The core reason that makes the internet thrive is the element of sharing information. For years webmasters have been spending countless hours trying to generate web page content that will meet the needs of their target audience.
While others were hard at work generating quality web content, others decided to find ways of gamming search engines. For a long time search engines results were filled with spammy sites that offered useless content.
Most of these crappy sites’ agenda was to make sales but did not offer any solutions to peoples’ problems. No wonder Google set up a good plan to scrap them off from their search results.
This are the same people shouting at the top of their voices claiming Panda and Penguin updates were unfair. If you ask internet searchers they will tell you it was long overdue. People are ready to buy online but more importantly they are also looking for helpful web content.
Create web page content that meets the needs of your target audience and making money will be like a walk in the park.
Now that you can see the importance of content you may be asking:
What is the definition of content?
Since we are talking of web page content the best way to answer this question is explain what content is in relation to the internet.
Content can be in many forms which include written text, still images, moving images, podcast and so on. As a webmaster you also need to go a step further and realize that website or blog content is also made up of:
-Meta tags which include Title, Description and Keyword Tags.
-Alternate text (words that help tell what an image is about).
-Page URL (link that people follow to reach your webpage).
-Anchor text (words that are anchored on a link also called hyperlink).
If you did not know, search engines are not able to read images. This is the reason of having an image description file where you can tell search engines what your image is all about.
In the description file you need to give your image a title, alternate text and a short description. This you do using text format.
This tells you that when it comes to the internet the best type of web page content is text. You have probably heard that a picture speaks a thousand words, but in regards to the internet that is not the case.
To make your text visible to search engines, do not make a mistake of embedding them in your images. Rather describe your images within your description file as explained above.
How do you tell bad content?
Before google embarked at finding ways to rid the internet of crappy sites, SEO was been abused. Those were the days when an incomplete article of 250 words would appear on page one.
It was common to see a page ranking high with a poor ad-to-content ration. For you to reach the little content available you had to scroll all the way down the page.
And that was not all; webmasters would squeeze their budget and hire amateurs to generate for them content. As a result, it was common to see pages with spelling errors and even more annoying articles stuffed with keywords.
The result of these was that the internet was full of short, vague and low quality content. Originality was wanting as people ran amok publishing duplicate content. It was a common scene to come across a web page plastered with affiliate links, adsense links and banners with valuable web content nowhere in sight.
In summary here are some things you need to avoid when generating content for your blog or website:
- Don’t upload more images than text in your web pages.
- If you have to add images avoid flash and frame images.
- Do not duplicate content from another site. Affiliate marketers should use different wordings from the ones used by merchants/manufactures.
- Publishing content that does not address the problems of your target audience.
- Writing articles that have no targeted keywords phrases.
- Publishing content with high marketing pitches all in a view to sell.
- Use of the same keyword throughout within your anchor text when linking to external and on site pages.
- Posting an article with spelling and grammatical errors.
- Use of jargon.
Ideally, what this means is that you need to present your content in a coherent and in an easy to understand manner. Readers should straightaway be able to define precisely what your web page content is all about.
The moment your readers see that you are out to show off they will drop your site like a hot potato. The use of difficult words also confuses readers and in some instances results in substandard content.
Posting web pages with keywords all over the place will make your articles hard to read. This is because you will be forced to add keywords where they are not needed. Before you sell, first seek to solve problems faced by people in your niche. That is how you end up convincing visitors to buy from your site.
Anyway, do you expect engine bots to buy your products or human visitors? Therefore, content must come first and ranking second.
As for those who copy other people’s content, you will always trail behind the rest. By the way, Google’s search engine is becoming more intelligent and thus duplicate content will never rank well.
What is considered by Google to be Good content?
In order to survive the Panda, Penguin and all other algorithm updates, this section is a must read. Why? Because Google likes it when you give them what they want.
If you have web content that meets the quality guidelines set by Google, then be ready for high volume organic SEO traffic.
Below are some attributes of quality web page content that will rank high on search results:
- Content created by someone well vast in their area of expertise. This is the kind of content that relay credible, insightful and captivating information.
