire craze was in an effort to remedy the drop in SEO ranking.
If you didn’t know, Penguin and Panda showed no respect as the updates hit both small and big time sites. As things stand, do not celebrate just yet, you may be the next one in line.
Time and time again, we have told you to take full control of your blog. This you do by purchasing your own domain name and web hosting. Your business will never reach its full potential if you run around the internet with free blogs such as blogspot.
The same also applies to internet marketing; do not place all your eggs in one basket called SEO. Yes! Traffic from Google is high and if you optimize well you will attracted unique visitors. But you need to ask yourself, what happens if today the Google axe came calling?
Before it was Panda and Penguin, the next spider or is it animal, google will call its update you may not be so lucky. Rather than running around the internet like a headless chicken, it is time you traffic proof your site.
I’m sorry I may be appearing to be hard on you but the truth has to be told sometimes the hard way. I once heard a politician say “There are only 3 things that are definite and cannot be hidden for long, the sun, the moon and the Truth”.
Going by recent events in the SEO web business marketing arena, anyone can wake on day and find their site nowhere in the google ranking. This reminds me, some years back an online acquaintance told me that he does not bother with SEO and I thought he was losing out.
Today, when I look back he sure had a point. I have not lost my ranking yet but on the flipside I’m not guaranteed of top ranking either.
Maybe you got hit and succeed to recover, how sure are you that the next update won’t send you to the gutter once again. Rather than worrying about the next Google update, diversify your marketing options.
This over obsession about SEO in Google simply has to come to a halt. This does not imply you stop optimizing your content, keyword usage is great but it is even better to use other web business marketing techniques.
If you thought ranking on google is the only way to increase your online presence then you need to read on. It is the high time you took your online business to the next level of marketing. This is by incorporating other web marketing arsenals to your promotion strategies.
Below are some techniques that you can use to market your business as you seek to rank on search engines:
Posting comments: A simple and yet effective strategy of directing traffic to your site is leaving comments on relevant sites. The best way to know which site to post comments is by using a tool like Open Site Explorer.
Take a site that ranks top in your niche and get to know the sites that are linking back using the open site explorer. Visit these blogs and make sure you leave a comment or better still request to be a guest blogger.
The best blogs to leave a comment are those that have commentluv. Here your latest articles will be featured thus increase the chances of you funneling some traffic to your site.
Note: For you to improve your click through rate come up with juicy titles.
Guest Posting: If you do your groundwork well enough you will discover that within your niche there are blogs that generate good traffic. You can seek to funnel some of this traffic to your site.
Generating content regularly is not easy and some of these top bloggers would love to take a break from their keyboards. This is especially so if you can come up with an informative and quality article that can feature on their site as a guest post.
The fact that a guest article contains a resource box where you include a link to your blog is an advantage to you in more than one way.
- As people read your article they will want to know more about you thus end up clicking on the links in the resource box. This will help you generate referral traffic.
- Guest blogging goes a long way in boosting your online reputation and presence. This is especially so if your article is featured on a top blog
- It helps build your online brand name.
- Since you have to include links pointing back to your site, it will help improve your SEO ranking. Make sure you use your target keywords as your anchor text.
Increasing your opt-in list: One way of making sure that no google updates ever scares you is by creating an email list. With an email management site such as Aweber you will sure take you web business marketing to the next level of success.
The secret is to have an opt-in form on your site. You also have to make sure you include a call to action message telling your readers to subscribe to your list.
Note: The only way to ensure people agree to subscribe to your list is to share compelling and epic content, click here to read more on that. Show your readers that there is a lot to gain by joining your list and traffic will stop becoming an issue to you.
Connecting with other people in your niche: The number one place to build online relationships is on social sites. Any online entrepreneur who does not have an account on facebook, twitter, linkedin, google plus and now Pinterest is missing a great opportunity to market their web business.
You can also link up with like minded people on forum sites such as Warrior Forum. Other top sites that offer free web business promotion opportunities include IBO Toolbox.
Ideally, forum sites allow you to add a signature where readers can click and head to your site to know more about you and what you do.
Article Marketing: Here we are not talking about using software to spam the internet with unreadable and crappy articles. If you didn’t know, the Penguin update was the last nail in the coffin for spammy articles.
A site such as Ezine Articles to date is struggling to regain its former SEO glory with little success.
The right approach to marketing your internet business using article directories is to first forget about spamming. Generate high quality articles with a good word count: 600 words and above is good.
Then post your articles on top rated article directories. This way you will get your article syndicated on authority blogs and websites.
As for those people who have money, it is recommended you do a press release. If you submit on a press release site like PRweb you can be sure your release will be syndicated on top rated sites.
It goes to show that publishing quality content is the secret of standing out thus generating traffic from different sources.
Offline Marketing: This is a strategy that receives the least attention online yet it is the most powerful means of marketing your business on the web.
If there is someone out there who has a strategy that can outwit Word-of-Mouth please share with us. Personally, I have been giving free blogging advice through seminars and workshops. As a result, direct traffic to my site has really improved.
If you can get people talking about your site you will never have goose pimples every time Google says they are about to release another SEO update. Generate content that address peoples’ problems and your site will be on peoples’ lips.
Other ways that fall under offline marketing include printing a business card, t-shirts or caps that have a link to your site. Just take a job round the park in the evening wearing a t-shirt with your website and you may just win some new visitors.
Every opportunity you get with the people you meet should be a chance to talk about your site. If someone asks you what you do, I hope you now know what to tell them.
Engine spiders should not determine the direction that your online business takes. Focus on the preferences of your target audience by offering solutions and you will enjoy doing business on the web.
In any case, search engine bots will never become your customers. It is humans who will buy your products. Therefore, add a human feel to your content and your site visitors will be happy to deal with a real person.
If Google sends traffic your way that is OK but put more effort to market your web business using other advertising strategies.
If you have other strategies that entrepreneurs need to know about in order to promote their sites online kindly share in the comment section below.
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