- Well researched content with references to source of content in terms of links and mentions. This helps in bringing an element of trust and integrity.
- Articles that contain exact match keywords in the page URL, title, body of the article and in the Meta tags. In short, having an SEO friendly page that is rich with targeted keyword terms.
- Web page content that have used keywords intelligently. This means having the recommended keyword density and adding keywords where necessary.
- An article that has been proofread to rid it of spelling and grammatical mistakes.
- Webpages that have good word count that explains in detail what readers want to know.
As you generate web content, try to stay clear of writing on issues that don’t add value. Instead, concentrate on providing information that seeks to address pertinent issues facing your target audience.
There is still hot debate on the importance of word count when it comes to page ranking, but it is high time this debate came to an end. Before, it was assumed that one could use 300 words and still provide quality information.
On a closer look, google discovered that there are some topics you cannot explain in a 250 or 300 word article. Hence, if you want to succeed in SEO, publish content with a high content volume. To be on the safe side use at least 1000 words.
This way you will be able to cover a subject in detail. In the process, your article will rank better than someone else who has written on the same topic but used a less word count.
It is true that sitting down day in day out to come up with web content is not easy. Publishing quality page content is as a result of extensive research and practicing on advancing your writing skills.
But I would rather you post two quality articles in a week that are educative than engage in negative SEO strategies.
Trying to game search engines may work in the beginning, but as we have seen with the latest google updates, it will not take long before you get axed from the top search results.
Using underhand strategies such as buying backlinks, providing search engines one thing and giving visitors something else or keyword stuffing will only work for a limited time.
So, when you become a victim of the next Google algorithm update, blame no one else but yourself.
Why you need to support Google’s effort to improve search results.
As a web marketer, apart from sharing content you also want to get relevant and useful information when you are doing your research.
We may not agree with some of the parameters that search engines use in their algorithm to rank web pages such social signals, but what they have done so far is recommendable.
SEO experts have indicated that social mentions are subject to manipulations by use of software. It is also believed that people click on links appearing on social sites based on the words used in the title without necessarily reading the article.
Rather than getting involved in this debate, why not try coming up with captivating titles that will increase you click through rate (CTR) and more importantly social mentions. Either way, you have nothing to lose.
Generally, people connect with others of whom they share something in common. The whole point of search engines measuring social activity to rank web content is because it is expected people will react to what you have shared especially if it is informative.
Engine bots cannot read what you have written though all indicators show soon they will be able to do just that. But before engine spiders become that intelligent, they will have to use external mechanisms to tell what your site is about and also gauge your site authority.
Sharing quality web page content will increase your backlinks and social mentions thus tipping the SEO scales in your favor.
Don’t forget, when people begin noticing relevant and quality content appearing in search results, they will trust the sites that top SERPs. In turn, when you finally get to page one of your targeted keywords your bank manager will definitely be your close ally.
Web page content in summary:
Google is striving to offer their users the best content they can find, why don’t you emulate them by writing quality articles? This is the only way you can be guaranteed of a secure and successful online marketing career.
Share content that is superior to your competitors and Google will quickly send traffic your way. You might not rank right away but as time goes by you will get to rank where you deserve.
Learn your visitors’ preferences by conducting thorough research. Remember to also research on the right keyword phrases that your target audiences commonly search for.
Note: Put your targeted keyword in your page title, page URL and body of your article then let search engines do their thing.
Find out what searches will bring quality traffic to your site and create related and relevant page content. Ensure on each web page you include targeted key phrases as well as provide workable solutions that address real issues on any give subject.
As you sit down to write your next article make certain that it fulfills its intended propose which should be to add value to your readers. Put your whole heart into creating every web page and your visitors will notice your passion.
The one true investment you can put into your website or business blog is quality web page content. It may be expensive in terms of time, but the outcome will be worth every second.
If you opt the easy way out of gamming search engines and posting low quality content, then be ready and willing to face the consequences.
There is more that still needs to be addressed in relation to generating website or blog content. Feel free to contribute to this topic by posting your advice and feedback in the comment section provided below.
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